Nourish Poultry and Hatchery

What Nourish Poultry and Hatchery does

Nourish Poultry and Hatchery is a privately held Bangladeshi integrated agribusiness founded in 1999 and headquartered in Dhaka, with reported headcount of 5,001–10,000 employees. The company operates across the full poultry value chain, including breeding and hatching of day-old chicks (DOCs) from international genetic lines (Cobb-500, Hubbard, Arbor Acres) plus its proprietary indigenous Bornali and Bornali Plus breeds developed for local heat, housing, and disease conditions; nationwide feed production ranked #1 in broiler feed, #2 in layer feed, and #3 in aquaculture and cattle feed; aquaculture and cattle nutrition; and downstream food processing under brands such as Orange Identity (eggs), Chicken Street (quick-service halal chicken), and a processed-and-packaged foods portfolio spanning honey, fortified rice, sauces, pickles, ghee, mustard oil, Jhola Gur, and mango pulp. The technology footprint includes AI-based demand and feed-efficiency forecasting, digital traceability systems, and farmer-facing mobile advisory applications supporting the integration model. Certifications include HACCP and ISO 9001:2015.

The company's commercial model is anchored by its Farmer's First integration program, a risk-free contract-farming framework under which Nourish supplies DOCs, feed, vaccines, and 24/7 technical advisory to contracted smallholders who provide housing, labor, and daily care, with farmers paid based on production quality rather than market prices. Distribution is executed through 1,500+ dealers across 23 regions in 10 zones and seven operational units clustered in Mymensingh, Gazipur, and Jessore, currently engaging 15,000 farmers with a stated target of 50,000 value-chain participants (at least 33% women) by 2028. Revenue is generated through one-time sales of DOCs, feed, eggs, and processed foods, complemented by transaction-fee economics on contract-farming throughput, while an emerging direct-to-consumer retail channel (specialty outlets, planned Nourish Broiler Outlets, and the Chicken Street franchise) extends the model toward branded consumer protein. Sustainability initiatives, including Black Soldier Fly insect protein, bio-fertilizers, and solar installations, are integrated into the cost base as circular-economy inputs rather than standalone revenue lines.

Name

Nourish Poultry and Hatchery

Legal name

Nourish

Website

https://nourish-poultry.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nourish Poultry and Hatchery is a Bangladeshi integrated agribusiness producing day-old chicks, animal feed, eggs, and processed foods, serving smallholder farmers via contract farming and consumers via branded retail channels.

Ownership category

akta.pro rank

Product category

Integrated Poultry Production

NAICS

Poultry Hatcheries (11234), Poultry Processing (311615), Chicken Egg Production (11231), Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123)

SIC

Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)

akta.pro secondary industries

Grower Feed (Poultry Grow-out) (AFADACAI), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Broodstock & Breeder Feed (AFADADAF)

Keywords

• Poultry breeding
• Animal feed production
• Contract farming
• Day-old chicks
• Poultry processing

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Day-Old Chicks (DOC) Sales: Production and sale of high-quality day-old chicks from top genetic lines including Cobb-500, Hubbard, Arbor Acres, and proprietary Bornali breeds. Core business unit driving farmer relationships and integration network.
2. Feed Production and Distribution: Poultry, fish, and cattle feed production with nationwide distribution. Nourish Feed ranks #1 in Broiler Feed, #2 in Layer Feed, and #3 in Aqua & Cattle Feed in Bangladesh.
3. Integration/Contract Farming: Risk-free contract farming model where Nourish provides inputs (DOCs, feed, vaccines, technical support) and farmers provide housing and labor. Farmers are paid based on quality of work, not market prices, with Nourish bearing market risk.
4. Egg Production and Sales: Orange Identity initiative including Orange Yolk Eggs, Vitamin D Enriched Eggs, and Economy Packs. Focus on affordable protein security.
5. Processed and Packaged Foods: Ready-to-cook chicken, natural products (honey, fortified rice), sauces, condiments, pickles, ghee, mustard oil, Jhola Gur, and Mango Pulp. Halal-certified processing.
6. Retail and Consumer Brands: Specialty outlets and Chicken Street quick-service brand offering halal, traceable poultry products directly to consumers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nourish Poultry and Hatchery is a fully integrated Bangladeshi agribusiness that produces and sells Day-Old Chicks (DOCs) from world-class genetic lines and proprietary Bornali breeds, poultry/aquaculture/cattle feed, eggs, halal Ready-to-Cook chicken, and processed foods. It operates a risk-free contract farming integration model providing DOCs, feed, vaccines, and 24/7 technical advisory to over 15,000 enlisted smallholder farmers, while distributing outputs through a 1,500+ dealer network and direct-to-consumer retail including the Chicken Street quick-service brand and specialty outlets.

Product overview

Nourish Poultry and Hatchery operates as a fully integrated agribusiness offering a diverse portfolio of interconnected products and services across poultry, aquaculture, livestock, and agriculture. The core offerings include Day-Old Chicks (DOCs) from world-class genetic lines (Cobb-500, Hubbard, Arbor Acres) and Nourish Feed ranked #1 in Broiler Feed nationwide. The company has developed proprietary indigenous breeds—Bornali and Bornali Plus—engineered specifically for Bangladeshi farming conditions. Supporting the product ecosystem are Farmer Services & Advisory (with 24/7 AI-powered support), the Integration Model (Farmer's First) managing 15,000+ contracted farmers, and Circular Solutions including Bio-Fertilizers and Black Soldier Fly protein. Downstream offerings include Orange Identity eggs, Chicken Street quick-service retail, Ready-to-Cook Chicken, and Processed & Packaged Foods (honey, sauces, pickles, ghee, fortified rice). Model Farms anchor best practices across modernized, demonstration, and farmer-owned layer farm formats.

Differentiator

Problem solved

Functional benefit

Brands

• Chicken Street: Quick-service and ready-to-cook brand redefining everyday chicken with halal, traceable offerings.
• Bornali
• Bornali Plus
• Orange Identity

Products and services

• Day-Old Chicks (DOCs) High-quality day-old chicks produced from Cobb-500, Hubbard, and Arbor Acres genetic lines for broiler and layer farmers across Bangladesh. Designed for optimal growth, feed efficiency, and farm profitability in contract and open-market channels.
• Nourish Feed Poultry, aquaculture, and cattle feed products ranked #1 in Broiler Feed, #2 in Layer Feed, and #3 in Aqua & Cattle Feed in Bangladesh. Sold through a nationwide distribution network of 1,500+ dealers with strong FCR performance.
• Bornali Indigenous Breed Proprietary indigenous colour-bird breed engineered for Bangladeshi farming conditions with climate resilience up to 42°C, disease resistance against locally circulating strains, and housing compatibility with smallholder open-house infrastructure. Targeted at full domestic self-sufficiency in colour parent stock by 2029-30.
• Bornali Plus Accelerated-growth variant of Bornali preserving climate and disease resilience while delivering shorter production cycles for farmers seeking faster turnover.
• Orange Identity Eggs Branded egg portfolio including Orange Yolk Eggs, Vitamin D Enriched Eggs, and Economy Packs, sourced from compliant farms with high animal welfare and traceability standards. Sold via Nourish specialty outlets and dealer channels.
• Ready-to-Cook Chicken Freshly processed, hygienic, halal-certified packed chicken products for modern consumers. Delivered with full traceability from farm to fork.
• Cattle Feed & Dairy Nutrition Formulated cattle feeds designed for high-yield dairy and beef cattle to enhance productivity, fertility, and overall herd health. Supports the company's #3 ranking in Cattle Feed in Bangladesh.
• Fish Feed (Aquaculture) Tilapia and shrimp feed products developed through Southeast Asian technology partnerships, raising quality and productivity in aquaculture operations. Supports Nourish's #3 ranking in Aqua Feed in Bangladesh.
• Chicken Street Quick-service restaurant brand offering halal, traceable Ready-to-Cook chicken products directly to consumers. Operates via franchise/licensed outlets across Bangladesh.
• Processed & Packaged Foods Portfolio Portfolio of premium honey varieties, fortified rice, sauces (Hot Tomato, Sweet Chili, Tamarind), pickles (Olive, Mango, Garlic), Ghee, Mustard Oil, Jhola Gur, and Mango Pulp. Produced under halal-certified processing.
• Bio-Fertilizers Organic residues from poultry operations converted into nutrient-rich bio-fertilizers that restore soil vitality and return natural balance to the land, as part of Nourish's circular waste-to-value systems.
• Black Soldier Fly (BSF) Protein Poultry by-products upcycled into high-value insect protein and natural oils through Black Soldier Fly projects, offering sustainable feed alternatives that reduce dependence on imported soy and fishmeal.
• Farmer's First Integration (Contract Farming) Risk-free contract farming partnership spanning seven operational units across Mymensingh, Gazipur, and Jessore, providing DOCs, feed, vaccines, and technical support to 15,000+ smallholder farmers who supply housing, labor, and daily care. Farmers receive guaranteed growing charges regardless of market prices.

Quantifiable outcome

• Risk-free farming with guaranteed growing charge regardless of market conditions
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship.

• World's Poultry Science Association Bangladesh Branch (WPSA-BB)flagshipStrategic or Co-development PartnerFlagship multi-stakeholder partnership supporting 300 women-led smallholder farms across six districts of Bangladesh through a structured three-year programme. Components include risk-free pricing, structured training, and 25-point biosecurity standard tied directly to farmer income. 30 demonstration farms anchor best practice within the broader 300-farmer cohort.
• ParagonflagshipStrategic or Co-development PartnerMulti-stakeholder partner in the WPSA programme supporting women smallholder farms across six districts. Collaboration includes climate-smart practices training and farm renovation aligned with climate resilience for Bangladeshi farming conditions.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nourish-poultry-and-hatcherry-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish Poultry and Hatchery