What Biozoo does

BIOZOO, S.A. is a Spanish pet product manufacturer founded in 1987 and headquartered in Caldes de Montbui near Barcelona. The company designs and manufactures a comprehensive portfolio of food, treats, hygiene products, and accessories for companion animals — primarily dogs, cats, and small animals (birds, rodents, rabbits, fish, turtles) — across 19+ production and packaging lines. Biozoo operates a multi-brand architecture spanning Biozoo (hygiene and accessories), Biazoo (food), Canatract (dog food), Biazoo Nature (natural products), Vifos (secondary brand for exclusive customers), and premium sub-brands Boxby and ForFoodies. Products are priced per unit in Euros (typically €1.40 to €32.50, with bags up to €174.50) and sold through supermarkets, specialty pet stores, and veterinary clinics at more than 10,000 retail points across 25+ countries.

The business runs a dual-channel go-to-market: a Shopify-powered direct-to-consumer storefront at shop.biozoo.com that supports English and Spanish and ships to 27 European countries, and a separate B2B professional portal at mascotas.biozoo.com targeting distributors, veterinary clinics, and specialty retailers. Payment processing uses Shopify-integrated PayPal, Visa, and Mastercard. Manufacturing is supported by IFS Food Standards high-level certification (SGS IFS Food V8, certificate EN2400000478), covering formulation, manufacturing, and marketing of pet snacks, bars, and accessories — a credential required for European supermarket and veterinary distribution. The company is privately held, employs 11–50 people, and shows no evidence of external institutional funding, M&A activity, or recent leadership changes in the available data.

Name

Biozoo

Legal name

BIOZOO, S.A.

Website

https://shop.biozoo.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Biozoo is a Spanish pet product manufacturer founded in 1987 that designs and produces food, treats, hygiene products, and accessories for dogs, cats, and small animals, distributing across 25+ countries through 10,000+ retail points and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Pet Food and Accessories Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

akta.pro secondary industries

Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ)

Keywords

• Pet food manufacturing
• Pet accessories
• Pet hygiene products
• Dog and cat treats
• Pet care supplies

Headquarters

HQ city

Caldes De Montbuy

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pet Products Sales: Biozoo generates revenue through the sale of pet products including snacks/treats, wet food, hygiene products, accessories, toys, collars, leashes, and bowls for dogs, cats, and small animals. Products are sold directly through their e-commerce store and through retail distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Biozoo manufactures and sells a comprehensive portfolio of pet products for dogs, cats, birds, rodents, and small animals, including wet food, snacks and treats, dental hygiene products, shampoos and grooming items, collars, leashes, harnesses, bowls, toys, and carrier bags. The product range is organized across multiple brands (Biozoo, Biazoo, Canatract, Biazoo Nature, Vifos, Boxby, ForFoodies) and is produced in-house at an IFS Food-certified facility with 19+ production lines operating since 1987. Products are sold via the consumer online store shop.biozoo.com, the professional B2B store mascotas.biozoo.com, and through 10,000+ retail points across 25+ countries.

Product overview

Biozoo is a pet product company that manufactures and sells a comprehensive portfolio of products for companion animals including dogs, cats, and small animals. The product ecosystem consists of multiple brands: Biozoo (hygiene and accessories), Biazoo (food products), Canatract (dog food), Biazoo Nature (natural products), and Vifos (secondary market brand). Within the Dogs category, the portfolio includes snack sub-lines (Candies, Cookies/Galletas, ForFoodies premium line, Natural, Nutrition Plus, Boxby, Dental Hygiene, Semi-moist treats, and Bones), Wet Food, Care & Hygiene products, Collars & Leashes (featuring the rithme print collection, leatherette, neoprene, nylon, and outdoor/sports lines), Bowls, Toys (Plushes/BestBuddies, Balls, Dental Toys, Rope Toys, Rubber Toys, Vinyl Toys), and Bags & Handbags. For Cats, offerings include Treats, Wet Food, Care & Hygiene, Bowls, Scratchers, Collars, and Toys. Small Animal products cover Birds (sticks and food), Rodents (sticks, food, hay, bedding), and Fish & Turtles. The company has been manufacturing since 1987 with 19+ production and packaging lines, serving customers in 25+ countries across supermarkets, specialty stores, and veterinary clinics.

Differentiator

Problem solved

Functional benefit

Brands

• Biozoo: Hygiene products and accessories brand
• Biazoo
• Canatract
• Biazoo Nature
• Vifos

Products and services

• Biozoo Premium Wet Food Premium wet food line for dogs and cats featuring chunks in gravy, pâtés, and grain-free recipes with multiple protein combinations, sold to pet owners via the Biozoo online store and through retail distributors.
• Biozoo Dog Snacks (Candies) Functional dental health snacks for dogs including animal mix, sweets, mini rainbow bones, sweet balls, rolled treats, braids, and multicolor sticks; products are grain-free, gluten-free, and enriched with minerals.
• Biozoo Dog Cookies Dog cookies including mini mix milk, vanilla bones, rolls, biscuit mix, and sandwich cookies, sold as standalone treats for canine consumers.
• ForFoodies Premium Pet Snacks Premium snack line for pets featuring human-grade ingredients including chicken breasts, duck, salmon, and fish skin rolls, marketed around the realfooding movement for pets.
• Biozoo Natural Products Natural pet products range including salmon oil, beef sticks, rawhide sticks, calcium bones, natural smoked bones, beef fillet, pork ears, and rabbit ears, positioned as the Biazoo Nature line.
• Biozoo Nutrition Plus Nutritional supplements and functional snacks including Condro Dog joint support treats, chicken snacks with biotin, puppy snacks, and light snacks for weight management.
• Boxby Premium Dog Snacks Boxby sub-brand offering premium dog snacks including dental strips, superfood treats, chicken snacks, sushi treats, trainer bones, wings, and puppy-specific products.
• Biozoo Dental Care Products Dental hygiene products including dental sticks in midi, mini, and green varieties, dental sticks with spirulina, and dental toys for dogs.
• Biozoo Care & Hygiene Products Comprehensive hygiene line including white coat shampoo, deodorizing shampoo, sensitive skin shampoo, 2-in-1 shampoo, mink oil shampoo, puppy shampoo, conditioners, parasite-control pipettes, hygienic bags, and grooming accessories for dogs and cats.
• Biozoo Collars & Leashes Collection of collars, leashes, harnesses, and muzzles including the rithme print collection (ballet, funky peacock, jazz, samba), leatherette Oslo line, neoprene reflective collars, and nylon options.
• Biozoo Toys Complete toy range including BestBuddies plush toys, dental/TPR rubber/solid rubber balls, dental toys, rope toys, rubber frisbees and dumbbells, food-shaped and themed vinyl toys, and cat toys such as feather wands, mouse toys, and bell balls.
• Biozoo Bowls Feeding and water bowls including inside color reverse bowls, heavy premium bowls, plastic bowls, and stainless steel cat bowls.
• Biozoo Bags & Handbags Pet carrier bags and handbags including the Camila casual bag, Roxanne leather and fabric bag, Brunette leather animal print bag, and Boho chic bags in various colors.
• Biozoo Outdoor & Sports Outdoor and sports equipment for dogs including canicross kits, agile harnesses, and related active lifestyle products.
• Biozoo Cat Products Complete cat product range including treats (chicken and malt pockets, salmon pockets, liquid snacks), wet food, care and hygiene (wet wipes, sanitary bags, silica pearl litter, pipettes), scratchers, collars, bowls, and toys.
• Biozoo Small Animal Products Products for birds, rodents, rabbits, and small animals including sticks for canary, budgerigar, cockatiel, and parrot; bird food; rodent sticks for rabbit, hamster, and guinea pig; rodent food; hay; woodchips; bedding; and fish and turtle food and aquariums.

Quantifiable outcome

• IFS Food Standards certification (high level)

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationBiozoo's e-commerce operations are powered by Shopify, which provides the platform infrastructure for their online store including product listings, shopping cart, checkout, payment processing, and order management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mars Petcare: Global pet food leader (Pedigree, Whiskas, Royal Canin) and a major category incumbent. Comparable as the dominant competitor Biozoo faces in retail shelf space, pricing, and trade marketing across Europe.
• Spectrum Brands (Pet Care): Diversified consumer products company whose pet care portfolio includes FURminator, Tetra, and Dreamies. Comparable as a broader incumbent operating in adjacent pet categories that Biozoo also serves.
• Nestlé Purina: World's largest pet care company with broad dog, cat, and specialty pet nutrition brands. Comparable as the scale benchmark Biozoo is competing against in wet food, treats, and supplements.

Direct peers

• Savic: Belgian manufacturer of pet cages, carriers, toys, and accessories sold across European pet retail. Comparable as a similarly sized European pet products manufacturer relying on multi-country specialty and mass distribution.
• Pet Brands: UK-based supplier of pet toys, accessories, and treats to major grocery and specialty retailers. Similar mid-sized European pet products supplier with comparable product breadth and retailer channel mix.
• Rosewood Pet Products: UK-based designer and supplier of pet toys, accessories, and treats sold through specialty and grocery channels. Comparable to Biozoo on multi-category pet lifestyle products and European retail relationships.
• Affinity Petcare: Spanish-based pet food manufacturer producing premium and super-premium dog and cat food across multiple brands. Closest like-for-like European peer: same geography, similar product mix (wet food, snacks), and similar B2B distribution model.
• Trixie Heimtierbedarf: German mid-sized manufacturer and distributor of pet accessories, toys, and care products with pan-European retail distribution. Highly comparable to Biozoo on breadth of pet accessories, multiple price tiers, and European mass-market GTM.

Regional players

• Ferplast: Italian manufacturer of pet cages, accessories, and small animal products distributed across Europe. Comparable as a similarly sized European pet accessories and small animal products manufacturer.
• Camon: Italian manufacturer of pet grooming, hygiene, and care products. Comparable as a Southern European peer with overlapping hygiene and accessory categories, though primarily Italy-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/biozoo-s-a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biozoo