All Asian

What All Asian does

All Asian Countertrade, Inc. is a Philippine-headquartered diversified commodity trading company founded in 1994 by Michael L. Escaler alongside Louis Dreyfus and Nissho-Iwai. The company is primarily focused on the sugar industry, trading refined sugar, raw sugar, muscovado, and molasses, and has expanded into broader agricultural commodities including rice, corn, coconut oil, palm oil, copra cake, cocoa, coffee, tapioca, salt, cornstarch, wheat bran, pollard, and feed wheat. Its core customers are industrial sugar users, food and beverage manufacturers, fast-food chains, livestock and poultry feed buyers, and sugarcane farmers/cooperatives in the Philippines.

The business operates an integrated supply chain that combines physical commodity trading with farmer financing, GPS-tracked logistics (via wholly-owned subsidiary Whitelands Express and a fleet of nearly 100 trucks), warehousing, and custom sugar repacking (sifting, screening, and packaging in 1/4 to 20-kilo bags). Technology used is operational rather than differentiated: SAP for warehouse inventory, GPS tracking for deliveries, and a computer-based dispatch/billing/inventory/HR system at Whitelands Express. The company also owns processing subsidiaries (Heaven Made Sugar Processor, All Asian Bioethanol Corporation), an animal feed subsidiary (Omnigrains Trading Corporation), and an ancillary trading and services group.

Revenue is generated through physical commodity trading margins (transaction fees), farmer advance financing as a supply-securing mechanism, and value-added repacking and storage services. Go-to-market is direct enterprise field sales with quote-based pricing; the company sells through dedicated sales specialists covering sugar, corn/animal feed, oils, and cocoa/coffee verticals. All operations are domestic (Philippines only), with offices in Makati (HQ), Bacolod, Pampanga, and Laguna. The company is privately held, family-controlled (Escaler family), and debt-funded primarily through a P1.75B 5-year term loan facility led by China Bank in 2012.

Name

All Asian

Legal name

All Asian Countertrade, Inc.

Website

https://aaci.ph

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

All Asian Countertrade is a Philippine diversified commodity trading company founded in 1994 that trades sugar and agricultural commodities, serving industrial users, food and beverage manufacturers, livestock feed buyers, and sugarcane farmers with integrated trading, financing, logistics, storage, and repacking services.

Ownership category

akta.pro rank

Product category

Commodity Trading

NAICS

Grain and Field Bean Merchant Wholesalers (424510)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

DTC Specialty & Ethnic Food Delivery (AFAIANAH)

Keywords

• Commodity trading services
• Sugar trading
• Agricultural commodities
• Logistics and storage
• Supply chain financing

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commodity Trading: Trading of sugar products (refined sugar, raw sugar, muscovado), molasses, agricultural commodities (corn, rice, copra, palm oil, coffee, coconut oil, cornstarch, tapioca, salt), and animal feed ingredients (copra cake, pollard, wheat bran, feed wheat). Core business generating revenue through the sale of physical commodities to industrial customers.
2. Farmer Financing: Providing advances to sugarcane farmers to cover land costs, fertilizers, farm equipment and disaster recovery funds. This financing enables the company to secure consistent supply from farmers while managing price risk.
3. Repacking Services: Innovative sugar repacking services for food and beverage manufacturers, delivering sugar in various bag sizes (1/4, 1/2, 1 to 20-kilo bags) plus sifting and screening services for perfect granule quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

All Asian Countertrade is a Philippine-based trading company that sources, distributes, and delivers sugar and agricultural commodities (molasses, rice, corn, palm oil, coconut oil, copra cake, coffee, tapioca, salt, wheat bran, and feed wheat). It complements commodity sales with value-added services including price risk management, farmer financing, logistics via its Whitelands Express trucking subsidiary, warehousing and storage, and repacking into customized bag sizes for industrial and food-service customers.

Product overview

All Asian Countertrade, Inc. is a Philippine-based trading company founded in 1994 with a primary focus on the sugar industry, operating as a diversified commodities trading group. Its product portfolio consists of two main categories: sugar products (including Premium Refined Sugar, Standard Refined Sugar, Special Granulated Sugar, Premium Raw Washed Sugar, Raw Cane Sugar, and Muscovado) and broader food and agricultural commodities (molasses, rice, corn, cornstarch, palm oil, coconut oil, copra cake, cocoa powder, coffee, tapioca, salt, wheat bran, pollard, and feed wheat). The company also offers six core services: Reduce Price Risk, Financing, Logistics, Repacking, Provide Safe and Efficient Storage, and Access to Market. These services are supported by affiliated subsidiaries including All Asian Bioethanol Corporation, JSY Countertrading Inc., Omnigrains Trading Corporation, Whitelands Express Inc., Bull and Bear Services Inc., Honeycomb Express Trading Inc., Heaven Made Sugar Processor Inc., and White Bridge Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Refined Sugar Refined sugar with higher clarity than standard refined sugar, allowing food manufacturers to preserve the natural color and integrity of a product's basic ingredients.
• Standard Refined Sugar Refined and washed sugar with a white appearance and no molasses flavor, supplied to industrial customers.
• Special Granulated Sugar (SGS) Refined sugar that has been sifted to remove all but the finest of sugar crystals for industrial buyers requiring specific granulation.
• Premium Raw (Washed) Sugar Raw sugar with a larger reduction of molasses removed from its coating, sold to industrial users.
• Raw Cane Sugar The most natural, least-refined form of sugar, obtained from sugar cane that is washed, shredded, and crushed for its cane juice.
• Muscovado Unrefined cane sugar that contains natural molasses, sold to food manufacturers.
• Molasses Lighter edible grades used in baking, candy and rum-making, while lower grades are used in animal feed blending and industrial vinegar production.
• Corn Yellow corn rich in starch used primarily as feed for swine and poultry, with higher lysine and tryptophan content than normal corn.
• Rice

Quantifiable outcome

• Ranked 110th in Business World Top 1000 Corporation by gross revenue in 2013
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, strategic and supporting.

• Louis DreyfuscoreStrategic or Co-development Partner · 1 January 1994Co-founding partner of All Asian Countertrade in 1994. The Louis Dreyfus Group is an international organization owned by the Louis-Dreyfus family since 1851, known for global activities in commodity trading, bioenergy, manufacturing, and shipping. Active in more than 100 countries across the agriculture and food value chain.
• Nissho-IwaicoreStrategic or Co-development Partner · 1 January 1994Co-founding partner in establishing All Asian Countertrade in 1994. Japanese trading company with global presence in commodity trading.
• Julio Sy, Sr.coreStrategic or Co-development Partner · 1 January 1994Co-founding partner of All Asian Countertrade in 1994 alongside Louis Dreyfus and Nissho-Iwai.
• Fuji Nihon Seito CorporationstrategicStrategic or Co-development PartnerLocated in Chuo-Ku, Tokyo, Japan. Mainly engaged in sugar manufacturing with recent expansion into non-sugar products including inulin, food additives, plant supplements, emulsification, packaging, extracts processing and blending technologies. Has 231 total employees and generates USD$180M in sales. Strategic alliance enables market intelligence and technological exchange.
• Whitelands Express, Inc.coreStrategic or Co-development PartnerCarmona-based trucking company established July 2, 2012, specializing in industrial deliveries. Subsidiary of All Asian Countertrade with fleet of nearly 100 trucks using computer-based dispatching, billing, inventory, and HR systems. Provides GPS-tracked deliveries, warehousing, freight and brokerage services.
• JSY Countertrading Inc.coreStrategic or Co-development PartnerTrading company founded November 12, 2010, to create, sustain and expand relationships with Planter Suppliers and provide sugar service to customers in the local market. Subsidiary focused on sugar trading.
• Omnigrains Trading CorporationcoreStrategic or Co-development PartnerIncorporated May 27, 2015, as subsidiary focused on agro-industrial sector providing quality macro ingredients to animal feed market including yellow corn, copra cake, and wheat bran.
• All Asian Bioethanol CorporationcoreStrategic or Co-development PartnerFounded in 2007 following Biofuel Act of 2006. Wholly owned subsidiary engaged in processing, purchase, sale, and trade of molasses, bioethanol and alcohol. Offices at Brgy. Planas, Porac, Pampanga.
• MILE FoundationsupportingOthersFoundation focusing on supporting high school and college scholarships, medical assistance for the sick, and providing essentials to victims in natural calamities.
• Coca-Cola Foundation PhilippinessupportingOthersSince 2012, All Asian has provided annual sponsorship. The Foundation, established by Coca-Cola Company and CCBPI in November 1986, improves quality of life through programs on water, environment, education, health and livelihood.
• Habitat for Humanity PhilippinessupportingOthersAll Asian donated Php1M during Youth Build 2013 community service to build 10 homes for Typhoon Pedring victims. Employees volunteered in construction efforts.
• PGH Medical Foundation, Inc.supportingOthersSupporting since 2012. Foundation supports Philippine General Hospital providing healthcare to impoverished patients. Michael L. Escaler sits on Board of Trustees.
• Philippine Center for Entrepreneurship Foundation (Go Negosyo)supportingOthersSupporting since 2018 through annual sponsorships. Go Negosyo advocates entrepreneurship to address poverty through its various programs and partnerships with DTI.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Universal Robina Corporation: Major Philippine food and beverage conglomerate (Gokongwei group) that is a large industrial sugar buyer and broad-based commodity user. Comparable as the anchor Philippine food-industry customer type AACI serves, though operates as a customer not competitor.
• First Pacific Company Limited: Hong Kong-based investment holding company with major Philippine food and infrastructure interests (including Indofood). Comparable as a Philippines/ASEAN diversified holding that intersects the same industrial sugar and food commodity customer base.

Broad incumbents

• Olam Group (formerly Olam International): Singapore-headquartered global food and agri-business company trading coffee, cocoa, grains, and edible oils across emerging markets. Comparable as a mid-to-large scale commodity trader operating across many of the same product categories as AACI's diversified portfolio.
• Louis Dreyfus Company: Global commodity trader and co-founder of All Asian in 1994. Operates across the sugar value chain worldwide with substantially larger scale; comparable as the parent commodity trading platform that AACI was originally built around.
• San Miguel Corporation: Philippine conglomerate with food, agribusiness, and fuel operations including sugar, flour, and feed. Comparable as a Philippine diversified food/commodity group with broader scale and integrated downstream demand for AACI's sugar and feed ingredients.
• Wilmar International: Asia's largest agribusiness group trading sugar, palm oil, grains, and feed ingredients. Comparable as the regional commodity trading incumbent that AACI effectively competes against for industrial customers and supply origination in Southeast Asia.
• Bunge Limited: Global agribusiness and food company trading sugar, grains, and oilseeds. Comparable as a global commodity trading incumbent whose Philipp Brothers unit was where AACI founder Michael Escaler previously worked before founding All Asian.
• Cargill: Global commodity trader and agricultural supply chain operator with significant Asia-Pacific presence across sugar, grains, and animal nutrition. Comparable as a global trader that AACI's Louis Dreyfus partnership is modeled on, and a competitor for industrial sugar users in the Philippines.

Direct peers

• Sweet Crystals Integrated Mill Corporation: Philippine sugar mill affiliated with the All Asian group, led by Patricia Escaler prior to her group presidency. Direct peer in the milling segment that supplies AACI's trading operations and competes for cane in Pampanga.
• Roxas Holdings, Inc. Philippine sugar producer and miller operating in Batangas and Tarlac. A direct Philippine sugar industry peer with overlapping farmer-supplier relationships and exposure to the same Sugar Regulatory Administration dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Asian