New York Football Giants

What New York Football Giants does

The New York Football Giants are a professional National Football League franchise founded in 1925, privately held by the Mara family and led by John Mara as Team President. The team plays home games at MetLife Stadium in East Rutherford, New Jersey, a venue with 82,500+ capacity, and serves fans concentrated in the New York/New Jersey/Connecticut tri-state area while maintaining a broader national and emerging international audience.

The franchise's core product is professional football, layered with an expanding owned digital ecosystem. Core platforms include Giants.com, the Giants Mobile App (featuring digital ticketing with dynamic barcodes), the Giants TV streaming application, and the Giants Podcast Network (nine active shows). Multilingual and community content includes Los Gigantes and the La Esquina Gigante podcast (Spanish-language) plus Deutschland (German-language) programming, indicating an attempt to extend the brand beyond English-speaking U.S. audiences. Underlying technical components are not disclosed in the source data, but the architecture appears to be a typical multi-channel media stack: web, mobile, audio streaming, and video streaming tied to a centralized ticketing and CRM backend.

Revenue is generated through multiple streams: league-shared NFL media rights distributions; ticket sales across season, single-game, premium suites, and club seat tiers; corporate sponsorships (notably the Quest Diagnostics Training Center naming rights and Ford Training Camp sponsorship); licensed merchandise; and digital platform monetization across app, streaming, and podcast channels. Customer segments include individual fans, season ticket holders, corporate partners, community organizations, and media consumers. The business model is fundamentally a league-franchise model: most revenue categories are either league-pooled or league-governed, with the franchise's principal levers being local ticketing, sponsorship sales, and now direct-to-consumer digital content.

Name

New York Football Giants

Legal name

New York Football Giants

Website

https://giants.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

The New York Football Giants are an NFL franchise founded in 1925 playing home games at MetLife Stadium in East Rutherford, NJ, serving NY tri-state fans through live games, digital platforms (mobile app, Giants TV streaming, podcast network), merchandise, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Radio and Television Broadcasting Stations (5161)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industry

League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

Keywords

• Professional football entertainment
• Sports ticketing services
• Team merchandise sales
• Sports media content
• Corporate hospitality suites

Headquarters

HQ city

East Rutherford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, club seats, and suite rentals at MetLife Stadium
2. Media and Broadcasting Rights: NFL media rights and broadcasting revenue shared across all 32 NFL teams
3. Merchandise Sales: Official Giants merchandise sold through Giants.com team shop and retail partners
4. Sponsorships and Partnerships: Corporate sponsorship deals and brand partnerships including Quest Diagnostics Training Center naming rights and Ford training camp sponsorship

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The New York Football Giants are a professional NFL franchise that sells live professional football game entertainment at MetLife Stadium, distributes team content and news through its digital platforms (Giants.com, mobile app, Giants TV, podcast network), and generates revenue from ticket sales, merchandise, corporate sponsorships, and media rights. The team operates as one of 32 NFL franchises and also runs community programs through The Giants Foundation.

Product overview

The New York Giants operate a digital platform ecosystem centered around Giants.com, which serves as the primary fan engagement hub. The core offering consists of the Giants.com website, Giants Mobile App (iOS/Android), Giants TV Streaming App, and Giants Podcast Network featuring nine distinct shows. The platform includes a mobile ticketing system integrated with Ticketmaster, Apple Wallet, and Google Pay, along with ticket resale partnerships with NFL Ticket Exchange, StubHub, and SeatGeek. Community initiatives include the Inspire Change program and Touchdown Fellowship with John Jay College of Criminal Justice. Additional features include the Los Gigantes Spanish-language content section and Giants Text Alerts notification service.

Differentiator

Problem solved

Functional benefit

Brands

• The Giants Foundation: The team's charitable foundation focused on community initiatives including youth football programs, education, and social justice causes.
• Los Gigantes
• Giants TV

Products and services

• Giants.com
• Giants Mobile App

Quantifiable outcome

• Touchdown Fellowship has graduated multiple cohorts of students with scholarships and paid internships since 2019
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• John Jay College of Criminal Justice (Touchdown Fellowship)coreStrategic or Co-development Partner · 1 January 2019The Giants partnered with John Jay College of Criminal Justice to create the Touchdown Fellowship in 2019. Each year, five fellows receive scholarships for tuition and fees, plus paid internships at criminal justice organizations in NYC. The program is part of the NFL's Inspire Change initiative.
• NFLcoreStrategic or Co-development PartnerAs one of 32 NFL franchises, the Giants participate in league-wide media rights, revenue sharing, and the Inspire Change social justice initiative. The NFL provides governance, scheduling, and collective bargaining for all member teams.
• Quest DiagnosticscoreOthersQuest Diagnostics holds naming rights for the Giants' training facility - the Quest Diagnostics Training Center in East Rutherford, NJ, which serves as the team headquarters.
• Ford Motor CompanymajorOthersFord Motor Company sponsors Giants Training Camp, presenting the annual training camp events held at The Greenbrier Resort Sports Performance Center.
• The Greenbrier ResortminorOthersThe Greenbrier Resort Sports Performance Center in White Sulphur Springs, West Virginia hosts Giants Training Camp with six practices open to the public annually.
• MetLife StadiumcoreOthersMetLife Stadium in East Rutherford, NJ is the shared home of the New York Giants and New York Jets with 82,500+ capacity for NFL games.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for Giants ticket sales, including season tickets, single game tickets, and the NFL Ticket Exchange for resale.
• Boys Hope Girls HopeminorStrategic or Co-development PartnerFounded in 1979 by Wellington Mara, this program provides educational resources to children in need in low-income and at-risk communities. The Giants support this initiative as part of community outreach.
• United Way of NYCminorStrategic or Co-development PartnerThe Giants and United Way of NYC have worked together for over three decades to improve communities throughout the tri-state area. Darius Slayton was named the Giants Hometown Hero at the 2024 Gridiron Gala.
• Vera Institute of JusticeminorStrategic or Co-development PartnerThe partnership allows players to learn about criminal justice system topics. Giants Legend Justin Tuck is a board member. The team has visited the T.R.U.E. unit at Cheshire Correctional Institution.
• NYC Police FoundationminorGTM or Marketing PartnerPartnership through the Far Rockaway and Harlem Giants youth programs providing mentorship, tutoring, and flag football for up to 100 boys ages 8-14, led by NYPD officers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chicago Bears: Historic NFL franchise in a top-3 U.S. media market, currently planning a stadium project. Comparable on market scale, brand longevity, and the economics of large-market NFL operations.
• Green Bay Packers: One of the most historic NFL franchises and a community-owned model. Comparable as a peer on brand longevity, season-ticket waiting list depth, and community-program depth.
• Dallas Cowboys: The NFL's most valuable franchise and a benchmark for premium monetization (AT&T Stadium naming rights, The Star training facility, on-site retail). Comparable as a top-tier NFL brand asset and the upper bound on what a non-NY franchise can extract per fan.
• Washington Commanders: NFC East division rival with similar East Coast media market exposure. Relevant peer for divisional revenue-share and shared-market dynamics within the NFC East.
• Philadelphia Eagles: NFC East division rival with comparable market size, large season-ticket base, and similar digital/marketing sophistication. Closest peer for benchmarking divisional scheduling economics and broadcast ratings.
• Pittsburgh Steelers: One of the NFL's most stable and well-monetized franchises with strong corporate sponsorship in a mid-sized market. Comparable on loyalty, premium-seat pricing, and multi-generational fan base.
• New England Patriots: Historic AFC rival and Super Bowl foil for the Giants (XLII and XLVI). Comparable on brand strength, premium venue (Gillette Stadium), and dynasty-era revenue trajectory; useful comp for peak-revenue benchmarking.
• San Francisco 49ers: Top-tier NFC franchise with Levi's Stadium and a large Bay Area fan base. Comparable peer on premium hospitality pricing, tech-forward digital operations, and large-market sponsorship rates.
• Los Angeles Rams: Premier large-market NFL franchise operating SoFi Stadium and a strong SoCal digital ecosystem. Comparable peer for stadium monetization, premium hospitality revenue, and LA-market fan acquisition.
• New York Jets: Another NFL franchise sharing MetLife Stadium with the Giants under a 50/50 arrangement. Most directly comparable peer because of shared venue, identical tri-state market, and identical league economics — making it the cleanest comp on stadium P&L and ticket pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/giants
• YouTubeyoutube.com/channel/UCk2FqoG8dN5EAz5WU3A0D7A
• FacebookFacebook.com/newyorkgiants
• LinkedInlinkedin.com/company/newyorkgiants
• Instagraminstagram.com/nygiants
• TikToktiktok.com/@nygiants?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Football Giants