NeoLab Migge

What NeoLab Migge does

NeoLab Migge GmbH is a privately held, Heidelberg-based B2B wholesale distributor of laboratory supplies, equipment, and chemicals, founded in 1953 (firmographic record cites 1950) and operating for over 70 years. The company serves research laboratories, universities, hospitals, chemical institutes, and pharmaceutical and automotive industry buyers across the DACH region, with its offering explicitly restricted to commercial customers and traders. Its product surface spans more than 170,000 articles, including a portfolio of registered own and exclusive brands (neoLabLine, neoFroxx, neoGreen, neoChoice, sunlab, moonlab, cryomaster, neoRack, neoFlex, neoCulture, neoChrom) and exclusive distribution partnerships with manufacturers such as Eppendorf, Thermo Fisher Scientific, Asecos, labtable, Gilson, Sartorius, Corning, and Zeiss.

The underlying technology platform is a modern e-commerce storefront on neolab.de combined with a dedicated eProcurement solution supporting BMECat, eClass, and OCI standards, with direct connectors to SAP and Ariba Buyer for enterprise procurement integration. The eProcurement layer enables customer-specific catalogs, customized pricing, approval workflows, and full order management, with disclosed value drivers of process cost reduction and shorter order processing times. Adjacent capabilities include neoWerkstatt custom fabrication in plastic, glass, stainless steel, and aluminum, pipette calibration and repair services, and laboratory planning consultation. Channel mix is hybrid: an e-commerce storefront handles bottom-of-funnel transactions, while field sales representatives (Außendienst) and an inside sales and customer service team (Innendienst) manage larger corporate accounts, supported by email newsletter, social media presence, and brand-specific brand shop pages.

Revenue is generated primarily through one-time and recurring product sales of consumables, equipment, and chemicals; professional services for pipette calibration, equipment maintenance, and laboratory planning; subscription and integration revenue tied to the eProcurement platform; and bespoke revenue from neoWerkstatt custom manufacturing. Pricing is transaction-based with publicly listed B2B prices, free shipping over €150, and individually negotiated rates for corporate accounts. The company employs between 51 and 100 staff, has no disclosed parent company, no venture capital backing, and no public market listing, and is operated as an independent private German limited liability company.

Name

NeoLab Migge

Legal name

neoLab Migge GmbH

Website

https://neolab.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

NeoLab Migge is a privately held, Heidelberg-based B2B wholesale distributor founded in 1953 that supplies over 170,000 laboratory products, equipment, and chemicals — including its own neoLabLine and neoFroxx brands — to research labs, universities, hospitals, and pharmaceutical and automotive buyers across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Consumables & Equipment: One-time and recurring sales of laboratory consumables (pipette tips, gloves, reaction vessels, racks), equipment (centrifuges, shakers, pipettes), chemicals (bioactive molecules, proteins, cell biology reagents), and lab furniture. Revenue generated through individual transactions and bulk orders via e-commerce and sales teams.
2. Service Revenue: Services include pipette calibration and maintenance, equipment repair and maintenance, laboratory planning consultation, and sustainability consulting. Revenue from professional services engagements.
3. eProcurement Solutions: Enterprise eProcurement platform licensing and integration services for B2B customers. Provides process cost reduction through workflow optimization and integration with customer inventory management systems.
4. Custom Manufacturing (neoWerkstatt): Custom fabrication and special manufacturing services for customer-specific laboratory products and solutions. Revenue from bespoke product development and production.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NeoLab Migge distributes laboratory consumables, equipment, chemicals and furniture through the neolab.de e-commerce platform and an integrated B2B eProcurement system, offering more than 170,000 articles from its own brands (neoLabLine, neoChoice, neoFroxx, sunlab, moonlab, neoGreen) and exclusive partner brands (Eppendorf, Thermo Fisher, labtable, cryomaster, Asecos, Gilson, Sartorius, Corning, Zeiss). The offering is restricted under §13 BGB to commercial buyers and traders.

Product overview

NeoLab Migge is a laboratory equipment and chemicals distributor offering a comprehensive portfolio centered around its own house brands (neoLabLine, neoChoice, neoFroxx, sunlab, moonlab) and exclusive brand partnerships (labtable, cryomaster), complemented by top manufacturer brands (Eppendorf, Corning, Thermo Fisher, Zeiss). The core product ecosystem spans consumables (pipette tips, gloves, reaction vessels), chemicals, liquid handling equipment, laboratory furniture (via labtable with Basic/Professional/Cleanroom Lines), and analytical instruments. The offering extends to digital services including the eProcurement platform supporting over 170,000 articles with ERP integration via BMECat/eClass/OCI standards, plus value-added services such as pipette calibration, custom fabrication (neoWerkstatt), and laboratory planning consultation. The neoGreen sub-brand provides sustainable laboratory consumables. As a full-service laboratory provider serving universities, hospitals, chemical institutes, pharmaceutical and automotive industries, the company positions itself as a one-stop shop for complete laboratory procurement with over 70 years of market experience.

Differentiator

Problem solved

Functional benefit

Brands

• neoLabLine: Own brand for laboratory products including cryo boxes, ice baths, lab tables, racks, and ergonomic workstation accessories
• neoFroxx
• neoChoice
• neoGreen
• neoChrom
• neoCulture
• neoRack

Products and services

• neoLabLine In-house house brand of laboratory products including cryo boxes, ice baths, lab table accessories, reagent tube racks and other lab consumables, positioned as neoLab Migge's core branded product line developed in-house for over 30 years.
• neoChoice Value-oriented own brand offering cost-effective laboratory equipment alternatives including whiteboards, transport carts, multi-purpose carts and replacement parts for laboratory operations.
• neoFroxx Proprietary chemicals brand offering a broad portfolio of chemicals including bio-active small molecules, biomedical materials, chemistry and biochemistry reagents, microbiology, molecular biology supplies, proteins and cell biology analysis materials.
• sunlab Own-brand laboratory equipment including 3D shakers (e.g., SU 1070), mini centrifuges (e.g., SU 1560) and other bench-top instruments for laboratory workflows.
• moonlab Specialized own brand for cryogenic storage solutions including freezer racks designed for ultra-low temperature sample preservation in laboratory settings.
• cryomaster Exclusive brand partner offering specialized cryogenic storage solutions including freezer racks and cryo boxes for biological sample preservation.
• labtable Lab furniture brand offering three product lines: Basic Line (standard), Professional Line (customized configurations) and Cleanroom Line (cleanroom environments), including lab tables, fume hoods, safety cabinets and mobile storage solutions.
• neoGreen Sustainability-focused product line offering environmentally friendly laboratory consumables including nitrile gloves, pipette tips, sample collectors, racks and stands, reaction vessels and weighing pans designed for reduced environmental impact.
• eProcurement Platform B2B eProcurement solution enabling enterprise customers to manage a product catalog of more than 170,000 articles, with custom pricing, approval workflows and order management, integrating with ERP systems via BMECat, eClass and OCI standards including SAP Ariba.
• Pipettenservice Pipette calibration and maintenance service ensuring precision and reproducibility of single and multi-channel pipettes and dispensers, with online quote requests and calibration documentation.
• neoWerkstatt Custom fabrication service offering modifications to standard products, custom sizes, complete new developments and special materials (plastic, glass, stainless steel, aluminum) tailored to specific laboratory requirements.
• Laborplanung Laboratory planning and setup service covering consultation, laboratory construction from empty space to fully equipped facility, and large equipment procurement.

Quantifiable outcome

• Process cost reduction through eProcurement platform integration
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EppendorfcoreChannel Partner/ Reseller/ DistributorneoLab is a strong partner for Eppendorf products, offering their full range of pipettes, consumables, and lab equipment through their online shop and brand shop. Featured as a top brand with dedicated brand shop page on neolab.de.
• Thermo Fisher ScientificcoreChannel Partner/ Reseller/ DistributorPartner brand for laboratory equipment and scientific products. Featured as top brand in the neoLab portfolio.
• labtablecoreChannel Partner/ Reseller/ DistributorneoLab distributes labtable lab furniture products through their platform. labtable offers three product lines: Basic Line (price-optimized), Professional Line (customized), and Cleanroom Line (cleanroom furniture). Includes consultation, project execution, production, and installation services.
• AsecoscoreChannel Partner/ Reseller/ DistributorPartner for safety cabinets including acid/alkali cabinets, safety cabinets for lithium-ion batteries, Q-CLASSIC-90 cabinets, K-PHOENIX-90 combination cabinets, and gas cylinder cabinets. neoLab distributes full Asecos product range through their platform.
• GilsoncoreChannel Partner/ Reseller/ DistributorPartner brand for liquid handling equipment including pipettes and accessories. Featured with dedicated brand shop page.
• BrandcoreChannel Partner/ Reseller/ DistributorPartner for liquid handling products including pipettes, dispensers, and pipette tips. Featured with dedicated brand shop page.
• SartoriusminorChannel Partner/ Reseller/ DistributorPartner brand for laboratory equipment including balances, filtration, and liquid handling products.
• CorningminorChannel Partner/ Reseller/ DistributorPartner brand for cell culture products, laboratory glassware, and life sciences products.
• ZeissminorChannel Partner/ Reseller/ DistributorPartner brand for microscopy products. Featured with dedicated brand shop page on neolab.de.
• Siemens (SAP, Ariba)coreTechnology or IntegrationneoLab eProcurement platform integrates with SAP and Ariba Buyer via OCI connections, enabling customers to use neoLab's product assortment within their enterprise procurement systems.
• BME (Business Messaging Electronics)coreTechnology or IntegrationneoLab eProcurement platform supports BMECat standard for standardized product data classification, enabling interoperability with enterprise procurement systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Th. Geyer Group: German laboratory supplies, chemicals, and life science products distributor. Closely comparable in business model and geographic focus, competing for the same DACH B2B laboratory procurement customers.
• Bernd Kraft GmbH: German laboratory chemicals and reagents supplier offering similar chemical and reagent categories as neoLab's neoFroxx brand, serving comparable B2B laboratory customers in DACH.
• Bürkle GmbH: German manufacturer and distributor of laboratory and sampling equipment. Featured as a top brand on neoLab's website and serves overlapping customer segments in industrial and research laboratories.
• Carl Roth: Karlsruhe-based German laboratory supplies distributor and chemical manufacturer offering consumables, chemicals, and equipment. Directly competes with neoLab in the German lab supply wholesale market with a similar B2B focus and overlapping product categories.

Broad incumbents

• Thermo Fisher Scientific: Global laboratory equipment and supplies manufacturer that is both a neoLab partner brand and a competitive force. Its direct sales channels can bypass distributors for enterprise customers.
• Sartorius AG: Major German bioprocessing and laboratory equipment manufacturer. Functions as both a partner brand in neoLab's catalog and a direct competitor in the laboratory equipment space.
• Merck KGaA (Sigma-Aldrich): Global life science and laboratory supplies company with direct sales of chemicals, consumables, and equipment. Acts as both a partner brand potential and a competitive threat to neoLab's distribution model.
• Eppendorf: Premium German manufacturer of liquid handling and laboratory equipment, currently a featured partner brand on neoLab. Comparable product lines in pipettes and consumables could compete with neoLab's own neoLabLine brand.
• Avantor (VWR): Global laboratory supplies distributor with significant European presence. Offers a similar multi-brand product portfolio across consumables, chemicals, and equipment, but at much larger scale and with broader geographic reach than neoLab.

Regional players

• Lab Supplies Scientific: Dutch laboratory supplies distributor serving the Benelux region with comparable consumables, equipment, and chemicals offerings. Comparable business model but focused on a different European geography than neoLab's DACH base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr51tzNpqCowV7Z3WY5fEWw
• Facebookfacebook.com/neoLabMigge
• LinkedInlinkedin.com/company/neolab-migge-gmbh
• Instagraminstagram.com/neolab.gmbh
• Xx.com/neolab_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeoLab Migge