Baseball Australia

What Baseball Australia does

Baseball Australia (legal name: Australian Baseball Federation) is the national governing body for baseball in Australia, structured as a nonprofit federation founded in 1913 and headquartered at 88 Albert Road, South Melbourne, VIC. It exercises statutory regulatory and coordination responsibility for the sport domestically and internationally, including sanctioning of events, administration of the National Insurance Program in partnership with Gallagher Insurance, and selection/management of Team Australia for international competitions such as the World Baseball Classic and U18 World Cup. The organization serves a pyramid of constituents — grassroots players, coaches/umpires/scorers, state associations and 350+ local clubs, and elite athletes — through programs spanning Little League, Baseball5™ urban format, Sporting Schools, national championships, and the Claxton Shield.

The organization's core product surface is anchored on Baseball.com.au, a national digital portal that combines content, club-finding tools, event calendars, and links to Baseball+ (a streaming platform), the Mobile Coach App, podcasts, and a documentary platform. Underlying technology is conventional digital/web infrastructure (content management, video streaming, mobile app) rather than proprietary AI/ML systems. Business model revenue streams are: (a) event sanctioning fees at AUD $250 per sanctioned event (invoiced on approval), (b) member services including the national insurance program via Gallagher, (c) likely government grants via Sport Australia and state sporting bodies (logos visible on Baseball.com.au), and (d) sponsorship from partners such as New Era, Virgin Australia, Geelong Australia and several local councils. No revenue, profit, or funding data is disclosed in the public materials; the organization is private and not listed.

In 2026 Baseball Australia executed two notable product launches: an updated National Participation Plan called 'Play Well, Play Ball' and a new Club Searching Platform with postcode/distance filtering, against a backdrop of 6.06% year-on-year registration growth (2024–25) and 10.55% cumulative growth over two seasons. The Mobile Coach App supports volunteer coaches with training and player development resources. The portfolio spans the full baseball lifecycle — from school introduction through competitive youth and adult pathways to elite international representation — and is coordinated with the Australian Baseball League (ABL) and state associations.

Name

Baseball Australia

Legal name

Australian Baseball Federation

Website

https://baseball.com.au

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Baseball Australia is the nonprofit national governing body for baseball in Australia, founded 1913, serving 350+ affiliated clubs and grassroots-to-elite players through event sanctioning, national insurance, youth and Little League programs, the Claxton Shield, and Team Australia's international representation.

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• National sports federation
• Baseball event sanctioning
• Youth baseball programs
• Community sport governance
• Sports insurance program

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Baseball Australia is the national peak body for baseball in Australia, providing governance, event sanctioning, insurance, and pathway programs for the sport. It coordinates national championships, junior and youth development (including Little League and Sporting Schools), the Australian Baseball League and Claxton Shield, the national Team Australia program, and a digital ecosystem anchored by Baseball.com.au with streaming (Baseball+), a Mobile Coach App, and a Club Finder for grassroots participation.

Product overview

Baseball Australia operates primarily as the national governing body for baseball, offering a digital ecosystem centered around Baseball.com.au as the main portal. The portfolio includes community programs (Club Finder, Baseball5™, Sporting Schools), youth development (Little League with multiple divisions), competitive events (National Championships, Claxton Shield), elite programs (Team Australia, Australian Major Leaguers Hall of Fame), media platforms (Baseball+ streaming, Podcasts), and member services (National Insurance Program through Gallagher). The Mobile Coach App provides coaching resources. The organization transitioned to a new club searching platform in 2026 and launched the 'Play Well, Play Ball' National Participation Plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball.com.au The official national portal and digital hub of Baseball Australia, providing baseball news, content, club information, and resources from community level through to Team Australia, covering more than 350 affiliated clubs.
• Club Finder A club searching platform that allows users to find baseball clubs by suburb or postcode, with distance filters (5km, 10km, 25km, 100km) and age-group filters (8 and Under, 9-15, 16-18, 18+, Masters).
• Baseball5™ A modified version of baseball designed for urban and informal settings, promoting accessibility and ease of play in any environment.
• Sporting Schools Program A program that partners with primary and secondary schools to introduce baseball through the Sporting Schools initiative.
• Mobile Coach App A mobile coaching application that provides training resources, coaching materials, and player development content for baseball coaches.
• Baseball+ A streaming platform for watching baseball content, including live games and replays of Australian baseball.
• National Championships Annual national tournament competitions across multiple age divisions including U18, U16, Junior League, Intermediate League, and Little League.
• Little League

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gallagher InsurancecoreOthersGallagher Insurance has been appointed as Baseball Australia's insurance brokers, consultants, and advisors. Gallagher Australia has been providing specialist insurance and risk management solutions to the sporting and leisure industry across Australia for over 30 years. Their sports team provides certificates of currency, claim forms, and insurance services for Baseball Australia's National Insurance Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• World Baseball Softball Confederation (WBSC): The global governing body that Baseball Australia is affiliated with as a national federation member. Relevant as the international counterpart that sanctions the World Baseball Classic and other competitions Baseball Australia participates in.
• Little League International: The US-based international parent organisation for the Little League program that Baseball Australia licenses and operates locally. Directly comparable as an ecosystem partner running the same youth baseball program structure, though not a direct competitor.

Direct peers

• Hockey Australia: Australia's national federation for hockey, operating a near-identical structure (national championships, state associations, Hockeyroos/Kookaburras program, grassroots). Closely comparable in scale, governance, and the niche-sport positioning within Australia.
• Softball Australia: The sister-sport national federation in Australia, running a near-identical operating model (national championships, state associations, insurance program, Australia representative teams). Highly comparable as a directly parallel national sporting organisation of similar scale and scope in the same country.
• Basketball Australia: Australia's national basketball federation with comparable governance structure, national team (Boomers/Opals), grassroots programs, and league relationships (NBL). Comparable in scale and business model to Baseball Australia.

Regional players

• USA Baseball: US national governing body for amateur and professional baseball, with an analogous federation structure, national team program, and sanctioning authority. Highly comparable in mission and operating model, but serves the US market instead of Australia.
• Baseball Canada: Canada's national baseball federation, operating with the same national-governing-body mandate, national team program, and grassroots development structure as Baseball Australia, but serving the Canadian market.

Broad incumbents

• Football Australia: Australia's national soccer federation operating under a similar national-body/state-association model with comparable grassroots and high-performance programs, but at significantly greater participation scale.
• Cricket Australia: The much larger Australian national sports federation running cricket. Directly comparable operating model (national governing body, state associations, national team, grassroots programs) but operates at substantially greater scale in the same Australian sports market.
• AFL (Australian Football League): The dominant football code federation in Australia. Shares national-federation structure and grassroots-development functions with Baseball Australia but operates at much larger commercial scale and cultural footprint in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baseballcomau
• Facebookfacebook.com/baseballcomau
• LinkedInlinkedin.com/company/baseball-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball Australia