What Oliver Footwear does

Oliver Footwear is an Australian safety footwear manufacturer founded in 1887, headquartered in Thomastown, Victoria, with a regional operating presence through PIP-ANZ in Mascot, NSW. The company designs and sells a broad portfolio of work boots, gumboots, and safety shoes across roughly a dozen product series (AT45, AT54, AT55, AT59, AT65, HS66, PB38, PB49, ST40, WB22/24/26/34, King's 10) covering industrial verticals including mining, construction, manufacturing, agriculture, oil & gas, fire services, healthcare, and logistics. Its product platform is built around an extensive set of proprietary, trademarked comfort and safety technologies — NATURE*form® toe caps (steel and composite, 40% lighter than steel), COMFORT*cushion® impact absorption with PORON®, SOFT*stride® and NANO*lite® footbed systems, COOL*step® moisture-wicking lining, ANKLE*shield® ankle stability, HEEL*guard®, TEC*tuff® toe bumper, SAFETY*cell® integrated protection, Q-Flex® and STEELflex® penetration-resistant midsoles, HYDRO*stop® 3-year hydrolysis guarantee, and BOA® Fit System integration — all certified to AS/NZS 2210.3, ASTM F2413-18, and EN ISO 20345:2011.

The company operates a sales-led go-to-market with roughly nine regional sales managers covering every Australian state/territory plus New Zealand, supported by a multi-tier distribution network anchored by major industrial safety distributors (Blackwoods, RSEA Safety, Bunzl Safety, NZ Safety Blackwoods) and hundreds of specialist retailers (e.g., Hip Pocket Workwear, All Purpose Workwear). Revenue is generated through one-time unit sales of footwear via these distributor and retail channels, with the oliver.com.au site serving both brand presence and direct e-commerce. The company sits within the PIP Global Safety corporate structure (associated with Honeywell distribution systems) while retaining its independent Australian brand identity and 130+ year heritage.

Name

Oliver Footwear

Legal name

Oliver Footwear

Website

https://oliver.com.au

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Oliver Footwear is an Australian safety footwear manufacturer founded in 1887 that designs and sells work boots and gumboots across roughly a dozen proprietary technology-driven product series, distributing through major industrial safety wholesalers and specialist retailers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Safety Footwear

NAICS

Footwear Manufacturing (316210), Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear Merchant Wholesalers (42434)

SIC

Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)

akta.pro primary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

akta.pro secondary industries

Work, Safety & Occupational Footwear (CRAAACAE), Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)

Keywords

• Safety footwear manufacturing
• Industrial work boots
• Mining safety boots
• Construction work boots
• Protective footwear

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Safety Footwear Sales: Oliver Footwear generates revenue through the sale of safety work boots and footwear. Products are sold through a network of distributors, retailers, and direct sales. The company offers various boot types including gumboots, elastic sided boots, lace up boots, zip sided boots, and specialty boots with different safety features.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oliver Footwear is an Australian manufacturer of safety footwear, work boots, and gumboots designed for industrial workplaces. The company designs and produces safety boots with protective features including steel and composite toe caps, heat resistance up to 300°C, slip resistance, electrical hazard protection, chemical resistance, and waterproofing, sold through distributors, specialist safety retailers, and direct enterprise sales across Australia and New Zealand.

Product overview

Oliver Footwear is an Australian safety footwear manufacturer offering a comprehensive portfolio of work boots and shoes across multiple series designed for various industries including mining, construction, manufacturing, agriculture, and healthcare. The product range includes specialized boot types such as gumboots, elastic-sided boots, lace-up boots, zip-sided boots, pull-on boots, women's-specific boots, slip-on shoes, joggers, BOA dial boots, waterproof boots, anti-static boots, and electrical-hazard boots. Key product series include AT45 (airport/commercial use), AT54 (all-terrain work boots with ANKLE*shield*® Technology), AT55 (lightweight comfort boots), AT59 (eco-friendly women's boots), AT65 (mining boots with 300°C heat resistance), HS66 (firefighting/hot metal boots), PB38/PB49 (women's work boots), ST40 (jogger/shoe range), WB22/WB24/WB26/WB34 (gumboots), and King's 10 Series (safety gumboots). The company incorporates proprietary comfort and safety technologies including COOL*step*®, COMFORT*cushion*®, NANO*lite*®, SOFT*stride*®, NATURE*form*®, HEEL*guard*®, PORON® XRD™ Metatarsal Guard, Q-Flex® penetration protection, STEELflex® steel midsole, SAFETY*cell*®, HYDRO*stop*®, and TEC*tuff*® toe bumper. Products are certified to American ASTM F2413, European EN ISO 20345, and Australian AS/NZS 2210.3 safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• King's 10 Series: Safety gumboots product line
• AT Series
• PB Series
• HS Series
• WB Series
• ST Series

Products and services

• AT54 Series
• AT55 Series
• AT59 Series Women's
• AT65 Series
• AT45 Series
• PB38 Series
• PB49 Series Women's
• ST40 Series
• HS66 Series
• WB22 Series Safety Gumboots
• WB24 Series Safety Gumboots
• WB26 Series Safety Gumboots
• WB34 Series
• King's 10 Series Safety Gumboots
• Accessories

Quantifiable outcome

• NATURE*form*® composite toe cap is 40% lighter than traditional steel toecaps while exceeding Australian Standard AS 2210.3:2019
• +4 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

One partnership is on record.

• PIP Global Safety / PIP-ANZcoreChannel Partner/ Reseller/ DistributorOliver Footwear is operated under PIP Global Safety (formerly Protective Industrial Products). PIP-ANZ distributes Oliver boots through their network and provides administrative support including distributor login portals (sps.honeywell.com) and regional sales management structure. The company contact details reference PIP Global Safety at Level 5, 163-175 O'Riordan Street, Mascot NSW 2020.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blundstone: Tasmania-based safety and work footwear manufacturer with similar ANZ distribution and heritage positioning; competes directly with Oliver in safety boots for mining, construction, and industrial workers.
• Redback Boots: Australian full-grain leather work boot brand focused on slip-resistant and safety footwear for industrial and outdoor use — directly comparable in target market and product positioning.
• Mongrel Boots: Australian safety footwear brand offering zip-sided, lace-up, and gumboot ranges for trades, mining, and agriculture — direct competitor in ANZ with similar price positioning.
• Steel Blue: Australian safety boot manufacturer specializing in work boots for trades, mining, and construction with proprietary comfort technology — directly comparable product portfolio and target customers.

Broad incumbents

• Hard Yakka: Iconic Australian workwear brand (owned by Kontoor Brands) selling safety footwear among a wider apparel range; competes for the same tradie and industrial buyer as Oliver.
• Bata Industrials: Global safety footwear manufacturer with strong ANZ presence through Bata; offers comparable certified safety boots for industrial and construction use, with broader international scale.
• KingGee: Established Australian workwear brand offering safety footwear alongside broader apparel/workwear range; broader portfolio but overlapping customer base in trades and industrial workers.
• Timberland PRO: Global work and safety footwear brand; broader portfolio but overlapping in industrial safety boots with comparable comfort technology focus.
• Caterpillar Footwear (CAT): Licensed work and safety footwear brand leveraging the Caterpillar industrial brand; competes in the same trades/construction buyer segment with global distribution.

Regional players

• Dr. Martens Work: Heritage footwear brand with a work/safety sub-line; competes in ANZ for the same tradie/casual work footwear buyer, particularly in non-mining segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oliversafetyfootwear
• LinkedInlinkedin.com/company/oliver-footwear
• Instagraminstagram.com/oliver.boots

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Footwear