Miller's Party Rental

What Miller's Party Rental does

Miller's Party Rental Center (MPRC) is a third-generation, family-owned event rental company headquartered in Akron, Ohio, founded in 1949 by Jack and Virginia Miller as AAA Chair and Table Rental and rebranded multiple times before adopting its current name following the 2000 corporate separation of the Miller family's party and medical rental divisions. The company rents a comprehensive catalog of event equipment — tents (10x10 canopies through 60-meter clearspan structures), tables and specialty seating (Chiavari, Cross-back Farm, throne, padded folding), linens, tabletop and centerpieces (Heirloom china line, stemless wine glassware, trumpet vases, wire lanterns), serve-and-bar equipment (chafers, drink dispensers, Ice Caddy), staging and dancefloors (Bracken wood-grain), cooking and concession equipment (electric countertop griddle, cotton candy, popcorn, sno-kone), meeting and lighting (Vividlites LED uplights, truss lecterns, L.B. White propane furnaces), entertainment/games, and portable restrooms — supported by specialized operational assets including a Teeco Classic 225 industrial tent washer, CoolBox portable cooling units, and the proprietary PartyCad CAD layout service used to produce scaled event drawings.

The business operates from a ~30,000 sq ft Akron facility (2488 Romig Road / historically 869 West Waterloo Rd) plus a Canton phone-sales line, serving Northeast Ohio from Cleveland to Marietta with occasional reach into Dayton/Cincinnati. Capacity supports 10–100 events per weekend with a professional event crew handling delivery, setup, and teardown. Revenue is generated primarily through daily equipment rentals with add-on setup/takedown fees (each +20% of rental), a $75 + fuel-surcharge local delivery fee with a $200 minimum, a 50% non-refundable reservation retainer, balance due 10 days pre-event, and an optional 9.5% damage waiver. Secondary revenue streams include used-equipment sales (e.g., White Padded Chair at $20, White Classic Chair at $16) and box-truck rentals via a 2021 Penske Agent partnership; customers picking up and returning equipment themselves receive up to 20% off.

The company targets a horizontally segmented customer base — weddings (intimate backyard through 4,000-guest seated dinners), backyard and family events (graduations, birthdays, reunions), corporate meetings and trade shows, festivals and fairs, school proms, and community events — with no enterprise anchor customers disclosed. Go-to-market combines showroom consultations, phone sales (Akron 330-753-9104, Canton 330-494-8836), an online Request-a-Quote form, bridal show participation (Ohio Bridal Shows and Expo), and content marketing through a blog plus Facebook/Instagram/Pinterest channels. Distribution is full-service within Northeast Ohio, with industry positioning reinforced by Dean Miller's CERP certification (2012), his presidency of the Northeast Ohio Rental Association (2019), and a Rental Management Magazine "10 to Watch Under 40" recognition; no external private equity or institutional investor involvement is indicated.

Name

Miller's Party Rental

Legal name

Miller's Party Rental Center

Website

https://millersparty.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Miller's Party Rental Center is a third-generation, family-owned event rental company in Akron, Ohio, renting tents, tables, seating, linens, staging, climate control, and concession equipment to weddings, corporate events, festivals, and backyard parties across Northeast Ohio since 1949.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

All Other Consumer Goods Rental (532289), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event equipment rental
• Tent rental services
• Party rental supplies
• Wedding rental equipment
• Table and chair rental

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Rental: Core revenue from renting event equipment including tents, tables, chairs, linens, serving ware, tableware, staging, dancefloors, concession equipment, heating/cooling units, and portable restrooms. Daily rental rates with setup/takedown services at additional cost.
2. Used Equipment Sales: Sale of used rental equipment including chairs (White Padded Chair at $20, White Classic Chair at $16). Direct sales via phone inquiry.
3. Penske Truck Rental: As a Penske Agent Location since 2021, renting box trucks to customers for short-term equipment transport needs.
4. Damage Waiver: Optional damage waiver at 9.5% of rental charges allows customers to waive risk of accidental damage to rented items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Miller's Party Rental rents event equipment including tents, tables, chairs, linens, serve & bar items, dancefloors, cooking and concession equipment, meeting and lighting gear, entertainment and games, and portable restrooms for events ranging from backyard gatherings to 4,000-guest weddings. The company also provides full-service delivery, setup, and teardown for customers across Northeast Ohio, with a showroom in Akron, Ohio.

Product overview

Miller's Party Rental Center is a family-owned event rental company (third-generation) serving Northeast Ohio since 1949. The company operates as a single unified rental business offering a comprehensive portfolio of party rental equipment across 10 product categories: Tables & Seating, Linens, Tents, Table Top & Centerpieces, Serve & Bar, Staging & Dancefloors, Cooking & Concessions, Meeting & Lighting, Entertainment & Games, and Portable Restrooms. The offering is a unified rental service rather than a platform-plus-modules architecture. Individual products within these categories include specialty seating (Chiavari chairs, Cross-back Farm Chairs, Throne Chairs), dancefloors (Bracken Dancefloor), climate control (CoolBox cooling units, L.B. White Tent Furnaces), tabletop items (Heirloom china line, china plates with platinum band, stemless wine glasses), concession equipment (electric griddle, cotton candy machines, popcorn machines), and miscellaneous items (drink dispensers, Ice Caddy, tristem lecterns, LED uplights, whiteboards, buffet risers). The company also offers Penske truck rental partnership and uses PartyCad CAD software internally for event planning. Equipment rental is the core business model with delivery, setup, and pickup services available.

Differentiator

Problem solved

Functional benefit

Products and services

• Tables & Seating Rental tables and chairs including specialty seating such as Fruitwood Chiavari, Gold Chiavari, Cross-back Farm Chair, Chrome Barstool, and folding chairs in various styles including Natural Padded, White Padded, Black Padded, White Classic, and Black Fiberglass.
• Linens Table linens available in multiple colors including basic poly, specialty colors such as Raspberry, Jade, Hunter Green, Coral, and premium options like Duchess silver and Black Majestic with gold napkins.
• Tents Rental tents including canopy tents, pole tents, frame tents, and structure/clearspan tents. Sizes range from 10x10 to structures over 60 meters wide, with accessories like walls, lighting, and heating/cooling units.
• Table Top & Centerpieces Dinnerware, drinkware, and decorative centerpiece items including china plates (Heirloom line, white with platinum band), stemless wine glasses, chargers, mason jars, wood slices, trumpet vases, wire lanterns, and various glassware.
• Serve & Bar Serving equipment including chafers, drink dispensers, Ice Caddy, deluxe portable bar, champagne buckets, and various bar accessories.
• Staging & Dancefloors Stage rentals and dance floors including the Bracken wood grain dancefloor with half pieces for brickwork layout. Various sizes and configurations available for indoor and outdoor use.
• Cooking & Concessions Cooking and concession equipment including electric countertop griddle, cotton candy machines, popcorn machines, sno-kone machines, hot dog rollers, and grill equipment.
• Meeting & Lighting Meeting equipment and lighting including Vividlites LED uplights, truss lectern/podium, microphones, whiteboards, and string lights. Temporary heating with propane furnaces (170K BTU and 80K BTU).
• Entertainment & Games Entertainment and game rentals including yard games (Giant Connect 4, Yard Pong, Yard Dice, Cornhole, Bocce Ball, Horseshoes), money machine, throne chairs, and audio equipment.
• Portable Restrooms Portable restroom and restroom trailer rentals for outdoor events.
• CoolBox Cooling Units Portable air cooling units that cool up to 1,000 square feet and drop ambient air temperature by 10-25 degrees. No installation or duct required; plugs into standard outlet with 21-gallon onboard reservoir and 3.5 amp electricity requirement.
• Used Equipment Sales Sale of used rental equipment including chairs (White Padded Chair at $20, White Classic Chair at $16). Direct sales via phone inquiry.
• Penske Truck Rental Since 2021, Miller's is a Penske Agent Location offering box truck rentals to customers for short-term equipment transport needs.
• Heirloom China Line Dinnerware with matte finish and irregular shape, available in Linen, Blush, and Smoke colors. Suitable for mix and match patterns.
• Five Tier Buffet Riser Modern matte black finish buffet riser with five 7-inch rings on branches stemming from 14-inch round base plate, holding five 10-inch cut glass plates.

Quantifiable outcome

• Ability to serve 10-100 events per weekend with large staff and inventory
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Barker Family EntertainmentminorGTM or Marketing PartnerListed as a company they partner with on the Links page. Entertainment provider for events.
• American Rental Association (ARA)coreStrategic or Co-development PartnerNational industry association membership since 1983. Provides CERP certification program for professional development. Annual ARA conventions offer educational seminars, networking, and purchasing opportunities with manufacturers.
• Northeast Ohio Rental Association (NEORA)coreStrategic or Co-development PartnerRegional industry association comprised of Event and Tool rental companies in Northeast Ohio. Dean Miller elected President.
• Ohio Bridal Shows and ExpominorGTM or Marketing PartnerPartnership for bridal show participation and exposure to wedding planners and couples.
• Akron/Summit Convention & Visitors BureauminorGTM or Marketing PartnerAkron's convention center partnership for venue referrals and event planning resources.
• Catering Partners (Old Carolina Barbecue, Marigold Catering, Nosh Creative Catering, Hudson's Restaurant, City BBQ)minorChannel Partner/ Reseller/ DistributorRecommended caterers listed for customers planning events. No formal partnership stated but mutual referral relationship.
• Penske Truck RentalminorChannel Partner/ Reseller/ DistributorIn 2021, became a Penske Agent Location providing access to rent Penske box trucks for equipment transport. Promotional code WINTER22 available for discounts.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Regional players

• Party Reflections: Regional event rental company in the Midwest with tents, tables, linens, and full-service offerings. Comparable to Miller's in product mix and full-service delivery, but primarily serves a different Midwest market.
• Graham Tent & Awning: Midwest tent and awning rental provider serving events with tents, sidewalls, and accessories. Comparable to Miller's in the tent rental vertical but with a narrower focus on tent structures rather than full event packages.

Direct peers

• Reliable Party Rentals: Mid-sized event rental company offering tents, tables, chairs, and party equipment for weddings and corporate events. Comparable to Miller's in product breadth and target customer (consumers and corporate event planners).
• Taylor Rental: Multi-location party and equipment rental brand with locations across the U.S. offering tents, tables, chairs, and event essentials. Comparable to Miller's as a full-service event rental provider with a similar customer base.
• Classic Party Rentals: Major event rental company specializing in tents, tables, chairs, and linens for weddings and corporate events. Closely comparable to Miller's in product offering and full-service model, though historically operated in different geographies.
• All Occasions Party Rental: Regional event rental company offering tents, tables, chairs, and complete party packages for weddings and corporate events. Directly comparable to Miller's in product, service, and customer base.
• EventSource (Northeast Ohio): Direct regional competitor in Northeast Ohio offering tents, tables, chairs, and full event rental services for weddings, corporate events, and festivals. Operates in the same market with the same core product portfolio as Miller's.

Broad incumbents

• Bright Event Rentals: Large full-service event rental company operating across the U.S. with tents, tables, linens, and full event production. Comparable to Miller's as a one-stop event rental provider serving weddings, corporate events, and galas, but at much larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MillersParty
• Instagraminstagram.com/millersparty
• Pinterestpinterest.com/millersparty
• Xx.com/millers_party

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller's Party Rental