What Amats Electric does

Amats Electric, S.A. de C.V., is a 100% Mexican privately-held industrial automation distributor headquartered in Toluca, Estado de México, operating through six branch offices across Centro, Norte, Bajío, and Sureste zones of Mexico. Its flagship relationship is a Diamond Partner Distributor status with Mitsubishi Electric México — the highest distributor tier — built and maintained over more than ten years, under which it resells PLCs (iQ-R, iQ-F, Q, L, F, QS/WS), HMIs (GOT2000, GT21–GT27, GS), VFDs (FR-F800, FR-A800, FR-E700, FR-D700), servo motors (MR-J4, MR-JE, MR-JN, MR-J5), robots, and energy-management systems. The company complements the Mitsubishi catalog with a multi-brand portfolio covering Balluff sensors, RFID, industrial networks, and vision systems; Hanyoung Nux controls and power supplies; Euchner safety products; WEG motors; Tolomatic, Phoenix Contact, Rittal, Patlite, Pepperl+Fuchs, Apex Dynamics, Nidec Shimpo, Strokmatic, and Derrant components.

The business model rests on three revenue streams: product distribution (one-time sales of automation hardware), industrial refurbishing services (obsolescence management, component migration, warranty resolution), and in-company technical training. Go-to-market combines direct field sales through six branch offices with quote-based pricing, an e-commerce storefront (AMATS SHOP), WhatsApp Business engagement, a monthly newsletter, social-media presence, and trade-event participation (e.g., Exphotel 2019). Target customers are industrial manufacturers across automotive, plastic injection, packaging, water management, energy, and hospitality, served with application-engineered solutions integrating Mitsubishi products with complementary brands.

The company is ISO 9001 and ISO 14001 certified, holds STPS certifications, and supports IIoT/Industry 4.0 architectures through CC-Link, CC-Link IE Field, EtherCAT, Profinet, Profibus, Ethernet/IP, DeviceNet, IO-Link, Modbus RTU, SSCNET III/H, RS485/RS422, TCP/IP, Wi-Fi, and Bluetooth-enabled products. Revenue, funding, and customer concentration are not publicly disclosed.

Name

Amats Electric

Legal name

AMATS ELECTRIC, S.A. DE C.V.

Website

https://amats.com.mx

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Amats Electric is a 100% Mexican industrial-automation distributor and Mitsubishi Electric Diamond Partner serving manufacturers across Mexico with PLCs, drives, servos, sensors, safety, and motion-control products via six branch offices and an online store.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless) (IMAGAGAE)

Keywords

• Industrial automation distribution
• PLC and VFD products
• Motion control components
• Sensor and control systems
• Automation technical services

Headquarters

HQ city

San Mateo Atenco

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Sales of automation components including PLCs, HMIs, VFDs, servo motors, sensors, and industrial equipment from brands like Mitsubishi Electric, Balluff, Hanyoung, Euchner, WEG, Tolomatic, Phoenix Contact, and Rittal
2. Industrial Refurbishing: Refurbishment services including dedicated stock, daily inventory management, delivery times, obsolescence management, component migration, warranty resolution, product advice, materials, resources, sizing, and new technology recommendations
3. Technical Training: In-company training services with qualified instructors having extensive industry experience, dedicated demo equipment for training on recognition, utilization, operation, installation, configuration, and programming of equipment

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Amats Electric is the Diamond Partner Distributor of Mitsubishi Electric in Mexico, distributing industrial automation hardware including PLCs, HMIs, VFDs, servomotors, industrial robots, and energy management systems. The company complements this with a multi-brand portfolio covering Balluff sensors and networks, Hanyoung control components, Euchner safety products, WEG motors, Tolomatic actuators, Phoenix Contact connectivity, Rittal enclosures, Patlite signal towers, and Apex Dynamics gearboxes. It also delivers industrial refurbishing, technical training, and automation integration services through six branch offices across Mexico.

Product overview

Amats Electric is a 100% Mexican company and Diamond Partner Distributor of Mitsubishi Electric, offering comprehensive industrial automation solutions through a multi-brand portfolio. The company provides Mitsubishi Electric products as its primary brand (PLCs, HMIs, VFDs, servos, robots, and energy management systems) alongside complementary brands including Balluff (sensors, RFID, industrial networks, vision systems), Hanyoung (push buttons, temperature controllers, timers), Strokmatic (pneumatic components), Euchner (safety products), WEG (motors), Tolomatic (actuators), Phoenix Contact (connection technology), Rittal (enclosures), Patlite (signal towers), and Apex Dynamics (gearboxes). The company operates across multiple strategic locations in Mexico and provides automation solutions for industries including automotive, water pumping, packaging, and plastic injection.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi Electric Automation Products Complete line of Mitsubishi Electric industrial automation products distributed to Mexican manufacturers, including PLCs (iQ-R, iQ-F, Q, L, F, QS/WS series), HMIs (GOT2000, GT21-GT27, GS series), VFDs (FR-F800, FR-A800, FR-E700, FR-D700), servomotors (MR-J4, MR-JE, MR-JN), industrial robots, energy management systems (EcoWebServer III, ME96SS, EMU4, EnergyPAQ, MESS module), low-voltage components, and iCONICS automation software. Distributed to industrial manufacturing customers across Mexico.
• Balluff Sensors and Industrial Networks Distribution of Balluff's complete sensor portfolio for Mexican industrial customers, including inductive, capacitive, pressure, photoelectric, magnetic field, ultrasonic, temperature, magnetostrictive, tilt, and magnetic encoder sensors, mechanical switches, plus RFID systems, industrial network modules (CC-Link, CC-Link IE Field, DeviceNet, EtherCAT, Ethernet/IP, Profibus, Profinet), IO-Link I/O blocks, and power supplies.
• Balluff Machine Vision Systems Distribution of Balluff machine vision systems including SmartCamera BVS SC for quality control inspection and defect detection, vision sensors BVS-E for multi-function inspection, and stationary and handheld code readers for 1D/2D code identification. Used by industrial manufacturers for production-line quality assurance.
• Hanyoung Control Components Distribution of Hanyoung Nux control components including push buttons (SR, AR, MR, CR, CR40 series), control stations, selectors, limit switches, temperature controllers (TD510, TH510, TD500, TD300, TH500, TH300, UX100, MC9, NX, HX, DX, KX, AX, BR6, ED6, RS6, HY, DF, AT, PX, NP, BK6-M series), counters, timers, and panel meters for industrial control panels.
• Hanyoung DIN Rail Power Supplies DPS series DIN rail power supplies ranging from 15W to 240W capacity, with protection against short circuit, overcurrent, overvoltage, and overheating. Used in industrial control cabinets.
• Euchner Industrial Safety Products German-engineered safety devices for industrial applications, including door systems, safety switches, and personnel/machinery protection products meeting international safety standards. Distributed to Mexican industrial customers through the partnership announced in 2023.
• WEG Electric Motors Distribution of WEG electric induction motors including IEC, NEMA, large frame, and synchronous motor variants for classified areas and general industrial applications.
• Strokmatic Pneumatic Components Full pneumatic product line including connectors (SKC, SKL, SKX, SKKD, SKH series), valves (VP, VS, QVA series), polyurethane tubes, high-pressure regulators (TYH, TSH series), cylinders (MI ISO 6432, SE ISO 15552, ACP UNITOP), and speed regulators (SRC series) for industrial automation.
• Tolomatic Actuators Electric rod actuators, slide actuators, linear actuators, cylinders, servoactuators, steel actuators, and roller screw actuators up to food grade for industrial motion control applications.
• Phoenix Contact Connection Technology Industrial connection products including cybersecurity solutions, labeling, mounting and installation, switching, measurement and monitoring, and connection and distribution components for industrial automation systems.
• Rittal Industrial Enclosures Modular metal enclosures manufactured in Germany for industrial automation and Industry 4.0 standard applications.
• Patlite Signal Towers and Notification Devices Visual signals, audio alerts, and email notifications for real-time device event and failure notifications on industrial equipment.
• Apex Dynamics Gearboxes Gearboxes and rack-pinion systems with broad compatibility with motors from different brands for industrial motion control.
• Pepperl+Fuchs Sensors Ultrasonic sensors for object detection and level measurement, photoelectric sensors for production and packaging line monitoring, and inductive sensors for metal object detection in industrial applications.
• Nidec Shimpo Precision Gearboxes Precision gear technology including DynaGear (hypoid gearboxes for servo applications), DynaGear Eco (cost-optimized angle solutions), and EvoGear series gearboxes for high precision servo applications.
• Derrant Industrial Metal Cabinets IP55, Nema 3R, Nema 4 stainless steel industrial cabinets and enclosures including IP65 certified products, modular cabinets, data center rack servers, telecom/networking racks, standing server racks, wall-mounted cabinets, and accessories for protecting electrical equipment.
• Automation Solutions Integration Industry-specific automation solutions combining Mitsubishi Electric and complementary brand products for applications including energy savings, machine safety, continuous flow control with VFDs, plastic injection control, multi-pump control, vertical filling/sealing, flying cut, primary packaging with manipulators, packaging systems, material dosing, position control with servos and HMI GOT, conveyor belts, automotive industry applications, water pumping for greenhouses and pools, dosing/filling/packaging, and custom cardboard packaging. Targeted at industrial manufacturers and process operators in Mexico.
• Industrial Refurbishing Services Refurbishment services including dedicated stock, daily inventory management, defined delivery times, obsolescence management, component migration, warranty resolution, product advisory, materials and resources, sizing and selection support, and recommendations for new technology. Targeted at industrial customers with installed automation bases in Mexico.
• Technical Training Services In-company training delivered by qualified instructors with extensive industry experience using dedicated demo equipment. Training covers recognition, utilization, operation, installation, configuration, and programming of automation equipment. Targeted at industrial customer teams in Mexico.

Quantifiable outcome

• 5 years warranty on VFD Mitsubishi Electric products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature1 record

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Mitsubishi ElectricflagshipChannel Partner/ Reseller/ DistributorDiamond Partner Distributor status - the highest tier distributor partner for Mitsubishi Electric in Mexico, providing robots, PLCs, HMIs, servo motors, VFDs, and other automation products with over 10 years of partnership experience.
• BalluffcoreChannel Partner/ Reseller/ DistributorDistributor of Balluff sensors including inductive sensors, RFID systems, industrial networks, machine vision, connectivity solutions, power supplies, and safety equipment.
• Hanyoung NuxcoreChannel Partner/ Reseller/ DistributorDistributor of Hanyoung Nux products including buttons/pushbuttons, temperature controllers, counters, timers, control stations, limit switches, panel meters, and LED indicators.
• EuchnercoreChannel Partner/ Reseller/ DistributorAlliance partner for safety products - German manufacturer of high-quality safety equipment including door systems, safety switches, and personal/machine protection for industry.
• WEGcoreChannel Partner/ Reseller/ DistributorDistributor of WEG electric motors including induction motors, IEC, NEMA, large frame, synchronous motors, classified area motors, and industrial applications.
• Apex DynamicsminorChannel Partner/ Reseller/ DistributorDistributor of Apex gearboxes and rack-pinion systems with broad compatibility with motors from different brands.
• TolomaticminorChannel Partner/ Reseller/ DistributorDistributor of Tolomatic actuators including electric rod actuators, slides, linear actuators, cylinders, servo actuators, steel actuators, roller screw actuators up to food grade.
• Phoenix ContactminorChannel Partner/ Reseller/ DistributorDistributor of Phoenix Contact products including cybersecurity, labeling, mounting and installation, switching, measurement and monitoring, connection and distribution.
• RittalminorChannel Partner/ Reseller/ DistributorDistributor of Rittal metal modular cabinets for industrial automation, 4.0 standards, manufactured in Germany.
• PatliteminorChannel Partner/ Reseller/ DistributorDistributor of Patlite visual signals, voice alerts, and email notifications for real-time device event and failure notifications.
• Pepperl+FuchsminorChannel Partner/ Reseller/ DistributorDistributor of Pepperl+Fuchs sensors including ultrasonic sensors, industrial vision, photoelectric sensors, and inductive sensors for industrial applications.
• Nidec ShimpominorChannel Partner/ Reseller/ DistributorDistributor of Nidec Shimpo precision gear technology including DynaGear, DynaGear Eco, and EvoGear series gearboxes for servo applications.
• StrokmaticcoreChannel Partner/ Reseller/ DistributorDistributor of Strokmatic pneumatic products including connectors, valves, hoses, high pressure equipment, cylinders, and speed regulators for industrial automation.
• DerrantminorChannel Partner/ Reseller/ DistributorDistributor of Derrant industrial metal cabinets with IP65 certification, Nema 3R, and Nema 4 Stainless Steel ratings for protecting electrical equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SMC Corporation México: Mexican subsidiary of SMC, a global pneumatics and automation components manufacturer/distributor; comparable as a multi-branch industrial automation distributor overlapping with Amats in pneumatic and motion components for Mexican manufacturers.
• Festo México: Mexican arm of Festo, a global pneumatics and industrial automation components manufacturer/distributor with a multi-branch presence across Mexico; comparable as a multi-brand automation distributor serving manufacturing customers with PLC and motion solutions.
• Phoenix Contact México: Mexican arm of Phoenix Contact, distributing connection technology, networking, and industrial automation products; comparable as a multi-branch automation component distributor with direct overlap in the connection/networking categories Amats carries.
• Rittal México: Mexican subsidiary of Rittal, manufacturing/distributing industrial enclosures and 4.0-standard cabinets; comparable as a multi-branch automation component distributor with direct overlap in enclosures sold to the same Mexican industrial customers.
• Balluff México: Mexican arm of Balluff, manufacturer/distributor of sensors, RFID, industrial networks, and vision systems; comparable both as a brand distributed by Amats and as a potential competing sensor-and-network supplier to the same Mexican industrial customers.
• WEG México: Mexican operation of WEG, manufacturing and distributing motors, drives, and automation equipment; comparable both as a brand Amats distributes and as a direct competitor in motors and VFDs sold into Mexican industrial customers.

Broad incumbents

• Rockwell Automation México: Mexico operations of Rockwell Automation, offering Allen-Bradley PLCs, drives, and integrated automation; comparable as a major incumbent automation vendor in Mexico pursuing the same industrial OEM and end-user accounts as Amats Electric.
• Siemens México: Mexico subsidiary of Siemens, providing PLCs, drives, HMIs, industrial networking and turnkey automation solutions; comparable as a broad incumbent automation provider competing for the same Mexican manufacturing customers with overlapping product categories.
• Schneider Electric México: Mexico unit of Schneider Electric, offering PLCs, VFDs, HMIs, motor control, and industrial software; comparable as a broad global incumbent whose automation portfolio overlaps directly with Amats Electric's Mitsubishi-and-complementary-brands offering.
• ABB México: ABB's Mexican arm, providing drives, PLCs, motors, and industrial automation; comparable as a broad incumbent automating the same factory and process-industry customers in Mexico with overlapping drives, motors, and control products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amatselectric
• Xx.com/amatselectric
• LinkedInlinkedin.com/company/amatselectric

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amats Electric