KAYWON UNIVERSITY OF ART & DESIGN

What KAYWON UNIVERSITY OF ART & DESIGN does

KAYWON University of Art & Design is a private specialized university headquartered in Uiwang-si, Gyeonggi-do, South Korea, founded in 1993 by Chun, Rak Won. The institution delivers undergraduate and advanced/bachelor-completion programs across six academic disciplines (Arts, Communication, Media & Technology, Lifestyle, Space, and the School of Future Design) covering 14+ departments including Fine Art, Animation, Game Media, Industrial Design, Interior Architectural Design, and VR Contents Design. Its core educational technology stack is studio-centered, combining traditional workshop facilities (photography, woodworking, metalworking, sound labs), digital design tools (CAD, 3D modeling, game development, VR/AR), and industry-academia cooperation through its Industrial Cooperation Center and Paradise Hall startup hub.

The institution's go-to-market is sales-led recruitment of domestic and international students via its official website, social channels (Instagram, YouTube, Facebook, Naver Blog, Daum Blog), campus visits, and education fairs, with student enrollment as the primary customer-acquisition mechanism. Revenue is generated through tuition and enrollment fees for degree programs plus continuing education offerings at its SuShinJae (쌤신재) Continuing Education Center; tuition pricing is not publicly disclosed. International exchange is enabled through 27 partner universities across 12 countries (USA, UK, Finland, Australia, Canada, France, Italy, Japan, Malaysia, China, Vietnam). The institution also maintains the KAYWON PLAY brand identity system (Red Dot Design Award 2024) and operates KUMA (Kaywon University Museum of Art) as a provincial government-approved on-campus gallery. Under President Seong Dong, Kim, the university is guided by its "CREATOR 2030" educational framework producing "3H Creators" with Heart, Head, and Hands.

Name

KAYWON UNIVERSITY OF ART & DESIGN

Legal name

Kaywon University of Art & Design

Website

https://en.kaywon.ac.kr

Company type

Private

Founded year

1993

Operating status

Operating

Short description

KAYWON University of Art & Design is a private South Korean university founded in 1993 that delivers specialized art and design higher education across six academic disciplines and 14+ departments, serving domestic and international students through studio-based learning, industry-academia cooperation, and 27 global exchange partnerships.

Ownership category

akta.pro rank

Product category

Higher Education (Art & Design)

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)

akta.pro secondary industries

Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ), Architecture Schools (within Arts & Design institutions) (EDAHAJAG), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB), Engineering Design & Project-Based Learning Programs (EDAMADAB)

Keywords

• Art education
• Design education
• Higher education
• University programs
• Continuing education

Headquarters

HQ city

Uiwang

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Enrollment Fees: Revenue generated from tuition fees charged to enrolled undergraduate and graduate students for art and design education programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kaywon University of Art & Design is a private specialized higher-education institution delivering undergraduate and advanced major (two-year bachelor's completion) courses across six academic disciplines: Arts, Communication, Media & Technology, Lifestyle, Space, and School of Future Design. Education is studio-centered, integrating art, design, and technology tools (CAD, 3D modeling, animation, VR/AR, BIM), with supporting facilities including Workshop Studios, the Paradise Hall startup hub, the KUMA on-campus museum, and a Continuing Education Center.

Product overview

KAYWON UNIVERSITY OF ART & DESIGN is a specialized university for arts and design education offering undergraduate and advanced/bachelor completion programs across six academic disciplines: Arts (Dramatic Space, Photography, Fine Art, Intermedia), Communication (Advertising & Branding, Visual Communication), Media & Technology (Game Media, Digital Media, Moving Image, Animation), Lifestyle (Living Design, Industrial Design, Floral Design), Space (Architectural Design, Interior Design, Exhibition Design), and School of Future Design (Metaspace, VR Contents). The university operates specialized campus facilities including the Workshop Studios (photography, woodworking, metalworking, sound labs), Paradise Hall (startup hub with 3D printing and co-working), KUMA museum, and continuing education center. The institution also maintains the 'Kaywon PLAY' brand identity system and pursues industry-academia cooperation through its Industrial Cooperation Center.

Differentiator

Problem solved

Functional benefit

Brands

• Kaywon PLAY 5.5α: The Promotion Identity (PI) with catchphrase 'Kaywon-PLAY' used since 2013 to foster leaders in the creative cultural industry through education emphasizing imagination, creativity, and science and technology. Awarded Red Dot Design Award 2024 in Brand & Communication category.
• KUMA
• Paradise Hall
• Workshop Studios

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

26 partnerships are on record, tiered core.

• School of Visual Arts (U.S.A)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• The University of the Arts (U.S.A)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Aalto Media Factory, Aalto University School of Arts (Finland)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• The Glasgow School of Art (Scotland, UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• University of Dundee, Duncan of Jordanstone College of Art and Design (Scotland)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Kingston University (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Edinburgh College of Art (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Northumbria University (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Anglia Ruskin University (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Arts University Bournemouth (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Coventry University (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Nottingham Trent University (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Writtle University College (UK)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Queensland University of Technology (Australia)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Emily Carr University of Art and Design (Canada)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Concordia University (Canada)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• École nationale supérieure d'arts de Paris-Cergy (France)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Paris College of Art (France)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• NABA - Nuova Accademia di Belle Arti (Italy)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Kyoto University of Art and Design (Japan)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Limkokwing Institute of Creative Technology (Malaysia)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Tianjin Academy of Fine Arts (China)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• China Central Academy of Fine Arts (China)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Yiwu Industrial & Commercial College (China)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Hubei University of Science and Technology (China)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.
• Nguyen Trai University (Vietnam)coreStrategic or Co-development PartnerExchange partnership for art and design education. Students can participate in student exchange programs between institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Seoul National University, College of Fine Arts: South Korea's top comprehensive university with a College of Fine Arts. Competes for elite students through the strength of the SNU brand rather than specialized design focus; relevant as the dominant generalist incumbent that sets the ceiling on Korean art-education prestige.

Direct peers

• Savannah College of Art and Design (SCAD): Private specialized art and design university in the US with comprehensive departments including animation, game media, industrial design, and interior architecture. Closely comparable in breadth and target-student profile to KAYWON.
• Parsons School of Design: Leading US design school within The New School, with strong programs in fashion, communication, and product design. Comparable as a specialized design college combining studio learning, industry collaboration, and emerging-technology curriculum.
• Hongik University: Korea's most prestigious art and design university, located in Seoul. Directly comparable as a Korean specialized higher education institution for art and design, with a larger brand and broader program portfolio; KAYWON competes for the same domestic applicant pool.
• Korea National University of Arts (K-Arts): National flagship arts university covering fine arts, design, music, film, and dance. Competes with KAYWON for top-tier Korean creative students and shares the studio-based, industry-linked education model.
• Aalto University School of Arts, Design and Architecture: Nordic leader in art, design, and architecture education with strong industry-academia cooperation model. Comparable as a global specialized creative university; KAYWON maintains an exchange partnership with Aalto Media Factory.
• Rhode Island School of Design (RISD): Premier US specialized art and design college with a studio-based model and strong industrial design, graphic design, and architecture programs. Highly comparable education philosophy and target creative-talent pool.
• University of the Arts London (UAL): One of the world's largest specialist art and design universities with six constituent colleges. Comparable as a global specialized creative institution; KAYWON's exchange ties to UK arts schools (Glasgow, Edinburgh, Kingston, etc.) reference this same ecosystem.
• Konkuk University, College of Architecture & Design: Major Seoul-based private university with industrial design, visual communication, and interior architecture programs. Comparable in offering breadth across the same design disciplines as KAYWON, with a similarly industry-linked positioning.
• Sangmyung University, College of Art & Design: Private Seoul-area university with undergraduate and graduate art and design programs spanning industrial, visual communication, and multimedia design. Closely comparable to KAYWON in scale, program mix, and target applicant segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAquKyf1N7TrdbiFB_rPiKw
• Facebookfacebook.com/kaywonsoad
• Instagraminstagram.com/kaywon_univ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAYWON UNIVERSITY OF ART & DESIGN