arx anima
arx anima is a Vienna-based 3D animation and VFX studio operating across Vienna, Frankfurt, Leipzig, and Madrid, producing animated features, series, visual effects, and commercial content for entertainment, gaming, and brand clients.
- Company typePrivate
- Founded2011
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B
- OfferingServices
What arx anima does
arx anima is a Vienna-headquartered 3D animation and VFX studio that operates a four-studio European network — Vienna (HQ, Wehrgasse 9/2), Frankfurt am Main, Leipzig, and Madrid — producing animated feature films, television series, visual effects for live-action productions, and branded short-form content. Founded in 2011 as a private GmbH (legal entity: arx anima animation studio GmbH) by Dunja Bernatzky (CEO, Head of IP) and Kris Staber (COO), the company self-describes as a one-stop animation shop, delivering everything from individual production tasks through to full end-to-end show management, with credited work including 104 episodes of Talking Tom & Friends for Outfit7 (17.5 billion+ cumulative views), Rabbit Academy – Mission Eggpossible (most successful Austrian film of 2022), and VFX on feature work such as Rubikon and Willow. The client roster spans entertainment (Walt Disney, The Playmaker Munich, Nikolaus Geyrhalter Film), gaming (Outfit7, Chromaway AB), financial services (Erste Group Bank AG), retail (Billa), and broadcasting (Puls 4).
The studio's technology stack is built around capital-intensive production infrastructure — a 1,700 CPU-core / 20 TB RAM render farm described as one of Europe's most advanced, with custom render management, and a 12-camera Optitrack MoCap studio for small-to-medium productions — combined with proprietary software developed in-house when third-party tools were insufficient: MARVIN, a customized ERP system for studio operations, and UMUS, an in-development comprehensive pipeline solution. Sustainability is positioned as a differentiator under a Green Animation commitment using green electricity and planned solar capacity, producing less than 25% of the CO2 emissions of a typical European animation. The studio is broadly credited as 'animation made in Europe' and pursues international co-production partnerships alongside pure service work.
Revenue is generated through two streams: (1) B2B animation and VFX service work for feature films, series, commercials, and live-action VFX, where clients can leverage a 30%+5% tax incentive on the service fee, and (2) co-production and IP development, where arx anima participates in financing under a 55%+5% co-production structure and builds its own IP portfolio (including Guardian Rabbits, Monster Mia, Lottie, and adaptations such as Tales of Franz and Moses the Pirate). Distribution occurs through direct B2B engagement, theatrical and streaming releases (e.g., Amazon Prime Video, Apple TV in Germany), broadcast television, and festival circulation including Berlin EFM Animation Days. The company does not disclose revenue, has no identified institutional investors or parent entity, and operates with 101-250 employees.
arx anima firmographics
Firmographics- Name
- arx anima
- Legal name
- arx anima animation studio GmbH
- Website
- https://arxanima.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- arx anima is a Vienna-based 3D animation and VFX studio operating across Vienna, Frankfurt, Leipzig, and Madrid, producing animated features, series, visual effects, and commercial content for entertainment, gaming, and brand clients.
- Ownership category
- akta.pro rank
arx anima industry classification
Industry- Product category
- Animation & Visual Effects Production Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)
- akta.pro secondary industries
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
Keywords
Where arx anima is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
arx anima business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Animation Service Work: Full-service animation and VFX production for feature films, series, and commercial projects. The studio delivers individual tasks as well as entire production processes, with tax incentives of 30%+5% for service work.
- Co-production and IP Development: Co-production partnerships where arx anima participates in financing (55%+5% available) and creative development. The studio develops own IPs alongside client work, including projects like Guardian Rabbits, Monster Mia, and Lottie.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
arx anima product offering
Product offeringCore offering
arx anima is an animation production studio that provides 3D animation, visual effects (VFX), motion capture, modeling, and rigging services to feature-film, episodic-series, and brand-advertising clients. The studio acts as a one-stop-shop for these clients, taking projects from concept through delivery across its offices in Vienna, Frankfurt, Leipzig, and Madrid, and leveraging proprietary pipeline tools (MARVIN, UMUS), an in-house render farm, and a dedicated MoCap studio.
Product overview
arx anima is a leading European 3D animation and visual effects studio offering three core service lines: Features & Series (animated feature films and TV series including productions like Talking Tom & Friends, Rabbit Academy, The Elfkins, and Guardian Rabbits), VFX (visual effects for films, series, documentaries, and music videos including Rubikon, Willow, and Django), and Ads & Shortform (commercials, trailers, title sequences, and immersive experiences for clients like Billa, Hartl Haus, and Erste Bank). The studio also develops its own proprietary tools including MARVIN (customized ERP system) and UMUS (pipeline solution in development). As a one-stop-shop, the studio provides services ranging from individual tasks to managing entire production processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Features & Series (3D Animation Production) End-to-end 3D animation production for animated feature films and episodic series, delivered as service or co-production work for film studios, producers, and rights-holders. Scope covers animation, modeling, rigging, and full show delivery, with access to Austria's film-tax-incentive framework (35% for service productions, up to 60% for co-productions).
- VFX for Live-Action Productions 3D VFX services for live-action feature films and series, including space, creature, CG-environment, and CG-shot production. Delivered to live-action producers needing CG/VFX capacity without building a permanent VFX department (e.g., 86-shot Rubikon engagement).
- Ads & Shortform (Brand & Broadcast Production) 3D animation and VFX production for shortform brand advertising, broadcast promotions, and product films, using CGI, live-action, and VFX execution for brand advertisers, agencies, and broadcasters.
Quantifiable outcome
- 17.5 billion+ views achieved for Talking Tom & Friends series
- +3 more outcomes
Companies that use arx anima
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
arx anima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
arx anima partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Outfit7corePrimary producer and co-production partner for Talking Tom & Friends series. Arx anima produced 104 episodes (52x11' plus specials), handling full production from script to end delivery. This was the studio's foundational project that enabled company growth.
- Akkord FilmcoreCo-producer on Rabbit Academy - Mission Eggpossible (most successful Austrian film 2022) and The Elfkins series. Ongoing partnership on feature film productions.
- Seru AnimationcoreCo-producer on Raven, the Little Rascal - Hunt for the Lost Treasure and The Elfkins – Baking a Difference feature films.
- Flat ParioliminorVFX support partner on Django TV series for Bison character creation including look development, CG supervision, procedural shading, character FX dynamics, lighting and pre-compositing.
- Nikolaus Geyrhalter FilmcoreCo-producer on Tales of Franz animated series adaptation of Christine Nöstlinger's beloved book series (2.5 million+ copies sold, 28 language translations).
- Monstruosa Mia AIEcoreCo-production partner on Monster Mia feature film (2026). Part of multi-country production consortium including Arxlight Pictures, Ikiru Films, and Peng! Boom! Tschak! Films.
- Arxlight PicturescoreCo-production partner on Monster Mia feature film alongside Monstruosa Mia AIE and other European production partners.
- Ikiru FilmscoreCo-production partner on Monster Mia feature film, contributing to international production collaboration.
- Peng! Boom! Tschak! FilmscoreCo-production partner on Monster Mia feature film, part of European animated features consortium.
- UlyssescoreCo-production partner on Moses the Pirate (Pirate Mo and the Legend of the Red Ruby) upcoming feature film based on Kirsten Boie's children's books.
- LetterboxcoreCo-production partner on Moses the Pirate feature film adaptation.
- Arx LightcoreInternal production entity used in co-productions for Moses the Pirate and other feature films.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
arx anima competitors and assessment
Company assessmentDirect peers
- Tangent Animation: Copenhagen-based CGI animation studio producing animated features and series. Comparable as a Northern European mid-size animation studio competing for similar service and co-production work in international animated features/series.
- Hampa Studio: Spain-based (Valencia) animation studio producing animated TV series and feature films for international broadcasters. Comparable as a Southern European mid-size animation service studio with similar co-production and series production focus.
- Trixter: Munich-based animation and VFX studio delivering character animation, creature work, and VFX for feature films and series. Directly comparable as a European mid-size animation/VFX service studio serving similar Hollywood and European clients with similar full-service production capabilities.
- Rise FX: Berlin-based VFX studio specializing in feature film visual effects and animation services. Directly comparable as a German VFX/animation service studio competing in the European premium VFX market for film and series work.
- Woodblock Animation: German animation studio producing CGI animated features and series for international clients. Comparable as a DACH-region animation service studio competing for similar co-production and service work in the European animated feature market.
- Mackevision: German CGI and VFX studio (Stuttgart/Munich) with strong automotive and entertainment visualization practices. Comparable as a German-headquartered animation/VFX house serving enterprise clients across multiple industries with proprietary rendering and pipeline technology.
- Mikros Animation: Paris-headquartered animation studio (part of Technicolor) producing CGI animated features and series for major studios. Comparable as a European-based full-service animation studio with similar feature/series production capabilities and Hollywood client relationships.
Broad incumbents
- Illumination Mac Guff: Paris-based animation studio (Illumination subsidiary) producing the Despicable Me and Minions franchises. Comparable in animation service capability and Paris location, but operates as part of a larger global studio system with massive owned-IP franchises.
- Luma Pictures: Los Angeles-based VFX and animation studio serving major feature film and series clients. Comparable as a premium VFX/animation service provider targeting Hollywood studios, though geographically larger and more LA-anchored than arx anima.
- Framestore: Global VFX and animation powerhouse (London-headquartered) with offices across multiple continents. Comparable as a premium VFX/animation service provider in the same market category but operating at significantly larger scale with broader feature film and advertising offerings.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
arx anima social profiles
Digital presencearx anima financial estimates
Financial estimateRevenue estimate
Valuation estimate
arx anima leadership team
Management profileNumber of profiles
Profiles7 records
arx anima subsidiaries and ownership
Company hierarchySubsidiaries3 records
arx anima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arx anima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arx anima
What does arx anima do?
arx anima is an animation production studio that provides 3D animation, visual effects (VFX), motion capture, modeling, and rigging services to feature-film, episodic-series, and brand-advertising clients. The studio acts as a one-stop-shop for these clients, taking projects from concept through delivery across its offices in Vienna, Frankfurt, Leipzig, and Madrid, and leveraging proprietary pipeline tools (MARVIN, UMUS), an in-house render farm, and a dedicated MoCap studio.
Is arx anima a public or private company?
arx anima is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was arx anima founded?
arx anima was founded in 2011. It employs 101 to 250 people.
Where is arx anima based?
arx anima is headquartered in Vienna, Austria, in the Europe region.
How does arx anima make money?
Two revenue lines are on record. Animation Service Work is the primary driver. The others are co-production and IP Development.
Who are arx anima's main competitors?
Direct peers on record are Tangent Animation, Hampa Studio, Trixter, Rise FX, Woodblock Animation, Mackevision and Mikros Animation. Broad incumbents are Illumination Mac Guff, Luma Pictures and Framestore.
Does arx anima have an API?
No public API is recorded for arx anima.
What industry is arx anima in?
arx anima's product category is Animation & Visual Effects Production Services. Its primary akta.pro industry code is MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX), with a secondary code of MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support). Its NAICS code is 541511 and its SIC code is 7373.