Shimadaya

What Shimadaya does

Shimadaya Corporation is a Japanese packaged noodle manufacturer founded in 1931, headquartered in Shibuya, Tokyo, and listed on the Tokyo Stock Exchange Standard Market following a 2024 spin-off from Melco Holdings. The company produces chilled, frozen, and long-life ambient noodles spanning udon, soba, ramen, hiyashi chuka, and yakisoba categories, organized under consumer sub-brands including 流水麺 (Ryuusui-men, no-cook chilled noodles launched 1988), 健美麺 (Kenbi-men, health-functional noodles with postprandial blood sugar control claims), 真打 (Shinuchi, premium line), 鉄板麺 (Teppan-men, yakisoba), and 時計台 (Tokeidai, Hokkaido-style ramen). The company serves two distinct customer segments: household consumers via retail supermarket and mass retailer channels across all 47 Japanese prefectures, and food service operators via food wholesale distributors, with a long-life direct telephone order channel operated through subsidiary Shimadaya Shoji.

The company's competitive position rests on proprietary manufacturing technologies rather than scale alone. Core innovations include the 1988 vacuum-mixing process enabling no-boil noodle preparation (Ryuusui-men), the 1978 Clean & Cold System for non-heat-sterilized chilled noodle production, a patented Mini-Double frozen noodle splitting method (Patent No. 6217973), and Japan's first fully automated fully-packaged noodle factory (1963). Production is organized across three wholly-owned manufacturing subsidiaries—Shimadaya Kanto (Kanto region), Shimadaya West Japan (Kansai/Chubu), and Shimadaya Tohoku (northeast)—operating 11 factories with FSSC22000 food safety certification and ISO 14001 environmental management certification.

Shimadaya generates revenue through one-time product sales across consumer pricing tiers ranging from ¥155 to ¥750 suggested retail price, with no subscription or e-commerce direct-to-consumer channel for chilled/frozen products. Distribution relies on retail supermarkets and mass retailers for household consumption and food wholesale distributors for commercial/food service customers, supported by five regional sales offices (Tokyo, Sendai, Nagoya, Osaka, Fukuoka). The company employs 251-500 staff, invests in proprietary brand marketing (TVCM campaigns, recipe content libraries), and pursues health-driven category innovation as a primary growth lever within Japan's mature packaged noodle market.

Name

Shimadaya

Legal name

嶋田屋株式会社

Website

https://shimadaya.co.jp

Company type

Public

Founded year

1931

Operating status

Operating

Headcount range

251–500 employees

Short description

Shimadaya Corporation is a Japanese packaged noodle manufacturer (founded 1931, TSE Standard Market listed) producing chilled, frozen, and long-life ambient noodles under brands including 流水麺, 健美麺, 真打, and 鉄板麺 for household consumers via retail supermarkets and for food service operators via wholesale distributors across Japan.

Ownership category

akta.pro rank

Product category

Japanese Noodle Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Chilled noodle manufacturing
• Frozen noodle production
• Japanese udon manufacturing
• Soba and ramen products
• Instant noodle food manufacturing

Headquarters

HQ city

Nishi

HQ country

Japan

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Chilled noodle products (チルドめん): Shimadaya's core revenue stream includes fresh/chilled noodles sold in refrigerated sections of supermarkets and retail stores. Key brands include 流水麺 (no-cook chilled noodles), 健美麺 (health-functional chilled noodles), 真打 (premium noodles), and the 長生き麺 (long-life chilled) series. These products are sold to household consumers via retail supermarket chains and to commercial operators via food distributors.
2. Frozen noodle products (冷凍めん): Frozen noodle products sold in supermarket freezer sections, featuring premium frozen udon (稲庭風, 手延べ勝り, 讃岐, etc.), soba, Chinese noodles, and yakisoba. Revenue is generated through one-time product sales to household consumers at retail and to commercial food service operators.
3. Long-life shelf-stable noodle products (ロングライフめん/家庭用): Ambient-temperature noodle products with 100-day shelf life, including the 長生き麺 series (たぬきうどん, 讃岐うどん, 和風カレーうどん). Available for telephone order direct from the company and sold via retail channels.
4. Commercial/B2B noodle products (業務用商品): Noodle products designed for food service operators including restaurants, catering services, and institutional food providers. Sold through food wholesale distributors with sales support from regional branch offices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shimadaya manufactures and sells Japanese noodles across three temperature formats — chilled (チルドめん), frozen (冷凍めん), and long-life ambient (ロングライフめん) — spanning udon, soba, somen, hiyashi chuka (cold Chinese), ramen, and yakisoba categories. The company sells household products through retail supermarkets and mass retailers in Japan, and commercial products through food wholesale distributors serving restaurants and food service operators. Products are organized under long-running sub-brands including Ryusui-men (signature no-cook chilled noodles since 1988), Kenbi-men (functional/health noodles), Shinuchi (premium), Teppan-men (yakisoba), Tokeidai, Noukuu-kaiwai, Machichuuka, and Momiuchi.

Product overview

Shimadaya is a Japanese noodle manufacturing company offering a diverse portfolio of noodle products across three main formats: chilled (チルド), frozen (冷凍), and ambient/long-life (ロングライフ) noodles. The product lineup is organized under multiple sub-brands: 流水麺 (Ryusui-men) as the flagship no-cook noodle brand; 健美麺 (Kenbi-men) for health-functional noodles with salt-free and sugar-reduced options; 真打 (Shinuchi) for premium udon and ramen; 鉄板麺 (Teppan-men) for yakisoba; 時計台 (Tokeidai) for Hokkaido-style ramen; もみ打ち (Momiuchi) for hand-pressed style noodles; 濃厚界隈 (Noukuu-kaiwai) for rich ramen; and 太鼓判 (Taikoban) for premium value products. Products span udon, soba, ramen, somen, hiyashi chuka (cold Chinese noodles), and yakisoba categories. All products are manufactured in Japan at company-owned factories.

Differentiator

Problem solved

Functional benefit

Brands

• 流水麺: No-boil chilled noodles that can be eaten by rinsing with water - the company's signature brand since 1988
• 健美麺
• 真打
• 鉄板麺
• 時計台
• もみ打ち
• 浓厚界隈
• 町中華
• длительный срок хранения

Products and services

• Ryusui-men (流水麺) — No-cook chilled noodles Shimadaya's flagship long-seller brand of vacuum-mixed no-cook chilled noodles that can be consumed by loosening in water without boiling. Spans udon, somen, soba, hiyashi chuka, and salad pasta varieties. Targets household consumers seeking fast, fire-free meal preparation. Sold via retail supermarket chilled sections.
• Kenbi-men (健美麺) — Functional health noodles Health-focused chilled and frozen noodle sub-brand offering salt-free, sugar-reduced, and dietary-fiber-enriched variants. First chilled noodles in Japan with a functional food claim. Targets health-conscious consumers. Includes udon, soba, and dipping-sauce lines such as 健美麺 食塩ゼロ and 健美麺 糖質40%カット.
• Shinuchi (真打) — Premium noodles Premium chilled and frozen noodle sub-brand featuring high-quality udon, ramen, soba, kishimen (flat noodles), and mochi-mochi udon. Targets consumers seeking premium restaurant-quality home meals.
• Tokeidai (時計台) — Hokkaido-style ramen Hokkaido-inspired ramen sub-brand utilizing Hokkaido wheat (Kitahonami variety) and dedicated soup to recreate authentic Hokkaido ramen flavors. Sold across chilled, frozen, and ready-to-eat formats.
• Noukuu-kaiwai (濃厚界隈) — Rich ramen Rich and concentrated flavor ramen sub-brand featuring thick noodles and rich sauces (including a 2026 shrimp mazESOBA launch), targeting consumers who enjoy bold, intense noodle dishes.
• Teppan-men (鉄板麺) — Yakisoba Yakisoba (fried noodle) sub-brand featuring thick noodles with distinctive texture and liquid sauce. Sold across chilled, frozen, and ambient formats. Joint promotion with Sapporo Beer's GOLDSTAR (2026).
• Machi-chuuka (町中華) — Neighborhood Chinese-style noodles Local Chinese noodle sub-brand recreating the taste of neighborhood Chinese restaurants (町中華). Offers authentic but accessible Chinese noodle dishes for home consumption.
• Momiuchi (もみ打ち) — Hand-pressed noodles Hand-pressed style noodle sub-brand mimicking hand-kneaded rolled noodles with a distinctive thick, chewy texture. Includes products such as cold Chinese noodles (レモン醤油 and other flavors) and zaru noodles. Registered trademark.
• Taikoban (太鼓判) — Premium value noodles Premium value sub-brand carrying the Taikoban (Great Guarantee) seal. Includes 5-serving Sanuki udon and other noodle products using domestic wheat flour with mochi-mochi elasticity and firm texture.
• Household Chilled Noodles Product Line (家庭用チルド商品) Fresh chilled noodle product category for household use. Includes udon, soba, somen, hiyashi chuka/Chinese noodles, and yakisoba from brands such as Ryusui-men, Kenbi-men, Shinuchi, Momiuchi, and Taikoban. Sold via refrigerated sections of supermarkets and mass retailers.
• Household Frozen Noodles Product Line (家庭用冷凍商品) Frozen noodle product category for household use featuring the patented Mini-Double splittable frozen noodle technology. Includes udon, soba, ramen, Chinese noodles, and yakisoba from brands including Kenbi-men, Inaniwa-style, Sarashina soba, and Sanuki udon. Sold in freezer sections of supermarket and mass retailer channels.
• Commercial Noodle Product Line (業務用商品) Commercial-use noodle products for restaurants, catering services, and food service institutions. Sold through food wholesale distributors (食品卸店) with regional sales branch support in Tokyo (headquarters), Sendai, Nagoya, Osaka, and Fukuoka. Includes commercial-grade chilled, frozen, and ambient noodles.
• Long-Life Ambient Noodles (ロングライフ麺/常温保存100日) Long-shelf-life ambient-temperature noodle products (たぬきうどん, 讃岐うどん, 和風カレーうどん — 180 yen each) using high-pressure steam sterilization and acidic seasoning for 100-day shelf life at room temperature. Available via direct telephone order from Shimadaya Trading Corporation (TEL 03-5489-5853, weekdays 9:00–17:00) and retail channels.

Quantifiable outcome

• 流水麺 — over 35+ years as a long-seller product (launched 1988)
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• サッポロビール株式会社 (Sapporo Breweries Ltd.)minorGTM or Marketing Partner · 11 March 2026Shimadaya and Sapporo Beer conducted a joint marketing campaign — '焼そば「鉄板麺®」×サッポロGOLDSTAR レシートキャンペーン' (Receipt Campaign) — where consumers who purchased both products could enter a promotional campaign for prizes. This GTM partnership combines Sapporo's GOLDSTAR beer brand with Shimadaya's 鉄板麺 brand for a food-pairing consumer promotion.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shimadaya