TwentyTwo Digital
TwentyTwo Digital is a Brisbane-based, full-service boutique digital marketing agency offering paid media, SEO, web development, content, email, branding, automations, and app services to commercial, healthcare, nonprofit, and retail clients across Australia and select international markets.
- Company typePrivate
- Founded2020
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TwentyTwo Digital does
TwentyTwo Digital is a Brisbane-based, full-service digital marketing agency operating as a private, founder-led boutique firm since 2020. The company delivers eight core services — paid media (Google Ads, Meta, LinkedIn), content marketing, website builds (Shopify, WordPress, HubSpot), SEO, email marketing (MailChimp, Klaviyo, HubSpot), branding, marketing automations, and app development — typically bundled into integrated campaigns for clients. Its customer base spans commercial businesses, healthcare, automotive, retail, and nonprofit verticals, with named logos including Domino's, Studio Pilates, Goodstart Early Learning, Ethos Orthodontics, Gravely AU, Uniting Church Australia (QLD Synod), and Protegas, alongside nonprofit clients such as Epilepsy Queensland and the Society of St Andrew of Scotland Queensland. Case studies indicate campaign execution has extended beyond Australia into New Zealand, the United States, Japan, China, and Europe on behalf of multi-region clients.
The agency's revenue model is professional services on a quote-based, project- or retainer-priced engagement, with no public pricing disclosure. Go-to-market is sales-led, driven by direct outreach, website contact forms, content marketing (blog, case studies, annual Trends eBook, Key Dates Calendar), and organic social on Facebook, LinkedIn, and Instagram. The technology stack is a conventional martech layer built on third-party platforms rather than proprietary infrastructure, and the firm holds Google Partner status and was recognized in the B&T Agency Scorecard 2026. In January 2025, the company appointed Ashton Tuckerman (MBA) as its first General Manager, formalizing senior leadership beyond founder Sarah. The agency runs an internship program and operates a separate Marketing Workshops sub-brand, signaling an emerging focus on education-driven lead generation alongside client services. The company is bootstrapped, with no disclosed external funding, M&A activity, or institutional investors.
TwentyTwo Digital firmographics
Firmographics- Name
- TwentyTwo Digital
- Legal name
- TwentyTwo Digital
- Website
- https://twentytwodigital.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TwentyTwo Digital is a Brisbane-based, full-service boutique digital marketing agency offering paid media, SEO, web development, content, email, branding, automations, and app services to commercial, healthcare, nonprofit, and retail clients across Australia and select international markets.
- Ownership category
- akta.pro rank
TwentyTwo Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industries
- Paid Social Advertising Management (MPAAACAC), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where TwentyTwo Digital is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TwentyTwo Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Marketing Services: TwentyTwo Digital generates revenue through providing comprehensive digital marketing services including paid media advertising, content marketing, website development and design, SEO, email marketing, branding, marketing automations, and app development. Services are delivered to commercial, healthcare, automotive, and retail clients as a boutique full-service agency.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
TwentyTwo Digital product offering
Product offeringCore offering
TwentyTwo Digital is a full-service digital marketing agency offering eight core service lines: Paid Media (Google Ads, Meta, LinkedIn), Content Marketing, Website Design and Development, SEO, Email Marketing, Branding, Marketing Automations, and App Development. The agency combines data, creativity, and commercial thinking to deliver campaigns across commercial, healthcare, automotive, retail, and nonprofit sectors. Services are delivered as standalone engagements or integrated campaigns under quote-based pricing tailored to client scope.
Product overview
TwentyTwo Digital is a full-service digital marketing agency offering a comprehensive portfolio of eight core service offerings: Paid Media, Content Marketing, Websites, SEO, Email Marketing, Branding, Automations, and Apps. The agency also provides Marketing Workshops and free resources including the Trends eBook and Key Dates Calendar. These services are delivered as standalone offerings or integrated campaigns combining data, creativity, and commercial thinking. The agency operates from Brisbane and serves clients across commercial, healthcare, automotive, and retail sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Marketing Workshops: A separate platform for marketing workshops offered by TwentyTwo Digital at workshops.twentytwodigital.com
Products and services
- Paid Media
Quantifiable outcome
- 776.7% increase in users for Uniting Church Australia website
- +4 more outcomes
Companies that use TwentyTwo Digital
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
TwentyTwo Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
TwentyTwo Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Goodstart Early LearningminorTwentyTwo Digital announced a partnership with Goodstart Early Learning in June 2023. Goodstart is one of Australia's leading early learning providers.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
TwentyTwo Digital competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global marketing and communications holding company with digital, creative, and media agencies — competes for large enterprise marketing engagements that TwentyTwo also targets, but operates at vastly greater scale and geographic reach.
- Dentsu Creative: Global advertising and digital marketing holding company offering paid media, content, SEO, and brand strategy — competes for the same enterprise marketing budgets as TwentyTwo but at a vastly larger scale and with a much broader service portfolio.
- Accenture Song: Global digital agency within Accenture offering marketing, commerce, and content services — a much larger incumbent operating in adjacent enterprise marketing services territory.
- Web.com Group: Larger incumbent offering website builds, SEO, and digital marketing services to SMBs globally — overlaps with TwentyTwo's web design/SEO offering but at much greater scale and broader portfolio.
- Deloitte Digital: Global consulting-led digital agency offering strategy, marketing transformation, and campaign execution — competes for enterprise marketing spend alongside TwentyTwo but with broader consulting capabilities and far larger footprint.
Direct peers
- Online Marketing Gurus: Australian-born full-service digital marketing agency offering SEO, Google Ads, social media advertising, and web design — overlapping service mix and target SMB/mid-market clients in Australia and internationally.
- King Kong: Australian digital marketing agency specializing in performance-driven SEO, paid acquisition, and web design — comparable offering mix with similar mid-market enterprise client focus.
- Reload Media: Brisbane-based digital marketing agency with a similar boutique, full-service model covering SEO, paid media, web design, and content — directly comparable in geography, size band, and service portfolio.
- Bamboo Digital: Full-service Australian digital marketing agency providing SEO, paid media, content, and web development — directly comparable services, geography, and boutique positioning.
Others
- HubSpot Agency Partner Network: Ecosystem of certified agency partners delivering HubSpot implementations and inbound marketing services — TwentyTwo uses HubSpot for website builds and email marketing, making this network a channel partner and partial competitor for inbound projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TwentyTwo Digital social profiles
Digital presenceTwentyTwo Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
TwentyTwo Digital leadership team
Management profileNumber of profiles
Profiles2 records
TwentyTwo Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TwentyTwo Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TwentyTwo Digital
What does TwentyTwo Digital do?
TwentyTwo Digital is a full-service digital marketing agency offering eight core service lines: Paid Media (Google Ads, Meta, LinkedIn), Content Marketing, Website Design and Development, SEO, Email Marketing, Branding, Marketing Automations, and App Development. The agency combines data, creativity, and commercial thinking to deliver campaigns across commercial, healthcare, automotive, retail, and nonprofit sectors. Services are delivered as standalone engagements or integrated campaigns under quote-based pricing tailored to client scope.
Is TwentyTwo Digital a public or private company?
TwentyTwo Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TwentyTwo Digital founded?
TwentyTwo Digital was founded in 2020. It employs 11 to 50 people.
Where is TwentyTwo Digital based?
TwentyTwo Digital is headquartered in Brisbane, Australia, in the Oceania region.
How does TwentyTwo Digital make money?
One revenue line is on record: digital Marketing Services.
Who are TwentyTwo Digital's main competitors?
Broad incumbents on record are Publicis Groupe, Dentsu Creative, Accenture Song, Web.com Group and Deloitte Digital. Direct peers are Online Marketing Gurus, King Kong, Reload Media and Bamboo Digital. HubSpot Agency Partner Network is listed as an others.
Does TwentyTwo Digital have an API?
No public API is recorded for TwentyTwo Digital.
What industry is TwentyTwo Digital in?
TwentyTwo Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 5418 and its SIC code is 7311.