Advanced Fire Protection Services, Inc.

Name

Advanced Fire Protection Services, Inc.

Legal name

Advanced Fire Protection Services, Inc.

Website

https://wesavelives.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (56162), Building Inspection Services (54135), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ), Fire Pump Inspection, Testing & Service (IMAIAJAF)

Keywords

• Fire protection services
• Life safety systems
• Fire alarm monitoring
• Fire sprinkler installation
• Special hazard suppression

Headquarters

HQ city

Fort Walton Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fire Protection Installation Services: New construction and retrofit fire protection system installation including fire sprinklers, fire alarms, special hazard suppression systems, fire extinguishers, and emergency lighting. Revenue is generated through project-based contracts for commercial buildings, healthcare facilities, restaurants, and residential properties.
2. Inspection and Maintenance Services: Recurring inspection and maintenance contracts for fire protection systems ensuring regulatory compliance. Services include annual fire extinguisher inspections per NFPA 10, sprinkler system inspections, fire alarm testing, and backflow preventer servicing. Inspection agreements clearly spell out scope with no surprises.
3. UL Monitoring Services: 24/7 UL listed monitoring through CenSignal for fire alarm systems, fire sprinkler systems, elevator emergency notification, and intrusion alarms. Monthly monitoring fees provide continuous surveillance and dispatch fire department or police within seconds of signal.
4. Fire Extinguisher Products and Service: Mobile fire extinguisher sales, recharge, inspection, and service. Technicians perform service at customer facilities with fully equipped service trucks. Fire extinguisher cabinets are also sold from multiple manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Advanced Fire Protection Services (AFPS) is a fire protection and life safety services company providing installation, inspection, monitoring, and maintenance of fire protection systems across Northwest Florida. Their portfolio includes fire sprinklers (commercial and residential), fire alarm systems, fire extinguishers, emergency lighting, special hazard suppression systems (ANSUL kitchen hood, Fike clean agent, paint booth, marine engine room), and UL-listed 24/7 monitoring. They also offer specialized Healthcare Team services with Joint Commission and CMS-compliant reporting and operate a proprietary Client Reports online portal for inspection records.

Product overview

Advanced Fire Protection Services, Inc. (AFPS) is a fire protection and life safety services company offering a comprehensive 'Total Life Safety Services' portfolio. The company provides installation, inspection, monitoring, and maintenance across multiple product categories: fire extinguishers and emergency lighting; commercial and residential fire sprinkler systems; fire alarm systems (including addressable systems, voice evacuation, and mass notification); UL-listed alarm monitoring via CenSignal; and special hazard suppression systems including ANSUL kitchen hood, clean agent (Fike), paint booth (Pyro-Chem), and marine engine room (Sea-Fire/Fireboy) systems. The company operates a proprietary Client Reports online portal for customer access to inspection records and scheduling. AFPS also offers specialized Healthcare Team services with Joint Commission/CMS-compliant reporting. Services are delivered through mobile technicians with fully equipped service trucks across three Northwest Florida offices (Fort Walton Beach, Panama City Beach, Tallahassee).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 82% reduction in fire death risk when homes have both smoke alarms and fire sprinklers installed
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CenSignalcoreTechnology or IntegrationAFPS offers UL listed monitoring through CenSignal, described as the best available monitoring service. The partnership has lasted many years. CenSignal provides the central station infrastructure for transmitting fire alarm and sprinkler signals to first responders.
• Edwards (UTC Climate, Controls & Security)coreStrategic or Co-development PartnerAFPS is an Edwards Strategic Partner, receiving direct manufacturer training and support for Edwards fire alarm platforms and technologies. This partnership enables AFPS to assist building owners with full lifecycle of their fire alarm systems including evaluations, lifecycle planning, upgrades, and ongoing service. Edwards systems are backwards compatible, allowing upgrade paths that reuse existing field equipment.
• Regional Fire Protection Services, LLC (RFPS)coreStrategic or Co-development PartnerAFPS merged with Regional Fire Protection Services, LLC in 2020 to expand into the Tallahassee area. Burt West, who had 35+ years of fire protection experience, joined as District Service Manager for the Tallahassee region. RFPS' existing clients were absorbed into AFPS.
• Florida Fire Sprinkler AssociationminorOthersCarl Ellis serves on the Board of Directors. AFPS participates in life-safety trade and industry organizations and advocates for life-safety legislation at local, state, and national level.
• Integration Association of FloridaminorOthersMichael Sudheimer serves as Treasurer. AFPS is actively involved in life-safety trade and industry organizations.
• JaliteminorChannel Partner/ Reseller/ DistributorAFPS is the only Jalite dealer in Northwest Florida. Jalite products include signs charged by ambient light with twice the life of typical LED or electrical signs, offering cost savings on exit sign maintenance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cintas Corporation (Fire Protection): Cintas operates a national Fire Protection business segment providing extinguishers, sprinklers, alarms, and suppression as part of its broader uniform/facility services portfolio. Represents a large-incumbent competitor with deeper capital and broader geographic reach.
• APi Group: Public safety and specialty services holding company with substantial fire suppression and life safety operations. Competes with AFPS in large commercial and institutional accounts and represents a potential acquirer of regional fire-protection roll-ups.
• Pye-Barker Fire & Safety: Largest privately held full-service fire and life safety provider in the U.S. and one of the most active acquirers of regional fire protection companies. Directly comparable business model (install, inspection, monitoring, suppression) and a relevant counterparty for AFPS in both competition and potential M&A.

Others

• CenSignal (monitoring partner): UL-listed central station monitoring partner providing 24/7 fire alarm and sprinkler signal monitoring for AFPS. Although not a competitor, included as an ecosystem peer that defines the recurring-monitoring economics underlying AFPS's subscription revenue.

Direct peers

• Guardian Fire Protection Services: Full-service fire protection company offering fire alarm, sprinkler, suppression, extinguisher, and inspection services — directly comparable offering and business model to AFPS, operating across multiple regions of the U.S.
• Koorsen Fire & Security: Family-owned, multi-state fire protection and security services provider with similar install-inspect-monitor-maintain offerings across commercial and residential customers. Operates as a regional specialist with mobile service trucks — closely mirrors AFPS's go-to-market.
• Sentry Fire Protection: Regional fire protection services company providing design, installation, inspection, and service for sprinklers, alarms, extinguishers, and suppression. Closely analogous SMB/regional operator competing in adjacent Southeast geographies.
• Holmes Fire & Safety Services: Fire and life safety services company delivering install, inspection, monitoring, and compliance services across commercial and industrial facilities. Similar end-market and product breadth to AFPS in a different U.S. footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advancedfireprotectionservices
• LinkedInlinkedin.com/company/advanced-fire-protection-services-inc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Fire Protection Services, Inc.