Shivaloka

What Shivaloka does

Shivaloka (legal name: Shivaloka Yoga Shop) is a privately held Czech direct-to-consumer e-commerce retailer operating from Prague and serving yoga practitioners and wellness consumers exclusively within the Czech Republic. The company's core offering is a curated, multi-category yoga and spiritual lifestyle assortment: (i) eco-friendly sportswear under an exclusive Czech distribution agreement with the Liquido Active brand (leggings, sports bras, tops, shorts, and swimwear featuring Active LYCRA and UV 50+); (ii) handcrafted spiritual jewelry under the in-house Shivaloka brand and the Satya brand, including Mala necklaces and bracelets made from natural stones and minerals; (iii) yoga books authored by Czech writer Zuzana Klingrova covering practice, anxiety, and weight-loss themes; and (iv) yoga accessories such as mats, blocks, towels, straps, and nasal irrigation pots.

The business is built on a standard WooCommerce-based WordPress storefront at shivaloka.cz, with website design handled by an external partner (VIDIA-DESIGN s.r.o.). Distribution is single-channel and single-country, with no physical retail locations, no wholesale channel, and no international shipping evidence. Go-to-market relies on organic social media (Facebook and Instagram), a content blog, and email newsletters targeting a community of Czech yoga practitioners.

Shivaloka is bootstrapped and founder-owned with no disclosed institutional investors, funding rounds, M&A activity, or external capital events. Headcount is reported at 1-10 employees, and there are no management team, leadership change, or regulatory disclosures in the source material. Revenue, customer counts, and growth metrics are not publicly disclosed; the company has been continuously operating since its 2007 founding (per its logo mark) with the firmographic database also noting a 2013 reference.

Name

Shivaloka

Legal name

Shivaloka Yoga Shop

Website

https://shivaloka.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Shivaloka is a Czech Republic-based, direct-to-consumer e-commerce store selling yoga apparel (Liquido Active exclusive), handcrafted spiritual jewelry, yoga books, and accessories to Czech yoga practitioners and wellness consumers through its shivaloka.cz WooCommerce storefront.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Retail

NAICS

Sporting Goods Retailers (45911), Jewelry Retailers (458310)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Yoga, Pilates & Studio Wear Retail (CRAMACAE)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Yoga apparel
• Spiritual jewelry
• Yoga accessories
• Eco-friendly activewear
• Wellness books

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail e-commerce sales: Direct retail sales of yoga clothing, accessories, jewelry, and books through their e-commerce website. Products include Liquido Active eco-friendly leggings and sportswear, spiritual jewelry from Shivaloka and Satya brands, yoga books by Zuzka Klingrova, and yoga accessories like mats, towels, and blocks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shivaloka is a Czech online shop selling yoga apparel (Liquido Active brand leggings, sports bras, tops, shorts, and swimwear), spiritual jewelry (Shivaloka and Satya brand natural stone malas and necklaces), yoga books authored by Czech writer Zuzana Klingrova, and yoga accessories including mats, blocks, towels, straps, and nasal irrigation pots. The business operates a curated e-commerce storefront at shivaloka.cz targeting Czech yoga and wellness consumers.

Product overview

Shivaloka is a Czech yoga e-commerce shop offering a curated portfolio of yoga and spiritual lifestyle products. The offering consists of four main categories: (1) Liquido Active ecological sportswear (leggings, sports bras, tops, shorts, swimwear) emphasizing sustainability and functionality; (2) Hand-made spiritual jewelry under the Shivaloka and Satya sub-brands featuring natural stones and minerals, including Mala necklaces and bracelets; (3) Yoga books by Czech author Zuzana Klingrova on yoga practice, anxiety management, and weight loss; and (4) Yoga accessories including mats, blocks, towels, straps, and nasal irrigation pots. The store operates as an exclusive representative of the Liquido brand in the Czech market.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquido Active Yoga Clothing Eco-friendly yoga apparel from the Liquido Active brand, including leggings, sports bras, tops, shorts, and swimwear, sold as the exclusive Czech offering through Shivaloka's online store. Targeted at female yoga practitioners seeking sustainable activewear.
• Shivaloka Spiritual Jewelry House-brand handcrafted spiritual jewelry including mala necklaces made from natural stones and minerals, targeted at yoga practitioners and spiritual wellness buyers in the Czech Republic.
• Satya Brand Jewelry Satya Jewelry brand offerings including natural stone malas and necklaces, distributed through Shivaloka's Czech online store. Targeted at spiritual wellness and yoga communities.
• Yoga Books by Zuzana Klingrova Czech-language yoga books written by Czech author Zuzana Klingrova, sold to yoga practitioners and wellness readers in the Czech market.
• Yoga Accessories Yoga practice accessories including mats, blocks, towels, straps, and nasal irrigation pots (neti pots), sold to Czech yoga practitioners of all levels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Liquido ActivecoreChannel Partner/ Reseller/ DistributorShivaloka has exclusive representation of Liquido Active brand in their market. They sell Liquido's eco-friendly yoga clothing including leggings, sports bras, tops, and shorts. Liquido products feature Active LYCRA Fiber technology and UV protection.
• SatyacoreChannel Partner/ Reseller/ DistributorShivaloka resells Satya brand spiritual jewelry made from natural stones and minerals. Satya bracelets and accessories are handcrafted and carry spiritual significance.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Prana: Yoga and lifestyle apparel brand owned by Columbia Sportswear with a sustainability positioning similar to Liquido Active. Direct comparability in yoga apparel assortment and eco-conscious consumer targeting.
• Zalando: Largest pan-European fashion and sports e-commerce platform with strong Czech presence (zalando.cz). Competes with Shivaloka on selection and convenience for yoga and sportswear purchases despite broader category focus.
• Alo Yoga: US-born premium yoga and athleisure brand with growing European DTC presence. Direct overlap with Shivaloka's Liquido Active apparel assortment and yoga-focused customer base.
• Lululemon: Global yoga and athleisure apparel incumbent with massive brand recognition. Represents the upper bound of competition for yoga apparel sales in any market Shivaloka serves or could enter.
• Manduka: Global yoga accessories and apparel brand, the dominant premium yoga mat maker. Overlaps directly with Shivaloka's accessories and apparel categories and competes for the same yoga practitioner customer across Europe.
• Decathlon: Global sporting goods retailer with Czech operations carrying yoga apparel, mats, and accessories at competitive prices. Represents the mass-market competitive threat to a niche curated yoga retailer.

Others

• Satya Jewelry: Handcrafted spiritual jewelry brand using natural stones that Shivaloka resells. Comparable in product category and spiritual-wellness positioning; potential conflict if Satya develops its own Czech DTC presence.
• Liquido Active: Eco-friendly European yoga apparel brand currently distributed exclusively in Czech Republic via Shivaloka. Direct product comparability as the wholesale supplier, with potential overlap risk if Liquido expands its own DTC channels into Central Europe.

Direct peers

• Yoga Rebel: US-based yoga lifestyle DTC retailer offering apparel, accessories, and wellness content. Highly comparable multi-category curated DTC model targeting the same yoga practitioner persona.
• Yogamatters: UK-based multi-category yoga e-commerce retailer selling apparel, mats, props, and books. Highly comparable to Shivaloka in product breadth, target customer (yoga practitioners), and DTC-only operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shivalokayogashop
• Instagraminstagram.com/shivalokayoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shivaloka