PCCCA

What PCCCA does

PCCCA (Professional Christian Coaching and Counseling Academy) is a private, founder-owned online training institution founded in 2003 by Dr. Leelo Bush and operated through Beautiful Life International, LLC in Cape Coral, Florida. The company delivers proprietary, biblically-grounded certification programs in Christian life coaching, counseling, and specialty niches (stress management, grief/joy restoration, group coaching) to individual practitioners and ministry leaders worldwide. Training is delivered through an exclusive password-protected learning management system at myclasslogin.com, with all content self-paced and globally accessible. Since 2003 PCCCA has trained over 20,400 students from every continent, and its credentials are accepted worldwide with faith-based licensing exemptions recognized across US states.

The core technology is a conventional proprietary LMS rather than a custom platform; PCCCA's defensibility lies in its content IP — the Spirit-led coaching methodology, the 10 Christian Coaching Proficiencies, the Stress Coaching Circle model, and the Comprehensive Christian Coach Handbook, all original works by Dr. Leelo Bush. The business monetizes through one-time course tuition ($1,597-$3,997+) for flagship certifications (CCLC, CPLC, Christian Counselor, MCLC) and specialty programs, supplemented by a lower-priced digital bookstore ($14.99-$297), an Amazon distribution channel for books, third-party student financing (including 6-month no-interest), scholarship programs (10-40% off), and a $1,000-per-referral affiliate program. Certification credentials are being transitioned to Anew University as the parent certifying body, and the company holds ICEC board accreditation (2010) plus UACCCI accreditation (2006, first Christian coaching institute).

Go-to-market is fully digital and self-serve, anchored by a podcast (Christian Coaching School Podcast), an award-winning blog, a Facebook community (Courageous Christian Coaching Tribe), email lead magnets, and YouTube/video content — all feeding direct website enrollment. Customer segments are horizontal personas (Christian Life Coaches, Christian Counselors, specialty coaches) rather than enterprise verticals, with no disclosed enterprise contracts. The company has no external institutional investment, no M&A activity, and operates with 1-10 employees.

Name

PCCCA

Legal name

Beautiful Life International, LLC

Website

https://pccca.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PCCCA is a faith-based online academy founded in 2003 that trains and certifies Christian life coaches and counselors worldwide through its proprietary Spirit-led coaching methodology, serving over 20,400 students across 59+ countries with self-paced online programs.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ministerial Training Institutes (Clergy Formation) (EDAHAKAE)

akta.pro secondary industry

Christian Colleges with Theological Programs (EDAHAKAG)

Keywords

• Christian life coaching certification
• Professional counselor training
• Biblical coaching courses
• Spirit-led coaching program
• Online coaching academy

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Tuition and Certification: Primary revenue from professional certification courses in Christian coaching and counseling. Courses offered at various price points from $1,597 to $3,997+ with payment plan options available. Certification fees are separate from tuition.
2. Digital Products and Books: Sale of digital products including guides, workbooks, and eBooks in the bookstore ranging from $13.99 to $297.
3. Affiliate Program: Earn $1000 for qualified student referrals through affiliate links on the website.
4. Scholarship Programs: Kingdom Impact Scholarship offering 10% to 40% off tuition, plus military, spouse, and returning student discounts to increase enrollment accessibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PCCCA delivers online professional certification courses for aspiring Christian life coaches and counselors. Its core offerings include the Certified Christian Life Coach (CCLC), dual CCLC/CPLC certifications, the Master Christian Life Coach (MCLC), Christian Counselor Certification, and specialty credentials such as Stress Relief Coach and Grief/Joy Restoration Coach, all taught via a proprietary online learning management system. Training is biblically grounded and built on the proprietary Spirit-led coaching methodology created by founder Dr. Leelo Bush.

Product overview

PCCCA (Professional Christian Coaching and Counseling Academy) is a faith-based training institution offering a portfolio of certification programs and digital products for Christian life coaches and counselors. The core offerings include the CCLC (Certified Christian Life Coach) and MCLC (Master Christian Life Coach) certifications created by Dr. Leelo Bush in 2003, the Christian Counselor Certification, and specialty certifications in Stress Relief, Joy Restoration/Grief Coaching, and Group Coaching. The platform provides dual certifications (CCLC/CPLC), business courses (Spirit-Led Marketing, Bestseller Blueprint), and a digital bookstore featuring Dr. Bush's books, workbooks, and guides. Training is delivered through an exclusive online platform (MyClassLogin.com) with financing options and scholarships available. Certification credentials are now transitioning to be granted through Anew University. The company has trained over 20,400 students internationally since 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Christian Coach Certification (CCLC) The foundational certification program for becoming a Certified Christian Life Coach, built on the proprietary 10 Christian Coaching Proficiencies and Spirit-led coaching methodology created by Dr. Leelo Bush. Targeted at individuals seeking biblically-grounded credentials for personal ministry or professional coaching practice.
• Master Christian Life Coach (MCLC) Advanced-level certification for experienced coaches seeking mastery of Christian coaching principles and methodologies.
• Certified Professional Life Coach (CPLC) Dual Certification Dual certification offered alongside CCLC, providing graduates credentials recognized in both Christian and secular environments.
• Christian Counselor Certification

Quantifiable outcome

• Trained over 20,400 students from every continent since 2003
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Anew UniversityflagshipStrategic or Co-development PartnerPCCCA is transitioning to Anew University as its certifying body. Anew University is the parent organization now granting certifications including CPLC/CCLC credentials. The transition consolidates training programs under Anew University's online campus while maintaining PCCCA's proprietary curriculum.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Center for Coaching Certification: Certification body offering ICF-aligned training programs across multiple coach niches. Comparable to PCCCA in its credentialing focus and individual-learner model, though secular and broader in scope.
• Coach Training Alliance: Online coach certification school offering faith-friendly and secular life coaching tracks with self-paced training. Directly comparable to PCCCA's self-serve, tuition-based certification delivery model and SMB/individual student base.
• Institute for Coaching Advancement (ICA): Online coach certification school offering self-paced and cohort-based programs at comparable price points. Direct comparable to PCCCA's certification-based, tuition-driven model for individual learners seeking professional coaching credentials.
• World Coach Institute: Online ICF-accredited coach training school offering multiple certification levels. Directly comparable to PCCCA in tiered certification delivery, online self-serve access, and tuition pricing for individual learners.
• Christian Life Coaching Institute: Faith-based coach training provider offering Christian life coaching certification. Closest direct competitor to PCCCA's faith-based, certification-driven positioning with online delivery.

Broad incumbents

• Martha Beck Inc. Established coaching school offering life coach certification with a distinctive philosophical/spiritual methodology. Comparable to PCCCA's spirit-led, methodology-driven approach, though broader and secular-facing.
• iPEC Coaching: Established ICF-accredited coach training program with a multi-tier certification curriculum and corporate partnerships. Comparable to PCCCA in curating a proprietary methodology and layered certification stack, though broader and more enterprise-focused.
• Coaches Training Institute (CTI): One of the largest and most established coach training organizations globally, offering multi-modal certification programs. Comparable to PCCCA as a structured certification provider, but broader and secular, with institutional rather than faith-based positioning.
• Robbins-Madanes Training: Long-standing coach training program built around a proprietary strategic intervention methodology. Comparable to PCCCA as a methodology-driven, content-rich certification school, but secular and more broadly focused on personal development.

Emerging players

• Adventist Recovery Ministries / Faith-Based Counselor Training: Faith-based counselor training programs serving religious communities. Comparable to PCCCA's Christian Counselor certification pathway for ordained/ministry credential holders, though narrower in denominational scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/544580793991165
• Xx.com/DrLeelo
• LinkedInlinkedin.com/company/professional-christian-coaching-and-counseling-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCCCA