Emmerys
Emmerys is a Danish private organic bakery and coffee house chain operating 34-35 stores in Copenhagen and Aarhus, producing sourdough bread, pastries, cakes, sandwiches and coffee from a central 24/7 Valby bakery and selling through retail, a mobile app with Click&Collect and loyalty, and a B2B catering channel.
- Company typePrivate
- Founded1898
- HeadquartersValby, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Emmerys does
Emmerys ApS is a Danish privately held organic bakery and coffee house chain operating 34 to 35 stores concentrated in the Copenhagen and Aarhus metropolitan areas, with additional locations in Roskilde and Silkeborg. The company traces its origin to a bakery tradition in Aarhus in 1898, relaunched under the modern Emmerys concept in 1996 on the basis of organic ingredients, sourdough fermentation, and handcrafted production without additives or leavening agents. A central production facility at Trekronergade 147B in Valby operates 24 hours per day, 7 days a week, baking all bread, cakes and Danish pastries and distributing them nightly to the retail network to enforce consistency. Approximately a dozen employees are based at the Valby headquarters handling operations, payroll, product development, marketing, and HR, with the rest distributed across the central bakery and the retail stores.
The product offering centers on organic sourdough bread, sweet pastries, cakes, sandwiches and coffee brewed from organic Arabica beans, complemented by a rotating seasonal assortment such as the 2026 summer cold beverage line. The technology stack is intentionally non-proprietary and artisanal, with the key digital touchpoint being a customer-facing mobile application launched in September 2025 on iOS and Android that bundles Click&Collect pre-ordering, a loyalty points program, exclusive offers, and a digital coffee card. A free coffee is offered as an onboarding incentive for new app users. The company does not disclose unit pricing or revenue.
Revenue is generated through three channels: (1) in-store retail at the bakery and coffee house locations covering dine-in and takeaway, on a pay-as-you-go transactional basis; (2) click-and-collect orders placed through the mobile app and picked up in store, which functions as a recurring customer engagement lever via the loyalty program; and (3) business-to-business catering and canteen supply under the Erhvervsløsninger offering, delivering fresh organic bread daily to corporate customers and providing meeting and event catering. Customer segments are split between individual urban consumers in Copenhagen and Aarhus who value organic, artisan food, and corporate clients of varying sizes seeking reliable organic catering. Marketing is concentrated on the mobile app, Facebook, Instagram, and content updates on the company blog, supplemented by a free loyalty club (Medlemsklub).
Emmerys firmographics
Firmographics- Name
- Emmerys
- Legal name
- Emmerys ApS
- Website
- https://emmerys.dk
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emmerys is a Danish private organic bakery and coffee house chain operating 34-35 stores in Copenhagen and Aarhus, producing sourdough bread, pastries, cakes, sandwiches and coffee from a central 24/7 Valby bakery and selling through retail, a mobile app with Click&Collect and loyalty, and a B2B catering channel.
- Ownership category
- akta.pro rank
Emmerys industry classification
Industry- Product category
- Organic Bakery Café
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Emmerys is headquartered
LocationHeadquarters
- HQ city
- Valby
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Emmerys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail bakery and café sales: Revenue is generated from in-store sales of organic sourdough bread, pastries, cakes, sandwiches, and coffee. Customers can dine in or take away. All 34 stores operate under the same concept combining bakery and coffee house.
- Business-to-business (BTB) catering and canteen supply: Emmerys supplies freshly baked organic bread and catering products to corporate customers. Services include daily bread delivery to company canteens and meeting/corporate event catering. Orders are managed via a contact form on the business solutions page.
- Click & Collect / App-based ordering: Customers pre-order via the Emmerys mobile app and pick up in-store. The app also serves as the loyalty programme platform, driving recurring customer engagement and repeat purchases through point accumulation and exclusive offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing — individual products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Emmerys product offering
Product offeringCore offering
Emmerys operates an organic bakery and coffee house chain in Denmark, selling handmade sourdough bread, pastries, cakes, sandwiches, and organic coffee through approximately 34 retail locations across Copenhagen and Aarhus. All products are produced at a central 24/7 bakery in Valby and distributed nightly to ensure freshness. The company supplements its retail bakery café offering with a B2B corporate catering service for office canteens and meetings, and a mobile app providing Click&Collect ordering and a loyalty rewards programme.
Product overview
Emmerys is an organic Danish bakery and coffee house chain founded in 1898, operating 30–35 stores across Denmark (primarily Copenhagen and Aarhus). The core offering is a unified bakery-and-café concept built around handcrafted sourdough breads, pastries, cakes, sandwiches, and coffee brewed from organic Arabica beans. The product portfolio centers on a physical retail footprint complemented by a proprietary mobile app (available on iOS and Android) that combines a loyalty/rewards program, a digital coffee card, and a click-and-collect pre-ordering service — all under a single brand experience. A B2B catering arm (Erhvervsløsninger) extends the brand into corporate accounts, supplying freshly baked organic goods to office canteens and meeting catering. The company does not operate a platform-plus-modules architecture; its offering is a single integrated retail-and-digital service model.
Differentiator
Problem solved
Functional benefit
Products and services
- Emmerys Bakery & Coffee House Organic bakery and coffee house chain operating approximately 34 retail locations across Copenhagen and Aarhus, offering handmade sourdough bread, sweet pastries, cakes, sandwiches, and coffee brewed from organic Arabica beans. Stores combine dine-in café seating with takeaway service.
- Emmerys Mobile App (Loyalty Club) Free customer-facing mobile application for iOS and Android that enables Click&Collect pre-ordering, in-store pickup to skip queues, loyalty point accumulation on purchases, a digital coffee card, and access to exclusive offers and campaigns for individual consumers shopping at Emmerys retail stores.
- Corporate Catering Solutions (Erhvervsløsninger) B2B catering service for companies of all sizes, supplying freshly baked organic bread, pastries, sandwiches, and coffee to corporate canteens on a daily delivery basis, and providing tailored catering for meetings, breakfasts, lunches, and corporate events. Customisable menus are designed to fit corporate budgets and dietary requirements. Orders are managed through a dedicated business solutions contact form.
Quantifiable outcome
- All bread is delivered fresh nightly to all stores from the central bakery in Valby, ensuring consistent quality nationwide.
- +2 more outcomes
Companies that use Emmerys
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Emmerys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Emmerys partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Emmerys competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Emmerys social profiles
Digital presenceEmmerys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmerys leadership team
Management profileNumber of profiles
Emmerys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmerys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmerys
What does Emmerys do?
Emmerys operates an organic bakery and coffee house chain in Denmark, selling handmade sourdough bread, pastries, cakes, sandwiches, and organic coffee through approximately 34 retail locations across Copenhagen and Aarhus. All products are produced at a central 24/7 bakery in Valby and distributed nightly to ensure freshness. The company supplements its retail bakery café offering with a B2B corporate catering service for office canteens and meetings, and a mobile app providing Click&Collect ordering and a loyalty rewards programme.
Is Emmerys a public or private company?
Emmerys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emmerys founded?
Emmerys was founded in 1898. It employs 101 to 250 people.
Where is Emmerys based?
Emmerys is headquartered in Valby, Denmark, in the Europe region.
How does Emmerys make money?
Three revenue lines are on record. Retail bakery and café sales are the primary driver. The others are business-to-business (BTB) catering and canteen supply and click & Collect / App-based ordering.
Does Emmerys have an API?
No public API is recorded for Emmerys.
What industry is Emmerys in?
Emmerys's product category is Organic Bakery Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains). Its NAICS code is 311811 and its SIC code is 5812.