Green Bay Austin Straubel International Airport

What Green Bay Austin Straubel International Airport does

Green Bay Austin Straubel International Airport (GRB) is a government-owned regional commercial airport operated as a self-funded enterprise unit of Brown County, Wisconsin. Founded in 1946 and designated "international" in 1988 with the opening of U.S. Customs offices in the terminal, GRB is the third-largest airport in Wisconsin and serves northeastern Wisconsin and Michigan's Upper Peninsula. The airport functions as a Non-Hub primary facility with year-round non-stop service to Atlanta, Chicago, Detroit, and Minneapolis via American, Delta, and United, plus seasonal Sun Country service. It is one of only two Wisconsin airports with U.S. Customs and Border Protection Landing Rights designation, enabling international general aviation arrivals.

The airport's core products span passenger airline services, fixed-base operator (FBO) services through AvFlight (since 1966) and Jet Air Group (since 1980), parking, terminal concessions, car rentals (Avis/Budget, Enterprise, Hertz, Alamo/National), ride-share, flight training (Pilotsmith, CAVU), US Customs processing, security badging, and the Austin Straubel Commerce District commercial land program. Notable technical and brand components include over 1 million sq ft of ramp space, the largest heated hangars on field at Jet Air Group, EV charging (EnTech solar, ChargePoint), TSA PreCheck, a pet therapy program, and a regional arts program.

GRB generates revenue through transaction-fee streams: landing/turn fees to airlines (with up to 100% fee waivers for new routes under the Air Carrier Incentive Program), terminal rents, parking ($9-19 daily maximums), concessions, car rental facility/access arrangements, FBO lease income, commercial land licensing, advertising via Lamar, and security badging fees. The airport is fully self-funded — parking infrastructure was constructed using airport revenue with no Brown County property tax dollars — and operates without external private equity or venture capital. In 2025 it was independently recognized as the Best Overall Nonhub Airport in the U.S. by Swelbar-Zhong Consultancy.

Name

Green Bay Austin Straubel International Airport

Legal name

Green Bay Austin Straubel International Airport

Website

https://flygrb.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Bay Austin Straubel International Airport is a self-funded, county-owned regional airport serving Northeast Wisconsin and Michigan's Upper Peninsula with year-round non-stop flights, general aviation services, parking, and terminal concessions.

Ownership category

akta.pro rank

Product category

Airport Operations

NAICS

Airport Operations (48811)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Aviation Infrastructure Agencies (Public Airports, Airfield Ops, Ground Access) (BPAIALAE)

akta.pro secondary industries

Airport Car Rental (On-Airport Concessions) (THADAAAA), Airport Food & Beverage Concessions (THABALAD), Airport Inter-Terminal & Landside Circulator Shuttles (THAIAFAI)

Keywords

• Commercial aviation services
• Passenger airline operations
• General aviation FBO
• Airport ground transportation
• Aviation infrastructure

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Parking Operations: Self-funded parking facility with over 1,000 spaces generating revenue through short-term and long-term parking fees. The airport explicitly states parking facilities are constructed and operated using airport revenue with no Brown County property tax dollars.
2. Airport Fees (Landing & Turn Fees): Landing fees and turn fees charged to airlines, with the Air Carrier Incentive Program offering up to 100% reduction for 24-36 months for new routes. Terminal space rents, preferential and joint use space rents based on enplanements.
3. Terminal Concessions: Revenue from restaurants, gift shops, and vending operations within the terminal. Three gift stores and three restaurant locations with local flair pre- and post-security.
4. Ground Transportation & Car Rentals: On-airport car rental counters (Avis/Budget, Enterprise, Hertz, Alamo/National) located inside the main terminal near baggage claim. Revenue sharing or facility access arrangements with rental companies and transportation service providers.
5. FBO Operations: Two Fixed Base Operators (AvFlight and Jet Air Group) operating on airport property, providing fuel, hangar space, maintenance, charters, and related services. Both FBOs have been providing services for a combined 100+ years.
6. Austin Straubel Commerce District Land Development: Prime commercial land available for lease at the airport with access to I-43, US 41, Hwy 172, the Port of Green Bay. Marketed as Greater Green Bay's newest business park.
7. Advertising & Media: Airport advertising through Lamar Airport Advertising including terminal advertising placements. Media inquiries handled by Leonard & Finco Public Relations.
8. Security Badging & Employee Parking: Airport badging office issuing SIDA, AOA, Secure, and Sterile area badges with associated fees ($50-$80 new badges, $10 renewals). Employee and transient parking permits at $40-$160 annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Green Bay Austin Straubel International Airport (GRB) is a publicly owned regional commercial airport operated by Brown County, Wisconsin, providing scheduled passenger airline service, general aviation facilities, and supporting infrastructure. The airport operates passenger terminals with parking, concessions, and TSA screening, while also housing two Fixed Base Operators (AvFlight and Jet Air Group) that deliver fuel, hangar, maintenance, and charter services. Additional offerings include U.S. Customs port-of-entry services for international general aviation arrivals, flight training programs, security badging, ground transportation, and airport-adjacent commercial land development.

Product overview

Green Bay Austin Straubel International Airport (GRB) is a regional commercial airport and service facility offering passenger airline services, Fixed Base Operators (FBOs), ground transportation, parking, and general aviation support. The airport operates two FBOs (AvFlight and Jet Air Group) providing fuel, maintenance, charters, and passenger amenities. Core services include commercial flights via American Airlines, Delta, and United to Atlanta, Chicago, Detroit, Denver, and Minneapolis; ground transportation through car rentals and ride-sharing; and flight training programs. Additional offerings encompass airport amenities (dining, shopping, pet therapy), EV charging, US Customs services for international arrivals, an arts program, water stewardship initiatives, and security badging for airport personnel. The airport was named the 2025 Best Overall Nonhub Airport in the U.S. by Swelbar-Zhong Consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Airline Services Year-round non-stop scheduled passenger flights to Atlanta (Delta), Chicago O'Hare (American, United), Detroit (Delta), and Minneapolis (Delta), with seasonal service to Las Vegas, Orlando, Phoenix, and Denver (Sun Country). For business and leisure travelers in Northeastern Wisconsin and Michigan's Upper Peninsula.
• Fixed Base Operator (FBO) Services Full-service general aviation support via AvFlight (since 1966) and Jet Air Group (since 1980), providing fuel, hangar space, de-icing, aircraft maintenance, charter coordination, pilot lounges, and conference facilities for private and corporate aircraft operators.
• Airport Parking Facilities Self-funded short-term and long-term parking with over 1,000 spaces within walking distance of the main terminal, including EV charging stations. Available for departing and arriving passengers as well as airport employees and visitors.
• Ground Transportation Services On-airport car rental counters (Avis/Budget, Enterprise, Hertz, Alamo/National), taxi and limousine services, Uber/Lyft ride-share staging, Turo peer-to-peer car sharing, and the free Oneida Casino shuttle. Available for arriving and departing passengers.
• U.S. Customs Port of Entry Services Landing Rights Airport designation enabling U.S. Customs and Border Protection processing for international general aviation arrivals, including customs declarations, APIS submissions, and a sterilizer facility for international waste handling. One of only two commercial airports in Wisconsin with this designation.
• Flight Training Services Flight training through Pilotsmith, Inc. (FAA 141 approved, official Cirrus Training Center) and Cavu Flight Center, offering Private Pilot, Instrument Rating, Commercial Pilot, and Certified Flight Instructor programs, aircraft rental, and Discovery Flights.
• Charter Services Private charter flight solutions coordinated through AvFlight and Jet Air Group FBOs for inbound and outbound air travel to and from Green Bay.
• Terminal Concessions and Amenities Three restaurant locations and three gift stores operating inside the terminal pre- and post-security, plus the PawsAero pet therapy program, free Wi-Fi, charging stations, family/quiet rooms, arcade, children's play areas, and the GRB Arts Program.
• Security ID Badging Airport badging office issuing SIDA, AOA, Secure, and Sterile area badges with associated fees ($50-$80 for new badges, $10 for renewals plus tax) for airport employees, contractors, and tenants.
• Unmanned Aircraft Systems (UAS) Authorization Services Drone flight authorization services including flight plan filing with airport operations and air traffic control notification for drone operations within five miles of the airport, for commercial and recreational drone operators.
• Austin Straubel Commerce District Land Lease Prime commercial land available for lease at the airport with access to I-43, US 41, Hwy 172, and the Port of Green Bay, marketed as Greater Green Bay's newest business park for logistics, manufacturing, and commercial tenants.

Quantifiable outcome

• Best Overall Nonhub Airport in the U.S. for 2025 — recognition based on air service excellence, airport service quality, strong financial platform for airline economic performance, and overall value delivered to passengers and the region.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core, secondary and minor.

• American AirlinescoreStrategic or Co-development PartnerYear-round scheduled passenger service from GRB to Chicago O'Hare (ORD). Airlines provides reservations, flight information, luggage service, air freight, and lost & found services. Direct booking via aa.com.
• Delta Air LinescoreStrategic or Co-development PartnerYear-round scheduled passenger service to Atlanta (ATL), Detroit (DTW), and Minneapolis (MSP). Provides reservations, flight information, and lost & found. Direct booking via delta.com.
• United AirlinescoreStrategic or Co-development PartnerScheduled passenger service to Chicago O'Hare (ORD). United provides reservations, flight information, luggage service, and lost & found. Direct booking via united.com.
• Sun Country AirlinessecondaryStrategic or Co-development PartnerScheduled passenger service from GRB. Provides reservations and flight information. Contact via suncountry.com.
• AvFlightcoreStrategic or Co-development PartnerFull-service FBO operating at GRB since 1966. Services include concierge, fuel, hangar space, maintenance, charters, business lounge, pilot's lounge with showers, private meeting rooms, theater, and signature coffee and cookies. Contact: (920) 498-4880.
• Jet Air GroupcoreStrategic or Co-development PartnerFull-service FBO operating at GRB since 1980 (founded 1970 in Clintonville). Services include 24/7 EV charging, aircraft disinfecting, over 1 million sq ft ramp space, largest heated hangars on field, lav services, ground power cart, Type I and IV de-ice capabilities, FAA-certified Class III repair facility. Amenities include hotel discounts, gourmet catering, customer lounge, conference room, pilot lounge, sleeping rooms, and complimentary snacks/beverages. Contact: (920) 494-2669 or (866) 676-7835.
• Avis/BudgetcoreChannel Partner/ Reseller/ DistributorOn-airport car rental counter located inside the main terminal next to baggage claim. Contact: (920) 496-3840 or (800) 331-1212.
• EnterprisecoreChannel Partner/ Reseller/ DistributorOn-airport car rental counter located inside the main terminal next to baggage claim. Contact: (920) 497-2200 or (800) 325-8007.
• HertzcoreChannel Partner/ Reseller/ DistributorOn-airport car rental counter located inside the main terminal next to baggage claim. Contact: (920) 498-6400 or (800) 654-3131.
• Alamo/NationalcoreChannel Partner/ Reseller/ DistributorOn-airport car rental counter located inside the main terminal next to baggage claim. Contact: (800) 462-5266 or (800) 227-7368.
• Oneida Nation (Oneida Bingo and Casino)minorGTM or Marketing PartnerFree shuttle service provided from GRB to Oneida Bingo and Casino located across the street from the airport. Oneida Nation is a vital part of Northeast Wisconsin with gaming, heritage programs, and cultural tourism.
• Lamers ExpressminorChannel Partner/ Reseller/ DistributorPacker Game Day shuttle service providing transportation from GRB to Lambeau Field on game days, marketed as the easiest way to get from the airport to the game.
• Pilotsmith, Inc.secondaryStrategic or Co-development PartnerOne of the largest flight schools in Wisconsin, offering FAA 141 approved programs and informal FAA 61 programs. Official Cirrus Training Center. Located at 1911 Airport Drive. Services include pilot supplies, CATS testing center, commercial aerial photography, advanced training devices, aircraft rental, and Discovery Flights.
• Cavu Flight CentersecondaryStrategic or Co-development PartnerFlight training provider at GRB offering Private Pilot, Instrument Rating, Commercial Pilot, Certified Flight Instructor, and Certified Flight Instructor Instruments programs. Contact: (920) 405-0506.
• Neville Public MuseumminorGTM or Marketing PartnerPartnership for rotating art exhibits and cultural displays throughout the airport as part of the GRB Arts Program, showcasing community works and exhibits.
• Hidden Disabilities Sunflower Lanyard ProgramminorGTM or Marketing PartnerGRB participates in the Hidden Disabilities Sunflower Lanyard program, part of a network of airlines and airports. Passengers can request lanyards at airline check-in counters.
• Leonard & Finco Public Relations (Kane Communications)minorGTM or Marketing PartnerPR firm handling media inquiries for the airport. Contact: Katie Flanigan, 340 N. Broadway, Suite 400, Green Bay, WI 54303, 920-965-7750 ext.106.
• Lamar Airport AdvertisingminorChannel Partner/ Reseller/ DistributorLamar handles all airport advertising placements. Contact: Mark Gacek, 247 Cayuga Rd., Cheektowaga, NY 14225, 716-863-8464.
• U.S. Customs and Border ProtectioncoreStrategic or Co-development PartnerPort of Entry at GRB with Landing Rights designation (one of only two in Wisconsin). Office at 2077 Airport Drive. Normal hours: 8:00 a.m. – 4:30 p.m. CDT Monday-Friday. Phone changing to (920) 498-5038 effective 1/1/2025. Handles international general aviation arrivals, Form 6059B customs declarations, Form 7507 aircraft ferry flights, and APIS submissions.
• Transportation Security Administration (TSA)coreStrategic or Co-development PartnerFederal agency responsible for screening passengers, carry-on baggage, and checked baggage at GRB. TSA PreCheck available. Advanced Imaging Technology (AIT) devices in use. GRB TSA office: (920) 593-3177.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Rochester International Airport (RST): Southern Minnesota regional airport of similar non-hub scale, owned jointly by the city and county. Directly comparable in operating model, incentive-program design, and FBO service profile.
• Chicago Rockford International Airport (RFD): Mid-size non-hub airport in northern Illinois with comparable cargo-plus-passenger mix, incentive-driven route development, and similar scale of GA/FBO operations. Closest non-Wisconsin geographic peer in the Upper Midwest.
• Duluth International Airport (DLH): Minnesota regional airport of similar non-hub classification serving a comparable Midwest secondary metro market. Strong functional analog for benchmarking on non-hub economics, incentive programs, and GA infrastructure.

Broad incumbents

• General Mitchell International Airport (MKE): Wisconsin's largest airport and primary hub, operated by Milwaukee County. Overlapping catchment for some Northeast Wisconsin travelers, with significantly broader route network and scale — primary competitive incumbent GRB must defend against.

Direct peers

• Chippewa Valley Regional Airport (EAU): Wisconsin regional airport serving Eau Claire and Chippewa Valley with comparable non-hub commercial service model and similar self-funded municipal ownership structure.
• Dane County Regional Airport (MSN): Wisconsin's second-largest airport serving Madison and south-central Wisconsin. Another Non-Hub competing for state-level leisure and business traffic, with overlapping airline partnerships and comparable FBO and customs-adjacent positioning.
• Rhinelander-Oneida County Airport (RHI): Small Wisconsin regional airport providing commercial service to the Northwoods. Comparable non-hub operation with similar reliance on EAA AirVenture Oshkosh seasonal traffic as a key demand driver.
• Central Wisconsin Airport (CWA): Wisconsin regional airport jointly owned by Marathon and Portage counties, serving Wausau and Stevens Point. Similar scale, non-hub designation, and shared regional catchment overlap with GRB's southern boundary.
• Appleton International Airport (ATW): Wisconsin's fourth-largest commercial airport, serving the Fox Cities region with comparable non-hub scale, scheduled airline service, and competing for overlapping Northeast Wisconsin catchment. Most direct head-to-head competitor for both commercial and GA traffic.
• La Crosse Regional Airport (LSE): Wisconsin regional airport serving the Coulee Region with similar non-hub FAA classification and comparable enplanement scale. Directly comparable small-community Wisconsin commercial service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grbairport
• YouTubeyoutube.com/user/AustinStraubel1
• Facebookfacebook.com/austinstraubelairport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Austin Straubel International Airport