Galaxy Connect

What Galaxy Connect does

Elite Mobile Ltd is a UK-based B2B wholesale distributor of telecommunications and consumer products, founded in 1994 and operating from Tamworth. The company is positioned as the UK's largest SIM card distributor, supplying physical SIM cards and e-SIM technology from all major UK mobile network operators directly to retail stores. It also distributes mobile handsets, tablets, and accessories sourced through manufacturer partnerships, serving both national retail chains and independent retailers across a network of 56,000 partnering stores.

The company operates a vertically integrated distribution platform comprising three UK hubs, a 70,000 sq ft distribution centre, a fleet of 200 delivery vans, and 250 field representatives. Beyond its core telecommunications offering, Elite Mobile has expanded into vaping distribution, holding master distribution rights for Elf Bar and Lost Mary in the UK, and operating its own Vape Jucce e-liquid and pod range. The Elite Rewards loyalty programme has enrolled 27,000 retailers, providing a stickiness layer across the fragmented retail base.

Revenue is generated through wholesale margins on bulk procurement and distribution of hardware, SIMs, and vaping consumables. Pricing is negotiated on a B2B basis and not publicly disclosed. The business is privately held with no disclosed external investors, and has grown organically over 30 years. Operational scale is significant: approximately 12 million SIM cards were distributed in 2025, and the headcount sits in the 251-500 range.

Name

Galaxy Connect

Legal name

Elite mobile ltd

Website

https://galaxyconnect.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tamworth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale Distribution: Elite Mobile generates revenue through wholesale distribution of telecommunications products including SIM cards, mobile handsets, tablets, accessories, and vaping products to retail partners. Revenue is derived from margins on bulk procurement and distribution to retailers across the UK.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Galaxy Connect is a UK-based manufacturing and supply company that produces a wide range of vaping products, including own-brand e-liquids and pod flavors (under the Vape Jucce label), and operates alongside master distribution arrangements for vaping brands such as Elf Bar and Lost Mary. Through its affiliated operations, it also serves as the UK's largest distributor of telecommunications products, supplying SIM cards, e-SIMs, mobile handsets, tablets, and accessories to over 56,000 retailers via a network of 250 field representatives, 200 delivery vans, and three UK distribution hubs totaling 70,000 sq ft.

Product overview

Elite Mobile operates as a comprehensive telecommunications and consumer products distributor offering a multi-category portfolio. The core offering centers on SIM card distribution (physical SIMs and e-SIM technology), making them the UK's largest SIM distributor. They supply mobile handsets and tablets through manufacturer partnerships, complemented by accessories (audio adapters, data cables, car chargers). Their consumer products division includes vaping products, with master distribution rights for Elf Bar and Lost Mary brands, plus their own Vape Jucce e-liquid range. The company functions as a platform distributor serving both independent retailers and national chains with logistics, supply chain, and operational support across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Rewards: Retailer loyalty/rewards program with 27,000 participating retailers.
• Vape Jucce

Products and services

• Vape Jucce e-liquid and pod flavors Own-brand e-liquid and pod flavors offering an expansive assortment for retailers, providing an extraordinary range of vape juice options for resale through UK retail partners.
• Elf Bar distribution Vape products distributed across the UK, with Elite Mobile serving as master distributor for Elf Bar products in the UK market.
• Lost Mary distribution Vape products distributed across the UK alongside Elf Bar, with Elite Mobile serving as master distributor for Lost Mary products in the UK market.
• SIM Cards Physical SIM cards distributed across the UK, making Elite Mobile the largest SIM distributor in the country. They supply SIM cards direct to retail stores through partnerships with all major UK networks.
• e-SIM Electronic SIM technology that enables customers to stay connected abroad without roaming fees, offering retailers increased sales opportunities.
• Mobile Handsets Mobile phones and tablets supplied through strong connections to manufacturers and suppliers, with infrastructure and operational capabilities to deliver devices to retailers.
• Accessories (audio adapters, data cables, car chargers) Essential accessories including audio adapters, data cables, and car chargers, expanding the product range beyond core telecommunications products.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• UK Mobile Network OperatorscoreChannel Partner/ Reseller/ DistributorElite Mobile maintains trusted relationships with all UK mobile networks, acting as a master distributor for SIM cards across the UK market. They work directly with local and large retailers to supply SIM cards direct to stores.
• Lost MarycoreChannel Partner/ Reseller/ DistributorElite Mobile has been chosen by Lost Mary to distribute their vaping products across the UK, reinforcing their position as a leading distributor in the industry.
• Elf BarcoreChannel Partner/ Reseller/ DistributorElite Mobile serves as the master distributor of Elf Bar products across the UK, selected for their distribution capabilities and industry standing.
• Mobile Handset ManufacturerscoreChannel Partner/ Reseller/ DistributorElite Mobile has strong connections to manufacturers and suppliers of handsets and accessories, with infrastructure and operational capabilities to deliver mobile handsets, tablets, and accessories to retailers.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxy Connect