Revealed Recordings
Revealed Recordings is a Dutch independent EDM label founded by Hardwell in 2010, selling music, sample packs, and presets via a direct e-commerce platform with Pro subscriptions, DSP distribution, and an adjacent education and merchandise ecosystem for producers and fans.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Revealed Recordings does
Revealed Recordings is a Dutch independent electronic dance music label founded in 2010 by DJ and producer Hardwell (Robbert van de Corput) and headquartered in Amsterdam. The company operates a multi-product music platform built around a proprietary e-commerce storefront (revealedrecordings.com) that sells singles (€2.49), EPs and albums (€9.45-€26.95), sample packs and synthesizer presets (€14.95-€89.95, plus exclusive credit-only packs at 50-15,000 credits), and tiered Pro subscriptions. The underlying technology is a digital distribution and commerce platform with Spotify OAuth integration for account creation, pre-save functionality, and playlist syncing, plus distribution to all major DSPs (Spotify, Apple Music, Deezer, Tidal, Amazon, YouTube, SoundCloud, Beatport, TikTok).
The business model combines one-time music and sample-pack purchases with subscription recurring revenue (Pro / Pro Plus) and a credit-based prepayment system that locks in working capital. GTM is hybrid: product-led via continuous releases and sample-pack drops, community-led via an active Discord server and nine-platform social presence, and event-driven through festival tie-ins (Tomorrowland, Ultra). The customer base segments into professional and aspiring EDM producers (sample-pack and preset buyers), music production students (Academy, free starter packs), and EDM enthusiasts (streaming fans and pre-save users).
Beyond the main imprint, the company operates the Gemstone sub-label and Revealed Radar discovery series for emerging artists, the Revealed Academy education platform (masterclasses, webinars, stems), the Revealed Clothing merchandise brand (revealedclothing.com), and a small plugin line including the Maddix Rumble Lite free VST. Revenue is uncommonly concentrated on Hardwell's own catalog and a tight circle of recurring collaborators (Maddix, KAAZE, Dr Phunk, 2ACES, Dyro), with no external funding, acquisitions, or institutional ownership disclosed.
Revealed Recordings firmographics
Firmographics- Name
- Revealed Recordings
- Website
- https://revealedrecordings.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revealed Recordings is a Dutch independent EDM label founded by Hardwell in 2010, selling music, sample packs, and presets via a direct e-commerce platform with Pro subscriptions, DSP distribution, and an adjacent education and merchandise ecosystem for producers and fans.
- Ownership category
- akta.pro rank
Revealed Recordings industry classification
Industry- Product category
- Electronic Dance Music Record Label
- NAICS
- Record Production and Distribution (51225)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
- akta.pro secondary industry
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)
Keywords
Where Revealed Recordings is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Revealed Recordings business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Music Sales: Single track sales at €2.49, EPs and albums ranging from €9.45 to €26.95. Downloads available in WAV and MP3 formats. One-time purchase model with immediate digital delivery.
- Sample Packs and Presets: Extensive library of sample packs and synthesizer presets (Serum, Sylenth1, Spire, Diva). Prices range from free starter packs to premium bundles at €89.95. Some packs available exclusively through credit system (50-15000 credits).
- Pro Subscription: Subscription model providing free downloads of all new releases until specified dates, discounted prices on paid releases, and exclusive access to certain content. The subscription creates recurring revenue and customer retention.
- Credit System: Users purchase credits in advance which can be redeemed for releases. Some exclusive content only available via credit purchase. This creates prepaid revenue and customer lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Single Tracks |
| One time/ perpetual license | Pay-as-you-go | EPs and Albums |
| One time/ perpetual license | Pay-as-you-go | Sample Packs and Presets |
| Subscription | Annual | Pro Subscription |
| Unit Pricing | Pay-as-you-go | Credit System |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Revealed Recordings product offering
Product offeringCore offering
Revealed Recordings is an electronic dance music record label founded by Hardwell that releases singles, EPs, and albums across Big Room, Techno, Big Room Techno, Progressive House, Bass House, and Trance. It sells its music and a catalogue of producer sample packs and synthesizer presets directly through its own website, distributes to all major streaming platforms, offers a Pro/Pro Plus subscription, and operates educational and merchandise sub-brands.
Product overview
Revealed Recordings is an Electronic Dance Music record label founded by Dutch DJ Hardwell, operating as a multi-faceted platform that combines a traditional record label with additional producer-focused products. The core offering is the main label releasing singles, EPs, and albums across EDM subgenres including Big Room, Techno, House, Trance, Bass House, and Progressive House. The ecosystem extends to Revealed Radar for artist discovery, Revealed Academy for music production education, and an extensive library of sample packs and synthesizer presets (Serum, Spire, Sylenth1, Diva). The company also offers a Pro subscription service for premium access to releases, operates the Revealed Clothing merchandise brand, and provides event listings. All products are accessible through a unified web platform at revealedrecordings.com with Spotify integration for user authentication.
Differentiator
Problem solved
Functional benefit
Brands
- Gemstone: Sub-label or imprint under Revealed Recordings featured in the Discover section.
- Revealed Clothing
- Revealed Academy
Products and services
- Revealed Recordings Music Releases Singles, EPs, and albums in Big Room, Big Room Techno, Progressive House, Bass House, Techno, and Trance by Hardwell and roster artists such as Maddix, KAAZE, Dr Phunk, Dyro, and Bassjackers, available as digital downloads (typically €2.49 for singles, €9.45-€9.96 for EPs, €26.95 for albums) and distributed to all major DSPs.
- Sample Packs and Synthesizer Presets Producer sound-design catalogue including Revealed Serum, Sylenth1, Spire, and Diva preset collections plus kick, cymbal, and percussion packs and the 'Sounds Of The Tribe' series by Maddix; priced €14.95-€34.95 individually, Trilogy bundles €53-€54, premium bundles up to €89.95, with free starter packs and credit-gated exclusives.
- Pro / Pro Plus Subscription Recurring annual subscription tier that grants members free downloads of new releases until specified dates, discounted prices on paid releases and sample packs, and exclusive content access; structured as Pro and Pro Plus levels.
- Revealed Academy Educational platform delivering masterclasses, webinars, project files, stems, and plugin tutorials for aspiring electronic music producers.
- Revealed Clothing Standalone merchandise and apparel brand for the Revealed Recordings community, operated separately at revealedclothing.com.
- Maddix Rumble Lite Plugin Free techno kick drum VST plugin developed by label artist Maddix for producing techno and big room techno tracks.
Companies that use Revealed Recordings
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Revealed Recordings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Revealed Recordings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WALL Recordings (Afrojack)coreJoint release partnership on 'Push It' by Hardwell and Afrojack. This is a mutual collaboration between Hardwell's Revealed Recordings and Afrojack's WALL Recordings. Both labels share distribution rights and promotional efforts on this track, combining two of dance music's most prominent artists.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Revealed Recordings competitors and assessment
Company assessmentDirect peers
- WALL Recordings: Afrojack's record label and Revealed's joint-release partner on 'Push It'. Same artist-founder-label structure, same EDM/Big Room focus, and explicit operational overlap via the partnership documented in the input.
- Armada Music: Dutch EDM label founded by Armin van Buuren with analogous artist-founded-label structure, music, sample-pack, and merchandise monetization. Comparable genre coverage (trance, house, progressive) and similar global distribution breadth make it one of the closest structural peers.
- STMPD RCRDS: Martin Garrix's imprint, structurally identical to Revealed as a celebrity-DJ-owned label releasing Big Room-adjacent electronic music and offering merch and festival-adjacent experiences. Operates the same go-to-market as Revealed.
- Musical Freedom: Tiësto's personal imprint and another Dutch/global EDM label closely comparable to Revealed in size, founder-driven identity, and Big Room/House heritage. Direct peer on the celebrity-owned-label axis.
- Dim Mak Records: Steve Aoki's independent electronic label founded in 1996 with comparable artist-founder DNA, broad EDM subgenre coverage, and a long-running track of independent label operations that closely parallels Revealed's structural model.
- Protocol Recordings: Dutch EDM label founded by Nicky Romero with a similar artist-led imprint model. Direct comparable on indie structure, electronic releases, brand-driven catalog, and producer-tools extensions.
- Size Records: Swedish DJ Steve Angello's imprint — a tightly analogous founder-owned electronic label with global distribution and a premium positioning similar to Revealed's Hardwell-led brand.
- Spinnin' Records (Warner Music): Dutch EDM label and the most direct comparable to Revealed in terms of origin, genre footprint, and global DSP distribution. Spinnin' operates at substantially greater scale (now under Warner) and validates the indie-Dutch-EDM-label business model that Revealed pursues at a smaller footprint.
Broad incumbents
- Splice: Largest independent sample/preset subscription platform and Revealed's primary competitor in the producer-tools category. Comparable on the sample-pack business line even though its model is broader and not tied to a specific label's identity.
- Monstercat: Independent electronic/dance music label with an established YouTube-channel-driven distribution model, comparable to Revealed on indie-label status, multi-genre EDM catalog, and direct-to-fan digital monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Revealed Recordings social profiles
Digital presenceRevealed Recordings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revealed Recordings leadership team
Management profileNumber of profiles
Profiles1 record
Revealed Recordings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revealed Recordings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revealed Recordings
What does Revealed Recordings do?
Revealed Recordings is an electronic dance music record label founded by Hardwell that releases singles, EPs, and albums across Big Room, Techno, Big Room Techno, Progressive House, Bass House, and Trance. It sells its music and a catalogue of producer sample packs and synthesizer presets directly through its own website, distributes to all major streaming platforms, offers a Pro/Pro Plus subscription, and operates educational and merchandise sub-brands.
Is Revealed Recordings a public or private company?
Revealed Recordings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revealed Recordings founded?
Revealed Recordings was founded in 2010. It employs 1 to 10 people.
Where is Revealed Recordings based?
Revealed Recordings is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Revealed Recordings make money?
Four revenue lines are on record. Digital Music Sales are the primary driver. The others are sample Packs and Presets, pro Subscription and credit System.
Who are Revealed Recordings's main competitors?
Direct peers on record are WALL Recordings, Armada Music, STMPD RCRDS, Musical Freedom, Dim Mak Records, Protocol Recordings, Size Records and Spinnin' Records (Warner Music). Broad incumbents are Splice and Monstercat.
Does Revealed Recordings have an API?
No public API is recorded for Revealed Recordings.
What industry is Revealed Recordings in?
Revealed Recordings's product category is Electronic Dance Music Record Label. Its primary akta.pro industry code is MPAIAAAD, Music Aggregators & DIY Distribution Platforms, with a secondary code of MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms. Its NAICS code is 51225 and its SIC code is 2741.