What Jacaranda Marketing does

Jacaranda Marketing is a privately-held European sports marketing agency founded in 2005 in Valencia, Spain. The firm delivers end-to-end sports marketing services for blue-chip enterprise clients across the automotive, technology, and consumer-goods sectors, organized around five service pillars: Strategic Consultancy, Connectivity, Sponsorship Activation, Events & Hospitality Concepts, and Sustainability. Beyond its agency services, Jacaranda creates and manages proprietary sporting properties, most notably the 52 SUPER SERIES monohull sailing grand prix circuit, the ENGADIN ULTRAKS trail-running series, and the Valencia Fallas Trophy hockey tournament. Named clients include Audi, ŠKODA, T-Systems (Deutsche Telekom's B2B arm), Oakley, and Valencia CF, with engagements spanning sailing, cycling, motorsports, basketball, ice hockey, skiing, and corporate running.

The business operates on a professional-services model with project-based engagements and retainer arrangements tailored to each client's objectives and budget. There is no disclosed software platform or proprietary technology stack; the core offering is creative, strategic, and executional human expertise. The firm has a cross-cultural European footprint, with its Spanish headquarters in Valencia and a wholly-owned German subsidiary, Jacaranda Marketing Deutschland GmbH, in Düsseldorf (founded 2017). A sustainability positioning, anchored by a partnership with 11th Hour Racing, differentiates the firm in the integration of environmental programming (plastic elimination, beach cleanups, CO2 offsetting) into major sporting events. No external funding, parent ownership, or public-market activity is evidenced, and the company is led by Managing Directors Lars Böcking (Spain) and Oliver Noe (Germany).

Name

Jacaranda Marketing

Legal name

Jacaranda Marketing S.L.

Website

https://jacaranda-marketing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacaranda Marketing is a European sports marketing agency that activates sponsorships, creates bespoke events, and owns sporting properties for blue-chip brands across multiple sports. Headquartered in Valencia with a Düsseldorf office, the firm serves clients including Audi, ŠKODA, T-Systems, and Oakley.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports Event Promotion & Tournament Operations (MPAKAKAC), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Sports marketing services
• Sponsorship activation
• Event management
• Hospitality programs
• Brand activation

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Marketing Services: Professional sports marketing services including sponsorship activation, event creation and management, strategic consultancy, and hospitality programs. Revenue generated through project-based engagements and retainer arrangements with corporate clients seeking to leverage sports properties for brand activation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jacaranda Marketing is a sports marketing agency that delivers strategic consultancy, sponsorship activation, event creation and management, hospitality programs, and sustainability communications for blue-chip brand clients. The company also creates and operates its own sporting properties, including the 52 SUPER SERIES sailing grand prix circuit, ENGADIN ULTRAKS trail-running event series, and the Valencia Fallas Trophy hockey tournament. Services are organized around five integrated pillars: Strategic Consultancy, Connectivity, Sponsorship Activation, Events & Hospitality Concepts, and Sustainability.

Product overview

Jacaranda Marketing is a sports marketing agency organized around five core service pillars: Strategic Consultancy, Connectivity, Sponsorship Activation, Events & Hospitality Concepts, and Sustainability. The company operates as a unified service offering rather than a platform-plus-modules architecture. Their portfolio spans managed sporting properties (52 SUPER SERIES, ENGADIN ULTRAKS, Valencia Fallas Trophy) and client activation programs for blue-chip brands including ŠKODA, Audi, T-Systems, and Oakley, across sports including sailing, cycling, motorsports, basketball, skiing, and hockey. The five pillars function as integrated service offerings that are combined to deliver comprehensive sports marketing campaigns for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultancy

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• SeabinminorStrategic or Co-development Partner · 1 January 2018Strategic partnership established during Audi's 2018 Kieler Woche activation. Seabin is the first Seabin project to land in Germany, supporting sustainability goals. Part of broader sustainability initiatives including beach cleanups with celebrities and influencers.
• Schmidt Family FoundationminorGTM or Marketing Partner · 1 January 2017Jacaranda's Managing Director Lars Böcking delivered a keynote speech at the Schmidt Family Foundation's 2017 CONNECT Conference in San Francisco in partnership with 11th Hour Racing. This collaboration focuses on sharing experience about making sports events more sustainable.
• 11th Hour RacingcoreStrategic or Co-development PartnerJacaranda works closely with 11th Hour Racing as sustainability advocates to make the 52 SUPER SERIES and other events more sustainable ecologically, socially, and economically. This partnership drives elimination of single-use plastic, beach cleanups, fuel tracking, and CO2 offsetting initiatives across sporting events.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Infront Sports & Media: European-headquartered sports marketing company specializing in sponsorship, media rights and event management. Closely comparable to Jacaranda in multi-sport activation (winter sports, motorsport, football) and blue-chip brand servicing, with greater scale.
• IMG (Endeavor): Global sports and entertainment agency managing rights, events and brand activations. Comparable to Jacaranda in sponsorship sales/activation and event creation, but with a much broader portfolio and proprietary event IP.
• Octagon: One of the world's largest sports marketing agencies, part of IPG. Directly comparable to Jacaranda in sponsorship activation and event/hospitality services, but at vastly greater global scale across motorsport, sailing, and Olympic sports.
• MKTG (Dentsu): Global sports and entertainment marketing agency within Dentsu. Comparable in delivering end-to-end sponsorship activation, hospitality and event experiences for blue-chip brands, but at significantly larger scale.

Others

• 11th Hour Racing: Sustainability-focused foundation and core strategic partner of Jacaranda. Comparable as a co-developer of sustainable-event IP and a credibility enabler rather than a commercial competitor in sports marketing services.
• SEABIN: Ocean-cleanup technology partner of Jacaranda via the Kieler Woche activation. Comparable as a complementary ecosystem player enabling sustainability-led event propositions rather than a direct competitor.

Regional players

• B+B (Brandhouse & Branded Entertainment): German sports and lifestyle marketing agency with deep automotive and sailing credentials. Comparable to Jacaranda in cross-cultural sponsorship activation and sailing sponsorship expertise within the DACH market.
• Hertz & Pfennigt: German sports marketing agency focused on sponsorship and event activation in the DACH region. Comparable to Jacaranda's Düsseldorf operations in automotive and winter sports activation, with overlapping client profiles.

Direct peers

• Sportfive: European sports marketing agency focused on sponsorship activation, rights exploitation and event/hospitality. The closest head-to-head peer for Jacaranda in offering integrated sponsorship activation and event creation services to enterprise clients.
• TGI Sport: Sports marketing agency delivering sponsorship activation, broadcast graphics and event services. Comparable to Jacaranda's Sponsorship Activation and Events & Hospitality pillars, particularly in motorsport and sailing-adjacent categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jacarandamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacaranda Marketing