Finesstra

What Finesstra does

Finesstra is an online retail business that sells assortments of fashion jewelry and accessories. Founded in 2010 and headquartered in Los Angeles, California, the company operates as a privately held, for-profit entity with a very small team (1-10 employees). Its go-to-market is a direct-to-consumer e-commerce storefront at finesstra.com, with no additional distribution channels, retail partnerships, or marketplace presence disclosed in the available data.

The company is led by two co-founders, Kobi Papoushado and Joseph Meyer, both recorded in a founder capacity. Beyond the founders, no management team, employees, investors, or advisors are documented in the input. There is no disclosed product catalog detail, pricing model, customer segmentation framework, marketing channel mix, or technology stack — the company website returned only a loading/verification page during data collection, which materially limits visibility into the assortment, price points, and order economics.

No funding rounds, partnerships, M&A activity, regulatory actions, certifications, patents, awards, or geographic expansions are recorded. The business profile is therefore that of a bootstrapped, single-channel micro-retailer with minimal observable strategic activity over its operating history.

Name

Finesstra

Website

http://www.finesstra.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Finesstra is a Los Angeles-based online retailer founded in 2010 that sells assortments of fashion jewelry and accessories directly to consumers through its e-commerce storefront. It operates with a small team of 1-10 employees and two co-founders.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Finesstra is an online retail store offering an assortment of fashion jewelry and accessories. It operates a direct-to-consumer e-commerce website (finesstra.com) selling fashion jewelry and accessories to individual buyers in the United States and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion Jewelry and Accessories An online assortment of fashion jewelry and accessories sold directly to individual consumers through the Finesstra e-commerce website (finesstra.com).

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• BaubleBar: DTC online fashion jewelry brand offering trend-driven, affordable pieces. Highly comparable to Finesstra on product category, price point, and online-only go-to-market.
• Mejuri: Online-first jewelry brand targeting everyday and fine jewelry at accessible price points. Comparable on DTC model, fashion-forward assortment, and digitally native customer experience.
• Gorjana: California-based DTC fashion jewelry brand sold online and through own-retail stores. Comparable product mix and LA-adjacent operating geography to Finesstra.
• Pavoi: Online fashion jewelry brand offering affordable gold-layered pieces direct to consumer. Closely comparable assortment, pricing tier, and e-commerce-only distribution.
• Pura Vida Bracelets: DTC fashion accessories brand, originally bracelets, now broader jewelry, with strong social-commerce roots. Comparable on affordable fashion jewelry positioning and online-first model.
• Argento Vivo: Online fashion jewelry brand offering sterling silver and gold pieces at accessible price points. Comparable assortment, pricing, and e-commerce-only distribution model.

Broad incumbents

• Etsy: Massive online marketplace with a substantial fashion jewelry category. Functions as a competing channel where many small fashion jewelry sellers, including potential Finesstra competitors and partners, transact.
• Amazon Handmade: Amazon's marketplace for handmade and artisanal goods including jewelry. Represents a structural competitor for online fashion jewelry demand and traffic.
• Kate Spade: Established fashion lifestyle brand with a meaningful fashion jewelry assortment sold online and through retail. Comparable category and customer demographic at a much larger scale.

Emerging players

• Brilliant Earth: Online jewelry retailer focused on ethical sourcing and fine jewelry. Comparable DTC online jewelry model, though operating at the fine-jewelry end of the spectrum rather than fashion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/finesstra
• LinkedInlinkedin.com/company/finesstra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finesstra