Noakes Nickolas

What Noakes Nickolas does

Noakes Nickolas is a privately held, founder-owned boutique real estate agency headquartered in Ashford, Adelaide, South Australia, founded in 2021 by principals Simon Noakes and Alicia Nickolas. The firm operates three integrated service lines: residential sales (buyer and seller representation with property appraisals), property management (tenant placement, rent collection, and maintenance coordination for landlords), and NN Projects, a development and off-the-plan project marketing division. It claims suburb-wide coverage of the Adelaide metropolitan market through a structure of area-specialized property advisors, supported by a leadership team that includes Director Callan Eames and a named roster of approximately 20 sales agents, property management agents, and area specialists.

Operationally, the firm runs a relatively standard boutique real estate technology stack: a public website hosting listings and integrated buyer registration, appraisal booking, and contact forms, alongside the AgentBox CRM for managing listings, enquiries, and the sales pipeline. Marketing channels are limited to organic social media presence on Instagram and Facebook plus content on the company website, with no paid acquisition or app presence disclosed. The firm is licensed in South Australia under RLA 315571 and RLA 318522 and is bound by the Privacy Act 1988 in its handling of consumer data.

The business model is transaction- and service-fee based. Revenue derives from sales commissions on residential property transactions, recurring fees on property management mandates, and one-off project-based fees tied to development sales through NN Projects. Commission rates and management fees are not publicly disclosed and are set per engagement. The firm serves three customer segments: residential property sellers and buyers (primary), and property investors (secondary), with no enterprise or institutional clients referenced.

Name

Noakes Nickolas

Legal name

Noakes Nickolas

Website

https://noakesnickolas.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Noakes Nickolas is a privately held, boutique real estate agency founded in 2021 in Adelaide, Australia, offering residential sales, property management, and new-project marketing through a team of area-specialized property advisors serving individual buyers, sellers, and investors across the Adelaide metropolitan market.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales across Adelaide. Agents facilitate buying, selling transactions with commission typically negotiated per transaction.
2. Property Management Services: Ongoing property management services for rental properties, including tenant management, maintenance coordination, and rental collection.
3. NN Projects: Development projects division handling new property developments and off-the-plan sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Noakes Nickolas is a private boutique real estate office based in Ashford, Adelaide, South Australia. The firm provides residential property sales, property management, and project marketing services under its NN Projects division for clients in the Adelaide metropolitan area.

Product overview

Noakes Nickolas is a boutique real estate office operating as a single integrated offering across Adelaide. The company provides three core service lines: Real Estate Sales Services (residential property buying and selling), Property Management (rental administration), and NN Projects (new development/project sales). These services are unified under the Noakes Nickolas brand and supported by a team of property advisors and area specialists.

Differentiator

Problem solved

Functional benefit

Brands

• NN Projects: Property development projects division mentioned on the website navigation.

Products and services

• Residential Property Sales Sales representation and agency services for homeowners and buyers transacting residential real estate in the Adelaide metropolitan area.
• Property Management Ongoing management of residential rental properties on behalf of property owners, including tenant placement and administration.
• NN Projects Project marketing and sales services for residential development projects in Adelaide, representing developers and builders selling off-the-plan and new-build stock.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toop+Toop: Adelaide-based boutique residential real estate agency offering sales and property management. Directly comparable in scale, geography, and boutique service positioning to Noakes Nickolas.
• Belle Property Adelaide: Premium boutique-positioned Australian real estate network with Adelaide offices. Closely aligned in boutique, service-quality positioning and premium listing focus.
• Harris Real Estate: Adelaide residential sales and property management agency with a multi-office, area-specialist model. Closely comparable in geographic focus and boutique premium-service positioning.

Broad incumbents

• Harcourts South Australia: Global real estate franchise with significant Australian and Adelaide presence. Comparable services (sales, property management, project) but larger scale and network reach.
• LJ Hooker Adelaide: National Australian real estate franchise with established Adelaide offices. Overlaps in residential sales, property management, and project marketing, but at franchise scale and breadth.
• RE/MAX Australia: Global real estate franchise with Australian agents. Overlaps in residential brokerage but operates at a larger national scale and lower boutique orientation.
• Century 21 Australia: Global franchise with substantial Australian agent network. Overlaps in residential sales and management but at significantly larger network scale.
• McGrath Estate Agents: National Australian residential agency with premium positioning. Comparable in targeting premium/lifestyle suburbs and offering sales plus management, though much larger and multi-state.
• Ray White South Australia: Large national Australian real estate franchise with strong Adelaide presence. Comparable product offering (sales, property management, project marketing) but operates at significantly greater scale and brand spend.

Emerging players

• Sotheby's International Realty (Australia): Luxury real estate brand with growing Australian footprint. Comparable in targeting higher-end Adelaide listings, but focused on the luxury segment with a different brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noakesnickolas
• Instagraminstagram.com/noakes_nickolas
• LinkedInlinkedin.com/company/noakes-nickolas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noakes Nickolas