Baily Winery

What Baily Winery does

Baily Winery & Vineyard is a family-owned estate winery founded in 1986 by Phil and Carol Baily in the Temecula Valley, California, and now in its third generation of family winemakers (Phil, his son Patrick, and grandson Alex). The company produces Bordeaux-varietal wines — Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Sauvignon Blanc, and Semillon — supplemented by Riesling, Sangiovese, Mourvedre, Grenache, and dessert wines such as Port and Serenity. All wines are made from 29 acres of estate vineyards across four Temecula sites (Mother's, Berenda, La Serena, and Pauba Ridge), including vines planted as early as 1968. Production technology is traditional rather than novel: red wines are aged 24-30 months in barrel, well above the 12-18 month industry standard, and all bottles are sealed with Nomacorc synthetic cork to eliminate taint risk.

Name

Baily Winery

Legal name

Baily Winery & Vineyard

Website

https://bailywinery.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Baily Winery & Vineyard is a family-owned Temecula Valley estate winery founded in 1986, producing Bordeaux-varietal wines from 29 acres of estate vineyards and selling direct-to-consumer via an on-site tasting room, a California-only e-commerce site, and a bi-monthly wine club.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate winery
• Wine production
• Wine club subscription
• Wine tasting
• Temecula Valley wines

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through estate tasting room and website. Tasting fee of $20 per person (free if purchasing 2+ bottles). Online sales primarily to California residents.
2. Wine Club Subscription (Baily Cellar Rats): Every other month, two bottles of featured wine delivered to door with tasting notes. Members receive 25-50% discounts on purchases, free tasting for two at tasting room, 10% off gift items and food at Baily's Fine Dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baily Winery is a family-owned estate winery that produces and sells wine from 29 acres of estate vineyards across four locations in Temecula Valley, specializing in Bordeaux varieties (Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Sauvignon Blanc, Semillon) with extended barrel aging of 24-30 months. The winery operates a direct-to-consumer model through its on-site tasting room, e-commerce wine sales to California residents, and the Baily Cellar Rats wine club subscription delivering two bottles of featured wine every other month.

Product overview

Baily Winery is a family-owned estate winery in Temecula Valley, California, producing wines from 29 acres of estate vineyards across four locations (Mother's Vineyard, Berenda Vineyard, La Serena Vineyard, and Pauba Ridge Vineyard). The winery specializes in Bordeaux varieties including Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Sauvignon Blanc, and Semillon, with additional plantings of Riesling, Sangiovese, Mourvedre, and Grenache. Their portfolio includes red wines, white wines, rosé wines, and dessert wines. Baily's flagship Meritage is a Bordeaux-style blend aged 24-30 months in barrels, significantly longer than industry standard. The winery offers direct-to-consumer sales through their website and two tasting experiences: a standard tasting at their Production Facility and a premium estate tasting featuring aged reserve wines. They also operate the Baily Cellar Rats wine club subscription delivering curated wines bimonthly.

Differentiator

Problem solved

Functional benefit

Brands

• Baily Cellar Rats: Wine club membership program offering bi-monthly featured wine deliveries, discounts on purchases, and free tastings.

Products and services

• Baily Winery Wine Collection A portfolio of estate-grown wines including reds (Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Sangiovese), whites (Chardonnay, Riesling, Sauvignon Blanc, Semillon), a rosé (Grandol Rose'), and dessert wines (Port, Serenity), along with Bordeaux-style blends (Meritage, M&M, Montage). The flagship Meritage is a Bordeaux-style blend of Cabernet Sauvignon, Cabernet Franc, and Malbec aged 24-30 months in barrel. All wines are produced from 29 acres of estate vineyards in Temecula Valley, sealed with Nomacorc synthetic cork, and sold directly to consumers via the website (California residents only) and tasting room.
• Baily Cellar Rats Wine Club

Quantifiable outcome

• Named one of 25 best wineries in the US by Reader's Digest
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• JUSTIN Vineyards & Winery: Paso Robles-based estate producer focused on Bordeaux varieties (Cabernet Sauvignon, Cabernet Franc, Merlot) with premium tasting experiences. Strong portfolio overlap and similar aging/quality positioning.
• Stag's Leap Wine Cellars: Premium Napa Valley estate producer with strong Cabernet Sauvignon focus and a hospitality/tasting experience. Comparable varietal mix (Bordeaux-led) and DTC/tasting premium positioning, though at materially larger scale.
• Frog's Leap Winery: Family-run Rutherford/Napa estate winery emphasizing estate-grown, organically farmed wines and tasting-room hospitality. Comparable in family-run ethos, estate vertical integration, and premium experience design.
• Cakebread Cellars: Family-owned Napa Valley estate winery with a tasting program and DTC/wine club emphasis. Comparable in family heritage, estate-grown philosophy, and tourism-led premium positioning.
• Robert Hall Winery: Paso Robles estate winery with a strong DTC and wine club model and Bordeaux-style portfolio. Comparable in estate-grown positioning and DTC emphasis, though larger and in a different AVA.

Direct peers

• South Coast Winery Resort & Spa: Largest Temecula Valley winery combining estate vineyards, tasting room, wine club, and on-site hospitality. Direct competitor for Temecula wine tourism and DTC subscription dollars.
• Ponte Winery: Temecula Valley estate winery with vineyards, tasting room, wine club, and restaurant/hospitality. Competes directly for both tasting-room visitors and wine club members in the same catchment.
• Wiens Family Cellars: Family-owned Temecula Valley winery with estate production, tasting room, and DTC emphasis. Comparable in family-run positioning and varietal focus (Bordeaux-leaning blends).
• Callaway Vineyard & Winery: Temecula Valley estate winery producing estate-grown wines with a tasting room and DTC focus. Closest geography match to Baily, competing for the same Temecula wine tourist and local wine club member.
• Wilson Creek Winery: Temecula Valley winery with estate vineyards, large tasting room, and a wine club. Comparable in DTC wine club + tasting room revenue mix and in regional tourist competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bailywinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baily Winery