Baseball Australia
Baseball Australia is the nonprofit national governing body for baseball in Australia, founded 1913, serving 350+ affiliated clubs and grassroots-to-elite players through event sanctioning, national insurance, youth and Little League programs, the Claxton Shield, and Team Australia's international representation.
- Company typePrivate
- Founded1913
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Baseball Australia does
Baseball Australia (legal name: Australian Baseball Federation) is the national governing body for baseball in Australia, structured as a nonprofit federation founded in 1913 and headquartered at 88 Albert Road, South Melbourne, VIC. It exercises statutory regulatory and coordination responsibility for the sport domestically and internationally, including sanctioning of events, administration of the National Insurance Program in partnership with Gallagher Insurance, and selection/management of Team Australia for international competitions such as the World Baseball Classic and U18 World Cup. The organization serves a pyramid of constituents — grassroots players, coaches/umpires/scorers, state associations and 350+ local clubs, and elite athletes — through programs spanning Little League, Baseball5™ urban format, Sporting Schools, national championships, and the Claxton Shield.
The organization's core product surface is anchored on Baseball.com.au, a national digital portal that combines content, club-finding tools, event calendars, and links to Baseball+ (a streaming platform), the Mobile Coach App, podcasts, and a documentary platform. Underlying technology is conventional digital/web infrastructure (content management, video streaming, mobile app) rather than proprietary AI/ML systems. Business model revenue streams are: (a) event sanctioning fees at AUD $250 per sanctioned event (invoiced on approval), (b) member services including the national insurance program via Gallagher, (c) likely government grants via Sport Australia and state sporting bodies (logos visible on Baseball.com.au), and (d) sponsorship from partners such as New Era, Virgin Australia, Geelong Australia and several local councils. No revenue, profit, or funding data is disclosed in the public materials; the organization is private and not listed.
In 2026 Baseball Australia executed two notable product launches: an updated National Participation Plan called 'Play Well, Play Ball' and a new Club Searching Platform with postcode/distance filtering, against a backdrop of 6.06% year-on-year registration growth (2024–25) and 10.55% cumulative growth over two seasons. The Mobile Coach App supports volunteer coaches with training and player development resources. The portfolio spans the full baseball lifecycle — from school introduction through competitive youth and adult pathways to elite international representation — and is coordinated with the Australian Baseball League (ABL) and state associations.
Baseball Australia firmographics
Firmographics- Name
- Baseball Australia
- Legal name
- Australian Baseball Federation
- Website
- https://baseball.com.au
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baseball Australia is the nonprofit national governing body for baseball in Australia, founded 1913, serving 350+ affiliated clubs and grassroots-to-elite players through event sanctioning, national insurance, youth and Little League programs, the Claxton Shield, and Team Australia's international representation.
- Ownership category
- akta.pro rank
Baseball Australia industry classification
Industry- Product category
- National Sports Federation
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- akta.pro primary industry
- Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)
- akta.pro secondary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Baseball Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Baseball Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event Sanctioning Fee |
Distribution channels3 records
Marketing channels6 records
Baseball Australia product offering
Product offeringCore offering
Baseball Australia is the national peak body for baseball in Australia, providing governance, event sanctioning, insurance, and pathway programs for the sport. It coordinates national championships, junior and youth development (including Little League and Sporting Schools), the Australian Baseball League and Claxton Shield, the national Team Australia program, and a digital ecosystem anchored by Baseball.com.au with streaming (Baseball+), a Mobile Coach App, and a Club Finder for grassroots participation.
Product overview
Baseball Australia operates primarily as the national governing body for baseball, offering a digital ecosystem centered around Baseball.com.au as the main portal. The portfolio includes community programs (Club Finder, Baseball5™, Sporting Schools), youth development (Little League with multiple divisions), competitive events (National Championships, Claxton Shield), elite programs (Team Australia, Australian Major Leaguers Hall of Fame), media platforms (Baseball+ streaming, Podcasts), and member services (National Insurance Program through Gallagher). The Mobile Coach App provides coaching resources. The organization transitioned to a new club searching platform in 2026 and launched the 'Play Well, Play Ball' National Participation Plan.
Differentiator
Problem solved
Functional benefit
Products and services
- Baseball.com.au The official national portal and digital hub of Baseball Australia, providing baseball news, content, club information, and resources from community level through to Team Australia, covering more than 350 affiliated clubs.
- Club Finder A club searching platform that allows users to find baseball clubs by suburb or postcode, with distance filters (5km, 10km, 25km, 100km) and age-group filters (8 and Under, 9-15, 16-18, 18+, Masters).
- Baseball5™ A modified version of baseball designed for urban and informal settings, promoting accessibility and ease of play in any environment.
- Sporting Schools Program A program that partners with primary and secondary schools to introduce baseball through the Sporting Schools initiative.
- Mobile Coach App A mobile coaching application that provides training resources, coaching materials, and player development content for baseball coaches.
- Baseball+ A streaming platform for watching baseball content, including live games and replays of Australian baseball.
- National Championships Annual national tournament competitions across multiple age divisions including U18, U16, Junior League, Intermediate League, and Little League.
- Little League
Companies that use Baseball Australia
Customer profileSegments4 records
Ideal customer profiles4 records
Baseball Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Baseball Australia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gallagher InsurancecoreGallagher Insurance has been appointed as Baseball Australia's insurance brokers, consultants, and advisors. Gallagher Australia has been providing specialist insurance and risk management solutions to the sporting and leisure industry across Australia for over 30 years. Their sports team provides certificates of currency, claim forms, and insurance services for Baseball Australia's National Insurance Program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Baseball Australia competitors and assessment
Company assessmentOthers
- World Baseball Softball Confederation (WBSC): The global governing body that Baseball Australia is affiliated with as a national federation member. Relevant as the international counterpart that sanctions the World Baseball Classic and other competitions Baseball Australia participates in.
- Little League International: The US-based international parent organisation for the Little League program that Baseball Australia licenses and operates locally. Directly comparable as an ecosystem partner running the same youth baseball program structure, though not a direct competitor.
Direct peers
- Hockey Australia: Australia's national federation for hockey, operating a near-identical structure (national championships, state associations, Hockeyroos/Kookaburras program, grassroots). Closely comparable in scale, governance, and the niche-sport positioning within Australia.
- Softball Australia: The sister-sport national federation in Australia, running a near-identical operating model (national championships, state associations, insurance program, Australia representative teams). Highly comparable as a directly parallel national sporting organisation of similar scale and scope in the same country.
- Basketball Australia: Australia's national basketball federation with comparable governance structure, national team (Boomers/Opals), grassroots programs, and league relationships (NBL). Comparable in scale and business model to Baseball Australia.
Regional players
- USA Baseball: US national governing body for amateur and professional baseball, with an analogous federation structure, national team program, and sanctioning authority. Highly comparable in mission and operating model, but serves the US market instead of Australia.
- Baseball Canada: Canada's national baseball federation, operating with the same national-governing-body mandate, national team program, and grassroots development structure as Baseball Australia, but serving the Canadian market.
Broad incumbents
- Football Australia: Australia's national soccer federation operating under a similar national-body/state-association model with comparable grassroots and high-performance programs, but at significantly greater participation scale.
- Cricket Australia: The much larger Australian national sports federation running cricket. Directly comparable operating model (national governing body, state associations, national team, grassroots programs) but operates at substantially greater scale in the same Australian sports market.
- AFL (Australian Football League): The dominant football code federation in Australia. Shares national-federation structure and grassroots-development functions with Baseball Australia but operates at much larger commercial scale and cultural footprint in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Baseball Australia social profiles
Digital presenceBaseball Australia compliance and trust
Trust signalCompliance1 record
Baseball Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseball Australia leadership team
Management profileNumber of profiles
Baseball Australia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Baseball Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseball Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseball Australia
What does Baseball Australia do?
Baseball Australia is the national peak body for baseball in Australia, providing governance, event sanctioning, insurance, and pathway programs for the sport. It coordinates national championships, junior and youth development (including Little League and Sporting Schools), the Australian Baseball League and Claxton Shield, the national Team Australia program, and a digital ecosystem anchored by Baseball.com.au with streaming (Baseball+), a Mobile Coach App, and a Club Finder for grassroots participation.
Is Baseball Australia a public or private company?
Baseball Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baseball Australia founded?
Baseball Australia was founded in 1913. It employs 11 to 50 people.
Where is Baseball Australia based?
Baseball Australia is headquartered in Sydney, Australia, in the Oceania region.
Who are Baseball Australia's main competitors?
Others on record are World Baseball Softball Confederation (WBSC) and Little League International. Direct peers are Hockey Australia, Softball Australia and Basketball Australia. Regional players are USA Baseball and Baseball Canada. Broad incumbents are Football Australia, Cricket Australia and AFL (Australian Football League).
Does Baseball Australia have an API?
No public API is recorded for Baseball Australia.
What industry is Baseball Australia in?
Baseball Australia's product category is National Sports Federation. Its primary akta.pro industry code is MPAKAFAE, Professional Sport Governing Bodies & League Sanctioning Authorities, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 711211.