Citrus Nursing Center

What Citrus Nursing Center does

Citrus Nursing Center is a privately held, for-profit skilled nursing facility (SNF) operating a single 99-bed location at 9440 Citrus Avenue in Fontana, California. Founded in 2000, the facility provides 24-hour skilled nursing care alongside a suite of clinical and support services, including rehabilitation therapy (physical, occupational, and speech), wound care, IV therapy, pain management, cardiac wellness, stroke rehabilitation, diabetic management, social services, and a secured unit specializing in Alzheimer's and dementia care. The facility holds a 5-Star Quality Measure Rating from the Centers for Medicare & Medicaid Services (CMS), which functions as its primary third-party quality credential and a key driver of hospital referrals and family selection.

The business model is fundamentally a per-diem occupancy model funded by third-party payors. Revenue is generated primarily through Medicare Part A (covering 100% of skilled nursing fees for the first 20 days following a qualifying 3-night hospital stay, then $185.50/day co-insurance for days 21-100), California Medicaid (Medi-Cal) for long-term custodial residents, and private-pay patients for non-covered stays. Go-to-market is direct-to-consumer: hospital discharge planners refer post-acute patients, families schedule facility tours (available evenings and weekends) via the website, and word-of-mouth from existing family networks supplements acquisition. The facility also runs a digital e-card system (Send A Greeting) for resident-family engagement and a multi-stage patient survey system for quality assurance.

Operationally, Citrus Nursing Center is staffed by 51-100 employees delivering clinical care under the leadership of an Administrator (Walter, per public testimonials). The facility's website is hosted on a CDN tied to Sunmar Management Services (sunmarcdn.nyc3.digitaloceanspaces.com / suncloudtraining.com employee login), suggesting an operational or management affiliation with Sunmar, though ownership structure is not explicitly disclosed. The competitive position rests on the CMS 5-star rating, the specialized Secured Unit for memory care patients, and a dense testimonial base from multi-year resident families in the Inland Empire market.

Name

Citrus Nursing Center

Legal name

Citrus Nursing Center

Website

https://citrusnursing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Citrus Nursing Center is a privately held 99-bed skilled nursing facility in Fontana, California, providing 24-hour skilled nursing, rehabilitation therapy, social services, and a secured Alzheimer's/dementia unit to post-acute and long-term care patients in the Inland Empire.

Ownership category

akta.pro rank

Product category

Skilled Nursing Facility

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Skilled nursing care
• Rehabilitation services
• Post-acute care
• Memory care
• Long-term care

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Skilled Nursing Care Services: The facility generates revenue through skilled nursing care provided to residents 24 hours a day, 7 days a week. Revenue is derived from Medicare Part A coverage (100% for first 20 days, then $185.50 daily co-insurance for days 21-100), Medicaid (Medi-Cal), and private pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Citrus Nursing Center is a 99-bed skilled nursing facility in Fontana, California providing 24-hour skilled nursing care, rehabilitation therapy (physical, occupational, and speech), social services, structured activities, and a secured Alzheimer's/dementia unit. The facility delivers post-acute and long-term care to patients recovering from hospitalization or requiring ongoing clinical supervision, with revenue sourced primarily through Medicare, Medi-Cal, and private pay.

Product overview

Citrus Nursing Center is a 99-bed skilled nursing facility offering a unified suite of clinical and support services. The core offerings include Rehabilitation Services (physical, occupational, and speech therapy), Skilled Nursing (24-hour comprehensive clinical care), Social Services, and Activities. The facility also operates a specialized Secured Unit for Alzheimer's and dementia patients. Patient engagement features include an E-Card system (Send A Greeting) for family communications and an online tour scheduling tool. A patient survey system supports quality assurance across the care continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehabilitation Services Physical, occupational, and speech therapy services delivered in a healing-focused environment through individualized programs designed to restore maximum functionality, independence, and ability following hospitalization or illness. Targeted at post-surgical, post-stroke, and injury recovery patients.
• Skilled Nursing 24-hour skilled nursing care providing comprehensive clinical disciplines including IV therapy, wound care, pain management, cardiac wellness, stroke rehabilitation, joint replacement recovery, respiratory care, and diabetic management for patients requiring continuous clinical supervision.
• Social Services Support services for patients and families including care planning, discharge planning, arrangement of professional services (dental, vision, podiatry, audiology), and coordination of transportation to off-site medical appointments.
• Activities Positive and uplifting social programs and individualized activities including musical performances, fitness activities, stretching exercises, religious meetings, outside entertainment, trivia, gardening, and field trips for residents and visiting family members.
• Secured Unit (Alzheimer's and Dementia Care) Secured skilled nursing unit specializing in the care of Alzheimer's and dementia patients, providing a secure environment that meets both social and clinical needs while promoting independence and preventing wandering.

Quantifiable outcome

• Rehabilitation staff works with residents 6 days a week, up to 2 hours per day
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Sunrise Senior Living: Sunrise is a large assisted living and memory care operator with communities across the U.S. Comparable in memory care and assisted living service lines, but does not operate skilled nursing facilities.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with assisted living, memory care, and continuing care communities. Comparable in elder care and dementia/memory care offerings, though focused on assisted living rather than skilled nursing.
• Encompass Health: Encompass Health is the largest U.S. operator of inpatient rehabilitation hospitals. Comparable as a post-acute rehabilitation provider competing for hospital referrals, though it operates IRFs rather than SNF-based rehab.
• ProMedica: ProMedica operates skilled nursing, assisted living, memory care, and rehabilitation services, primarily in the Midwest. Comparable in multi-line senior care service delivery, though geographically distant from Citrus's California base.

Direct peers

• PACS Group: PACS Group operates a large portfolio of skilled nursing facilities across multiple states with a significant California presence. Directly comparable in SNF operations, post-acute rehab, and reliance on Medicare/Medicaid reimbursement, though as a multi-site chain rather than a single facility.
• National HealthCare Corporation: NHC operates skilled nursing facilities, assisted living, and home care programs, primarily across the Southeastern and Midwestern U.S. Directly comparable in core SNF service delivery, rehabilitation therapy programs, and long-term care offerings.
• Genesis HealthCare: Genesis HealthCare is one of the largest U.S. skilled nursing facility operators with rehabilitation services across the country. Directly comparable in skilled nursing, post-acute rehabilitation, and long-term custodial care delivery.
• The Ensign Group: The Ensign Group is one of the largest U.S. operators of skilled nursing and senior living facilities, with a heavy California footprint. Directly comparable to Citrus Nursing Center in core SNF service model, Medicare/Medicaid payer mix, and post-acute rehab focus, though at vastly greater scale.

Emerging players

• The Pennant Group: Pennant operates home health, hospice, and senior living services across the Western U.S. Comparable in senior care services and California presence, though its portfolio skews toward home-based rather than facility-based care.

Others

• Amedisys: Amedisys is a major U.S. home health and hospice provider. Not a direct competitor to a SNF, but represents a key alternative post-acute setting that increasingly captures patients who would historically have gone to skilled nursing facilities.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/CitrusNursingCenter
• LinkedInlinkedin.com/company/citrus-nursing-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citrus Nursing Center