Europa Plus TV

What Europa Plus TV does

Europa Plus TV is a Russian music television channel headquartered in Moscow that has broadcast since January 13, 2011. The channel's core offering consists of music videos occupying high positions in world and European charts, content from popular Russian artists matching the Europa Plus format, and a portfolio of 30+ original in-house produced programs covering relationships, health, beauty, fashion, self-development, numerology, sound healing, business/financial literacy, music charts (DANCE CHART, LATINO CHART, HOT&TOP SEXY CHART), and lifestyle/travel themes. Original shows include ИСКУССТВО БЛИЗОСТИ (Art of Intimacy), ФОРМУЛА ДОВЕРИЯ (Formula of Trust), ДНК БОГИНИ (DNA of a Goddess), ЖЕНЩИНА-КОШКА. 9 ЖИЗНЕЙ (Cat Woman. 9 Lives, with 150,000+ participants), and many others, each hosted by named presenters who maintain personal brands.

The underlying technology stack is a traditional television broadcasting and live-streaming platform with no documented public API, no proprietary software features, and no AI capabilities. Distribution is multi-channel: TV broadcast, website streaming on europaplustv.com, an official YouTube channel, and active community presence on VK, Telegram, Odnoklassniki, Viber, and Mail.ru, reaching Russian-speaking audiences in Russia and CIS countries with website streaming available globally.

The business model is free-to-air television advertising, generating revenue through TV advertising and likely sponsored programs/branded content within original productions. No subscription or paid pricing tiers are offered. The company is privately held with management-led control (President and Chief Editor Alina Artts; General Director Oksana Kalyuzhnaya), 51-100 employees, no disclosed parent company, no funding rounds, and no disclosed revenue figures.

Name

Europa Plus TV

Legal name

Europa Plus TV

Website

https://europaplustv.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Europa Plus TV is a Russian free-to-air music television channel, broadcasting since 2011, that combines curated international and Russian music videos with 30+ original lifestyle and self-development programs to Russian-speaking audiences across TV, web, and major social platforms.

Ownership category

akta.pro rank

Product category

Music Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

akta.pro secondary industries

International/Multilingual Streaming Channels (MPABAHAI), International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)

Keywords

• Music television
• Music broadcasting
• Television advertising
• Music video streaming
• Original TV programming

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television advertising: The channel generates revenue through television advertising, likely including sponsored programs and branded content within their original productions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Europa Plus TV is a Russian music television channel that has broadcast since January 13, 2011. The channel's core offering consists of music videos from world and European charts, videos from popular Russian artists matching the Europa Plus format, and a portfolio of over 25 original in-house produced programs covering relationships, self-development, health, beauty, fashion, music charts, business, success, and travel topics. Content is distributed free-to-air via traditional television broadcasting, live streaming on the official website, and major social media platforms.

Product overview

Europa Plus TV is a music television channel broadcasting since January 13, 2011. The core offering consists of music videos occupying high positions in world and European charts, content from popular Russian artists matching the Europa Plus format, and a portfolio of 30+ original in-house produced programs. Programs cover diverse themes including relationships (ИСКУССТВО БЛИЗОСТИ, ФОРМУЛА ДОВЕРИЯ, ДНК БОГИНИ), self-development (КОД ПРЕДНАЗНАЧЕНИЯ, ПРОБУЖДЕНИЕ, КВАНТОВАЯ ДИВА), health (КОД ЗДОРОВЬЯ, CATRINE ENDORPHINE SHOW, ГАРМОНИЯ ЗВУКА), fashion and beauty (БЕЛАЯ КОРОЛЕВА, БЬЮТИРИЯ, АТМОСФЕРА СЧАСТЬЯ), music charts (DANCE CHART, LATINO CHART, HOT&TOP SEXY CHART), business and success (СЕКРЕТ УСПЕХА, ЗАКОН ПОБЕДИТЕЛЯ, МИССИЯ КОХА), and lifestyle/travel (ЛОЛИТА! ЭТО КРАСОТА!, ВКУС ЖИЗНИ). The channel operates as a unified broadcast platform without modular add-ons or separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Europa Plus TV (Music Television Channel) Free-to-air Russian music television channel broadcasting since January 13, 2011. The core product consists of music videos from world and European charts, videos from popular Russian artists matching the Europa Plus format, and a portfolio of over 30 original in-house produced programs covering relationships, self-development, health, beauty, fashion, business, success, and travel. Content is distributed via traditional TV broadcasting, live website streaming, and major social media platforms.

Quantifiable outcome

• Over 150,000 participants in the 'Woman-Cat. 9 Lives' program by Ekaterina Plotko
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Muz-TV: Muz-TV is Russia's largest music television channel, broadcasting music videos, charts, and music-adjacent original programming to Russian-speaking audiences. It competes directly with Europa Plus TV for the same viewer segment, ad budgets, and Western/Russian music rights.
• RU.TV: RU.TV is a Russian music television channel that broadcasts contemporary Russian and international music videos and music-themed programs. It is a direct competitor to Europa Plus TV in the Russian-language music TV market with overlapping format and advertiser base.
• Bridge TV: Bridge TV is a Russian music television channel featuring Russian and international music videos and chart shows. It targets the same music-video-first audience as Europa Plus TV and competes for ad inventory and rights deals with Russian and international labels.
• Music Box: Music Box is a long-running Russian music television channel focused on international and Russian pop music video rotation. It competes with Europa Plus TV for the same music-video audience and advertising categories in the Russian market.
• Shanson-TV: Shanson-TV is a Russian thematic music television channel focused on the chanson genre and adjacent popular music. It is comparable to Europa Plus TV as a thematic Russian-language music broadcaster, differing primarily in format specialization.

Broad incumbents

• TNT: TNT is one of Russia's largest entertainment television networks, broadcasting scripted series, shows, and entertainment programming. It is comparable to Europa Plus TV as a Russian advertiser-funded broadcaster reaching mass entertainment audiences, though its scope extends well beyond music.
• Channel One Russia: Channel One is Russia's leading federal television network with national reach and a broad entertainment, news, and music programming mix. It is comparable as a mass-market Russian ad-supported broadcaster, though it is far larger and more diversified than Europa Plus TV.
• CTC Media: CTC is a major Russian entertainment television network targeting younger and family audiences with series and lifestyle programming. It competes for overlapping entertainment and lifestyle ad budgets with Europa Plus TV, though its core focus is not music.
• VH1: VH1 is an international thematic music and entertainment television channel focused on pop culture, music videos, and celebrity programming. It is comparable to Europa Plus TV as a thematic music TV brand, though VH1 operates at a much larger international scale.

Others

• Europa Plus (radio): Europa Plus is Russia's leading pop music radio station, sharing the same 'Europa Plus' brand name and music-format heritage as Europa Plus TV. It is not a direct competitor but is a related ecosystem participant with cross-promotion potential for the TV channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/EuropaPlusTV
• Xx.com/europa_plus_tv
• Facebookfacebook.com/EuropaPlusTV
• LinkedInlinkedin.com/company/europa-plus-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europa Plus TV