EDII
EDII is a London-based professional services company operating the CII-accredited Digital Minds Embed programme — a nine-month training initiative for insurance professionals across brokers, insurers, and MGAs — now expanding to Leeds via a Markel UK partnership.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EDII does
EDII is a London-based private IT and professional services company focused exclusively on the UK insurance sector. The company operates the "Digital Minds Embed" programme, a nine-month professional development and training initiative accredited by the Chartered Insurance Institute (CII). The programme targets insurance professionals working across brokers, insurers, Managing General Agents (MGAs), and insurance-related businesses, and has been delivered through 11 completed cohorts in London since inception. EDII is expanding the programme to Leeds in October 2026, representing its first geographic expansion beyond the capital and its first move into the North of England market.
The company's revenue model is anchored on cohort-based professional development programme fees, classifying it within the professional services category. Distribution is delivered through direct cohort enrolment and facilitated by strategic partnerships — most notably with Markel UK, which is co-delivering the Leeds launch. Marketing activity relies on industry media coverage (e.g., Insurance Times) and partner-driven demand generation rather than broad paid acquisition. The company's competitive differentiation rests on three pillars: CII accreditation providing formal professional recognition, vertical specialisation in the UK insurance sector, and the claimed status as the first insurance industry programme to extend structured professional development access beyond London.
Underlying technology, proprietary platforms, mobile applications, and APIs are not disclosed in available sources, and EDII does not evidence any AI, machine learning, or data-driven product capabilities. The company operates with 11-50 employees from London, with a new regional presence planned in Leeds. No funding rounds, ownership structure, leadership team, revenue figures, or financial details are publicly available.
EDII firmographics
Firmographics- Name
- EDII
- Website
- https://edii.group
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EDII is a London-based professional services company operating the CII-accredited Digital Minds Embed programme — a nine-month training initiative for insurance professionals across brokers, insurers, and MGAs — now expanding to Leeds via a Markel UK partnership.
- Ownership category
- akta.pro rank
EDII industry classification
Industry- Product category
- Insurance Professional Development / Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- akta.pro primary industry
- Data, AI & Analytics (EDAAAPAD)
Keywords
Where EDII is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
EDII business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Development Programme Fees: EDII generates revenue through its Digital Minds Embed programme, a nine-month professional development offering for insurance professionals. The programme is accredited by the Chartered Insurance Institute and targets insurance professionals across brokers, insurers, MGAs and insurance-related businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
EDII product offering
Product offeringCore offering
EDII operates the Digital Minds Embed programme, a nine-month cohort-based professional development and innovation-focused training programme for insurance professionals. The programme is accredited by the Chartered Insurance Institute and targets professionals working across insurance brokers, insurers, MGAs, and insurance-related businesses, currently delivered in London with planned regional expansion to Leeds.
Product overview
EDII offers a single professional development programme called the Digital Minds Embed programme. The programme is a nine-month accredited training initiative designed for insurance professionals, previously delivered exclusively in London with 11 cohorts completed, now expanding regionally to Leeds in partnership with Markel UK.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Minds Embed: A nine-month professional development programme for insurance professionals, accredited by the Chartered Insurance Institute, targeting brokers, insurers, MGAs and insurance-related businesses.
Products and services
- Digital Minds Embed programme A nine-month cohort-based professional development and innovation-focused training programme for insurance professionals, accredited by the Chartered Insurance Institute. Targets professionals working across insurance brokers, insurers, MGAs, and insurance-related businesses. Eleven London-based cohorts have been completed to date, with regional expansion to Leeds announced in partnership with Markel UK.
Companies that use EDII
Customer profileSegments1 record
Ideal customer profiles1 record
EDII technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EDII partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Markel UKcoreMarkel UK is partnering with EDII to launch the Digital Minds Embed programme in Leeds. This is a strategic partnership to expand professional development opportunities for insurance professionals outside London. The nine-month programme will target insurance professionals across brokers, insurers, MGAs and insurance-related businesses in the North of England.
- Chartered Insurance Institute (CII)coreThe Digital Minds Embed programme holds accreditation from the Chartered Insurance Institute, providing formal professional recognition and qualification pathway for insurance professionals completing the programme.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
EDII competitors and assessment
Company assessmentBroad incumbents
- Reed Professional Services: Reed's professional services division delivers accredited training and qualifications across financial services, including insurance-adjacent programmes. Comparable as a broad incumbent that competes for employer-funded insurance and financial-services training budgets in the UK.
- BPP Professional Education: BPP is one of the UK's largest professional education groups, with established programmes in financial services, insurance, and management. Comparable as a broad incumbent offering accredited, employer-sponsored professional development that overlaps with EDII's insurance vertical.
- The London Institute of Banking & Finance: LIBF offers professional and academic qualifications for banking, insurance, and financial services in the UK and internationally. Comparable as an established education body offering accredited pathways into insurance roles that overlap with EDII's target audience.
- Kaplan Professional (UK): Kaplan Professional delivers accredited financial services and professional training in the UK, including qualifications recognised by industry bodies. Comparable as a large incumbent serving insurance and financial-services professionals through structured, accredited programmes.
- Chartered Insurance Institute (CII): The CII is the UK's main professional body for insurance and accredits insurance qualifications. EDII relies on CII accreditation, and CII also delivers its own learning and credentialing programmes, making it both a critical partner and an adjacent provider in the same insurance-training market.
Direct peers
- The Digital Insurer: Digital Insurer offers digital and InsurTech training, certification, and community programmes aimed at insurance professionals globally. Directly comparable to EDII because both target insurance-domain practitioners with structured digital upskilling and are competing for the same employer-funded training budgets.
- Simply Academy: Simply Academy provides structured, accredited training for insurance and mortgage professionals in the UK. Comparable as a direct competitor targeting the same insurance professional learner base with cohort- and qualification-led delivery.
- AXCO (Insurance Training & Research): AXCO provides specialist insurance training, research, and consulting to insurers and brokers globally. Comparable as a niche B2B training and information provider serving insurance professionals with structured learning programmes.
Emerging players
- InsurTech UK: InsurTech UK is an industry body that runs programmes, events, and talent initiatives bridging insurance and technology. Comparable as an emerging player addressing the same digital-skills gap in UK insurance that EDII's Digital Minds Embed targets.
- CfBI (Centre for Financial Innovation): CfBI delivers innovation and digital transformation training tailored to financial services and insurance leaders. Comparable as a smaller, specialised player addressing the same digital-innovation upskilling need that EDII's Digital Minds Embed is built around.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
EDII social profiles
Digital presenceEDII compliance and trust
Trust signalCompliance1 record
EDII financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDII leadership team
Management profileNumber of profiles
EDII funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDII M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDII
What does EDII do?
EDII operates the Digital Minds Embed programme, a nine-month cohort-based professional development and innovation-focused training programme for insurance professionals. The programme is accredited by the Chartered Insurance Institute and targets professionals working across insurance brokers, insurers, MGAs, and insurance-related businesses, currently delivered in London with planned regional expansion to Leeds.
Is EDII a public or private company?
EDII is a private company. It is classified as unknown and is currently operating.
When was EDII founded?
EDII was founded in 2021. It employs 11 to 50 people.
Where is EDII based?
EDII is headquartered in London, United Kingdom, in the Europe region.
How does EDII make money?
One revenue line is on record: professional Development Programme Fees.
Who are EDII's main competitors?
Broad incumbents on record are Reed Professional Services, BPP Professional Education, The London Institute of Banking & Finance, Kaplan Professional (UK) and Chartered Insurance Institute (CII). Direct peers are The Digital Insurer, Simply Academy and AXCO (Insurance Training & Research). Emerging players are InsurTech UK and CfBI (Centre for Financial Innovation).
Does EDII have an API?
No public API is recorded for EDII.
What industry is EDII in?
EDII's product category is Insurance Professional Development / Training Services. Its primary akta.pro industry code is EDAAAPAD, Data, AI & Analytics. Its NAICS code is 611430.