Getränke Winkler
- Company typePrivate
- Founded1969
- HeadquartersTraunreut, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Getränke Winkler firmographics
Firmographics- Name
- Getränke Winkler
- Legal name
- Johann Winkler Getränkelogistik Groß- und Einzelhandel & Söhne OHG
- Website
- https://winkler-getraenke.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Getränke Winkler industry classification
Industry- Product category
- Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)
- akta.pro secondary industries
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus) (CRANAJAE), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
Keywords
Where Getränke Winkler is headquartered
LocationHeadquarters
- HQ city
- Traunreut
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
Getränke Winkler business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Beverage Sales: Single-source retail sales of beverages across 34+ brick-and-mortar stores in the Chiemgau region. Products include water, juice, lemonade, soft drinks, energy drinks, beer, wine, and spirits.
- Wholesale Operations: B2B wholesale business started in 2000, supplying business partners with beverages and related products.
- Private Label Products: Own brands including Winkler Tafelwasser, Cola Mix, Lemon and Orange Lemonade, and Apple Spritzer. Coffee private label with Baruli Kaffeerösterei.
- Equipment and Service Rental: Beer bench rental service for parties and events. Commission service for unsold inventory. Trunk delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with low price guarantee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Getränke Winkler product offering
Product offeringCore offering
Getränke Winkler operates 34 brick-and-mortar beverage retail stores across five districts in the Chiemgau region of Bavaria, selling a wide selection of regional, national, and international beverages (water, juice, lemonade, soft drinks, energy drinks, beer, wine, spirits) alongside its own private-label line. The company runs its own logistics center and delivery fleet to provide trunk delivery, commission purchasing, and equipment rental services, and operates a B2B wholesale business started in 2000.
Product overview
Getränke Winkler is a regional beverage retail chain operating over 30 stores in the Chiemgau region of Bavaria. The company offers its own private-label beverages (Winkler Tafelwasser, Cola Mix, Zitronenlimonade, Orangenlimonade, and Apfelschorle) alongside a wide selection of regional, national, and international beverages including water, juice, soda, beer, wine, and spirits. The company also partners with Baruli Kaffeerösterei to offer private-label coffee products (Kaffee Crema and Espresso). Beyond product sales, the company provides services such as trunk delivery (Kofferraum Service), commission-based purchasing, beer garden furniture rental, and operates its own logistics center.
Differentiator
Problem solved
Functional benefit
Brands
- Winkler Tafelwasser: Private label still water.
- Cola Mix
- Zitronenlimonade
- Orangenlimonade
- Apfelschorle
- Winkler Kaffee Crema
- Winkler Espresso
Products and services
- Winkler Private-Label Beverage Line Own-brand beverage portfolio including Winkler Tafelwasser (still table water), Winkler Cola Mix, Winkler Zitronenlimonade, Winkler Orangenlimonade, and Winkler Apfelschorle, developed and sold exclusively through the Getränke Winkler store network. Targeted at retail consumers seeking the company's value-tier beverages.
- Winkler Coffee Private Label (Kaffee Crema & Espresso) Private-label coffee line (Kaffee Crema and Espresso) co-developed with Baruli Kaffeerösterei and sold under the Getränke Winkler brand. Targeted at retail consumers purchasing coffee through the company's stores.
- Trunk Delivery Service (Kofferraum Service)
- Beer Bench Rental (Biergarnituren Verleih)
- Commission Purchasing Service (Kommission)
- B2B Beverage Wholesale Supply Wholesale beverage supply to business partners in the Chiemgau region, started in 2000 with new business partners. Targeted at hospitality, retail, and event-related businesses seeking reliable bulk supply with regional product variety and competitive wholesale pricing.
Quantifiable outcome
- Over 50 years in business with consistent growth from 1 store to 34 locations
- +1 more outcomes
Companies that use Getränke Winkler
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Getränke Winkler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Getränke Winkler partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Schlossbrauerei SteincoreFounding partnership for Getränke Winkler private label brand established in 1993. Schlossbrauerei Stein collaborated to create proprietary product line including Winkler Tafelwasser, Cola Mix, and fruit beverages.
- Regional BreweriescorePartnerships with regional breweries beginning in 1976. Multiple regional breweries supply beer products to Getränke Winkler stores.
- Baruli KaffeeröstereicorePrivate label coffee partnership producing Kaffe Crema and Espresso under the Getränke Winkler private label brand. Baruli Kaffeerösterei (baruli-kaffee.de) is a coffee roastery producing exclusive coffee products for Getränke Winkler.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Getränke Winkler competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Getränke Winkler social profiles
Digital presenceGetränke Winkler compliance and trust
Trust signalCompliance1 record
Getränke Winkler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getränke Winkler leadership team
Management profileNumber of profiles
Profiles3 records
Getränke Winkler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getränke Winkler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getränke Winkler
What does Getränke Winkler do?
Getränke Winkler operates 34 brick-and-mortar beverage retail stores across five districts in the Chiemgau region of Bavaria, selling a wide selection of regional, national, and international beverages (water, juice, lemonade, soft drinks, energy drinks, beer, wine, spirits) alongside its own private-label line. The company runs its own logistics center and delivery fleet to provide trunk delivery, commission purchasing, and equipment rental services, and operates a B2B wholesale business started in 2000.
Is Getränke Winkler a public or private company?
Getränke Winkler is a private company. It is classified as family owned and is currently operating.
When was Getränke Winkler founded?
Getränke Winkler was founded in 1969. It employs 251 to 500 people.
Where is Getränke Winkler based?
Getränke Winkler is headquartered in Traunreut, Germany, in the Europe region.
How does Getränke Winkler make money?
Four revenue lines are on record. Retail Beverage Sales are the primary driver. The others are wholesale Operations, private Label Products and equipment and Service Rental.
Does Getränke Winkler have an API?
No public API is recorded for Getränke Winkler.
What industry is Getränke Winkler in?
Getränke Winkler's product category is Beverage Retail. Its primary akta.pro industry code is CRAHAMAH, Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale), with a secondary code of CRANABAA, Liquor Stores (Off-Premise Spirits Retail). Its NAICS code is 44532 and its SIC code is 5180.