Cambridge Stud
Cambridge Stud is a privately held New Zealand thoroughbred nursery founded in 1976, offering stallion services with six standing sires, yearling and weanling sales through major Australasian auction houses, and a branded merchandise e-commerce store.
- Company typePrivate
- Founded1976
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cambridge Stud does
Cambridge Stud is a privately held New Zealand thoroughbred breeding operation founded in 1976 by Sir Patrick and Lady Hogan and now owned by Sir Brendan and Lady Jo Lindsay. The stud sits on state-of-the-art facilities at 128 Discombe Road, Cambridge in the Waikato region and operates as a stallion station with six standing sires (Almanzor, Chaldean, Charyn, Embellish, Hello Youmzain and Sword of State), a yearling/weanling sales consignment business, a foal-rearing operation and a small homebred racing team. Services are delivered to three primary customer segments: commercial broodmare owners purchasing stallion nominations, racing syndicates and owners buying Cambridge-bred yearlings at major Australasian sales, and brand enthusiasts purchasing merchandise direct from the stud's e-commerce shop.
Revenue is generated through four streams: stallion service fees (advertised 2026 fees ranging from NZ$5,000 + GST for Embellish to NZ$50,000 + GST for Sword of State), auction-house sales of yearlings, weanlings and horses-in-training at NZ Bloodstock Karaka, Inglis (Easter, Melbourne Premier, Great Southern) and Magic Millions Gold Coast, racing prize-money from Cambridge-bred horses run in the stud's own colours, and a smaller e-commerce merchandise line spanning apparel, accessories, homewares and Manuka honey. Distribution is a hybrid of enterprise field sales for stallion nominations (with personalised mating analysis leveraging G1Goldmine and TrueNicks pedigree tools) and direct consumer e-commerce for merchandise.
The stud's competitive positioning rests on a five-decade heritage brand, a roster anchored by Northern Hemisphere-acquired champions (most notably the 2026 Charyn partnership with Nurlan Bizakov's French operation Sumbe and Chaldean as the only G1-winning Frankel juvenile at stud in Australasia) and proven commercial metrics, including leading-vendor status at Karaka Book 1 with an NZ$10.64M aggregate from 50 lots at a NZ$212,800 average and a NZ$1.1M sale-topping colt.
Cambridge Stud firmographics
Firmographics- Name
- Cambridge Stud
- Legal name
- Cambridge Stud
- Website
- https://cambridgestud.co.nz
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cambridge Stud is a privately held New Zealand thoroughbred nursery founded in 1976, offering stallion services with six standing sires, yearling and weanling sales through major Australasian auction houses, and a branded merchandise e-commerce store.
- Ownership category
- akta.pro rank
Cambridge Stud industry classification
Industry- Product category
- Thoroughbred Horse Breeding
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Yearling/Weanling Raising & Sales Prep (AFAEAGAD), Mare Management & Foaling Operations (AFAEAGAC)
Keywords
Where Cambridge Stud is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Cambridge Stud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Stallion Service Fees: Breeding fees charged for stallion covers, ranging from $5,000 to $50,000 + GST per mare
- Horse Sales: Sale of yearlings, weanlings, and horses through major auction houses including NZ Bloodstock Karaka, Inglis, and Magic Millions Gold Coast
- Merchandise Sales: Direct e-commerce sales of branded merchandise including apparel, accessories, and homewares through their online shop
- Racing Operations: Racing of homebred horses in Cambridge Stud colours with winnings as additional revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium Stallion - Sword Of State at $50,000 + GST |
| Transaction based/ take rate | Pay-as-you-go | Elite Stallion - Charyn at $35,000 + GST |
| Transaction based/ take rate | Pay-as-you-go | Elite Stallion - Chaldean at $35,000 + GST |
| Transaction based/ take rate | Pay-as-you-go | Associate Stallion - Almanzor at $25,000 + GST |
| Transaction based/ take rate | Pay-as-you-go | Commercial Stallion - Hello Youmzain at $20,000 + GST |
| Transaction based/ take rate | Pay-as-you-go | Value Stallion - Embellish at $5,000 + GST |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Cambridge Stud product offering
Product offeringCore offering
Cambridge Stud operates a thoroughbred horse breeding and stallion station, standing six named stallions (Almanzor, Chaldean, Charyn, Embellish, Hello Youmzain, Sword of State) for stud duties to commercial and private broodmare owners at fees ranging from NZ$5,000 to NZ$50,000 + GST. The stud breeds, raises, and consigns yearlings and weanlings for sale at major Australasian auction houses, and supplements its equine business with branded merchandise sold through an online storefront.
Product overview
Cambridge Stud is a New Zealand thoroughbred breeding operation founded in 1976 by Sir Patrick and Lady Hogan, now owned by Sir Brendan and Lady Jo Lindsay. The stud offers a comprehensive suite of equine breeding services centered around six standing stallions (Almanzor, Chaldean, Charyn, Embellish, Hello Youmzain, and Sword of State), alongside yearling and foal sales operations, pedigree analysis services, and a Heritage Centre visitor experience. The stud's commercial arm extends to a branded merchandise e-commerce store selling apparel, accessories, homewares, food products (including Manuka honey), and collectibles. Stallion fees for 2026 range from $5,000 + GST (Embellish) to $50,000 + GST (Sword of State), with the flagship Sword of State having achieved unprecedented success as a New Zealand-based stallion producing Australian stakes-winning two-year-olds.
Differentiator
Problem solved
Functional benefit
Products and services
- Stallion Breeding Services Thoroughbred stallion breeding services standing six stallions (Almanzor, Chaldean, Charyn, Embellish, Hello Youmzain, Sword of State) for stud duties to commercial and private broodmare owners.
- Yearling Sales
- Foals
- Cambridge Stud Merchandise Store E-commerce platform selling branded Cambridge Stud merchandise including apparel (caps, socks, t-shirts, hoodies, rugby shirts, jackets, puffer vests), accessories (tote bags, water bottles, thermal mugs, coffee mugs, bottle openers, chiller bags), homewares (candles), food items (Manuka honey), and collectibles (soft toy horse).
- Almanzor (Stallion) Son of Wootton Bassett standing at Cambridge Stud at NZ$25,000 + GST. Multiple Group 1 winner on the racetrack, sire of five Group winners including Gezora (French Oaks, Breeders' Cup Filly & Mare Turf) and First Five (BCD Sprint, Telegraph Stakes).
- Chaldean (Stallion) Only Group 1-winning two-year-old by Frankel at stud in Australasia. Gr.1 Dewhurst Stakes and Gr.1 2000 Guineas winner, standing at Cambridge Stud at NZ$35,000 + GST, and leading first-crop sire at European weanling sales.
- Charyn (Stallion)
Companies that use Cambridge Stud
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Cambridge Stud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cambridge Stud partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Sumbe (Nurlan Bizakov)coreCambridge Stud standing Charyn in partnership with Sumbe's French operation. Charyn is World Champion Miler and Cartier Champion Older Horse of 2024, standing for $35,000 + GST. Sir Brendan Lindsay described this as 'the beginning of another exciting chapter' and 'a very important relationship with Nurlan Bizakov's Sumbe in Normandy'. Sumbe provides stallions for Southern Hemisphere breeding season while Cambridge provides platform with highly significant broodmare band.
- Haras d'EtrehamminorMentioned alongside Juddmonte as important relationships in the thoroughbred industry, supporting international stallion connections.
- JuddmonteminorMentioned alongside Haras d'Etreham as important relationships in the thoroughbred industry, supporting international stallion connections.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Cambridge Stud competitors and assessment
Company assessmentDirect peers
- Yulong Investments: Australian thoroughbred operation with stallion roster, broodmare band, and significant yearling sales activity. Compares directly to Cambridge Stud as a privately-owned operation investing in elite international stallions and competing for premium broodmare clients.
- Westbury Stud: New Zealand-based thoroughbred stud operating a commercial stallion roster and consigning yearlings at Karaka. Competes directly with Cambridge Stud for broodmare owners, stallion bookings, and yearling buyer attention in the same NZ market.
- Aquis Farm: Australian-based thoroughbred breeding operation standing multiple stallions and consigning yearlings at Australian sales. Directly competes with Cambridge Stud for Australasian broodmare clients and yearling buyer share.
- Waikato Stud: Premier New Zealand thoroughbred stud located in the same Waikato region as Cambridge Stud. Stands a roster of commercial stallions including Savabeel's progeny and conducts yearling sales at Karaka, directly competing for broodmare clients and yearling buyers in the Australasian market.
- Little Avondale Stud: New Zealand thoroughbred stud standing commercial stallions and presenting yearlings at NZ Bloodstock. Smaller-scale direct peer competing in the same NZ breeding and sales ecosystem as Cambridge Stud.
- Newgate Farm: Australian thoroughbred stud with a commercial stallion roster and active yearling consignments at major Australian sales. Directly comparable to Cambridge Stud in stallion service pricing tiers and yearling sale positioning.
- Mapperley Stud: New Zealand thoroughbred stud operating a stallion roster and active at NZ Bloodstock Karaka sales. A direct regional competitor to Cambridge Stud for broodmare owners and stallion nominations in the NZ market.
- Arrowfield Stud: Major Australian thoroughbred stud with elite stallion roster and yearling sales presence at Inglis and Magic Millions. Directly comparable to Cambridge Stud in stallion pricing, broodmare services, and sales aggregate targets across the Australasian market.
Broad incumbents
- Coolmore Stud: Global thoroughbred breeding powerhouse operating in Ireland, the US, and Australia. Stands elite international stallions and competes with Cambridge Stud for top-end international bloodlines and broodmare client spend, though with a much broader portfolio and global reach.
- Darley (Godolphin): Global thoroughbred breeding operation owned by Godolphin, with extensive stallion rosters in Australia, UK, Ireland, Japan, and the US. Sets the upper benchmark for stallion service fees and competing for elite international bloodlines relevant to Cambridge Stud's roster strategy.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cambridge Stud social profiles
Digital presenceCambridge Stud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cambridge Stud leadership team
Management profileNumber of profiles
Profiles8 records
Cambridge Stud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cambridge Stud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cambridge Stud
What does Cambridge Stud do?
Cambridge Stud operates a thoroughbred horse breeding and stallion station, standing six named stallions (Almanzor, Chaldean, Charyn, Embellish, Hello Youmzain, Sword of State) for stud duties to commercial and private broodmare owners at fees ranging from NZ$5,000 to NZ$50,000 + GST. The stud breeds, raises, and consigns yearlings and weanlings for sale at major Australasian auction houses, and supplements its equine business with branded merchandise sold through an online storefront.
Is Cambridge Stud a public or private company?
Cambridge Stud is a private company. It is classified as family owned and is currently operating.
When was Cambridge Stud founded?
Cambridge Stud was founded in 1976. It employs 11 to 50 people.
Where is Cambridge Stud based?
Cambridge Stud is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Cambridge Stud make money?
Four revenue lines are on record. Stallion Service Fees are the primary driver. The others are horse Sales, merchandise Sales and racing Operations.
Who are Cambridge Stud's main competitors?
Direct peers on record are Yulong Investments, Westbury Stud, Aquis Farm, Waikato Stud, Little Avondale Stud, Newgate Farm, Mapperley Stud and Arrowfield Stud. Broad incumbents are Coolmore Stud and Darley (Godolphin).
Does Cambridge Stud have an API?
No public API is recorded for Cambridge Stud.
What industry is Cambridge Stud in?
Cambridge Stud's product category is Thoroughbred Horse Breeding. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 200.