HDD Sweden
HDD Sweden AB designs and manufactures ultra-compact PMS servo motors in Sweden, achieving up to 50% size reduction through proprietary stator design. It serves industrial automation, robotics, medical imaging, and construction equipment OEMs via direct sales and custom engineering.
- Company typePrivate
- Founded1994
- HeadquartersÄlta, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HDD Sweden does
HDD Sweden AB is a Swedish industrial engineering company founded in 1994 by Lennart Stridsberg that designs and manufactures ultra-compact permanent magnet synchronous (PMS) servo motors. Its core technology is an innovative stator design that delivers up to 50% smaller motor dimensions than conventional servomotors while preserving high torque density and dynamic performance. All products are designed and manufactured in Sweden, with quality and environmental management systems certified to ISO 9001 and ISO 14001 by DNV.
The product portfolio spans solid shaft, hollow shaft, internal coupling (ICM 09/14 J/N), open frame, ball screw, low voltage, and Movinor N servo motors, complemented by electronic servo drives and an extensive custom-engineered motor service. A modular design system allows cost-effective customization even in small production volumes. Named customers include AV&R (robotic surface finishing systems), DDD-Diagnostic A/S (medical gamma cameras), Husqvarna Construction Equipment (Prime series electrified hand tools), and Sener (hoist applications), spanning industrial automation, robotics, medical imaging, and construction equipment.
HDD operates a direct, sales-led go-to-market, primarily engaging OEM engineering teams on bespoke motion challenges. Distribution is direct in Sweden (hddservo.com) and Germany (hddservo.de), supplemented by a channel partnership with Nordic Servo for the Nordic region and a technology partnership with Infranor for servo drives and motion control. The company is privately held with no institutional investment or parent company disclosed, generates revenue through hardware sales of standard and custom servo motors and servo drives on a quote-based pricing model, and serves customers primarily in Sweden, Germany, Canada, and Denmark.
HDD Sweden firmographics
Firmographics- Name
- HDD Sweden
- Legal name
- HDD Sweden AB
- Website
- https://hdd.se
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HDD Sweden AB designs and manufactures ultra-compact PMS servo motors in Sweden, achieving up to 50% size reduction through proprietary stator design. It serves industrial automation, robotics, medical imaging, and construction equipment OEMs via direct sales and custom engineering.
- Ownership category
- akta.pro rank
HDD Sweden industry classification
Industry- Product category
- Industrial Servo Motors & Motion Control
- NAICS
- Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Servo Motors & Servo Drives (IMAGACAC)
- akta.pro secondary industries
- Variable Frequency Drives (VFDs) (IMAGACAD), Spindles & High-Speed Drives (Machine Tool Spindles, High-speed Motors) (IMAGACAL)
Keywords
Where HDD Sweden is headquartered
LocationHeadquarters
- HQ city
- Älta
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
HDD Sweden business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Servo Motor Sales: Sale of ultra-compact servo motors including solid shaft, hollow shaft, internal coupling, open frame, ball screw, and low voltage variants
- Custom Motor Development: Customized servo motor solutions designed to specific customer requirements for specialized industrial applications
- Servo Drives: Servo drive products complementing the motor portfolio
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
HDD Sweden product offering
Product offeringCore offering
HDD Sweden designs, manufactures, and sells ultra-compact Permanent Magnet Synchronous (PMS) servo motors and complementary servo drives. Its proprietary stator design enables motors up to 50% smaller than conventional servomotors while delivering high torque, and the modular architecture supports custom-engineered motors in small production volumes for industrial automation, robotics, medical imaging, and construction equipment customers.
Product overview
HDD Sweden is a Swedish industrial servo motor manufacturer offering a comprehensive portfolio of ultra-compact servo motors and drives. The core product line includes the HDS Ultra Compact series featuring an innovative stator design that achieves up to 50% size reduction compared to competitors. The product range spans solid shaft, hollow shaft, internal coupling (ICM series with 09 and 14 sizes), open frame, ball screw, and low voltage variants. The company also offers servo drives for motor control and provides extensive customization capabilities through its custom motor engineering services. All products are designed and manufactured in Sweden, with engineering support available since 1994.
Differentiator
Problem solved
Functional benefit
Brands
- HDS Series: Ultra-compact standard servo motor series
- Movinor
- ICM Series
- HDT Series
Products and services
- HDS Ultra Compact Servo Motors Next-generation ultra-compact PMS servo motors featuring HDD's innovative stator design, delivering up to 50% smaller size than competitors while maintaining high torque and dynamic performance, targeted at OEMs and system integrators building precision automation.
- Solid Shaft Servo Motors Precision servo motors with solid shaft design for industrial automation applications requiring reliable motion control.
- Hollow Shaft Servo Motors Servo motors with hollow shaft design allowing cable pass-through and direct integration with gearboxes for space-saving machine configurations.
- Internal Coupling Servo Motors (ICM Series) Internal coupling servo motors (ICM 09 J, ICM 09 N, ICM 14 J, ICM 14 N) with innovative coupling design enabling compact, space-efficient machine builds for precision automation.
- Open Frame Servo Motors Open frame servo motors designed for integration into custom machine designs where frame-mounted components are required.
- Ball Screw Servo Motors Servo motors with integrated ball screw mechanism for direct linear motion applications in precision automation.
- Movinor N Standard Servo Motors Standard servo motors in the Movinor N series offering reliable performance for industrial automation applications.
- Low Voltage Servo Motors Low voltage servo motors designed for applications requiring lower electrical supply voltages while maintaining high performance.
- Servo Drives Electronic servo drives that control and regulate servo motor performance in industrial automation systems, complementing HDD's motor portfolio.
- Custom Servo Motors Custom-engineered servo motors tailored to specific customer requirements including special dimensions, integrated components, and unique performance parameters, with cost-effective small-volume production for OEMs with non-standard applications.
Quantifiable outcome
- Servo motors up to 50% smaller than conventional servomotors
- +1 more outcomes
Companies that use HDD Sweden
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
HDD Sweden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HDD Sweden partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nordic ServocoreNordic Servo is shown as a partner in the Partners section of the HDD Sweden website, suggesting a distribution or reseller relationship for servo motor products in the Nordic region.
- InfranorcoreInfranor is listed as a partner in the Partners section, indicating a technology or integration partnership for servo drives and motion control solutions.
- CanitelminorCanitel is credited as the website designer for HDD Sweden, providing digital services and website development.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HDD Sweden competitors and assessment
Company assessmentDirect peers
- Kollmorgen: Specialized servo motor and motion control manufacturer (part of Regal Rexnord), offering a broad portfolio of PMS servo motors and drives for industrial automation. Highly comparable to HDD as a focused servo motor specialist serving similar OEM customers with overlapping product positioning.
- Infranor: Swiss-headquartered specialist in servo motors, servo drives, and motion controllers for industrial automation, robotics, and machine tools. A direct comparable to HDD's product portfolio; notably already a technology/integration partner of HDD Sweden.
- Beckhoff Automation: German specialist in PC-based control, servo drives, and motion control systems for industrial automation. Comparable to HDD on the servo drive side and shares the German industrial customer base.
- Oriental Motor: Specialized motion control manufacturer offering servo motors, stepper motors, and AC motors with strong customization capabilities for industrial automation. Closely comparable to HDD's positioning around compact, customizable motor solutions.
- Moog: Global manufacturer of high-performance motion control products including servo motors and drives for industrial, medical, and aerospace applications. Comparable to HDD in servo motor specialization and cross-industry customer base, though at significantly larger scale.
Broad incumbents
- Siemens: Diversified industrial automation giant whose SIMOTICS servo and main spindle motors compete broadly with HDD's portfolio, particularly in machine tool and factory automation applications across the German-speaking market.
- Parker Hannifin: Diversified motion and control technologies company with a substantial servo motor and electromechanical drive portfolio serving industrial and aerospace customers. Broad incumbent competing with HDD in industrial servo applications.
- Fanuc: Global factory automation leader offering servo motors primarily as part of its CNC, robot, and Robomachine systems. A broad incumbent in the servo motor space with significant scale advantages over HDD.
- Yaskawa Electric: Global leader in servo motors (Sigma series), motion control, and industrial robots with massive scale and broad product portfolio. Represents the dominant incumbent HDD competes against in industrial servo applications.
Emerging players
- Estun Automation: Chinese manufacturer of servo motors, servo drives, motion control, and industrial robots, growing rapidly in domestic and international markets. Comparable emerging specialist with overlap to HDD's product positioning, especially in the standardized servo segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HDD Sweden social profiles
Digital presenceHDD Sweden compliance and trust
Trust signalCompliance2 records
HDD Sweden financial estimates
Financial estimateRevenue estimate
Valuation estimate
HDD Sweden leadership team
Management profileNumber of profiles
HDD Sweden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HDD Sweden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HDD Sweden
What does HDD Sweden do?
HDD Sweden designs, manufactures, and sells ultra-compact Permanent Magnet Synchronous (PMS) servo motors and complementary servo drives. Its proprietary stator design enables motors up to 50% smaller than conventional servomotors while delivering high torque, and the modular architecture supports custom-engineered motors in small production volumes for industrial automation, robotics, medical imaging, and construction equipment customers.
Is HDD Sweden a public or private company?
HDD Sweden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HDD Sweden founded?
HDD Sweden was founded in 1994. It employs 11 to 50 people.
Where is HDD Sweden based?
HDD Sweden is headquartered in Älta, Sweden, in the Europe region.
How does HDD Sweden make money?
Three revenue lines are on record. Servo Motor Sales are the primary driver. The others are custom Motor Development and servo Drives.
Who are HDD Sweden's main competitors?
Direct peers on record are Kollmorgen, Infranor, Beckhoff Automation, Oriental Motor and Moog. Broad incumbents are Siemens, Parker Hannifin, Fanuc and Yaskawa Electric. Estun Automation is listed as an emerging player.
Does HDD Sweden have an API?
No public API is recorded for HDD Sweden.
What industry is HDD Sweden in?
HDD Sweden's product category is Industrial Servo Motors & Motion Control. Its primary akta.pro industry code is IMAGACAC, Servo Motors & Servo Drives, with a secondary code of IMAGACAD, Variable Frequency Drives (VFDs). Its NAICS code is 333612 and its SIC code is 3621.