Auto Haus

What Auto Haus does

Auto Haus is an authorized Volkswagen (Concesionario Oficial Volkswagen) automotive retail and after-sales franchise headquartered in Córdoba, Argentina, operating six physical branches across Córdoba province (Córdoba-Rafael Núñez, Córdoba-Castro Barros, Villa Carlos Paz, Río Tercero, Río Cuarto, and Colón) plus a centralized NORA customer service and administrative hub. The dealership has been in market for over 30 years and was formally noted as founded in 1996, serving individual consumers, savings-plan subscribers, and corporate/fleet buyers.

The business distributes the full Volkswagen model lineup — SUVWs (T-Cross, Taos, Tiguan, Tera, Nivus), compacts (Polo), sedans (Virtus, Vento GLI), and pickups (Amarok, Saveiro) — alongside certified after-sales, original parts, and the VW Vale+ extended warranty. Its service delivery is anchored by OEM-trained workshop technicians, OEM diagnostic tooling, and connected-vehicle features inherited from the Volkswagen platform (Mi VW Connect, VW Play, Apple CarPlay/Android Auto integration), with Claro-sourced 4G data provisioning for the connected ecosystem.

Revenue is generated across seven streams: new and used vehicle sales (one-time transaction), certified workshop maintenance and repairs (recurring service), original parts, autoahorro (Volkswagen savings plans administered end-to-end and yielding subscription-like recurring inflows), financing origination (credit, individual and SME, plus corporate leasing in partnership with The Capita Corporation), extended warranties (VW Vale+ via The Warranty Group Argentina), and commissions on bundled insurance products (Zurich). Distribution combines enterprise field sales (corporate/fleet channel called Ventas Corporativas), direct-to-consumer branches with advisor-led in-person sales, and online reservation and payment via the website integrated with Mercado Pago.

Name

Auto Haus

Legal name

Volkswagen Argentina S.A.

Website

https://autohaus.com.ar

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto Haus is an authorized Volkswagen dealership group operating six branches across Córdoba province, Argentina, distributing VW vehicles (T-Cross, Polo, Taos, Tiguan, Nivus, Tera, Virtus, Amarok, Vento GLI, Saveiro) and providing certified after-sales, parts, financing, autoahorro savings plans, and extended warranties to retail consumers, savings-plan subscribers, and corporate fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Volkswagen vehicles across all model lines (SUVW, compact, sedan, pick-up, sports) through official dealership branches. Revenue generated from vehicle transactions, with pricing varying by model and version.
2. After-Sales Service and Maintenance: Workshop services using Volkswagen-certified technicians and original parts, including scheduled maintenance, repairs, and technical services. Provides recurring revenue through service intervals.
3. Original Parts Sales: Sale of genuine Volkswagen replacement parts including engine oil, batteries, spark plugs, belts, wiper blades, air filters, pollen filters, brake fluid, coolant, tires, and brake pads.
4. Financing and Insurance Products: Facilitates vehicle financing through individual credits, corporate leasing arrangements (partnered with The Capita Corporation), and extended warranty programs (The Warranty Group). Insurance benefits partnerships with Zurich. Revenue generated through commissions and financial product arrangements.
5. Autoahorro (Savings Plans): Administered savings plans (Volkswagen S.A. de Ahorro para Fines Determinados) enabling customers to acquire vehicles through periodic contributions with eventual vehicle delivery by lottery or bidding. Dealership earns revenue from plan management and vehicle delivery.
6. Used Vehicle Sales: Sale of pre-owned and certified used vehicles through dedicated used-car branches (Usados Seleccionados).
7. Extended Warranty (VW Vale+): Extended mechanical warranty program offered in partnership with The Warranty Group, providing Powertrain, Powertrain Plus, or Full coverage options for additional years/kilometers beyond the official warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Auto Haus is an official Volkswagen dealership operating six branches across Córdoba province in Argentina, selling new and certified pre-owned Volkswagen vehicles across the full model lineup. The company administers Volkswagen autoahorro savings plans, provides vehicle financing and corporate leasing through partner institutions, and operates certified workshops offering scheduled maintenance, genuine parts, and multi-tier extended warranty programs (VW Vale+). Sales are conducted through dedicated sales advisors at each branch with digital reservation and WhatsApp engagement channels.

Product overview

Auto Haus is an official Volkswagen dealership offering a comprehensive portfolio of Volkswagen vehicles and automotive services. The vehicle lineup includes 10 distinct models across SUVW (T-Cross, Taos, Tiguan, Tera, Nivus), compact (Polo), sedan (Virtus, Vento GLI), and pickup (Amarok, Saveiro) segments. The service ecosystem encompasses savings plans (Autoahorro), vehicle financing, leasing, after-sales maintenance, official workshops, warranties (3-6 years), genuine spare parts, and corporate sales. The portfolio is unified through Volkswagen's connectivity ecosystem including VW Play multimedia system and Mi VW Connect app, enabling smartphone integration via Apple CarPlay and Android Auto across most models.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen T-Cross

Quantifiable outcome

• Latin NCAP 5-star safety rating for Virtus (2020-2024 protocol)
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and major.

• Volkswagen Argentina S.A.coreOEM/ Whitelabel/ Licensing PartnerAuto Haus is an official Volkswagen dealer (Concesionario Oficial Volkswagen) with full backing from Volkswagen Argentina. The dealership operates under the Volkswagen brand and franchise, selling the full model range, providing after-sales services using Volkswagen standards, and distributing Volkswagen financial products including autoahorro plans administered by Volkswagen S.A. de Ahorro para Fines Determinados.
• The Warranty Group ArgentinacoreStrategic or Co-development PartnerThe Warranty Group Argentina provides extended mechanical warranty services (VW Vale+ program) for Volkswagen vehicles, offering Powertrain, Powertrain Plus, and Full coverage options that extend protection beyond the official warranty period. Available exclusively at official Volkswagen dealerships.
• Zurich InsurancemajorStrategic or Co-development PartnerZurich provides insurance benefits as part of vehicle financing promotions, with coverage advantages for customers financing vehicles up to $19,000,000 at 0% interest rate through Auto Haus.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo Car One: Large multi-brand automotive dealer group in Argentina operating authorized franchises across multiple OEMs, with sales, service, and parts — comparable in scale and full-service dealership model.
• Hernán Rafaelli: Authorized Toyota dealer in Argentina with multiple branches, official workshop, financing, and used-vehicle operations — a directly comparable authorized OEM dealer.
• Grupo Simpa: Authorized automotive dealer and distributor in Argentina representing multiple vehicle brands, offering new vehicle sales, after-sales, and parts — operates the same kind of OEM-franchised, multi-branch dealership business.
• Maipú: Major authorized Renault dealer group in Argentina with multiple branches, full after-sales infrastructure, and financing partnerships — structurally identical to Auto Haus but operating under a different OEM franchise.
• Romera Hnos: Long-standing authorized Toyota dealer in Argentina offering new and used vehicles, official workshop, parts, and financing — a directly comparable authorized multi-branch OEM dealership model.

Others

• Banco Volkswagen / VW Financial Services Argentina: Captive finance arm of VW in Argentina that underpins the autoahorro program, individual credit, and VW Vale+ extended warranty products — a critical ecosystem enabler whose commercial terms directly shape Auto Haus's economics.

Broad incumbents

• Grupo Volkswagen Argentina dealer network: The broader Volkswagen Argentina authorized dealer network — directly competitive for the same VW products in adjacent Argentine regions; relevant as Auto Haus's most direct same-brand competitors for new vehicle allocations, savings plan distribution, and parts.
• Volkswagen Argentina S.A. The OEM itself — sets dealer commercial terms, allocates vehicle mix, and runs the autoahorro plan; defines the operating environment in which Auto Haus competes with every other VW dealer in the country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VolkswagenAutoHaus.Cba
• Instagraminstagram.com/vwautohaus
• TikToktiktok.com/@@autohaus.vw
• LinkedInlinkedin.com/company/volkswagen-autohaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Haus