SportsCapping
SportsCapping is a sports handicapping picks marketplace founded in 2008 that connects professional handicappers with retail sports bettors, offering subscriptions, per-pick purchases, a proprietary SC Score rating system, and a white-label site platform across 12+ sports.
- Company typePrivate
- Founded2008
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SportsCapping does
SportsCapping is a privately held sports handicapping picks marketplace founded in 2008 and headquartered in West Des Moines, Iowa. The platform connects professional sports handicappers (cappers) with retail sports bettors, providing a venue where verified handicappers can sell individual picks, subscription packages, and lifetime access plans, and where bettors can evaluate capper credibility through a proprietary SC Score rating system and historical performance records.
The company's product surface includes 12+ covered sports, multi-sport real-time odds integration, a network affiliate program, WordPress integration, and a white-label site platform that allows third-party operators to launch branded handicapping sites. AI-assisted predictive analytics, anomaly detection, structured data analysis, and bankroll management tools are marketed as inputs to the picks generation workflow, though the handicappers themselves remain the primary intellectual engine.
The business model operates on four revenue mechanics: consumer-facing subscriptions and per-pick purchases, marketplace fees on handicapper sales, white-label site licensing, and affiliate-driven traffic monetization. The company has 1-10 employees and no disclosed external funding, indicating an operationally lean, bootstrapped structure serving a long tail of retail bettors rather than enterprise customers.
SportsCapping firmographics
Firmographics- Name
- SportsCapping
- Legal name
- SportsCapping.com, LLC.
- Website
- https://sportscapping.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportsCapping is a sports handicapping picks marketplace founded in 2008 that connects professional handicappers with retail sports bettors, offering subscriptions, per-pick purchases, a proprietary SC Score rating system, and a white-label site platform across 12+ sports.
- Ownership category
- akta.pro rank
SportsCapping industry classification
Industry- Product category
- Sports Handicapping Marketplace
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Where SportsCapping is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SportsCapping business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Marketplace Transaction Fees: SportsCapping takes a commission on all handicapper sales. Network affiliates earn 90% of primary capper sales and 30% of network capper sales. The platform handles payment processing and provides the infrastructure.
- Premium Pick Subscriptions: Customers purchase subscriptions to individual handicappers or all-sports packages ranging from 1-day ($69.95) to 1-year ($1999.95) access to premium picks.
- Individual Pick Sales: Single-game or single-event premium picks sold individually, ranging from $19.99 to $100+ per pick depending on the handicapper and pick type.
- Season Pass Subscriptions: Sport-specific season passes (e.g., NFL, MLB, CFB) providing access to all picks for that sport through the championship period, priced at $399-$699.
- White-Label Site Licensing: Handicapper website design and hosting service with $2000 one-time setup fee plus $50/month or $500/year hosting, creating recurring revenue from the handicapper ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 1-Day All Sports Subscription |
| Subscription | Pay-as-you-go | 3-Day All Sports Subscription |
| Subscription | Pay-as-you-go | 7-Day All Sports Subscription |
| Subscription | Monthly | 30-Day All Sports Subscription |
| Subscription | Multi-year contract | 90-Day All Sports Subscription |
| Subscription | Annual | 365-Day All Sports Subscription |
| Subscription | Multi-year contract | MLB Season Pass |
| Subscription | Multi-year contract | NFL Season Pass |
| Unit Pricing | Pay-as-you-go | Individual Premium Picks |
| One time/ perpetual license | Monthly | Basic Handicapper Website Build |
| One time/ perpetual license | Monthly | Custom Handicapper Website Build |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SportsCapping product offering
Product offeringCore offering
SportsCapping operates an online marketplace where independent sports handicappers sell premium sports betting picks and predictions to sports bettors across multiple leagues including NFL, NBA, MLB, NHL, CFB, CBB, WNBA, CFL, Soccer, Tennis, PGA, and UFC/Boxing. The platform handles payment processing, automates performance tracking and grading, delivers picks via email, and offers handicappers branded white-label selling sites.
Product overview
SportsCapping is a sports handicapping marketplace platform that connects sports bettors with independent expert handicappers. The core offering consists of Premium Picks (paid subscription-based sports betting predictions across NFL, NBA, MLB, NHL, WNBA, CFB, CBB, CFL, Soccer, Tennis, Golf, PGA, NASCAR, and MMA) and Free Daily Picks. Supporting platform features include Handicapper Profiles and Leaderboards (ranking experts by profit and ROI), a Betting Odds Platform (aggregating real-time lines), and Sports Handicapping Research Tools. The company also offers a Handicapper Website Design Service enabling experts to create white-label sites on the SportsCapping network for a setup fee plus recurring hosting charges.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Sports Handicapping Picks Subscription-based service providing access to premium sports betting predictions sold by expert handicappers across NFL, NBA, MLB, NHL, CFL, WNBA, college football/basketball, soccer, tennis, golf, and MMA. Offered as 1-day ($69.95) through 365-day ($1,999.95) all-sports subscriptions, plus sport-specific season passes ($399-$699). Subscriptions include a profit guarantee.
- Free Daily Picks Newsletter Free daily sports betting picks and predictions provided by featured handicappers and delivered to subscribers via email newsletter. Covers all sports available on the platform including NFL, NBA, MLB, NHL, WNBA, college sports, soccer, tennis, and golf.
- Handicapper Website Design Service White-label website platform enabling expert handicappers to create and manage their own branded sports handicapping selling sites within 72 hours. Includes payment processing, content management, customer service, SEO optimization, and SportsCapping network eligibility. Basic build is $2,000 one-time plus $50/month or $500/year hosting; custom builds available by quote.
Quantifiable outcome
- Handicapper ROI tracked per $100 wager
- +2 more outcomes
Companies that use SportsCapping
Customer profileSegments2 records
Ideal customer profiles2 records
SportsCapping technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
SportsCapping partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WordPresscoreWhite-label handicapper sites are powered by WordPress, the world's most popular content management platform. This enables non-technical handicappers to easily manage their branded selling sites.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SportsCapping competitors and assessment
Company assessmentEmerging players
- BetQL: Data-driven sports betting analytics and picks platform using proprietary statistical models to surface positive-EV betting opportunities. Overlaps with SportsCapping's analytics-leaning value proposition (SC Score, ROI tracking, EV optimization) on the model-driven side of the picks market.
- Dimers: AI- and simulation-driven sports betting picks and predictions platform covering major US leagues. Comparable to SportsCapping's marketplace and AI-pick capability but uses proprietary modeling instead of handicapper curation and targets tech-forward bettors.
Broad incumbents
- Covers: Major sports media and betting-information network offering odds, picks, handicapper consensus, forum, and premium content. Comparable to SportsCapping through handicapper picks and odds display, but with significantly broader content, community, and sportsbook partnership footprint.
- SportsLine (CBS Sports): Data-driven sports predictions and picks product operated by CBS Sports, combining expert handicappers and computer models to sell premium picks and simulations. Comparable to SportsCapping on premium picks/subscriptions and AI-influenced prediction marketing, but with vastly larger media and distribution resources.
- Odds Shark: Established sports betting odds-aggregation and picks site with handicapper rankings, free picks, and premium content across multiple sports. Overlaps with SportsCapping on odds display, handicapper tracking, and pick sales, but operates at larger scale and broader scope.
Direct peers
- Sportsbook Review (SBR): Sports betting odds comparison, handicapper picks, and sportsbook ratings site with free and premium content across major sports. Comparable to SportsCapping on handicapper picks, odds aggregation, and subscription monetization aimed at US sports bettors.
- Doc's Sports: Long-running handicapping service offering free picks, premium picks, and handicapper leaderboards across NFL, NBA, MLB, NCAA, and more. Directly comparable as a multi-sport handicapper marketplace targeting US sports bettors with subscription and package pricing similar to SportsCapping's tier structure.
- Pickswise: Sports betting picks, predictions, and odds comparison site that aggregates expert handicappers' selections across major US sports leagues. Closely comparable to SportsCapping in offering free and premium picks, multi-sport coverage, and free-daily-pick email funnels to convert users into paying subscribers.
- Wunderdog Sports Betting (and similar capper platforms): Handicapping picks and model-driven predictions site operating in the same affiliate-and-picks niche as SportsCapping. Comparable on premium picks subscriptions, handicapper transparency, and SEO-led customer acquisition for US sports bettors.
- Vegas Insider: Sports betting information site providing odds, picks, handicapper consensus, and expert predictions across major US and international sports. Comparable to SportsCapping as a content-and-picks destination with handicapper rankings and subscription-based premium offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SportsCapping financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsCapping leadership team
Management profileNumber of profiles
SportsCapping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsCapping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsCapping
What does SportsCapping do?
SportsCapping operates an online marketplace where independent sports handicappers sell premium sports betting picks and predictions to sports bettors across multiple leagues including NFL, NBA, MLB, NHL, CFB, CBB, WNBA, CFL, Soccer, Tennis, PGA, and UFC/Boxing. The platform handles payment processing, automates performance tracking and grading, delivers picks via email, and offers handicappers branded white-label selling sites.
Is SportsCapping a public or private company?
SportsCapping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportsCapping founded?
SportsCapping was founded in 2008. It employs 1 to 10 people.
Where is SportsCapping based?
SportsCapping is headquartered in West Des Moines, United States, in the North America region.
How does SportsCapping make money?
Five revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are premium Pick Subscriptions, individual Pick Sales, season Pass Subscriptions and white-Label Site Licensing.
Who are SportsCapping's main competitors?
Emerging players on record are BetQL and Dimers. Broad incumbents are Covers, SportsLine (CBS Sports) and Odds Shark. Direct peers are Sportsbook Review (SBR), Doc's Sports, Pickswise, Wunderdog Sports Betting (and similar capper platforms) and Vegas Insider.
Does SportsCapping have an API?
No public API is recorded for SportsCapping.
What industry is SportsCapping in?
SportsCapping's product category is Sports Handicapping Marketplace. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 7132.