Cooking Hawaiian Style

What Cooking Hawaiian Style does

Cooking Hawaiian Style is a Hawaii-themed recipe content platform and cooking-show operator founded in 2011 and operated under the Hawaiian Entertainment Group. Its core product is a free, ad-free online recipe library of more than 1,000 Hawaiian and Hawaiian-inspired recipes contributed by local chefs and celebrities, organized across 111 pages and categories including Appetizers, Beverages, Bread, Chicken, Dessert, Main Dishes, Salads, Sauces, Soups & Stews, and Spam Musubi. The company extends its brand into video via CHS Episodes, Wikibites short clips, and a Connected TV app, with distribution also through YouTube and traditional cable TV listings.

Underlying technology is a commodity WordPress content management system paired with WooCommerce e-commerce - there are no proprietary technology claims. The business monetizes through two streams: (1) branded merchandise (T-shirts, aprons, mugs, beach towels) sold via the company's own WooCommerce storefront, with fulfillment outsourced to Printify on a print-on-demand basis that requires no inventory carrying; and (2) a published cookbook titled 'Delicious Recipes for Every Day.' Payments are processed through WooCommerce-supported gateways (WooPayments, Stripe, PayPal). The company employs 1-10 people, generates no disclosed revenue, and operates from Kaneohe, Hawaii, with founder/owner-led ownership and no external funding identified.

The target customer is the horizontal consumer persona of home cooks and food enthusiasts interested in Hawaiian cuisine, both in Hawaii and globally. Go-to-market is product-led/content-led growth: free recipes and video content build audience reach (82,000 Facebook fans, ~30,000 Instagram followers, ~38,000 Pinterest followers, ~10,200 YouTube subscribers, ~3,500 X followers) that funnels to the e-commerce store for monetization. Selected features called 'Lanai Eats' showcase local Hawaiian restaurants (Tip Top Cafe, Saimin, Fukuya Okazuya, ETHEL's GRILL #2, Jane's Fountain), positioning the platform as both a recipe authority and a local food-culture publisher.

Name

Cooking Hawaiian Style

Legal name

Cooking Hawaiian Style

Website

https://cookinghawaiianstyle.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cooking Hawaiian Style is a Hawaii-themed recipe content platform, founded in 2011, that publishes free recipes from local chefs via a WordPress site and Connected TV cooking show. It monetizes through branded merchandise (T-shirts, aprons, mugs, towels) print-on-demand via Printify, a published cookbook, and video distribution to home cooks globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain

Revenue model

1. E-commerce merchandise sales: The company operates an e-commerce store selling branded merchandise including T-shirts, aprons, mugs, and beach towels. Products are fulfilled via Printify, a third-party print-on-demand service. Revenue is generated through one-time product purchases.
2. Cookbook sales: The company sells cookbooks featuring recipes from the platform. The website advertises a cookbook titled 'Delicious Recipes for Every Day' with brand-new recipes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cooking Hawaiian Style operates a free online Hawaiian recipe content platform featuring over 1,000 recipes from Hawaii chefs and celebrities, organized across categories such as Appetizers, Beverages, Main Dishes, Desserts, Soups, and Spam Musubi. The platform is paired with a cooking TV show (CHS Episodes and Wikibites short videos) distributed via Connected TV, cable listings, and YouTube, and is monetized through an integrated e-commerce store selling branded merchandise (T-shirts, aprons, mugs, beach towels) and a physical cookbook titled 'Delicious Recipes for Every Day.'

Product overview

Cooking Hawaiian Style operates as a recipe content platform with integrated e-commerce merchandise store. The core offering is a free online recipe platform featuring Hawaiian cuisine with 111 pages of categorized recipes contributed by Hawaii chefs and celebrities. Supporting content includes video programming (CHS Videos, Wikibites), Connected TV viewing options, and restaurant features (Lanai Eats). The company also publishes a physical cookbook titled 'Delicious Recipes for Every Day'. The merchandise store (fulfilled via Printify) offers branded items including Beach Towels, CHS Aprons, Ceramic Mugs, and Unisex T-Shirts, with payments processed through WooCommerce/Stripe/PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Content Platform Free online collection of Hawaiian recipes featuring Hawaii chefs and celebrities, organized across categories including Appetizers, Sides & Snacks, Beverages, Bread, Chicken Recipes, Dessert, Main Dishes, Salads, Sauces, Marinades & Dressing, Soups & Stews, and Spam Musubi, with 111 pages of content. Targeted at home cooks and food enthusiasts seeking authentic Hawaiian recipes.
• Cookbook Physical cookbook titled 'Delicious Recipes for Every Day' featuring brand-new recipes including lentil breakfast pancakes, freekeh porridge with poached pears, and stuffed roasted red peppers, targeted at home cooks.
• Beach Towel 50% Polyester and 50% Cotton heavyweight beach towel with white cotton loop backing and one-sided print, sized 30 x 60 inches. Priced at $24.67. Targeted at fans and consumers who want branded merchandise.
• CHS Apron 100% polyester canvas apron with tie-back closure and sewn-in care label, one size fitting 31.5 x 25.6 inches (80cm x 65cm), assembled in the USA from globally sourced parts. Priced at $24.90. Targeted at home cooks and fans of the brand.
• Ceramic Mug 11oz BPA and Lead-free ceramic coffee mug, microwave and dishwasher-safe, white durable ceramic in 11-ounce size (SKU CHS-Mug-001). Priced at $5.65. Targeted at fans of the brand and general consumers.
• Unisex Jersey Short Sleeve Tee Unisex jersey short sleeve t-shirt available in multiple sizes, priced between $24.17 and $31.03 depending on size/options. Targeted at fans of the brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• PrintifycoreTechnology or IntegrationPrintify is the third-party print-on-demand service that handles the printing, packaging, and shipping of Cooking Hawaiian Style merchandise including T-shirts, aprons, mugs, and beach towels. Orders are processed once payment is confirmed and products are fulfilled via Printify.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Simply Recipes: Recipe content platform featuring free categorized recipes with editorial photography. Direct comparable in format (free recipe blog with monetization) though at significantly larger scale as part of Dotdash Meredith.
• Budget Bytes: Independently operated recipe blog with strong SEO and social media presence. Similar scale and content-first business model with monetization via partnerships and branded content.
• Pinch of Yum: Recipe blog with strong social media presence and e-commerce/affiliate monetization. Comparable model combining content, audience-building on Pinterest/Instagram, and product monetization.
• Serious Eats: Long-running recipe and food content platform known for in-depth recipes and cooking technique content. Comparable recipe-blog + content monetization model, now part of Dotdash Meredith.
• Smitten Kitchen: Solo-operated recipe blog with strong personal brand and cookbook publishing business. Highly comparable in operating structure (small team, content + cookbook monetization) though with a broader culinary focus.
• Half Baked Harvest: Recipe blog and cookbook brand run by a small team, with very strong Instagram/Pinterest presence and cookbook sales. Closely comparable in scale, content format, and monetization mix.

Broad incumbents

• Allrecipes: Largest recipe platform globally, owned by Dotdash Meredith. Compares as a broad incumbent in the same recipe content category but with vastly greater scale, advertising monetization, and user-generated content.
• Food Network Kitchen: Major food media brand with TV programming, recipes, and connected-TV app. Comparable as a recipe-plus-TV content business but at significantly larger scale with cable/network distribution and advertising revenue.
• Tasty (BuzzFeed): Video-first recipe and food content platform known for short-form cooking videos across social media. Comparable in social-media-driven recipe content distribution but with much larger production scale.

Regional players

• Hawaii Magazine: Regional media brand covering Hawaiian culture, food, and travel. Comparable in regional Hawaiian cultural content focus and small-team media operations, with food content as a key vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cookinghawaiian
• YouTubeyoutube.com/c/CookingHawaiianStyleTV
• Facebookfacebook.com/CookingHawaiianStyle
• Instagraminstagram.com/cookinghawaiianstyle
• Pinterestpinterest.com/cookinghawaiian
• LinkedInlinkedin.com/company/cooking-hawaiian-style-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooking Hawaiian Style