People's Health Trust

What People's Health Trust does

People's Health Trust is an independent UK-registered charity (Company number 6492606; Charity numbers 1125537 England and Wales, SC039848 Scotland) that invests in community-led projects to address health inequalities across Great Britain. Its core operating model is grant-making rather than product delivery: it works with 12 Community Interest Companies that raise money through The Health Lottery and distributes those funds competitively via programmes including Active Communities (£5,000-£40,000 grants for small not-for-profits), Local Conversations, and the Health Justice Fund (Homes for Health, Nature for Health, Advice for Health, Good Work for Young People's Mental Health). Over £125 million has been raised through The Health Lottery and awarded to 3,600+ resident-led projects reaching 774,737 people, with self-reported outcomes of 9 in 10 participants building strong social connections and 2 in 3 improving mental health and wellbeing. Targeted segments include racially minoritised communities, LGBTQ+ people, disabled people, women and girls, men and older boys in deprived areas, and young people aged 16-24 with mental health problems.

The Trust's underlying technology is non-technical: standard charity grant management systems and a website infrastructure supporting programme information, online funding applications, and impact reporting. It does not operate a software product, API, or app, and there is no evidence of AI/ML capabilities. The revenue model is composed of (1) Health Lottery proceeds channelled via the 12 CICs, (2) government and major-charity partnerships (notably a £6.3 million 2025 partnership with UK Government and Movember for the Men's Health Community Fund), and (3) corporate donations, philanthropic giving, and a public appeal targeting £500,000 by May 2026 with Trust matching. The go-to-market combines competitive grant programmes with outreach to business partners (Aviva, BT, Centrica, ITV, Nando's, and construction firms for men's health workplace initiatives), parliamentary and policy convening, and academic evaluation partnerships (NIHR School for Public Health Research consortium of Sheffield, Imperial College London, Exeter, Lancaster).

Strategic priorities are clearly offensive in 2025: programme expansion into new thematic areas (discrimination, youth mental health employment via IPS, men's health in deprived areas), geographic buildout in London via a City Bridge Foundation partnership, and a structured corporate partnership programme diversifying income beyond lottery proceeds. The organisation is led by CEO John Hume and Deputy CEO Max Rutherford, supported by 11-50 employees, and positioned as both a grant-maker and an emerging policy voice on the social determinants of health.

Name

People's Health Trust

Legal name

People's Health Trust

Website

https://peopleshealthtrust.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

People's Health Trust is an independent UK charity that funds community-led projects to address health inequalities across Great Britain, distributing lottery and partnership proceeds through programmes like Active Communities, Health Justice Fund, Local Conversations, and the Men's Health Community Fund to 3,600+ grassroots organisations.

Ownership category

akta.pro rank

Product category

Public Health Charity

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Community health grants
• Health inequality funding
• Charitable grant programmes
• Public health charity
• Community development funding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Health Lottery Proceeds: Primary funding comes from money raised through The Health Lottery, an independent British lottery scheme with 12 regional lotteries across Great Britain. The Trust works closely with 12 Community Interest Companies that raise money through The Health Lottery and distribute grants.
2. Government Partnerships: Partnership funding from UK Government for specific programmes such as the Men's Health Community Fund (£6.3 million partnership with UK Government and Movember).
3. Corporate and Philanthropic Donations: Individual donations, corporate partnerships, trusts and foundations contributions, and major gifts. The Men's Health Fund Appeal aims to raise £500,000 by May 2026 with matching contributions from the Trust.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

People's Health Trust is a registered charity in Great Britain that distributes grants to community-led projects addressing health inequalities. It operates multiple funding programmes targeting social determinants of health and supports a network of 3,600+ community projects across England, Scotland, and Wales. Funds are raised primarily through The Health Lottery, supplemented by partnerships with the UK Government, businesses, and trusts/foundations.

Product overview

People's Health Trust is an independent charity operating as a grant-making organisation, not a technology product company. It does not offer a unified software platform but rather manages a portfolio of funding programmes designed to tackle health inequalities across Great Britain. The core programmes include: Active Communities (small grassroots project funding), Health Justice Fund (strategic health initiatives), Local Conversations (community-led decision making), Men's Health Fund (targeted men's health interventions), Discrimination and Health programme (anti-discrimination work), and Good Work for Young People's Mental Health (employment and mental health integration). These programmes are funded through The Health Lottery and partnerships with government, trusts, foundations, businesses and individuals. The Trust also provides resources, publications and evaluation reports as part of its charitable mission.

Differentiator

Problem solved

Functional benefit

Brands

• The Health Lottery: An independent British lottery scheme managed by 12 regional and two country lotteries across Great Britain, raising funds for health inequality initiatives.

Products and services

• Active Communities

Quantifiable outcome

• 774,737 people reached through funded projects
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• UK GovernmentflagshipStrategic or Co-development Partner · 1 January 2025Major partnership with UK Government on Men's Health Community Fund, investing £6.3 million in community and grassroots organisations working in England's most deprived areas for men facing the worst health outcomes. This is a flagship partnership combining government, trusts, and businesses to improve men's health.
• MovemberflagshipStrategic or Co-development Partner · 1 January 2025Partnership with leading men's charity Movember on Men's Health Community Fund, aiming to improve health of underserved men and older boys in England through £6.3 million investment in grassroots organisations.
• NIHR School for Public Health ResearchcoreStrategic or Co-development PartnerAcademic evaluation partner for multiple programmes including Good Work for Young People's Mental Health and Discrimination and Health programmes. Evaluation conducted by consortium of researchers from University of Sheffield, Imperial College London, and University of Exeter.
• Living Wage FoundationcoreStrategic or Co-development PartnerLong-standing partnership supporting the Living Wage campaign. The Trust is a principle partner and helped found Living Wage Places scheme. CEO John Hume chairs the Living Wage Friendly Funder Committee. The Trust leads the Living Wage Friendly Funders Network.
• AvivaminorGTM or Marketing PartnerGlobal employer engaged in conversations about men's health workplace initiatives through the Trust's business partnership programme.
• BTminorGTM or Marketing PartnerGlobal employer engaged in conversations about men's health workplace initiatives through the Trust's business partnership programme.
• CentricaminorGTM or Marketing PartnerGlobal employer engaged in conversations about men's health workplace initiatives through the Trust's business partnership programme.
• The Clancy GroupminorGTM or Marketing PartnerConstruction company engaged in men's health discussions, particularly relevant given high rates of poor mental health and suicide in the construction industry.
• ITVminorGTM or Marketing PartnerMedia company engaged in men's health partnership discussions. Dr Paul Litchfield CBE serves as Independent Chief Medical Adviser for ITV.
• McGinleyminorGTM or Marketing PartnerConstruction recruitment company engaged in men's health workplace initiatives.
• MorrisroeminorGTM or Marketing PartnerConstruction company engaged in men's health discussions.
• Nando'sminorGTM or Marketing PartnerRestaurant chain engaged in men's health workplace initiatives through the Trust's business partnership programme.
• Cardiff UniversityminorStrategic or Co-development PartnerResearch partner providing data on Living Wage employers and impact of paying the Living Wage on organisations.
• NCVOminorStrategic or Co-development PartnerPartnership for research on voluntary sector workforce and low pay in the charity sector, sharing data and insights.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• NCVO (National Council for Voluntary Organisations): Membership body representing the UK voluntary sector. PHT partners with NCVO on voluntary sector workforce research, making it a peer through ecosystem participation and a co-researcher rather than direct competitor.

Direct peers

• Joseph Rowntree Foundation: UK charity tackling poverty and disadvantage through research, policy and grantmaking. Highly comparable mission (addressing structural disadvantage) and overlapping funder/policy ecosystem with PHT.
• Tudor Trust: Independent UK grantmaking trust funding small community-led organisations tackling disadvantage. Closely comparable in funding scale, applicant profile and community-led ethos to PHT's Active Communities programme.
• Esmée Fairbairn Foundation: Independent UK grantmaking foundation supporting social, environmental and creative change. Comparable grantmaking model targeting disadvantage and community resilience, with similar grant sizes to PHT programmes.
• Lloyds Bank Foundation: UK corporate-affiliated charity funding small and medium charities tackling disadvantage. Comparable grantmaking model with similar applicant size criteria and disadvantage-focused mission.
• The Health Foundation: Major UK independent charity funding health research, policy and practice improvement. Highly comparable as a UK-based, health-focused grantmaking foundation, though with a stronger research and policy orientation than PHT's community-led model.
• City Bridge Foundation: London's largest independent grantmaking charity, funding community projects for disadvantage reduction. Direct peer in community grantmaking and an existing PHT funding partner (children and young people's mental health programme).

Broad incumbents

• Comic Relief: Major UK charity raising and distributing funds to social causes including health and disadvantage. Operates overlapping mission and grantmaking programmes but at considerably larger scale and broader thematic scope.
• Wellcome Trust: One of the world's largest charitable foundations focused on health. Operates in the same UK health grantmaking space but at vastly greater scale and with a global research mandate, making it an incumbent peer rather than a direct competitor.
• The National Lottery Community Fund: The largest community grant funder in the UK, distributing National Lottery proceeds. Comparable lottery-funded community grantmaking model but at much larger scale and broader thematic remit than PHT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Peoples_health
• Facebookfacebook.com/peopleshealthtrust
• LinkedInlinkedin.com/company/people's-health-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's Health Trust