Fair Cape Dairies
Fair Cape Dairies is a family-owned South African dairy producer operating a 5,625-cow herd and multi-site processing facilities, supplying milk, yoghurt, juice, flavoured milk and desserts to national retailers including Woolworths and directly to consumers via two factory shops in the Western Cape.
- Company typePrivate
- Founded1955
- HeadquartersCape Town, South Africa
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fair Cape Dairies does
Fair Cape Dairies is a privately held, family-owned South African dairy producer and processor headquartered in Cape Town, with operating geography spanning the Western Cape and broader South Africa. The company was formally incorporated in 1995 by the Loubser family, whose farming roots on the Welgegund farm date to 1876 and a 64-cow dairy operation begun in 1955; it now runs a 5,625-cow herd producing approximately 102,000 litres of milk per day from integrated farming, processing and distribution assets. Milk output is processed at two production sites — a value-added dairy plant in Killarney Gardens (yoghurts, desserts, custards, flavoured milks) and a long-life milk facility in Malmesbury — and distributed via two factory shops and through retail chains including Woolworths.
Its commercial portfolio spans five categories: fluid milk (Full Cream and Low Fat EcoFresh fresh milk plus long-life variants), yoghurt (Full Cream, Low Fat, and Double Cream SKUs across plain, fruited, drinking and lunchbox formats), desserts (chocolate mousse, caramel, creme caramel, layered custard), flavoured milk including licensed novelty lines under Barbie and Justice League, and juice — including the Fruitique sub-brand — ranging from 100% fruit juices to nectars and flavoured dairy blends. Two proprietary technology platforms underpin the offering: the EcoFresh farming system (eco-friendly practices since 2005, solar energy at the milking parlour since October 2018 providing 26% of daily energy demand, water recycling recovering ~120,000 litres/day and saving ~175,000 litres/day, and a waste-recovery rate of 75% by 2019) and the clear-PET packaging format adopted in 2019.
The company makes money by selling its dairy and juice products at retail-list prices set by its retail partners, supplemented by direct-to-consumer sales from its two factory shops; pricing is not published on its own channels. End customers are general South African consumers and families (primary persona), retail partners such as Woolworths and other supermarket chains (primary business segment), and a secondary persona of environmentally conscious consumers attracted by the EcoFresh carbon-footprint disclosure. The majority of shares are held by the Loubser Family Trust, and day-to-day leadership is shared across five Loubser brothers covering managing-directorship, supply chain, marketing, dairy farming and vineyard operations; the company reports 1,600+ employees and B-BBEE certification audited June 2022.
Fair Cape Dairies firmographics
Firmographics- Name
- Fair Cape Dairies
- Legal name
- Fair Cape Dairies
- Website
- https://faircape.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fair Cape Dairies is a family-owned South African dairy producer operating a 5,625-cow herd and multi-site processing facilities, supplying milk, yoghurt, juice, flavoured milk and desserts to national retailers including Woolworths and directly to consumers via two factory shops in the Western Cape.
- Ownership category
- akta.pro rank
Fair Cape Dairies industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Dairy Cattle and Milk Production (112120)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Fluid Milk & Cream Processing (AFAKAKAA)
- akta.pro secondary industry
- Milk Production (Raw Milk) (AFAEACAA)
Keywords
Where Fair Cape Dairies is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
Fair Cape Dairies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dairy Products Sales: Sale of dairy products including milk, yoghurt, flavoured milk, desserts, and cream through retail stores and factory shops
- Juice Products Sales: Sale of fruit juices and nectars through retail channels and factory shops
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Fair Cape Dairies product offering
Product offeringCore offering
Fair Cape Dairies is a vertically integrated dairy producer that farms, processes, and distributes a portfolio of branded dairy and juice products. Its core offerings are fresh and long-life milk (sold under the EcoFresh sub-brand), a wide range of yoghurts (full cream, low fat, double cream, drinking, and lunchbox), flavoured milks, dairy-based desserts, and 100% fruit juices, nectars, and dairy blends, sold through company-operated factory shops and through South African retail chains.
Product overview
Fair Cape Dairies is a South African dairy company offering a diversified portfolio of dairy products and juices. The core product lines include: Milk (EcoFresh fresh milk in Full Cream and Low Fat variants, plus Long Life milk), Yoghurt (Full Cream, Low Fat, and Double Cream varieties in multiple flavours including plain, fruited, drinking yoghurts, and children's lunchbox snacks), Desserts (Chocolate Mousse, Caramel Dessert, Creme Caramel, Custard), Flavoured Milk (Milkshakes and children's novelty milks with Justice League and Barbie branding), and Juice (100% fruit juices, nectars at various fruit concentrations, and flavoured dairy blends). The company also operates factory shops in Malmesbury and Killarney Gardens for direct consumer sales.
Differentiator
Problem solved
Functional benefit
Brands
- EcoFresh: Eco-friendly milk brand with environmental responsibility built into production, including reduced carbon footprint and sustainable farming practices.
- Fruitique
Products and services
- EcoFresh Full Cream Milk Fresh full-cream milk from the EcoFresh line, sold to South African households for daily consumption; voted Best Full Cream Milk in SA.
- EcoFresh Low Fat Milk Fresh low-fat milk from the EcoFresh line, targeted at health-conscious households seeking lower-fat dairy for daily use.
- Full Cream Long Life Milk Shelf-stable full cream milk with extended staying power for shoppers without daily access to fresh milk, processed at the Malmesbury long-life plant.
- Low Fat Long Life Milk Shelf-stable low fat milk with extended shelf life, positioned for lower-fat and convenience-driven buyers.
- Pouring Cream Dairy pouring cream formulated for sauces and baking applications; not wippable.
- Fresh Cream Thick, wholesome fresh cream collected from the top of the milk before homogenisation, sold in 250ml bottles.
- Full Cream Plain Yoghurt 1kg Plain full cream yoghurt in a 1kg family-size pack, made with best-quality dairy and no added flavours.
- Low Fat Plain Yoghurt Smooth plain yoghurt made with best-quality milk, low in fat, with nothing added beyond pure natural flavour.
- Double Cream Plain Yoghurt Premium double cream plain yoghurt with a velvety texture, formulated using only the best quality cream.
- Double Cream Strawberry Yoghurt Premium double cream yoghurt flavoured with ripe strawberries, combining richness and fruit.
- Double Cream Mixed Fruit & Custard Flavoured Yoghurt Farm-fresh double cream custard-flavoured yoghurt with chunks of ripe pears, peaches, apricots, and prunes.
- Low Fat Strawberry Yoghurt Low fat yoghurt with juicy pieces of ripe strawberry throughout, positioned as an everyday healthy snack.
- Low Fat Mixed Fruit Yoghurt Low fat yoghurt combining a balance of fresh fruit pieces in a creamy base.
- Low Fat Peach & Apricot Yoghurt Low fat yoghurt with sweet peaches and apricots for a fruity, lower-fat snack option.
- Low Fat Granadilla Yoghurt Low fat yoghurt combining creaminess with the vibrant, sweet-tangy taste of granadilla.
- Low Fat Mixed Berry Yoghurt Low fat yoghurt with mixed berries for a berry-flavoured everyday snack.
- Low Fat Strawberry / Fruit Salad / Granadilla Yoghurt (6x80g) Multi-pack low fat yoghurt offering three smooth flavours (strawberry, fruit salad, granadilla) in single-serve 80g cups.
- Full Cream Choc-Chip Yoghurt 1kg Family-size 1kg full cream yoghurt with vanilla and chocolate pieces; won the 2018 SA Dairy Champs QUALITE Award.
- Full Cream Fruited Strawberry Yoghurt 1kg Family-size 1kg full cream yoghurt with ripe red strawberry pieces for everyday dessert or breakfast use.
- Full Cream Fruited Guava Yoghurt 1kg Family-size 1kg full cream yoghurt with tropical guava pieces.
- Full Cream Peaches & Cream Yoghurt 1kg Family-size 1kg full cream yoghurt with pieces of juicy peaches for a smooth, creamy dessert-style snack.
- Full Cream Candyfloss / Cookies & Cream / Chocolate Yoghurt Multi-pack full cream yoghurt combining candyfloss, cookies and cream, and chocolate flavours in single-serve cups.
- Full Cream Strawberry / Blueberry / Vanilla Yoghurt Smooth full cream yoghurt trio flavoured with strawberry, blueberry, and vanilla in single-serve cups.
- Full Cream Strawberry / Peach&Apricot / Guava Yoghurt Smooth full cream yoghurt trio combining strawberry, peach & apricot, and guava flavours in single-serve cups.
- Drinking Yoghurt – Low Fat Granadilla Flavoured 2L low fat drinking yoghurt flavoured with tangy granadilla, for ready-to-drink use.
- Drinking Yoghurt – Low Fat Strawberry Flavoured 2L low fat drinking yoghurt flavoured with strawberries for breakfast or on-the-go consumption.
- Low Fat Cranberry Flavoured Drinking Yoghurt Low fat drinking yoghurt flavoured with cranberry, sold as a flavoured dairy beverage.
- Low Fat Smooth Strawberry Flavoured Dairy Snack Silky-smooth low-fat flavoured dairy snack with strawberry, ideal as a lunchbox-sized single-serve snack.
- Lunchbox Low Fat Flavoured Dairy Snack (Strawberry / Peach & Apricot / Mixed Berry) Multi-flavour pack of low fat flavoured dairy snacks in strawberry, peach and apricot, and mixed berry, sold for school lunchboxes.
- Lunchbox Low Fat Flavoured Dairy Snack (Strawberry / Vanilla / Granadilla) Trio of low fat flavoured dairy snacks individually flavoured with strawberries, vanilla, and crunchy apple with grape, sold in lunchbox-sized cups.
- Barney Yoghurt Smooth full cream children's yoghurt in Peach, Strawberry and Pear flavours, sold as a 6x100g multi-pack; pear variant won a great-taste award.
- Amasi (Traditional Buttermilk) Traditional South African buttermilk drink (Amasi), bottled for retail sale and everyday consumption.
- Chocolate Mousse 1L pot of decadent chocolate mousse dessert for family-style or entertaining use.
- Mousse Quarters (Chocolate & White Chocolate) 150ml single-serve mousse dessert combining white and brown chocolate layers.
- Chocolate Dessert Rich, velvet-textured chocolate dessert aimed at the premium dessert segment.
- Caramel Dessert Smooth, creamy caramel dessert topped with a sticky caramel sauce, sold in multi-serve tubs.
- Flambi Creme Caramel Decadently smooth creamy custard dessert with a layer of golden caramel sauce.
- Guava Layered Custard Velvety satin-smooth layered custard dessert combined with tropical guava and white chocolate mousse layers.
- Full Cream Strawberry Milkshake Full cream strawberry-flavoured milkshake made with quality dairy ingredients for everyday flavoured-milk use.
- Full Cream Chocolate Milkshake Wholesome full cream chocolate-flavoured milkshake for energy-boosting, on-the-go consumption.
- Justice League Chocolate Milk Nourishing full cream drinking milk flavoured with chocolate and co-branded with Justice League for children's consumption.
- Justice League Strawberry Milk Wholesome strawberry-flavoured full cream drinking milk co-branded with Justice League for children.
- Barbie Strawberry Milk Strawberry-flavoured full cream drinking milk co-branded with Barbie for young girls.
- Barbie Chocolate Milk Full cream chocolate-flavoured drinking milk co-branded with Barbie for young girls.
- 20% Mango Nectar 20% mango nectar with low sugar content, sold under the Fruitique juice sub-brand.
- 20% Mango Litchi Nectar 20% mango and litchi nectar combining mango and litchi flavours in a low-sugar formulation.
- 50% Orange Nectar 50% orange nectar with low sugar content, positioned as a tasty everyday juice option.
- 50% Apple Nectar 50% apple nectar with high nutrition and low sugar content.
- 20% Guava Nectar 20% guava nectar rich in Vitamin C, lycopene, and antioxidants, with low sugar content.
- 100% Orange Juice 100% orange juice with no additives or preservatives, bottled at 2L.
- 100% Apple Juice 100% apple juice with no preservatives, bottled at 2L.
- 100% Mango Juice 100% mango juice made with superior-quality fruit, bottled at 2L.
- 100% Guava Juice 100% guava juice loaded with vitamins, protein, and fibre, bottled at 2L.
- 100% Cranberry Juice Tart and antioxidant-rich 100% cranberry juice, bottled at 2L.
- 100% Red Grape Juice 100% red grape juice, bottled at 2L, positioned as a heart-healthy fruit juice.
- 100% Fruit Cocktail Juice 100% fruit cocktail juice made from a blend of multiple fruits, bottled at 2L.
- Mango Orange 100% Fruit Juice Blend 100% fruit juice blend combining zesty oranges and golden mangoes, with no additives or preservatives.
- Orange 100% Fruit Juice Blend 100% orange fruit juice blend with the sweetness of ripe oranges and no added preservatives.
- Apple 100% Fruit Juice Pure 100% apple juice with no added preservatives.
- Cranberry 100% Fruit Juice Blend 100% cranberry fruit juice blend, sold in larger formats and intended for everyday pouring or blending.
- Fruit Cocktail 100% Fruit Juice Blend 100% fruit cocktail juice blend combining apples, oranges, guavas, and passion fruit in a single pack.
- Orange Flavoured Dairy Blend Orange-flavoured dairy blend juice combining orange flavour with dairy in a 4L pack.
- Peach Flavoured Dairy Blend Refreshing peach-flavoured dairy blend juice in a 4L pack with balanced peach sweetness and dairy.
- Pineapple Flavoured Dairy Blend Pineapple-flavoured dairy blend juice in a 4L pack, bringing a tropical pineapple taste combined with dairy.
Quantifiable outcome
- Reduced chemical fertiliser use by 20%
- +6 more outcomes
Companies that use Fair Cape Dairies
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fair Cape Dairies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fair Cape Dairies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PETCOcorePartnership with PETCO (Packaging PET Council) for packaging sustainability. Fair Cape won the PETCO Gamechanger Awards 2019 for changing their EcoFresh milk bottle from white PET to clear PET, enabling better recyclability.
- Stanler FarmsminorDonated compost for the Mandela Day garden project at Silver Leaf Primary School.
- WurmboschminorDonated compost and an apple tree (first tree on school grounds) for Silver Leaf Primary School garden project.
- Oriole OrganicsminorHorticulturist Neil Rautenbach led the Mandela Day garden project team and planned the garden layout.
- MLT TransportationminorProvided shuttle and driver for transporting Fair Cape staff between school and offices during Mandela Day project.
- DurbielandminorNursery school where Fair Cape conducted educational visits about cows and dairy, providing yogurts for children.
- Mi CasaminorConcert event partnership where Fair Cape gave away tickets as competition prizes to customers.
- Finesse MagazineminorMedia partner for 'Jy is 'n Prinses' Mother and Daughter event at Willowbridge.
- Tygerberg104FMminorRadio media partner for community events.
- Operation SmilecoreBottle cap recycling campaign through Fair Cape Cares Foundation. In 2016, over 20 children received life-changing cleft palate operations through the Million Smile's Campaign. Collection bins were made from recycled Fair Cape milk and juice bottles by entrepreneur Michael Caji from Du Noon.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Fair Cape Dairies competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Fair Cape Dairies social profiles
Digital presenceFair Cape Dairies compliance and trust
Trust signalCompliance2 records
Fair Cape Dairies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Cape Dairies leadership team
Management profileNumber of profiles
Profiles5 records
Fair Cape Dairies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fair Cape Dairies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Cape Dairies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Cape Dairies
What does Fair Cape Dairies do?
Fair Cape Dairies is a vertically integrated dairy producer that farms, processes, and distributes a portfolio of branded dairy and juice products. Its core offerings are fresh and long-life milk (sold under the EcoFresh sub-brand), a wide range of yoghurts (full cream, low fat, double cream, drinking, and lunchbox), flavoured milks, dairy-based desserts, and 100% fruit juices, nectars, and dairy blends, sold through company-operated factory shops and through South African retail chains.
Is Fair Cape Dairies a public or private company?
Fair Cape Dairies is a private company. It is classified as family owned and is currently operating.
When was Fair Cape Dairies founded?
Fair Cape Dairies was founded in 1955. It employs 501 to 1,000 people.
Where is Fair Cape Dairies based?
Fair Cape Dairies is headquartered in Cape Town, South Africa, in the Africa region.
How does Fair Cape Dairies make money?
Two revenue lines are on record. Dairy Products Sales are the primary driver. The others are juice Products Sales.
Does Fair Cape Dairies have an API?
No public API is recorded for Fair Cape Dairies.
What industry is Fair Cape Dairies in?
Fair Cape Dairies's product category is Dairy Products. Its primary akta.pro industry code is AFAKAKAA, Fluid Milk & Cream Processing, with a secondary code of AFAEACAA, Milk Production (Raw Milk). Its NAICS code is 31151 and its SIC code is 2020.