CRFAIR

Name

CRFAIR

Legal name

Capital Region Food & Agriculture Initiatives Roundtable

Website

https://crfair.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Food Security Coordination Services

NAICS

Community Food Services (62421)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Food systems coordination
• Community food security
• Food policy development
• Nonprofit backbone support
• Collective impact organizing

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Core Funding - Island Health: CRFAIR receives core funding from Island Health to act as the Capital Region Food Security Hub, providing stable operational support for backbone organization activities.
2. Government Contracts: CRFAIR contracts with local government to undertake engagement activities, research, and policy development related to local food systems.
3. Project Grants: Funded by various levels of government and foundations for specific initiatives including United Way BC Work Experience Opportunities Grant, Government of Canada, Province of British Columbia, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CRFAIR acts as a regional backbone organization providing coordination, research, policy development, and engagement services to advance healthy, equitable, and sustainable food systems in the Capital Region of British Columbia. It convenes the Good Food Network of over 30 member organizations and operates multiple programs including South Island Farmhub (online produce marketplace), Kitchen Connect (food business incubator), Flavour Trails (community food events), Community Food Hubs, Seeding Young Farmers, and Transforming Tea and Toast (senior nutrition).

Product overview

CRFAIR operates as a portfolio of interconnected food security programs and initiatives, not a unified software platform. The core programs include the Good Food Network (a backbone coordination structure), South Island Farmhub (online marketplace for local produce), Kitchen Connect (food business incubator), Flavour Trails (community food celebration events), Closing the Supply Gap (local food supply chain initiative), Community Food Hubs (neighbourhood food access programs), Transforming Tea and Toast (senior nutrition program), and Seeding Young Farmers (youth agricultural engagement). These programs work together to address food security, food literacy, and local food economy development in the Capital Region through coordination, direct service delivery, and community capacity building.

Differentiator

Problem solved

Functional benefit

Brands

• Flavour Trails Programs: Community celebrations that provide opportunities to experience the quality and creativity of the Capital Region's harvesters, farmers, fishers, food producers, chefs, vintners, cider makers, brewers and distillers. Programs have been celebrating food and local agricultural experiences for over 15 years.
• Good Food Network
• Seeding Young Farmers

Products and services

• Good Food Network A network joining organizations and individuals across the Capital Region to connect and align efforts towards a healthy and sustainable food system. Members include nutritionists, educators, community organizations, funders, local government planners, farmers, food producers and distributors.
• South Island Farmhub An online marketplace for local farm-grown and organic produce and groceries. Operates as a produce aggregation and distribution center that connects local farmers with community members, enabling home delivery of seasonal produce.
• Kitchen Connect A food business incubator and shared processing facility offering commercial kitchen space for short or long-term rental. Provides peer mentorship and training programs to help newcomers, refugees, and vulnerable populations develop work experience and employability skills in the food sector.
• Flavour Trails Programs Community celebration programs that connect communities to local farmers, growers, fishers, food producers, chefs, vintners, cider makers, brewers and distillers. Provides opportunities to experience the quality and creativity of the Capital Region's harvesters and food makers. Programs have been running for over 15 years.
• Closing the Supply Gap A collaboration of food business leaders and community groups developing a values-based short local food supply chain. Addresses supply chain issues from food production, wild harvesting, and processing through to distribution infrastructure and local investment in the Capital Region.
• Community Food Hubs Neighbourhood-level food organizing initiatives that distribute healthy food where people live, work and play. Promotes food literacy, community connections, and the right to food through inclusive and empowering programs.
• Transforming Tea and Toast Program A program for seniors aged 55+ that provides produce boxes with locally grown produce, food security support, fruit and vegetable consumption programs, nutrition education, and physical literacy activities to improve wellbeing and reduce social isolation.
• Seeding Young Farmers A youth-led engagement project inspiring and connecting BIPOC and equity-deserving youth to opportunities in food and agriculture. Includes video shorts featuring diverse farmers and food makers and builds accessible entry points into the sector.
• Contract Services (Engagement, Research, Policy, Facilitation) High-value contract services provided to community organizations, government, and industry, including engagement processes, research and reporting, policy review and development, meeting facilitation, and creative events. Services are tailored to specific project requirements and delivered through custom contract arrangements.

Quantifiable outcome

• Over 30 organizations in network
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, key, supporting and operational.

• Island HealthcoreStrategic or Co-development PartnerIsland Health provides core funding to CRFAIR to act as the Capital Region Food Security Hub. CRFAIR is one of seven Island Health Food Hubs on Vancouver Island. They work together on food security initiatives, networking events, and developing an Island Food Charter. Island Health hosts conferences and networking events related to food security, with hub representatives collaborating on planning.
• Victoria Community Food Hub Society (VCFHS)coreStrategic or Co-development PartnerVCFHS was incorporated as a charity in 2013 and works hand in hand with CRFAIR. CRFAIR incubates and manages initiatives through VCFHS, including South Island Farmhub and Kitchen Connect. CRFAIR's sister organization.
• University of VictoriakeyStrategic or Co-development PartnerPartnership established through Vancouver Island Research Alliance to bring additional capacity to food systems work. Linda Geggie served as Community Research Fellow with UVic's Institute for Studies and Innovation in Community University Engagement. Collaborative on research and academic partnerships.
• FoodShare NetworkkeyStrategic or Co-development PartnerCoalition effort to develop food rescue and redistribution center. Center recovers food from local grocery stores (Thrifty Foods) and redistributes to FoodShare Network members. Mustard Seed is the operational partner for the distribution center. VCFHS supports this coalition.
• South Island Farmers InstitutekeyStrategic or Co-development PartnerFarmer2Farmer conference and farm sector capacity building is now being run by the South Island Farmers Institute. CRFAIR transferred this initiative to them after years of hosting the annual conference.
• South Island FarmhubkeyStrategic or Co-development PartnerOnline marketplace for local farm-grown and organic produce launched in March 2020 with support from the Rapid Relief Fund. Operated by VCFHS, with CRFAIR as key partner. Helps local farmers maintain sales channels and community members access local food delivery.
• Kitchen ConnectkeyStrategic or Co-development PartnerSocial venture of VCFHS - a food business incubator and shared processing facility. CRFAIR supports this initiative through partnership. Provides infrastructure combined with peer mentorship and training for newcomers, refugees, and vulnerable populations.
• Youth Food NetworkkeyStrategic or Co-development PartnerPartner in Seeding Young Farmers project. Youth-led engagement project addressing agricultural workforce development by inspiring and connecting BIPOC and equity-deserving youth to food and agriculture opportunities.
• Thrifty FoodssupportingOthersLocal grocery store that donates food for rescue and redistribution through the FoodShare Network coalition, helping reduce food waste while supporting food access for vulnerable populations.
• Mustard SeedoperationalOthersOperational partner for the food rescue and redistribution distribution center. Receives and distributes recovered food to FoodShare Network members.
• Good Food Network MemberscoreStrategic or Co-development PartnerOver 30 organizations spanning nutritionists, educators, knowledge keepers, community organizations, funders, local government planners and decision makers, farmers, food producers and distributors united to connect and align efforts toward a healthy sustainable food system.
• EMET, SW.ISTA ḰÁL Working GroupkeyStrategic or Co-development PartnerTraditional Knowledge Keeper led working group supporting food sovereignty in W̱SÁNEĆ communities (Pauquachin, Tsawout, Tsartlip, Tseycum). Connects to learn, practice, protect, conserve and restore Indigenous land and food systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cr_foodandag
• LinkedInlinkedin.com/company/capital-region-food-and-agriculture-initiatives-roundtable

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRFAIR