Paynes of Hinckley

What Paynes of Hinckley does

Paynes of Hinckley is a family-owned automotive dealership group operating from a six-acre site on Watling Street in Hinckley, Leicestershire, UK. Established in 1907 by John A Payne and holding a Ford franchise since 1922, the company remains under the ownership and management of the Payne family, now in its fifth generation. It acts as a Main Dealer for Ford cars and commercial vehicles, Isuzu trucks (3.5t to 11t GVW), and more recently XPENG electric vehicles, serving individual consumers and commercial operators across Leicestershire and Warwickshire with a workforce of 101–250 employees.

The company's offering spans new and used vehicle sales across its three franchises (Ford passenger and commercial, Isuzu, XPENG), a comprehensive aftersales operation including a while-you-wait Xpress Service centre (tyres from £35, servicing from £119.95), 24-hour commercial vehicle servicing authorised for Ford CV, Isuzu and Iveco, BS10125 accredited accident repair, MOT testing, Hunter Elite four-wheel alignment, and parts sales. Listed used vehicle inventory spans £6,800 to £21,500+, with finance provided through Black Horse Ltd (PCP/HP at ~10.9% APR) and a 'Fix Now Pay Later' facility via Bumper International. Recent product additions include the Ford E-Transit, E-Transit Custom, Ranger Plug-In Hybrid, XPENG G6 and X9, positioning the dealership for fleet and retail electrification.

Paynes generates revenue across five streams: vehicle sale gross profit, fee-based aftersales, parts sales, insurance-approved accident repair work, and commission from credit broking under FCA authorisation via Automotive Compliance Ltd (FCA No. 497010). Go-to-market is predominantly physical, anchored by the A5 corridor location with proximity to the M69, M6 and M1 motorways, supplemented by online inventory listings, service booking, valuation, and finance calculators on paynesgarages.co.uk. Distribution is regional, with no disclosed expansion outside Leicestershire and Warwickshire.

Name

Paynes of Hinckley

Legal name

Paynes Garages Ltd

Website

https://paynesgarages.co.uk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Paynes of Hinckley is a family-owned Ford, Isuzu, and XPENG Main Dealer in Leicestershire, UK, selling new and used vehicles and operating a full aftersales operation including BS10125-accredited accident repair and 24-hour commercial vehicle servicing.

Ownership category

akta.pro rank

Product category

Automotive Dealership

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Ford dealership
• Vehicle aftersales services
• Commercial truck sales
• Accident repair centre
• Used vehicle sales

Headquarters

HQ city

Hinckley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and used cars, vans, and commercial vehicles through Ford, XPENG, and Isuzu franchises. Revenue from sale price markups.
2. Aftersales Services: Servicing, MOT testing, repairs, and maintenance for all vehicle makes. Includes overnight servicing and 24-hour commercial vehicle servicing.
3. Parts Sales: Sale of genuine manufacturer parts (Ford, XPENG) and aftermarket components
4. Accident Repair: BS10125 accredited accident repair centre carrying out work for major insurance companies and fleet management businesses
5. Finance Commission: Credit broker introducing customers to lenders (Black Horse Ltd) for vehicle financing. Receives commission from lenders for introductions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Paynes of Hinckley is a family-owned Ford Main Dealer selling new and used vehicles across Ford (cars and commercial vans), XPENG (electric vehicles), and Isuzu (trucks) franchises. It operates from a six-acre site on Watling Street in Hinckley, Leicestershire, and complements vehicle sales with a full aftersales operation including servicing, MOTs, accident repair, parts, wheel alignment, and 24-hour commercial vehicle servicing.

Product overview

Paynes of Hinckley is a family-owned Ford Main Dealer established in 1907, offering a portfolio of vehicle sales and aftersales services. Their core product offerings comprise new and used vehicles across three brands: Ford (cars and commercial vans including E-Transit electric vehicles), XPENG (G6 and X9 electric vehicles), and Isuzu trucks (Grafter 3.5t, Forward 5.5t-6.5t, Urban 7.5t models). Supporting the vehicle sales, they provide a comprehensive suite of aftersales services including Xpress Service (tyres, exhausts, servicing), 24-hour commercial vehicle servicing, BS10125 accredited accident repair centre, wheel alignment, parts sales, and MOT testing. Additional services include Ford Power Promise (EV support with home charging and battery warranty), Fix Now Pay Later financing through Bumper, and Motability Scheme servicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford New Vehicles Sale of new Ford passenger cars and commercial vehicles, including the latest launches such as the E-Transit, E-Transit Custom, Transit Courier, and Ranger Plug-In Hybrid, for individual and business buyers.
• Ford Commercial Vehicles Full range of new Ford commercial vans and pickups including Transit, Transit Custom, Transit Connect, Transit Courier, E-Transit variants, and Ranger, targeted at fleet operators and trades.
• XPENG Electric Vehicles Sale of new XPENG battery electric vehicles including the G6 SUV and X9 MPV for retail customers seeking electric motoring alternatives.
• Isuzu Trucks

Quantifiable outcome

• Isuzu Grafter named Best Builders' Truck nine consecutive years by Trade Van Driver
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1922Ford franchise dealer since 1922, selling Ford cars and commercial vehicles. One of the oldest Ford franchises still held by the same family. Provides access to new Ford vehicles, genuine parts, and manufacturer support.
• IsuzucoreChannel Partner/ Reseller/ DistributorIsuzu truck franchise dealer selling Isuzu commercial trucks from 3.5t to 11t GVW. Authorized Isuzu Truck specialist with design and build services.
• XPENGcoreChannel Partner/ Reseller/ DistributorXPENG electric vehicle franchise dealer offering XPENG G6 and X9 electric vehicles. New brand partnership bringing electric vehicle options to the dealership.
• Octopus Energy (Ford Pro Charging)minorStrategic or Co-development PartnerFord Pro charging installation partnership with Octopus Energy providing free home charger and standard installation for electric vehicle customers.
• Ford Accident ManagementminorStrategic or Co-development PartnerFord's managed accident service handling claims, vehicle recovery, repair, and courtesy car provision for Ford owners at no cost.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrustFord: UK's largest dedicated Ford dealer group with multiple sites across the country. Directly competes with Paynes as a Ford Main Dealer with full aftersales and commercial vehicle offerings.
• Hendy Group: Independent UK dealer group with Ford franchise along the south coast. Operates multi-site multi-franchise dealerships with a commercial vehicle focus, directly comparable to Paynes' service model.
• John Grose Group: Family-owned UK multi-franchise dealer with Ford and other franchises in East Anglia. Closely comparable to Paynes as a multi-generational family-owned main dealer with comprehensive aftersales services.
• Dinnages: Established UK Ford dealer with multi-site operations across Sussex. Provides full new/used vehicle sales and aftersales service as a Ford Main Dealer, comparable in scope and franchise positioning to Paynes.
• Ancaster Group: Family-owned UK multi-franchise dealer group with Ford and other franchises across southern England. Comparable to Paynes in family ownership structure, multi-brand strategy, and full-service dealership model.

Broad incumbents

• Vertu Motors: UK's largest listed automotive retailer operating over 200 franchised dealerships across many brands. Represents the consolidated, scaled end of the UK dealer market against which independent operators like Paynes compete.
• Inchcape: Global automotive distributor and retailer with UK operations across multiple OEM brands. A broad incumbent in UK automotive retail that competes with Paynes for manufacturer franchise relationships and customer mindshare.
• Pendragon: Major UK automotive retailer with multi-brand franchised dealerships. Represents the larger, scaled dealership group segment that competes with independents like Paynes for manufacturer allocations and consumer traffic.

Others

• Auto Trader: UK's largest automotive marketplace connecting buyers and sellers. Functions as an enabling platform rather than direct competitor, but its scale influences dealer customer acquisition costs and price transparency across the market including for Paynes.

Emerging players

• Cinch (Constellation Automotive Group): Online used car platform backed by TDR Capital. Operates a digital-first model that disrupts traditional dealership used car sales, posing an emerging competitive threat to Paynes' used vehicle business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PaynesGarages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paynes of Hinckley