What Inenco Group does

Inenco Group, now operating as Motion Asia Pacific, is an industrial distribution business headquartered in Australia that supplies bearings, power transmission products, sealing, fasteners, fluid power components, driveshafts and motors, belting, lifting and safety equipment, tools, and maintenance consumables to industrial customers across Australia, New Zealand, Indonesia, Singapore, Southeast Asia and the Pacific. The company operates through a network of nearly 200 branches, service centres and workshops and stocks over 350,000 product lines sourced from more than 3,000 suppliers, organised across 14 core businesses that include heritage brands CBC (founded 1954), BSC (1921), SAECOWilson and Hardy Spicer. It employs more than 1,600 people and runs a sales-led, relationship-driven go-to-market model targeting B2B industrial customers in manufacturing, mining, agriculture, automotive and transport.

Revenue is generated predominantly through one-time sales of distributed industrial products, with pricing conducted on a quote/negotiated basis per customer and project; specific pricing tiers are not publicly disclosed. The business was built through a multi-decade roll-up strategy: more than 40 acquisitions were completed between 2002 and 2021 to broaden product categories and geographic reach. In March 2017 Genuine Parts Company (GPC) acquired a 35% strategic stake, completing full ownership in July 2019; Inenco Group was then rebranded to Motion Asia Pacific in July 2020 to align with GPC's Motion Industries subsidiary and unify the portfolio of heritage businesses under a single brand. The core technology is the physical distribution and logistics infrastructure — strategically located distribution centres, branch-level inventory and field sales coverage — rather than a software or digital platform.

Name

Inenco Group

Legal name

Motion Asia Pacific Pty Ltd

Website

https://inencogroup.com.au

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Industrial distribution business (now Motion Asia Pacific) operating nearly 200 branches across Australia, New Zealand, Indonesia, Singapore, Southeast Asia and the Pacific, distributing over 350,000 industrial product lines to manufacturing, mining, agriculture, automotive and transport customers under heritage brands CBC, BSC, SAECOWilson and Hardy Spicer.

Ownership category

akta.pro rank

Headquarters

HQ city

Chullora

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Products Distribution: Distribution of industrial products and engineering products including bearings, power transmission, sealing, fasteners, driveshafts, drives and motors, belting, fluid power, lifting and safety equipment, tools, and maintenance products. Revenue generated from product sales across 350,000+ stocked product lines to industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Motion Asia Pacific (formerly Inenco Group) distributes over 350,000 industrial product and engineering product lines from more than 3,000 suppliers through nearly 200 branches, service centres and workshops across Australia, New Zealand, Indonesia, Singapore, and Southeast Asia. Core product categories include bearings, power transmission (driveshafts, drives and motors, belting), sealing products, fasteners, fluid power, lifting and safety equipment, tools, maintenance products, conveyor belts, and hoses and fittings. The company complements this product portfolio with engineering services delivered through its 14 core businesses and over 1,600 employees.

Product overview

Inenco Group (now Motion Asia Pacific) operates as a premier industrial solutions company providing a comprehensive portfolio of industrial products, engineering products, and engineering services across Australia, New Zealand, Indonesia, Singapore, and South-East Asia. The company offers over 350,000 industrial product lines from more than 3,000 suppliers through nearly 200 branches, service centres and workshops. Core product categories include rolling bearings, power transmission (driveshafts, drives and motors, belting), sealing products, fasteners, fluid power products, lifting and safety equipment, tools, and maintenance products. The portfolio was built through extensive acquisitions including Consolidated Bearing Company (CBC), Bearing Service Pty Ltd (BSC), SAECOWilson, Hardy Spicer, and dozens of other specialized industrial companies. The company employs over 1,600 people across 14 core businesses, unified under the Motion Asia Pacific brand following the 2020 rebrand from Inenco Group.

Differentiator

Problem solved

Functional benefit

Brands

• CBC: Consolidated Bearing Company - established 1954, core bearing business
• BSC
• SAECOWilson
• Hardy Spicer

Products and services

• Industrial Bearings Core product line of industrial rolling bearings supplied to industrial and trade customers for use in plant, machinery, and equipment across manufacturing, agriculture, automotive, mining, and transport sectors. Distributed through branches, service centres and workshops across Australia, New Zealand, Indonesia, Singapore, and Southeast Asia.
• Power Transmission Products Industrial power transmission product line including driveshafts, drives and motors, and belting products for industrial applications. Supplied to industrial customers through the Motion Asia Pacific branch network.
• Industrial Sealing Products Industrial sealing products including specialised gaskets, seal imports, and related sealing solutions supplied to industrial operators to maintain equipment integrity across diverse sectors.
• Industrial Fasteners Industrial fasteners and related products for industrial and trade customers, sourced from multiple acquisitions including Fasteners Australia, Speciality Fasteners, and Global Fasteners.
• Fluid Power Products and Services Hydraulic and fluid power products and services for industrial customers, including capabilities from Hydraquip, Southern Hydraulic Services, and related acquisitions across Australia and New Zealand.
• Engineering Services Technical engineering services provided across the Motion Asia Pacific network of nearly 200 branches, supporting customers in selection, application, and maintenance of industrial products including bearings, power transmission, sealing, and fluid power systems.
• Lifting and Safety Equipment Safety equipment and lifting products supplied for industrial and trade sector applications, available through the regional branch network.
• Industrial Tools and Maintenance Products Industrial tools and maintenance products supplied to industrial customers for plant and equipment upkeep, distributed through the regional branch network.
• Conveyor Belt Products and Services Conveyor belt products and specialist services including capabilities from Canterbury Conveyor Belt Specialists, supplied to industrial customers across Australia and New Zealand.
• Industrial Hoses and Fittings Industrial hose products and hydraulic fitting services supplied to industrial customers, including capabilities from Northern Hose and related businesses across Australia and New Zealand.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Applied Industrial Technologies: US-listed industrial MRO distributor with multi-decade presence in bearings, power transmission, fluid power, and engineered services. Closest like-for-like public peer in product mix and B2B customer base.
• Motion Industries: Direct sister/parent operating company under GPC, the largest industrial parts distributor in North America. Same MRO distribution model, same product categories (bearings, power transmission, fluid power, safety), making it the most direct operational and strategic peer.
• MSC Industrial Direct: Large US MRO distributor with broad product range (cutting tools, power tools, fasteners, fluid power) and a hybrid field-sales + digital model. Comparable one-stop-shop positioning for industrial customers.
• BDI (Bearing Distributors Inc.): North American bearings and power transmission specialist distributor serving industrial customers. Closely comparable on product mix and customer profile, especially in the bearing and PT categories that anchor Motion Asia Pacific.
• Kaman Industrial Technologies: Distributor of bearings, power transmission, fluid power, and sealing products to industrial customers. Has since been divested/reshaped, but historically a direct competitor in the same MRO product categories.

Broad incumbents

• Fastenal: North American leader in fasteners, tools, and industrial supplies with a high-density on-site vending model. Comparable in fasteners and tools, but different go-to-market model (vending machines vs. branch-led).
• W.W. Grainger: Large US-listed broad-line MRO distributor with a global footprint and strong digital channel. Larger, more diversified across non-industrial categories, but directly competes for industrial MRO spend.
• Würth Group: Global family-owned industrial distribution group dominant in fasteners, tools, and chemicals, with growing APAC presence. Overlaps heavily in fasteners, tools, and safety/MRO consumables.

Emerging players

• SKF (distribution arm): Global bearings and seals manufacturer with growing authorized distributor program and direct-to-customer industrial sales. Overlaps in bearings and lubrication, but primarily a manufacturer rather than pure distributor.

Regional players

• Cromwell Tools: Industrial tools and supplies distributor headquartered in the UK with broad European and ANZ exposure. Comparable in tools and industrial supplies but primarily serves different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xtwitter.com/MotionAsiaPac
• YouTubeyoutube.com/@motionasiapacific
• Facebookfacebook.com/MotionAsiaPacific
• LinkedInlinkedin.com/company/motion-asia-pacific
• Instagraminstagram.com/motionasiapacific

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries52 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inenco Group