Ehrlich, Petriello, Gudin, Plaza & Reed

What Ehrlich, Petriello, Gudin, Plaza & Reed does

Ehrlich, Petriello, Gudin, Plaza & Reed P.C. is a full-service, mid-sized law firm founded in 1955 and headquartered in Newark, New Jersey, with additional offices in Morristown, NJ and New York City. The firm serves individuals, families, small businesses, and national corporations across more than ten practice areas, including commercial litigation, family law, real estate and landlord-tenant law, corporate and business law, construction law, estate planning, tax law, personal injury, condominium law, and mediation/alternative dispute resolution. There is no proprietary technology platform; the firm delivers services exclusively through its team of approximately 20 named attorneys and supporting staff, organized into practice-area groups rather than product modules. The current firm name resulted from the November 2020 elevation of Derek D. Reed to name partner, expanding the equity group to five partners.

The firm's revenue model is professional services billing via hourly rates and retainer arrangements, with case-specific quoting based on matter complexity and attorney seniority. Pricing is not publicly disclosed, and engagements originate through direct consultation requests, professional referrals, and the firm's institutional relationships within New Jersey's multifamily real estate industry. Go-to-market is sales-led and built on attorney participation in bar associations, industry boards (notably the NJ Apartment Association and the NJ Property Owners Association), media appearances as legal analysts on Fox News, Fox Business, and CNN, and a content-marketing blog active since 2011. The firm holds no patents, trademarks, or technology certifications, and operates exclusively as a privately held New Jersey professional corporation owned by its named partners. Multiple attorneys have been recognized on the New Jersey Super Lawyers list for 9-14 consecutive years, supporting the firm's positioning as a credentialed, locally entrenched practice in the NJ/NY metropolitan area.

Name

Ehrlich, Petriello, Gudin, Plaza & Reed

Legal name

Ehrlich, Petriello, Gudin, Plaza & Reed P.C., Attorneys at Law

Website

https://newark-lawyers.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Ehrlich, Petriello, Gudin, Plaza & Reed is a mid-sized, full-service law firm founded in 1955 and headquartered in Newark, NJ with offices in Morristown and New York City, serving individuals, families, small businesses, and national corporations across ten-plus practice areas including litigation, family law, and real estate.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), HOA / Condominium Association Management (BPAJAFAH), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Commercial litigation
• Family law
• Real estate law
• Estate planning

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Hourly Billing and Retainers: Professional legal services billed hourly or through retainer arrangements. Services span multiple practice areas including litigation, real estate, family law, estate planning, and corporate law.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ehrlich, Petriello, Gudin, Plaza & Reed P.C. is a full-service law firm delivering legal representation across multiple practice areas for individuals, families, small businesses, and national corporations in the New Jersey and New York metropolitan area. Core offerings include commercial litigation, family law, real estate and landlord-tenant law, corporate and business law, construction law, estate planning, tax law, personal injury, condominium law, and mediation/alternative dispute resolution, billed on hourly rates and retainer arrangements.

Product overview

Ehrlich, Petriello, Gudin, Plaza & Reed P.C. is a full-service law firm offering a broad portfolio of legal practice areas rather than a software product platform. The firm's services are organized around distinct practice area groups: Commercial Litigation (encompassing breach of contract, creditors' rights, employment law, insurance law, partnership disputes, and shareholder disputes); Family Law (including divorce, child custody, child support, alimony, domestic violence, equitable distribution, matrimonial settlement agreements, mediation, and prenuptial agreements); Real Estate and Landlord/Tenant Law; Business Disputes and Corporate Law; Construction Law; Estate Planning and Probate; Tax Law; Personal Injury; Condominium Law; and Mediation/Alternative Dispute Resolution. These practice areas are delivered by a team of named attorneys as a unified full-service offering — there is no modular software platform or product architecture. The firm does not appear to offer any software, SaaS, or technology product; its offerings are exclusively legal services delivered by human attorneys.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Litigation Services
• Family Law Services
• Real Estate and Landlord/Tenant Law Services
• Corporate and Business Law Services
• Construction Law Services
• Estate Planning Services
• Tax Law Services
• Personal Injury Services
• Condominium Law Services
• Mediation/Alternative Dispute Resolution Services

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• New Jersey Apartment Association (NJAA)coreStrategic or Co-development Partner · 27 February 2024Derek D. Reed sworn in as member of NJAA Board of Directors. The NJAA is the premier statewide organization representing all facets of the multifamily rental housing industry, advancing success and professionalism through government affairs advocacy, education, training, and industry events.
• Property Owners Association of New JerseycoreStrategic or Co-development Partner · 27 December 2023Derek Reed serves as board member and spokesman for the Property Owners Association of New Jersey, providing legal expertise and advocacy for property owners.
• New Jersey Division on Civil Rights (NJ LAD)minorGTM or Marketing Partner · 14 June 2023Derek Reed guided participants through current standards for fair housing in the multifamily industry in a virtual seminar with the NJ LAD.
• Fair Housing & Beyond SeminarminorGTM or Marketing Partner · 24 September 2019Derek Reed speaks at Fair Housing & Beyond seminars featuring prominent attorney speakers providing practical explanations of Federal and State protected classes and barred discriminatory acts for property operations.
• New Jersey Property Owners AssociationcoreStrategic or Co-development Partner · 2 March 2015Derek D. Reed elected Vice President of the New Jersey Property Owners Association, which was founded over 50 years ago to join together owners of multi-family real estate and other interested persons for their mutual benefit.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sills Cummis & Gross PC: Established New Jersey law firm with deep litigation, real estate, and corporate capabilities, serving as a larger incumbent competing for similar regional clients.
• Archer & Greiner PC: Larger established New Jersey law firm with broader geographic and practice-area coverage, competing for the same real estate, litigation, and corporate clients as a regional incumbent.
• McCarter & English LLP: Larger full-service NJ-based firm with multiple offices and broader specialist depth, competing on complex litigation, real estate, and corporate matters against mid-sized peers.
• Saul Ewing LLP: Regional full-service law firm with significant New Jersey and New York presence, providing overlapping real estate, litigation, and business law services as a larger mid-Atlantic incumbent.

Direct peers

• Chiesa Shahinian & Giantomasi PC: New Jersey full-service law firm with comparable mid-size attorney roster and overlapping practice areas in real estate, commercial litigation, and corporate law serving similar NJ/NY clients.
• Cole Schotz PC: Mid-Atlantic law firm with significant New Jersey presence offering real estate, litigation, corporate, and tax services to similar business and individual clients.
• Brach Eichler LLC: New Jersey-based mid-sized full-service law firm of comparable size serving individuals, families, and businesses across practice areas including real estate, litigation, and family law - a direct regional peer.
• Genova Burns LLC: Newark-based New Jersey law firm of comparable size with strong real estate, landlord-tenant, and commercial litigation practices competing for the same regional client base.
• Greenbaum Rowe Smith Davis & Himmel LLP: Mid-sized New Jersey law firm with similar practice mix including real estate, litigation, and business law serving clients in the NJ/NY metropolitan area.
• Lindabury McCormick Estabrook & Cook PC: New Jersey mid-sized full-service firm with overlapping practice areas including real estate, construction, commercial litigation, and family law serving similar SMB and individual clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EPGPR
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ehrlich, Petriello, Gudin, Plaza & Reed