Marine Automation

What Marine Automation does

Marine Automation s.r.l. is an Italian marine systems integrator headquartered in Viareggio, operating as the technology-focused subsidiary of Elettro Naval Impianti srl, which was founded in 1960 and brought approximately 50 years of accumulated electrical engineering expertise to the unit when it was created in 1998. The company designs, engineers, and supplies integrated automation, monitoring, electrical, power quality, battery, and propulsion systems primarily for the luxury yacht and small naval vessel segment, with compliance across five major classification societies (Lloyd's Register, RINA, ABS, Bureau Veritas, MCA). Its core product set covers six areas — lithium battery systems (under exclusive Italian distribution of Super-B), frequency and shore converters (EEKELS MARPOWER), complete vessel electrical installations, power quality and EMC solutions, integrated automation platforms, and Ambra propulsion systems — supplemented by the EMS Energy Management System, which provides roughly 98 KWh of buffer power for a 40-meter vessel.

On the commercial side, Marine Automation operates a direct enterprise sales motion targeting Italian and international yacht shipyards and refit yards (including Benetti, Codecasa, and Rossi Navi among named customers), augmented by exclusive distribution rights for third-party product lines and recurring presence at industry trade shows (Seatec, Monaco Yacht Show, Versilia Yachting Rendez-vous, METS). The firm also provides technical consulting for electrical system integration, including balance analysis and EMC verification, generating professional services revenue alongside hardware sales. Ownership remains under the Musetti family via the Elettro Naval Impianti parent, with no disclosed external institutional investment.

The business model is project-based and hardware-centric, with project quotations issued per vessel rather than a publicly disclosed price list. Revenue derives from integrated system delivery on newbuilds, mid-life refits, and supply of distributed product lines such as Super-B lithium batteries and EEKELS converters. The company is privately held under Italian law (società a responsabilità limitata), employs 11–50 staff, and operates across Europe and the Mediterranean.

Name

Marine Automation

Legal name

Marine Automation s.r.l.

Website

https://marineautomation.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Marine Automation s.r.l. is an Italian marine systems integrator, based in Viareggio, that designs and supplies integrated automation, electrical, power quality, battery, and propulsion systems for luxury yacht and naval shipyards, holding exclusive Italian distribution rights for Super-B lithium batteries and EEKELS shore converters.

Ownership category

akta.pro rank

Product category

Marine Automation and Electrical Systems

NAICS

Ship Building and Repairing (336611), Ship and Boat Building (33661), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Ship & Boat Building & Repairing (3730), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrated Marine Electrical Systems & Switchboards (IMAJAJAA)

akta.pro secondary industries

Automation, Controls & Instrumentation Engineering (IAS, PMS, Control Logic) (IMAJAGAG), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL), Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Marine Hybrid & Electric Propulsion Systems (IMAJAHAC), Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH), Electrical, Automation & Control Systems (Power, PLC/SCADA, Navigation/Comms Integration) (TLAHAMAE)

Keywords

• Marine automation systems
• Lithium marine batteries
• Naval electrical systems
• Shore power converters
• Energy management systems

Headquarters

HQ city

Viareggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marine Automation Systems and Products: Design, engineering, and supply of integrated automation, monitoring, electrical, power quality, battery, and propulsion systems for luxury yachts and naval vessels. Includes project-specific installations, refitting services, and ongoing technical support.
2. Consulting Services: Technical consulting for electrical/electronic systems integration on vessels, including electrical balance analysis, system sizing verification, short-circuit current verification, and electromagnetic incompatibility checks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Marine Automation designs, engineers, and supplies integrated marine automation, monitoring, electrical, power quality, battery, and propulsion systems for luxury yachts and naval vessels. As the technology subsidiary of Elettro Naval Impianti, it delivers unified software-based automation platforms compliant with major maritime classification societies, complemented by exclusive Italian distribution of Super-B lithium batteries and EEKELS MARPOWER shore converters, plus refitting and consulting services.

Product overview

Marine Automation is an Italian company based in Viareggio that operates as a technology-focused division of Elettro Naval Impianti, offering an integrated portfolio of marine automation and electrical solutions. The product portfolio includes six core offerings: Lithium Batteries (as exclusive Italian distributor for Super B), Frequency Converters (including EEKELS MARPOWER shore converters), Electrical Systems, Power Quality & EMC solutions, Automation Systems, and Ambra Propulsion Systems. Additionally, the company offers the EMS (Energy Management System) as a specialized product for energy optimization on vessels. All systems are designed to comply with major maritime classification societies including Lloyd's Register, RINA, ABS, Bureau Veritas, and MCA.

Differentiator

Problem solved

Functional benefit

Brands

• EMS (Energy Management System): Energy Management System providing power buffer for vessels, approximately 98 KWh capacity for stand-alone nighttime operations or generator assistance.

Products and services

• Sistemi di Automazione (Automation Systems) State-of-the-art automation systems for naval vessels, integrating automatisms and electrical systems into a unified, intuitive software platform compliant with major maritime classification societies. For shipyards and naval operators.
• Impianti Elettrici (Electrical Systems) Design and implementation of complete electrical systems for marine vessels, leveraging 50 years of expertise from parent company Elettro Naval Impianti. For shipyards and yacht builders.
• Power Quality & EMC Systems Power quality solutions and electromagnetic compatibility systems for ensuring clean, reliable power distribution on vessels. For naval and luxury yacht operators requiring EMC compliance.
• Batterie a Litio (Lithium Batteries) Lithium battery distribution and integration for marine vessels, including Super B Lithium Batteries for which Marine Automation serves as exclusive Italian distributor. For shipyards, vessel operators, and motorsport teams.
• Convertitori di Frequenza (Frequency Converters) Frequency converters including MARPOWER shore converters from EEKELS (Dutch manufacturer) with high-frequency technology for power conversion on vessels. For shipyards and yacht operators needing shore-to-vessel power conversion.
• Sistemi di Propulsione AMBRA (Ambra Propulsion Systems) Advanced propulsion systems under the Ambra brand for marine vessels. For naval architects, shipyards, and vessel operators.
• EMS (Energy Management System) Energy Management System providing approximately 98 KWh power buffer to assist generators or operate stand-alone for nighttime vessel operations. For luxury yacht and naval vessel operators seeking energy optimization.
• Technical Consulting Services Technical consulting for electrical/electronic systems integration on vessels, including electrical balance analysis, system sizing verification, short-circuit current verification, and electromagnetic incompatibility checks. For shipyards and vessel operators.

Quantifiable outcome

• EMS provides 98 KWh buffer power for generator assistance or stand-alone nighttime operation

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Schneider ElectriccoreTechnology or Integration · 1 January 2003In 2003, Marine Automation was honored by Schneider Electric with the title of System Integrator and Field Tester, demonstrating the company's capability to develop and implement sophisticated automation systems.
• EEKELScoreChannel Partner/ Reseller/ DistributorMarine Automation is official dealer and service point of EEKELS, a Dutch manufacturer of shore converters with high-frequency technology. This relationship enables Marine Automation to supply and service EEKELS products in Italy.
• Super B Lithium BatteriescoreChannel Partner/ Reseller/ DistributorExclusive distributor for Super B Lithium Batteries in Italy. Marine Automation has also established a strategic partnership for the Italian market with Super B, including supply agreements with DMA and technical collaboration with Team Two Wheels Polito for motorsport applications.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bakker Sliedrecht: Dutch marine electrical systems integrator and switchboard builder with comparable scope (power distribution, automation, EMC) on naval and commercial vessels. Highly comparable to Marine Automation's electrical systems and integration capability.
• Naviop (Yachtline 1618 / NSS): Italian integrated yacht automation and monitoring platform provider; competes head-to-head with Marine Automation's Sistemi di Automazione offering for superyacht newbuilds and refits.
• Team Italia Marine: Italian yacht automation and integrated bridge systems specialist serving the same superyacht shipyards (Benetti, Sanlorenzo, CRN) as Marine Automation. Direct competitor in onboard automation, monitoring, and navigation integration for the Italian/Med luxury yacht segment.
• RM S.p.A. (RM Italy): Italian marine DC power conversion specialist producing inverters, converters, and battery/charger systems for naval applications. Directly adjacent to Marine Automation's frequency converter and lithium battery offering.

Broad incumbents

• Kongsberg Maritime: Global integrated automation, navigation, and energy management platform for commercial marine and offshore; competes with Marine Automation's automation and EMS capability, and is the typical spec-in supplier on larger yachts.
• Wärtsilä Marine: Large incumbent offering hybrid marine solutions, power conversion, and integrated automation across marine segments. Hybrid/electric propulsion roadmap overlaps IMAJAHAC and IMAJAHAI scope Marine Automation plays in for superyachts.
• ABB Marine & Ports: Global broad incumbent supplying electrical, automation, and propulsion systems across commercial and naval marine. Overlaps Marine Automation's switchboards, drives, and integrated automation scope at much larger scale.

Regional players

• Besenzoni: Italian supplier of yacht automation, sliding systems, and onboard equipment; geographically co-located with Marine Automation in the Italian yacht cluster and shares several shipyard customers, though broader in accessories.

Others

• Super B Lithium Batteries: Dutch lithium battery OEM that grants Marine Automation exclusive Italian distribution rights. Sister relationship as upstream supplier on the EMS/battery side of Marine Automation's stack.
• ECKELS (EEKELS) Marine: Dutch shore-power converter manufacturer for which Marine Automation is official Italian dealer. Strategic upstream partner and reference point in high-frequency shore conversion, the same product family Marine Automation distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Automation