Vivera
Vivera is a Dutch plant-based meat manufacturer producing burgers, schnitzels, and protein substitutes for retail and foodservice customers across 25 European countries, operating as a wholly-owned subsidiary of JBS and distributing through 32,000+ supermarkets.
- Company typePrivate
- Founded1990
- HeadquartersHolten, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vivera does
Vivera is a Dutch plant-based food manufacturer founded in 1990 and headquartered in Holten, Netherlands. The company produces meat substitutes — including burgers, schnitzels, and other plant-based protein products — using a proprietary pre-frozen tofu technology with a 5-minute marinade absorption process. It operates two production facilities, employs approximately 500 people, and ranks as a top-3 European plant-based meat producer. Its products are distributed through more than 32,000 supermarkets across 25 European countries, and the company has been B Corp certified since 2022.
Since being acquired by Brazilian meat giant JBS in 2021 for approximately €431 million, Vivera has operated as a wholly-owned subsidiary. The company generates revenue through branded retail products (under the Vivera and The Vegetarian Butcher brands), private label manufacturing for major retailers, and food service channels. Named retail partners include Albert Heijn (where it holds an exclusive position), Carrefour, Tesco, ASDA, Sainsbury's, Ocado, and Morrisons. The company has publicly stated an ambition to triple its revenue.
In March 2025, Vivera acquired The Vegetarian Butcher from Unilever, expanding its portfolio and global footprint to 55 countries. It launched a fresh Signature Burger in April 2025 and consolidated operations under The Vegetarian Butcher Collective structure in September 2025. A food safety recall on a Veggie Burger product was recorded in 2026.
Vivera firmographics
Firmographics- Name
- Vivera
- Legal name
- Vivera B.V.
- Website
- https://vivera.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vivera is a Dutch plant-based meat manufacturer producing burgers, schnitzels, and protein substitutes for retail and foodservice customers across 25 European countries, operating as a wholly-owned subsidiary of JBS and distributing through 32,000+ supermarkets.
- Ownership category
- akta.pro rank
Vivera industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Food Manufacturing (311), Other Food Manufacturing (3119), Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Texturization & Structuring Technologies (Extrusion, Shear-Cell, Spinning, 3D Printing) (AFANAKAI)
Keywords
Where Vivera is headquartered
LocationHeadquarters
- HQ city
- Holten
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Vivera business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail product sales (own brand): Sale of Vivera branded plant-based meat substitute products (burgers, schnitzels, chicken pieces, tofu, meatballs, nuggets, bacon, fish analogs, falafel) through supermarket retail chains across 25 European countries. Products sold under own Vivera brand and as Private Label.
- Private Label manufacturing: Contract manufacturing of plant-based products for supermarket retail chains under their own private label brands.
- Foodservice / Quick Service Restaurant: Supply of plant-based meat alternatives to foodservice operators and quick service restaurant channels through The Vegetarian Butcher's strong foodservice position.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Burger fresh plant-based burger |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Vivera product offering
Product offeringCore offering
Vivera develops, manufactures, and distributes plant-based meat substitutes including burgers, schnitzels, chicken pieces, meatballs, nuggets, bacon, fish sticks, falafel, and an extensive tofu range, sold under the Vivera brand and as private label products for major European retailers. The company also supplies foodservice and QSR operators through The Vegetarian Butcher brand acquired from Unilever in March 2025.
Product overview
Vivera is a Dutch plant-based food company specializing in the production, sale, and distribution of plant-based meat substitutes. Founded in 1990 as a pioneer in vegetarian products, the company has since 2017 focused exclusively on plant-based offerings. With approximately 500 employees and production facilities in Holten and Vriezenveen, Netherlands, Vivera is one of the three largest plant-based meat producers in Europe. Their products are available in over 32,000 supermarkets across 25 European countries. The product portfolio includes burgers (Veggie Burger, Signature Burger, Oriental Burger), schnitzels, chicken tenders/strips/pieces, bacon bits, nuggets, meatballs, falafel, fish sticks, and an extensive tofu range including Tofusion products (Japanese and Korean style). The company also acquired The Vegetarian Butcher from Unilever in March 2025. Products are primarily based on soybeans, chickpeas, corn, rice, and potatoes, with added iron and vitamin B12 fortification.
Differentiator
Problem solved
Functional benefit
Brands
- The Vegetarian Butcher: A global plant-based meat brand founded in 2010 by Jaap Korteweg, acquired by Unilever in 2018, and subsequently acquired by Vivera in 2025. Available in 55 countries. The brand's mission is to become the largest, most impactful Butcher in the world by removing all animals from the food chain. Has removed more than 11 million animals from the food chain.
- The Vegetarian Butcher Collective
Products and services
- Plantaardige Signature Burger Vivera's first fresh plant-based burger offering the same taste and texture as a traditional beef burger when cooked; rich in protein with added iron and vitamin B12; positioned as a mainstream alternative for flexitarian and health-conscious consumers
- Oriental Burger
Quantifiable outcome
- Signature Burger scored highest in independent taste test (Essensor) vs all competitors; 54% of consumers positively surprised
- +3 more outcomes
Companies that use Vivera
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vivera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vivera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Vegetarian Butcher (from Unilever)coreIn March 2025, Vivera completed the acquisition of The Vegetarian Butcher from Unilever. The Vegetarian Butcher was founded in 2010 by Jaap Korteweg with the aim of becoming the largest, most impactful butcher in the world by removing animals from the food chain. The brand had grown into a global presence available in 55 countries and had removed over 11 million animals from the food chain. The acquisition combines two winning companies: Vivera brings strong retail channel position and wide product assortment, while The Vegetarian Butcher adds strong foodservice and QSR channel presence and global brand reach. The combination was expected to be completed by Q3 2025 and created one of the largest plant-based companies in Europe.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Vivera competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vivera social profiles
Digital presenceVivera compliance and trust
Trust signalCompliance1 record
Vivera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivera leadership team
Management profileNumber of profiles
Profiles3 records
Vivera subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vivera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivera M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivera
What does Vivera do?
Vivera develops, manufactures, and distributes plant-based meat substitutes including burgers, schnitzels, chicken pieces, meatballs, nuggets, bacon, fish sticks, falafel, and an extensive tofu range, sold under the Vivera brand and as private label products for major European retailers. The company also supplies foodservice and QSR operators through The Vegetarian Butcher brand acquired from Unilever in March 2025.
Is Vivera a public or private company?
Vivera is a private company. It is classified as corporate owned and is currently operating.
When was Vivera founded?
Vivera was founded in 1990. It employs 251 to 500 people.
Where is Vivera based?
Vivera is headquartered in Holten, Netherlands, in the Europe region.
How does Vivera make money?
Three revenue lines are on record. Retail product sales (own brand) is the primary driver. The others are private Label manufacturing and foodservice / Quick Service Restaurant.
Does Vivera have an API?
No public API is recorded for Vivera.
What industry is Vivera in?
Vivera's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing. Its NAICS code is 311 and its SIC code is 2000.