KKCO NBC 11 News

What KKCO NBC 11 News does

KKCO NBC 11 News is a local NBC-affiliated television station and digital news platform serving Grand Junction, Colorado, and the broader Western Slope region including Mesa County. The station delivers local news, weather forecasting under the "First Alert Weather" brand, sports coverage (including high school, JUCO World Series, and Colorado Mesa University athletics), and emergency alert content to viewers in its designated market area. The station is operated by Scripps Media, Inc., a diversified media conglomerate, and leverages shared digital infrastructure from Gray Media Group, including Gray Digital Media services for digital advertising and a corporate AI policy framework.

The station's technology infrastructure combines traditional over-the-air broadcast (including NextGen TV/ATSC 3.0 deployment), cable and satellite distribution, and digital delivery through the kkco11news.com website, live streaming capabilities, and dedicated iOS and Android mobile applications. Core products include the KKCO 11 News broadcast, First Alert Weather, KKCO Sports, and LIVE Streaming, supplemented by syndicated content partnerships with InvestigateTV, Local News Live, and PowerNation. The underlying technology stack is conventional broadcast and digital content delivery with no disclosed API, proprietary AI, or software platform components.

KKCO's revenue model is advertising-based, monetizing through traditional broadcast commercial sales and digital advertising services offered to local businesses through Gray Digital Media. Advertising rates are quote-based and not publicly disclosed. The station's customer base consists of local advertisers and SMBs in the Grand Junction DMA rather than viewers, who consume content without direct payment. Distribution is regional, limited to the Western Colorado market, with the station operating from its headquarters at 2531 Blichmann Avenue in Grand Junction.

Name

KKCO NBC 11 News

Legal name

KKCO 11 News (operated by Scripps Media, Inc.)

Website

https://nbc11news.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

KKCO NBC 11 News is an NBC-affiliated local television station and digital news platform serving Grand Junction and Western Colorado. Operated by Scripps Media, it delivers local news, First Alert Weather, sports, and emergency coverage via broadcast, streaming, and mobile apps.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Weather & Emergency Information Channels (MPABAIAF), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local television news
• Weather forecasting
• Emergency alerts
• Broadcast journalism
• Digital news platform

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Local television advertising including broadcast commercials and digital advertising services through Gray Digital Media
2. Digital Marketing Services: Digital advertising and marketing services offered through gdmgrandjunction.com for local businesses

Distribution channels3 records

Marketing channels4 records

Core offering

KKCO NBC 11 News is a local NBC-affiliated broadcast television station that produces and distributes local news, weather, sports, and community content for Grand Junction and Western Colorado. Its core products include on-air and digital news broadcasts, the First Alert Weather forecasting and alert service, live streaming of newscasts, and mobile news/weather applications, all monetized primarily through advertising.

Product overview

KKCO NBC 11 News is a local television news station and digital media platform serving Grand Junction, Colorado, and the Western Slope region. The station operates as part of the Gray Television/Scrripps Media network, providing news content through multiple distribution channels including over-the-air broadcast, the kkco11news.com website, mobile iOS and Android applications, and live streaming. The core product portfolio centers on KKCO 11 News (local news broadcasts and digital news), First Alert Weather (weather forecasting and alerts), KKCO Sports (local sports coverage), and LIVE Streaming (online video delivery). Additional content offerings include Daybreak Extra (morning news), InvestigateTV (investigative journalism via partnership), Local News Live (national news via partnership), PowerNation (sports content via partnership), and Watching Your Wallet (consumer content). The station also supports NextGen TV broadcast technology. As a local broadcast station rather than a software product, KKCO does not offer an API, integrations with third-party platforms, or traditional SaaS certifications.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: Weather forecasting and alert branding used by the station for its weather coverage

Products and services

• KKCO 11 News (local television and digital news) Primary local television news broadcast and digital news platform covering Grand Junction, CO and surrounding communities, delivering breaking news, local stories, state, national, and international news coverage for Western Colorado viewers.
• First Alert Weather Weather forecasting service providing current conditions, 7-day forecasts, radar, weather cameras, road conditions, river levels, and air quality alerts for the Grand Junction and Montrose areas of Western Colorado.
• KKCO Live Streaming Live video streaming of KKCO newscasts and breaking news coverage accessible online for viewers who cannot watch on television.
• KKCO Mobile Apps (iOS and Android) Mobile applications for iOS and Android devices that provide access to KKCO 11 News local news, weather forecasts, alerts, and video content on mobile devices.
• KKCO Sports Local sports coverage including high school sports, Friday Night Blitz, CMU college sports, Athlete of the Week, Final Whistle, JUCO World Series, and professional sports updates for the Western Colorado audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Gray Media GroupcoreOthersParent company providing digital infrastructure, AI policy frameworks, and corporate technology standards. Station operates under Gray Media's digital platform infrastructure including Gray Digital Media services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gray Television: Large U.S. broadcast TV operator providing shared digital infrastructure and services to KKCO. Comparable as a broader industry incumbent operating dozens of local TV stations with similar advertising and digital revenue models across the country.
• Scripps Media: Parent company and major U.S. broadcast group operating numerous local TV stations including NBC and other network affiliates. KKCO operates within this portfolio using similar advertising, digital, and content production models.
• CBS News Colorado: Regional digital news platform from CBS covering Colorado, including Western Slope. Comparable as a multi-platform local news provider competing for digital audience and advertising share in the same geography.

Direct peers

• KREX 5 (CBS affiliate): Local CBS affiliate serving Grand Junction and Western Slope. Competes head-to-head with KKCO for viewers, local advertising dollars, and network programming differentiation in the same market.
• KOAA News 5 (NBC affiliate, Colorado Springs): Sister NBC affiliate in Colorado serving Colorado Springs and Southern Colorado. Directly comparable as another NBC affiliate under the same Scripps Media umbrella, sharing network content and corporate infrastructure.
• KJCT 8 News (ABC affiliate): Local ABC affiliate serving Grand Junction and Western Colorado. Directly competes with KKCO for the same local news audience, advertisers, and emergency coverage relevance in the Grand Junction DMA.
• KFQX FOX 4 Grand Junction: Local FOX affiliate serving the Grand Junction market. Competes with KKCO for the same regional audience and local advertisers with a different network programming lineup.

Regional players

• 9NEWS / KUSA (NBC affiliate, Denver): Denver-market NBC affiliate covering a much larger Colorado audience. Comparable as an NBC affiliate with regional news, weather, and digital operations, though operating in a significantly larger market and partially overlapping Western Slope coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KKCO11News

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KKCO NBC 11 News