Humphrey Feeds & Pullets

What Humphrey Feeds & Pullets does

Humphrey Feeds & Pullets is a UK-based specialist poultry feed manufacturer and point-of-lay pullet supplier, operating as Humphrey Feeds Ltd and Humphrey Pullets Ltd under the legal entity Humphrey Farms Ltd. The business is a subsidiary of Wynnstay Group Plc, a London-listed agricultural supplies group, and carries a combined heritage of more than 190 years, with 85+ years of pullet rearing experience. It produces over 400 distinct poultry feed diets covering conventional, free range, and certified organic formulations, alongside feed supplements, grist presentation services, and a point-of-lay pullet rearing programme that houses day-old hybrid layer chicks and delivers them at 16 weeks matched to customer laying-shed conditions. The company is the self-claimed leading supplier of organic poultry feed in the United Kingdom, with certification partnerships with Organic Farmers and Growers and Organic UK.

The business operates a sales-led go-to-market model with experienced poultry specialists providing on-farm consultation to independent free range and organic egg producers across the UK. The primary customer segments are free range and organic poultry farmers, served through direct field sales, an online ordering portal, and direct pullet delivery. Pricing is quote-based and not publicly disclosed, with revenue generated through one-time sales of feed and point-of-lay birds. Supporting the commercial operation is the Performance Centre, a content platform offering weekly commodity reports, articles, ebooks, and case studies covering poultry nutrition, flock management, and market conditions. Awards include National Egg and Poultry Awards in 2019 and 2020 and the BFREPA Lifetime Achievement Award in 2023, reinforcing the company's standing in the UK free range egg sector.

Name

Humphrey Feeds & Pullets

Legal name

Humphrey Farms Ltd

Website

https://humphreyfeedsandpullets.co.uk

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Humphrey Feeds & Pullets is a UK-based specialist poultry feed and point-of-lay pullet supplier, producing over 400 feed diets and rearing chicks to 16 weeks for independent free range and organic egg producers as a subsidiary of Wynnstay Group Plc.

Ownership category

akta.pro rank

Product category

Poultry Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Other Poultry Production (11239)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pullets & Replacement Stock Rearing (Grow-Out to Point-of-Lay) (AFAEADAE)

akta.pro secondary industry

Pullet Developer / Grower Feed (Replacement Layers) (AFADACAC)

Keywords

• Poultry feed manufacturing
• Point of lay pullets
• Free range layer feed
• Organic poultry nutrition
• Pullet rearing services

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Poultry Feed Sales: Sale of conventional and organic poultry feed to free range and organic poultry farmers. Produces over 400 different poultry feed diets tailored to specific flock needs.
2. Point of Lay Pullet Sales: Rearing and sale of point of lay pullets to poultry farmers. Houses day old hybrid layer chicks and rears them to 16 weeks before delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Humphrey Feeds & Pullets manufactures and supplies specialist poultry feed (over 400 conventional and organic free range diets) and rears point of lay pullets from day-old hybrid layer chicks to 16 weeks, selling directly to independent free range and organic poultry farmers across the United Kingdom. The offering combines bespoke feed formulation, feed supplements, and pullet rearing matched to each customer's laying environment, supported by a Performance Centre knowledge resource.

Product overview

Humphrey Feeds & Pullets is a specialist poultry feed and point of lay pullet supplier operating as part of Wynnstay Group Plc with a combined history of over 190 years. The company offers a portfolio of poultry nutrition products including over 400 different feed diets (Wynnstay Humphrey Feeds), with specialized variants for free range (Free Range Poultry Feed) and organic production (Organic Poultry Feed). The offering extends to feed ingredients and diets, grist presentation services, and feed supplements. Complementary to the feed business, the company provides point of lay pullet supply (rearing day-old hybrid layer chicks to 16 weeks) through its Pullet Rearing & Supply service, including matching the rearing process to farm conditions and delivery services. The Performance Centre serves as a knowledge platform providing commodity reports, articles, ebooks, and case studies to help customers optimise flock performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Wynnstay Humphrey Feeds Specialist poultry feed product line producing over 400 different poultry feed diets tailored to free range and organic flocks, offering benefits for bird performance, welfare and profit. Targeted at independent poultry farmers across the UK.
• Pullet Rearing & Supply Point of lay pullet supply service that houses day old hybrid layer chicks and rears them to 16 weeks, working with all commercial breeders focusing on breeds for the free range and organic sectors. Includes matching the rearing process to the customer's laying environment and delivery to farm. Targeted at independent poultry farmers.
• Organic Poultry Feed Certified organic poultry feed range, claimed to be the UK's leading supplier of organic poultry feed, produced in partnership with Organic UK and certified by Organic Farmers and Growers. Targeted at organic egg producers.
• Free Range Poultry Feed Free range poultry feed product line formulated to match the specific needs of free range flocks through an uncompromising approach to bird nutrition. Targeted at independent free range egg producers.

Quantifiable outcome

• Producing over 400 different poultry feed diets to match specific flock needs

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Organic UKcoreStrategic or Co-development PartnerPartnership with Organic UK for organic poultry feed production. The company is the UK's leading supplier of organic poultry feed and works in partnership with Organic UK.
• Organic Farmers and GrowerscoreStrategic or Co-development PartnerOfficial organic certifier for the company's organic poultry feed products, providing certification oversight.
• British Free Range Egg Producer Association (BFREPA)coreStrategic or Co-development PartnerIndustry association representing free range egg producers. The company participates in BFREPA awards and events, with Steve Marriott winning the BFREPA Lifetime Achievement Award in 2023.
• Wynnstay Group PlcflagshipOthersWynnstay Humphrey Feeds & Pullets is a trading name of Humphrey Feeds Ltd and Humphrey Pullets Ltd., part of Wynnstay Group Plc. Wynnstay Group is an agricultural supplies group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition business producing compound feeds, premixes, and feed additives for livestock and poultry producers worldwide, including the UK. Comparable as a large incumbent with significant R&D and procurement scale that can outcompete on commodity feed pricing.
• ForFarmers: Large pan-European animal feed producer with substantial UK operations serving poultry, swine, and ruminant farmers. Comparable as a broader incumbent feed manufacturer with significant UK poultry feed share that can compete on scale and distribution against Humphrey's specialty feed offering.
• Hy-Line International: Global layer breeding company distributing commercial laying hens through national distributors, including the UK. Comparable as an upstream layer genetics incumbent that supplies the chick inputs Humphrey rears to point of lay.
• Noble Foods: One of the UK's largest egg producers and branded egg businesses (including the happy egg co.), with vertically integrated pullet rearing and feed relationships. Comparable as a downstream UK egg industry incumbent whose pullet sourcing and feed buying directly overlap Humphrey's customer base.
• AB Agri: UK agricultural and animal nutrition business within the ABF group, manufacturing compound feeds and offering feed additives across livestock species. Comparable as a broad UK feed incumbent with capabilities that overlap Humphrey's feed manufacturing space, though operating across a wider portfolio.
• Stonegate Farmers: UK's largest egg producer, supplying major retailers with free range, organic, and barn eggs, with associated pullet rearing activities. Comparable as a UK free range and organic egg incumbent that pulls through pullet and feed volumes similar to Humphrey's target market.
• Lohmann Tierzucht: German-headquartered international layer breeding company supplying brown and white egg layer chicks worldwide, including to UK pullet rearers like Humphrey. Comparable as an upstream breeding incumbent whose genetics choices shape the pullet-rearing service Humphrey provides.

Direct peers

• Joice & Hill: UK-based point-of-lay pullet supplier and breeder rearer serving free range and commercial egg producers. Direct competitor to Humphrey Pullets, operating in the same pullet rearing category with a comparable specialty focus on UK egg producers.
• Country Wide Farmers: UK agricultural supplier offering feed, inputs, and farm supplies to livestock and poultry farmers, with overlapping poultry feed distribution into independent UK farms. Comparable as a multi-product UK feed and farm supply competitor with overlapping customer base.

Others

• Wynnstay Group Plc: Parent group of Humphrey Feeds & Pullets; UK-listed diversified agricultural supplies group offering feed, farm inputs, and arable services across Wales and the broader UK. Comparable as the immediate corporate parent and internal peer within the group's animal feed category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HumphreyFandP

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humphrey Feeds & Pullets