Too Digital Marketplace

What Too Digital Marketplace does

Too Digital Marketplace Inc. (株式会社Too Digital Marketplace) is a Japan-based NFT consulting and services firm incorporated in June 2021 as a wholly-owned subsidiary of Too Corporation (株式会社Too), a creative-market general trading company with over 100 years of operating history dating to 1919. The company operates from Toranomon, Minato-ku, Tokyo, sharing headquarters with its parent, and provides end-to-end services that enable enterprises, IP owners, and creators to launch and operate NFT projects. Its service stack spans business model planning, digital content creation and 3D modeling, smart contract development, ENS acquisition and configuration, custom proprietary NFT shop construction, promotion, and ongoing marketplace operations, including handling of cryptocurrency custody so clients do not need to hold digital assets themselves.

Its underlying technology is rooted in NFT and blockchain infrastructure rather than proprietary AI: the company builds smart contracts, operates storefronts, and partners with global platforms such as OpenSea for primary and secondary sales. Productized components include a customizable original NFT shop builder, a sales planning module, an environment setup module, an operation management module, and a promotion module. The company has executed several flagship projects, most prominently the Doronjo NFT project ('Who Will Catch Me?' / アタシを捕まえるのは誰だい？) with Tatsunoko Production (celebrating the studio's 60th anniversary) and Royce Entertainment (high-precision 3D figure production), and operates a dedicated NFT shop for COPIC AWARD 2022 contest winners in partnership with parent Too Corporation.

Revenue is generated through three streams: professional services fees from NFT consulting engagements, one-time license/construction fees for bespoke NFT shop builds, and marketplace commissions on primary and secondary NFT sales transacted through its operated storefronts. Go-to-market is sales-led and event-driven: B2B clients are acquired through direct online consultation, a webinar series ('NFT Business Webinar'), content marketing via company news/blog, Twitter campaigns tied to specific drops, and partnership referrals from content holders and business partners such as advertising agencies and design studios. Customer segments include enterprise content holders and IP owners (primary), business partners and resellers (primary), and specific verticals such as anime/manga production companies and art galleries/museums. The company has no publicly disclosed revenue, and headcount is not published.

Name

Too Digital Marketplace

Legal name

株式会社Too Digital Marketplace

Website

https://dmp.too.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Too Digital Marketplace is a Japanese NFT consulting firm that helps enterprises, IP owners, and creators launch NFT projects end-to-end, covering business planning, smart contracts, custom NFT shop construction, promotion, and marketplace operations. It is a subsidiary of Too Corporation.

Ownership category

akta.pro rank

Product category

NFT Consulting Services

NAICS

Securities and Commodity Exchanges (523210), Custom Computer Programming Services (541511)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM)

akta.pro secondary industries

NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), General NFT Marketplaces (Multi-Category) (FSADANAA)

Keywords

• NFT consulting services
• NFT shop development
• Blockchain advisory
• Digital content tokenization
• Smart contract development

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Business Consulting Services: Comprehensive consulting from business model planning, digital content NFTization (creation/development), promotion to maximize NFT sale price and volume, and full operational support including NFT listing, sales, and ongoing management on NFT marketplaces.
2. Custom NFT Shop Construction: Building bespoke NFT shops using proprietary original technology, enabling clients to operate under their own brand with optimized user experiences.
3. NFT Marketplace Operations: Operating NFT marketplaces for selling digital content NFTs, facilitating primary and secondary sales transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Too Digital Marketplace provides end-to-end NFT business consulting—from business model planning and digital content NFTization (production and development) to promotion optimization for sales price and volume, and ongoing operations on NFT marketplaces. Complementing consulting, the company builds proprietary customizable NFT shops for clients, enabling branded storefront experiences and full operational management without requiring clients to hold cryptocurrency assets.

Product overview

Too Digital Marketplace operates as an NFT consulting and services company with two core offerings: (1) NFT consulting services including NFT sales planning, environment setup (custom contracts, ENS), operational management, and promotion support, and (2) custom NFT shop building with flexible customization for brand-aligned user experiences. The company also manages specific NFT projects such as the Doronjo NFT project (combining 3D data NFTs with physical figures via OpenSea) and the COPIC AWARD NFT project (digitizing artwork as NFTs via the COPIC AWARD NFT STORE). Additional services include NFT marketplace operation and creator support/development. The company partners with NFT Naruto Art Museum for exhibitions and collaborates with Tatsunoko Pro and Roice Entertainment on character NFT initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• NFT Business Consulting (NFTコンサルティング事業) End-to-end NFT business consulting service supporting enterprises from business model planning, digital content NFTization (production/development), promotion optimization for pricing and sales volume, through NFT listing, sales, and operations on NFT marketplaces.
• Custom NFT Shop Construction (NFTショップ構築)

Quantifiable outcome

• NFT project life-size Doronjo 3D data + figure sold at auction starting at 10 ETH on OpenSea
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NFT鳴門美術館 (NFT Naruto Art Museum / General Incorporated Foundation NFT Naruto Art Museum)coreStrategic or Co-development Partner · 28 September 2022Too DMP and NFT Naruto Art Museum announced a strategic collaboration in NFT business. NFT Naruto Art Museum is Japan's first and only NFT art museum, handling NFT issuance, verification, primary sales, and secondary distribution of art NFTs. The collaboration includes joint NFT project planning and exhibition of Too DMP's NFT projects at the museum, providing a 'real venue' to support creators and artists in the digital art space.
• 株式会社タツノコプロ (Tatsunoko Production Co., Ltd.)coreStrategic or Co-development Partner · 26 September 2022Joint Doronjo NFT project 'Who Will Catch Me?' (アタシを捕まえるのは誰だい？). This is Tatsunoko Production's official first NFT initiative for the Doronjo character, celebrating the studio's 60th anniversary. The project combines 3D data NFTs with special-painted 3D printed figures, sold via OpenSea auction. Aimed at spreading NFT awareness across generations, targeting Doronjo fans both in Japan and globally.
• 株式会社ロイスエンタテインメント (Royce Entertainment Co., Ltd.)coreStrategic or Co-development Partner · 26 September 2022Co-developer of the Doronjo NFT project, specializing in high-precision 3D data creation and figure production. Created tens of millions of polygon high-precision 3D data representing commercial-grade prototype data. Contributed the figure crafting expertise using 3D printing technology, with professional figure prototypers creating the physical collectibles paired with NFT data.
• 株式会社Too (Too Co., Ltd.)coreStrategic or Co-development Partner · 10 September 2022Parent company and strategic partner. Too Co., Ltd. (established 1919, over 100 years of history) founded Too Digital Marketplace as a subsidiary to focus specifically on NFT business. Too is the developer of COPIC markers (358 colors, sold in 70+ countries) and hosts the COPIC AWARD contest, with Too DMP handling NFTization of contest winners' works. Provides the broader ecosystem of creators, designers, and artists that Too DMP serves.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Magic Eden: Magic Eden is a major multi-chain NFT marketplace that has expanded into enterprise tools and launchpad services. As a broad incumbent in NFT trading and ecosystem services, it competes with Too DMP at the marketplace and launchpad layer.
• OpenSea: OpenSea is the dominant global NFT marketplace on which Too DMP conducts client auctions (e.g., Doronjo NFT project). It is the primary distribution and trading venue for the NFTs Too DMP creates and lists, making it a critical platform dependency and the most directly comparable marketplace operator.

Regional players

• Coincheck NFT: Coincheck NFT is a Japan-based NFT marketplace operated by Coincheck (a major Japanese crypto exchange, part of Monex Group). It competes regionally with Too DMP for Japanese enterprise NFT issuance and secondary trading volume.
• LINE NFT (LINE NEXT / LVC Corporation): LINE NFT is a Japan-focused NFT marketplace operated by LY Corporation (LINE Yahoo) targeting Japanese creators, brands, and consumers. It is a regional peer in the same Japanese market Too DMP serves, with overlapping anime/character NFT use cases.

Others

• Alchemy: Alchemy provides blockchain developer infrastructure (nodes, APIs, smart contract tooling) used by many NFT platforms and custom NFT shops. It is an enabling infrastructure provider for the same ecosystem in which Too DMP's custom NFT shop and smart contract development services compete.

Direct peers

• Venly: Venly (formerly Arkane Network) offers an enterprise-grade NFT-as-a-service platform with smart contract deployment, marketplace creation, and wallet integration. It competes directly with Too DMP's full-stack NFT consulting + custom shop + operational management bundle targeting enterprise clients.
• Manifold: Manifold provides no-code smart contract creation, NFT shop tools, and creator-focused tooling for brands and creators to launch their own NFT storefronts. It is a direct competitor to Too DMP's custom NFT shop construction service and B2B creator enablement offering.
• NFT Port: NFT Port offers no-code NFT minting, smart contract deployment, and marketplace APIs targeting brands and developers. Like Too DMP, it focuses on simplifying NFT issuance for non-technical enterprise and creator clients.
• Crossmint: Crossmint provides NFT infrastructure-as-a-service, including no-code minting, credit card checkout (avoiding crypto friction), and white-label storefronts for enterprises. It directly parallels Too DMP's value proposition of enabling NFT deployment without crypto complexity for non-crypto-native enterprises.

Emerging players

• Highlight (formerly Tribute): Highlight provides a creator-economy platform for launching NFT-based storefronts, drops, and fan communities. It overlaps with Too DMP's creator support services and custom NFT shop offering, though more focused on independent creators than enterprise IP holders.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/toomarketplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Too Digital Marketplace