EPIT

What EPIT does

EPIT (株式会社エピット) is a privately held Japanese web marketing agency headquartered in Osaka, founded in 2008 and formally incorporated in October 2009 with registered capital of 8 million JPY. The firm operates with a small specialist team (1-10 employees) and is bootstrapped, with no disclosed external investors. EPIT serves Japanese small and medium-sized enterprises (SMEs), positioning itself as a "Co-Creation Marketing Partner" rather than a transactional vendor.

The company's core intellectual property is its proprietary "5 Powers" (5つの力) diagnostic framework, which evaluates client websites across five domains — Foundation, Traffic Generation, Conversion, Appeal, and Strategy — via up to 92 structured items. This methodology underpins two main offerings: a one-time Website Issue Discovery Test (priced at 50,000 JPY for 30 items / 180,000 JPY for 92 items, delivered in 5 business days) and an ongoing Co-Creation Marketing Partner engagement structured around quarterly action planning and monthly PDCA reporting. Supporting tools include the Sokyaku Report (monthly analytics) and Kyoso Sheet (quarterly planning). The firm has also branched into e-commerce, operating its own EC business and an EC operations agency for clients.

Revenue is generated through professional-services consulting fees tied to engagement scope, sold via direct consultative sales in the Kansai region and nationwide in Japan. EPIT reaches prospects via SEO-optimized website content, case-study-driven content marketing, and a website inquiry form. Documented client outcomes include up to 5.2x website traffic growth, 82% CPA reduction, 10x contract-volume growth, and 1100% (12x) year-over-year increases in franchise inquiries — outcomes EPIT uses as its primary demand-generation asset. The only disclosed partnerships are operational (banking with Ikeda Shoken and Shoko Chukin; tax accounting with Iseki CPA Office), and the firm holds a paid employment placement business license (27-ユ-301827).

Name

EPIT

Legal name

株式会社 эпит

Website

https://epit.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

EPIT (株式会社エピット) is a bootstrapped Osaka-based web marketing agency serving Japanese SMEs through its proprietary "5 Powers" website diagnostic framework, offering one-time Website Issue Discovery Tests and ongoing Co-Creation Marketing Partner consulting engagements with quarterly strategy reviews and monthly PDCA operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Web Marketing Consulting Services: Ongoing consulting engagements involving website improvement planning, implementation, and monthly PDCA operations. Revenue is generated through service fees tied to the scope of website diagnostic and improvement services. The model emphasizes cost-performance optimization and long-term partnership relationships.
2. Website Issue Discovery Test (Diagnostic Services): One-time website diagnostic services. Simplified diagnosis priced at 50,000 JPY (excluding tax) covering 5 areas and 30 items. Full diagnosis priced at 180,000 JPY covering 5 areas and 92 items. Delivery within 5 business days.
3. EC Business (Direct and Agency): EPIT operates its own e-commerce business and also provides e-commerce operation agency services to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

EPIT sells web marketing consulting and diagnostic services to Japanese small and medium enterprises. Its core commercial offerings are the one-time Website Issue Discovery Test (a structured 5-domain website diagnostic) and the ongoing Co-Creation Marketing Partner engagement (consulting, implementation, and monthly PDCA operation of website improvements), both built around the proprietary 5 Powers analytical framework.

Product overview

EPIT is a web marketing agency in Osaka, Japan, offering a unified service portfolio centered on its '5 Forces' (5つの力) methodology. The core offerings include the Website Issue Discovery Test (5分野30項目の簡易診断) as an initial diagnostic tool, and the Co-Creation Marketing Partner (共創マーケティング・パートナー) service for ongoing website improvement and marketing strategy execution. Services span five capability areas: Basic Foundation (基礎力), Traffic Acquisition (集客力), Conversion Optimization (成約力), Content Appeal (訴求力), and Strategic Planning (戦略力). The company primarily serves Japanese businesses seeking web marketing and website optimization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Issue Discovery Test (Webサイト課題発見テスト)

Quantifiable outcome

• Website visits increased up to 5.2x
• +8 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• 井関公認会計士事務所 (Iseki CPA Office)minorOthersEPIT uses Iseki CPA Office as its dedicated tax accounting partner for financial and accounting matters.
• 池田泉州銀行 本町支店 (Ikeda Shoken Bank Honmachi Branch)minorOthersPrimary banking partner for EPIT's financial operations.
• 商工組合中央金庫 梅田支店 (Shoko Chukin Bank Umeda Branch)minorOthersSecondary banking partner for EPIT's financial operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IREP: Tokyo-based digital marketing agency offering SEO, paid search, analytics, and inbound marketing services. Comparable to EPIT in service mix and target clients, with a similar emphasis on full-funnel digital marketing measurement and conversion optimization.
• Allied Architects: Japanese digital marketing agency group providing SEO, advertising, and content marketing services. Directly overlaps with EPIT's web marketing consulting offering, with a stronger presence in the mid-market and enterprise segments.
• Webcrew: Japanese digital marketing agency specializing in SEO, web advertising, and analytics. Closely comparable to EPIT in service portfolio and SME-oriented positioning, with a similar consultancy-plus-execution delivery model.
• Basic Inc. Tokyo-based digital marketing agency offering SEO, web advertising, and content marketing services to Japanese SMBs and mid-market clients. Highly comparable business model to EPIT's SME-focused web marketing consulting, with a similar emphasis on SEO-led organic growth.
• LIG: Tokyo-based web agency offering website design, development, content marketing, and SEO services. Comparable to EPIT in combining content/SEO services with ongoing consulting engagements, often working with Japanese SMBs and mid-market clients.
• Ferret: Japanese digital marketing platform offering content marketing, SEO, and lead-generation tools and services. Comparable to EPIT's SME-focused web marketing expertise, with additional productized tooling that gives it a slightly different go-to-market.
• Septeni Holdings: Public Japanese digital marketing company providing internet advertising, SEO, and digital creative services. Operates a similar service portfolio to EPIT but at significantly greater scale and with a publicly disclosed financial profile.

Broad incumbents

• GMO AD Partners: Japanese digital advertising company specializing in affiliate, performance, and SEO marketing under the GMO Internet Group. Operates in the same SEO and performance marketing space as EPIT but at a much larger scale and with a publicly listed parent.
• HAKUHODO: Japan's second-largest advertising agency, offering a full spectrum of advertising, digital, and content marketing services. While vastly larger than EPIT, it competes for the same digital marketing budgets at Japanese enterprise clients and sets the strategic baseline for the industry.
• Dentsu: Largest advertising agency in Japan and a global network. Competes broadly with EPIT in digital marketing, SEO, and content services for large Japanese advertisers, and represents the upper bound of scale and capability in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Xtwitter.com/home?status=%E3%82%A8%E3%83%94%E3%83%83%E3%83%88+%7C+%E5%A4%A7%E9%98%AA%E3%81%AEWeb%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BBWeb%E9%9B%86%E5%AE%A2%E3%81%AE%E5%B0%82%E9%96%80%E4%BC%9A%E7%A4%BE%20http://httpsepit.jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIT