XZEN

What XZEN does

XZEN is a privately held company founded in 2017 with a corporate domicile in Tallinn, Estonia and operational headquarters at 222 Lương Nhữ Học Street (222 Luong Nhu Hoc Street), District 5, Ho Chi Minh City, Vietnam. Its firmographic positioning describes it as a "Global financial platform on blockchain," but the operating evidence surfaces under the kingwarrior.co brand, a Vietnamese-language sports betting odds comparison and analysis website serving Vietnamese-speaking football bettors across Southeast Asia and international leagues.

The product is an odds aggregation platform that compares real-time and pre-match football betting odds across approximately 10 international sportsbook integration partners, including Fun88, W88, 188Bet, FB88, CMD368, M88, BK8, V9BET, Letou, and K8. Around the odds engine, the platform curates expert betting analysis, match previews, and tips produced by named contributors including broadcaster Quang Huy and odds analysis expert Tùng Hương Mi, building credibility with the local audience. The site also provides league standings, fixtures, and live scores.

Revenue is generated exclusively through affiliate and referral marketing arrangements with the partner sportsbook operators, with no subscription or pay-to-access model described. Users access the platform directly via its website on a self-serve basis; the company has no app store presence, no reseller channel, and no direct sales team. Leadership comprises Group CEO Dmitry Laptev at the parent level and CEO Đỗ Anh Việt at the kingwarrior.co operating level.

Name

XZEN

Website

https://xzen.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

XZEN operates kingwarrior.co, a Vietnamese-language football odds comparison and expert betting analysis platform that aggregates real-time and pre-match odds from 10 international sportsbooks and monetizes traffic exclusively through affiliate referrals to partner operators, targeting Vietnamese-speaking bettors across Southeast Asia.

Ownership category

akta.pro rank

Product category

Sports Betting Odds Comparison

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting odds
• Bookmaker comparison
• Football betting tips
• Sports betting affiliate
• Live score tracking

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate and referral marketing: The platform generates revenue through affiliate marketing arrangements with partner sportsbook operators. Users clicking through to register or bet on partner platforms generate referral commissions for the company, typically measured by new customer acquisitions or betting turnover driven to partner sites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

XZEN operates kingwarrior.co, a Vietnamese-language sports betting odds comparison and analysis platform. It aggregates live and pre-match football odds from approximately 10 international sportsbook partners (Fun88, W88, 188Bet, FB88, CMD368, M88, BK8, V9BET, Letou, K8) and pairs them with expert betting tips, match previews, live scores, and league coverage aimed at Vietnamese-speaking football bettors. The platform is free to users and monetizes by referring bettors to partner sportsbooks via affiliate commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• kingwarrior.co sports betting odds comparison platform Online platform that aggregates live and pre-match football betting odds from approximately 10 international sportsbook partners (Fun88, W88, 188Bet, FB88, CMD368, M88, BK8, V9BET, Letou, K8) and displays them for comparison, with click-through referral to the partner sportsbook. Free for users; revenue generated via affiliate commissions from partner sportsbooks. Targeted at Vietnamese-speaking sports bettors.
• Expert betting analysis and match previews Vietnamese-language expert betting tips, match previews, and in-depth sports analysis produced by recognized experts, published as articles and multimedia content on the platform. Free for users. Targeted at Vietnamese-speaking sports bettors seeking expert input to inform betting decisions.
• Live score and sports news service Live match scores, fixture schedules, league standings, and sports news coverage offered through dedicated sections of the platform to inform betting decisions. Free for users. Targeted at Vietnamese-speaking football enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Fun88coreGTM or Marketing Partner
• W88coreGTM or Marketing Partner
• 188BetcoreGTM or Marketing Partner
• FB88coreGTM or Marketing Partner
• CMD368coreGTM or Marketing Partner
• M88coreGTM or Marketing Partner
• BK8coreGTM or Marketing Partner
• V9BETcoreGTM or Marketing Partner
• LetoucoreGTM or Marketing Partner
• K8coreGTM or Marketing Partner

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SofaScore: Global live scores and statistics platform that increasingly surfaces odds and links to sportsbooks. Comparable audience of sports-betting-adjacent users and multi-language distribution.
• Keonhacai (keonhacai.com / keonhacai5.com): Vietnamese odds-comparison and betting-information site. Head-to-head competitor to kingwarrior.co in the same Vietnamese-language odds-comparison niche with similar multi-bookmaker presentation.
• OddsPedia: International odds comparison and value-bet platform covering football and other sports. Closely comparable model of multi-bookmaker aggregation with affiliate monetization across multiple geographies and languages.
• 7M (7M.cn): Established Asian live scores and odds platform popular in Vietnam and China. Comparable through odds-feed presentation, multi-bookmaker display, and SEA audience overlap.
• Flashscore: Live scores and odds platform with strong SEA and Vietnamese footprint. Comparable through its odds display, multi-language localization, and traffic-monetization model that funnels users to betting operators.
• Bongda24h: Vietnamese football news, scores, and betting-information portal. Comparable Vietnamese-language sports content aimed at football-engaged Vietnamese audiences, frequently pairing editorial coverage with betting calls-to-action.
• Oddschecker: The leading UK-originated multi-bookmaker odds comparison site. Directly comparable operating model: aggregates odds from dozens of bookmakers, monetizes via affiliate referrals, and combines data with editorial content.

Broad incumbents

• Bet365: One of the largest global sportsbook operators and a major buyer of affiliate traffic. Comparable because it sits on the demand side of the affiliate funnel that XZEN/kingwarrior.co monetizes through referral commissions.
• Smarkets: Betting exchange operator that also surfaces comparative odds and prices. Comparable to kingwarrior.co in that it provides a multi-operator price-comparison experience for bettors, though as an operator rather than a pure affiliate.

Emerging players

• SmartBettingGuide: Smaller affiliate-driven odds comparison and betting-guides site. Comparable niche affiliate-led model with similar monetization through sportsbook referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/xzenwallet
• Facebookfacebook.com/xzenwallet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XZEN