Palatine Paints

What Palatine Paints does

Palatine Paints & Chemicals Ltd is a UK-based, privately held manufacturer and supplier of industrial and decorative paints, operating from Leigh in Greater Manchester with a claimed manufacturing heritage of 75-80 years. The company produces and sells a broad portfolio spanning 13+ product categories — including fire protection/intumescent coatings (BS 476 compliant, 30-180 minute ratings), floor coatings, marine paints, vehicle refinishing, wood protection, line marking, solvents, decorative emulsions, and masonry paints — under its own Palatine Paints brand alongside distributed third-party brands (Nullifire, Thermoguard, Zenova, Barrettine, Coo-Var, Sikkens Cetol, Teamac, ProXL).

The business operates a dual-channel model combining a full e-commerce storefront (palatinepaints.co.uk, 453+ SKUs, PayPal checkout, next-day UK delivery, free shipping above £100) with a walk-in retail location in Leigh and limited international shipping in GBP/USD/EUR. Revenue is generated through one-time transactional purchases at unit prices ranging from approximately £3 (budget aerosols) to £860+ (industrial coatings). The customer base is highly fragmented across six use-case segments — construction/building professionals (primary), industrial/commercial facilities, marine, vehicle refinishing, DIY consumers, and agriculture — with no named enterprise accounts disclosed.

The company holds ISO 9001 quality management certification and emphasizes technical advisory support and colour matching services as customer-facing differentiators. Ownership structure is not publicly disclosed and there is no evidence of external venture or private equity investment, parent entity, or M&A activity. Marketing is primarily direct via the e-commerce platform, supported by a content blog, email newsletter, and Trustpilot review integration.

Name

Palatine Paints

Legal name

Palatine Paints & Chemicals Ltd

Website

https://www.palatinepaints.co.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Palatine Paints & Chemicals Ltd is a UK-based manufacturer and supplier of industrial and decorative paints, serving construction, marine, automotive, and DIY customers via e-commerce and a Leigh retail location with over 450 SKUs across 13 specialty categories.

Ownership category

akta.pro rank

Product category

Industrial & Decorative Paints Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Industrial coatings manufacturing
• Decorative paints supply
• Fire protection coatings
• Floor paint systems
• Vehicle refinishing products

Headquarters

HQ city

Leigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Paint and Coatings Sales: Palatine Paints generates revenue primarily through the manufacture and sale of industrial and decorative paints and coatings. The business model involves one-time product purchases with prices ranging from budget to premium tiers. They sell their own branded products alongside third-party manufacturer brands. Revenue is derived from both retail walk-in customers and online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Palatine Paints manufactures and supplies industrial and decorative paints and coatings in the UK, offering its own Palatine-branded products alongside distributed third-party brands (Nullifire, Thermoguard, Barrettine, Coo-Var, Sikkens Cetol, Teamac, Zenova, ProXL). The catalogue spans 13+ specialist categories including fire protection intumescent coatings, floor and wall coatings, marine paints, vehicle refinishing, wood care, line marking, solvents, decorative paints, and bespoke industrial formulations. Products are sold via a UK e-commerce platform, a physical retail store in Leigh, and international shipping.

Product overview

Palatine Paints is a UK-based paint manufacturer and supplier with over 80 years of experience, manufacturing and supplying quality industrial and decorative paints. The company operates as both manufacturer and supplier, offering its own Palatine Paints brand alongside distributed sub-brands including Nullifire (fire protection intumescent coatings), Thermoguard (fire protection coatings), Barrettine (wood care), Coo-Var (industrial floor paints), Sikkens Cetol (wood finishes), Teamac (marine coatings), and Zenova (insulating/fire products). Their core product portfolio spans 13 categories: Fire Protection (fire retardant paint, intumescent paint for steel/wood/walls/asbestos encapsulation), Floor & Wall Coatings (concrete floor paint, epoxy floor paint, anti-slip paint), Marine Coatings (antifouling, deck paint, bilge paint), Vehicle Refinishing (spray paint, primers, 2K top coats), Wood Protection (interior/exterior wood paint, varnish, oils, preservatives), Line Marking (road marking paint, spray, stencils, machines), Solvents & Chemicals, Preparation & Accessories, and Decorative Paint (emulsion, masonry, bathroom, kitchen paints). Products are available via e-commerce and physical store in Leigh, with UK and international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Protection Coatings Fire retardant and intumescent paint systems for steel, wood, walls, ceilings, and asbestos encapsulation, providing 30-180 minute fire protection and compliant with BS 476 regulations. Targeted at construction and building professionals requiring fire safety compliance.
• Floor Paint Coatings Concrete floor paint, epoxy floor paint, polyurethane floor paint, anti-slip floor paint, and wood floor paint for industrial, commercial, and residential applications. Targeted at factories, warehouses, commercial buildings, and homeowners needing durable and chemical-resistant floor finishes.
• Marine Coatings Marine paint range including antifouling paint, deck paint, bilge paint, marine primer, and marine top coat for boat hulls and marine surfaces. Targeted at boat owners and marine facilities requiring corrosion-resistant, anti-slip, and water-protective coatings.
• Vehicle Refinishing Coatings Car spray paint, body shop primer, 2K top coat, bumper spray paint, chassis paint, coach enamel, and panel wipes for automotive body shop applications. Targeted at body shops and automotive refinishing professionals requiring high-quality durable finishes.
• Wood Protection Products Interior and exterior wood paint, wood primer, wood varnish, wood oils, wood stain, wood sealer, and wood preservatives for wooden surfaces, furniture, decking, sheds, fences, and log cabins. Targeted at both trade professionals and DIY consumers.
• Line Marking Products Road marking paint, line marking spray paint, stencils, and line marking machines for warehouse, car park, road, and sports facility applications. Targeted at facilities managers, contractors, and local authorities.
• Solvents & Chemicals Industrial solvents including cleaners, de-greasers, paint thinners (cellulose, enamel), calcium chloride, cement cleaner, de-icer, soda ash, and caustic soda. Used as preparation and ancillary products alongside paint systems.
• Preparation & Accessories Painting equipment and accessories including mini rollers, paint brushes, roller frames, roller sleeves, extension poles, paint trays, abrasives, scrapers, industrial tape, and workwear for paint application projects.
• Decorative Paint Emulsion paint, masonry paint, exterior gloss paint, interior wall paint, ceiling paint, bathroom paint, kitchen paint, and radiator paint for residential decorative applications. Targeted at DIY consumers and decorators.
• Bespoke Industrial Coatings Bespoke industrial paint and coating formulations produced to customer specifications, leveraging the company's in-house manufacturing capability. Targeted at industrial customers with specialised coating requirements.
• Nullifire Intumescent Coatings Distributed third-party brand of fire protection intumescent coatings for structural steel, including water-based (SC801, SC802, SC902) and solvent-based systems with top seals providing 60-120 minute protection.
• Thermoguard Fire Protection Range Distributed third-party brand of fire protection coatings, paints, and varnishes including Timbercoat, Wallcoat, Fire Varnish, and Safewalls for 30-180 minute protection on timber and steel substrates.
• Barrettine Wood Care Range Distributed third-party brand of wood care products including Armourflex worktop oil, decking oil, wood preservers, cut end preserver, and quick drying floor varnish.
• Coo-Var Industrial Floor Paints Distributed third-party brand of industrial floor paints including acrylic floor paint, oil-based floor paint, anti-slip floor paint, power floated floor primer, and oil tolerant primer.
• Sikkens Cetol Wood Finishes Distributed third-party brand of high-performance wood finishes including Sikkens Cetol THB Plus for exterior wood protection.
• Teamac Marine & Industrial Coatings Distributed third-party brand of marine and industrial coating products for marine applications.
• Zenova Specialist Fire & Insulation Products Distributed third-party brand of specialist fire protection and insulating products including Zenova FP intumescent paint, Zenova IP insulating paint, Zenova FX500 aerosol fire extinguisher, and Zenova primer.
• ProXL Vehicle Refinishing Products Distributed third-party brand of vehicle refinishing products including ProXL Ultra Build Primer Filler and ProXL ProPlas 2K PU Repair Glue for automotive body shop applications.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crown Paints: Crown Paints is one of the UK's largest decorative and industrial paint manufacturers, selling through trade and retail channels. Highly comparable to Palatine as a UK-based paint maker competing across both professional and DIY segments.
• Farrow & Ball: Farrow & Ball is a UK-based premium decorative paint manufacturer with a strong heritage brand and direct-to-consumer positioning. Comparable as a UK heritage paint brand selling premium products via own-brand channels alongside Palatine's decorative line.
• Bradite Paints: Bradite is a UK-based manufacturer of industrial and decorative coatings, including floor paints, anti-graffiti, and intumescent systems. Comparable as a similarly sized UK specialist industrial coatings manufacturer competing in overlapping niches like floor and protective coatings.
• Coo-Var Paints: Coo-Var is a UK manufacturer of industrial floor paints, primers, and specialist coatings. Comparable as a UK-based industrial paint specialist in floor coatings and primers — note that Palatine also distributes Coo-Var products, making it a partner-overlap peer.
• Teamac Paints: Teamac is a UK manufacturer of marine and industrial coatings. Highly comparable as a UK-based specialty industrial paint maker in the marine and protective coatings segment — Palatine also distributes Teamac.

Broad incumbents

• Dulux (AkzoNobel): Dulux is the UK's leading decorative paint brand owned by global coatings giant AkzoNobel. Comparable as the dominant UK paint brand Palatine competes against in decorative and trade segments, with much broader resources and distribution.
• Jotun Paints: Jotun is a global coatings manufacturer with strong marine, protective, and decorative paint lines. Comparable as a broader incumbent competing with Palatine in marine and industrial protective coatings.
• PPG Industries: PPG is one of the world's largest paint and coatings manufacturers with a strong industrial and protective coatings portfolio. Comparable as a global incumbent whose industrial and specialty coatings lines overlap with Palatine's industrial/fire-protection range.
• Sherwin-Williams: Sherwin-Williams is the world's largest paint company with a vast portfolio spanning decorative, industrial, and protective coatings. Comparable as a broad global incumbent whose protective and industrial lines overlap with Palatine's industrial coatings offering.
• Rust-Oleum: Rust-Oleum is a major specialty coatings brand with industrial, automotive, and consumer product lines including 2K clearcoats (ProXL is distributed by Palatine). Comparable as a broader specialty coatings incumbent with product line overlap in vehicle refinishing and industrial aerosols.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PalatinePaints
• Facebookfacebook.com/PAINTS.PALATINE
• LinkedInlinkedin.com/company/palatinepaints

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palatine Paints