Pro Nova Cosméticos

Name

Pro Nova Cosméticos

Legal name

Pro Nova Distribuidora e Comércio de Cosméticos Ltda.

Website

https://pronovacosmeticos.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Pro Nova Cosméticos is a privately held Brazilian distributor and retailer of cosmetics, based in Jandira/SP, that distributes the Giovanna Baby, Phytoervas, Giby, and Sunin brands through 8 sales channels covering all of Brazil.

Ownership category

akta.pro rank

Product category

Cosmetics Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Cosmetics distribution
• Brazilian beauty brands
• Personal care wholesale
• Multi-brand distribution
• Beauty products retail

Headquarters

HQ city

Jandira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Cosmetics Distribution: Operates as a distributor of cosmetics, distributing multiple brands including Giovanna Baby, Phytoervas, Giby, and Sunin across the Brazilian market.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Pro Nova Cosméticos is a Brazilian multi-brand cosmetics distributor that commercializes personal care brands including Giovanna Baby, Phytoervas, Giby, and Sunin. The company operates across 8 sales channels throughout Brazil and supports customers with online purchasing via its own e-commerce portal linking to brand-specific product pages. Its fundamental activity is distributing third-party cosmetic brands to retail and end-consumer markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Giovanna Baby Giovanna Baby is a Brazilian baby and personal care brand distributed by Pro Nova Cosméticos through its multi-channel retail network across Brazil and via the company's e-commerce site.
• Phytoervas Phytoervas is a Brazilian cosmetics and hair care brand that Pro Nova Cosméticos distributes to retail outlets and end customers across Brazil through 8 sales channels and online sales.
• Giby Giby is a Brazilian personal care brand distributed by Pro Nova Cosméticos through its nationwide multi-channel retail network and e-commerce portal.
• Sunin Sunin is a Brazilian cosmetics brand distributed by Pro Nova Cosméticos through its multi-channel retail and e-commerce channels in Brazil.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Giovanna BabycoreChannel Partner/ Reseller/ DistributorGiovanna Baby is a major Brazilian cosmetics brand specializing in personal care products including the popular GB Men line of men's deodorants. Pro Nova distributes Giovanna Baby products through their sales channels.
• PhytoervascoreChannel Partner/ Reseller/ DistributorPhytoervas is a Brazilian cosmetics brand offering hair care products including moisturizing shampoos and hair treatments. Pro Nova distributes Phytoervas products through their sales network.
• GibycoreChannel Partner/ Reseller/ DistributorGiby is a Brazilian cosmetics brand. Pro Nova distributes Giby products including shampoos through their sales channels.
• SunincoreChannel Partner/ Reseller/ DistributorSunin is a Brazilian brand specializing in hair lighteners and moisturizers. Pro Nova distributes Sunin products including Clareador de Cabelos (hair lightener) and moisturizing products.

Scale indicators3 records

Broad incumbents

• Grupo Boticário: Brazilian beauty conglomerate owning O Boticário, Eudora, and other brands with multi-channel distribution (franchise retail + direct sales). Broader incumbent in the same personal care/beauty space across Brazil.
• Avon Brasil: Brazilian operation of iconic direct-sales cosmetics brand, now owned by Natura &Co. Broad incumbent with overlapping beauty/personal care distribution to Brazilian consumers via direct-sales representatives.
• Natura &Co: Brazilian cosmetics multinational (Natura, Avon, The Body Shop, Aesop). Broad incumbent with significant direct-sales distribution and brand portfolio in the Brazilian beauty/personal care market.

Direct peers

• Mary Kay Brasil: Brazilian subsidiary of US cosmetics brand operating through independent beauty consultant network. Comparable indirect-channel distribution model for cosmetics and personal care products targeting Brazilian consumers.
• Amway Brasil: Brazilian arm of global multi-level marketing company with personal care and cosmetics product lines. Comparable multi-brand distribution model with independent representative salesforce in the Brazilian market.
• Hinode Group: Brazilian direct-selling and multi-brand distribution company for cosmetics, fragrances, and personal care products. Highly comparable multi-brand distribution model and Brazilian consumer market focus to Pro Nova Cosméticos.
• Tupperware Brasil: Brazilian operation of global direct-sales company using party-plan and consultant-based distribution. Comparable non-store distribution model serving Brazilian consumers through a large independent salesforce.
• Jequiti: Brazilian cosmetics brand distributed via direct-sales representatives across Brazil. Comparable multi-brand cosmetics distribution model targeting Brazilian mass-market consumers through relationship-based sales channels.

Emerging players

• Eudora: Brazilian cosmetics brand under Grupo Boticário positioned as digital-first and accessible beauty. Emerging player with comparable price-point and digital/channel-led go-to-market targeting Brazilian consumers.

Others

• Herbalife Brasil: Brazilian arm of global nutrition direct-sales company. Operates similar independent-distributor model in Brazil with consumer wellness products, though different category (nutrition vs. cosmetics).

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Nova Cosméticos