S-Promotion Event

What S-Promotion Event does

S-Promotion Event GmbH is a German event promotion company headquartered in Schaafheim, Hesse (Darmstadt district), that organizes, promotes, and manages live comedy, cabaret, true crime, sports talk, and podcast touring events across the DACH region — Germany, Austria, and Switzerland. The company represents a roster of roughly 15+ named German-speaking artists and IP, including headliners such as Mario Barth, Ehrlich Brothers, Bülent Ceylan, Urban Priol, and Özcan Cosar, alongside emerging acts like Schlongonges (Lisa-Marie Fritz) and Nico Stank, and co-branded formats such as Doppelpass on Tour with Sport1 GmbH. Its portfolio is deliberately diversified across genres — political cabaret (Urban Priol's 'Im Fluss'), true crime (Lucia Leona, Dr. Michael Tsokos), hypnosis (Mr. Yasin), sports talk (Doppelpass), and podcast live (De Ding & De Anner) — reducing dependence on any single content category.

The core service offering is tour management and event promotion rather than a technology platform. Distribution is handled through third-party ticketing platforms — Eventim, PrintYourTicket, Reservix, ADTicket, and Ticketcorner — with the company not operating a proprietary ticketing channel. Marketing relies on the company website (s-promotion.de), an email newsletter, a Facebook page, and downloadable PDF flyers; a separate tour management site (s-pro.live) supports operations. There is no disclosed mobile app, no proprietary technology stack, no API integrations, and no AI or machine learning component in the input data. The company operates as a single unified service line rather than a modular platform-plus-products architecture.

Revenue is generated through two streams: ticket sales processed via third-party platforms (transaction-fee economics) and professional services for artists and partners (tour management and promotion fees). Pricing is set by venues and ticketing platforms rather than by S-Promotion, and no public pricing model or revenue figures are disclosed. The company is privately held as a German GmbH, employs 11–50 people, is led by Managing Director Stefan Schornstein, has no disclosed parent company, no institutional investors, and no funding rounds in the available record. Scale signals include Lucia Leona's prior True Crime tour attracting 17,000+ attendees across DACH and Schlongonges' sold-out shows and NightWash Talent Award recognition.

Name

S-Promotion Event

Legal name

S-Promotion Event GmbH

Website

https://s-promotion.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

S-Promotion Event GmbH is a German event promotion company that organizes, manages, and markets live comedy, cabaret, true crime, sports talk, and podcast tours across Germany, Austria, and Switzerland for German-speaking artists such as Mario Barth, Bülent Ceylan, and Urban Priol.

Ownership category

akta.pro rank

Product category

Live Event Promotion Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live event promotion
• Comedy tour management
• Cabaret entertainment agency
• Artist tour booking
• Live entertainment promotion

Headquarters

HQ city

Schaafheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Event Tickets: Revenue generated from ticket sales for live comedy, cabaret, and entertainment events. Tickets are sold through third-party platforms and the company's own booking links.
2. Event Promotion Services: The company serves as an event agency organizing and promoting live tours for artists, managing scheduling, venues, and marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

S-Promotion Event GmbH is a German event promotion agency that organizes and manages live touring shows for German-speaking comedians, cabaret artists, and entertainers across Germany, Austria, and Switzerland. The company handles artist representation, tour scheduling, venue coordination, marketing, and ticket distribution through third-party platforms including Eventim, PrintYourTicket, Reservix, and ADTicket. Its portfolio includes named touring shows such as Urban Priol's "Im Fluss," Lucia Leona's "MORD AM MITTWOCH," and "DOPPELPASS Live on Tour" in partnership with Sport1.

Product overview

S-Promotion Event GmbH is an event promotion company operating as a single unified offering rather than a platform-plus-modules architecture. The company's core service is organizing and promoting live entertainment events—primarily comedy shows, cabaret performances, true crime shows, football talk shows, and podcast live events—featuring various artists across Germany, Austria, and Switzerland. The portfolio includes named shows such as 'Im Fluss' by Urban Priol, 'MORD AM MITTWOCH' by Lucia Leona, 'HYPNOSE' by Mr. Yasin, 'DOPPELPASS Live on Tour', 'Venushügel' by Schlongonges (Lisa-Marie Fritz), and 'Die Podcast-Show' by De Ding & De Anner. The company also provides ticketing services through partner platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Doppelpass on Tour: Event series in cooperation with Sport1 GmbH featuring football talk show format with Thomas Helmer and Mario Basler

Products and services

• Event Promotion Services Comprehensive event promotion and tour management service for German-speaking comedians, cabaret artists, podcast hosts, and entertainers, covering scheduling, venue coordination, marketing, and distribution across Germany, Austria, and Switzerland.
• Ticketing Services Ticket sales and distribution service for promoted events through partner platforms including Eventim, PrintYourTicket, Reservix, ADTicket, and Ticketcorner, enabling audience access across the DACH region.
• Im Fluss (Urban Priol) Urban Priol's political cabaret show "Im Fluss. Täglich quellfrisch, immer aktuell!" featuring current political commentary and satire, promoted across Germany, Austria, and Switzerland.
• MORD AM MITTWOCH (Lucia Leona) Lucia Leona's True Crime live show "MORD AM MITTWOCH - Die Crime Show 2027" featuring dark stories and gripping criminal cases, with previous tour attracting 17,000+ attendees across the DACH region.
• HYPNOSE (Mr. Yasin) Mr. Yasin's hypnosis show "HYPNOSE - Was, wenn es doch funktioniert?" featuring audience participation and live hypnosis demonstrations across Germany, Austria, and Switzerland.
• DOPPELPASS Live on Tour Interactive football talk show "DOPPELPASS Live on Tour" co-presented with Sport1 GmbH, featuring Thomas Helmer, Mario Basler, and celebrity guests from football and entertainment, bringing the popular TV format to live audiences across Germany.
• Venushügel (Schlongonges) Lisa-Marie Fritz aka Schlongonges' second comedy program "Venushügel" exploring everyday absurdities and the humor in imperfection, with the artist having previously achieved sold-out shows and won the NightWash Talent Award.
• Die Podcast-Show (De Ding & De Anner) Live stage show by Dietmar Diamant & Mädness from the "De Ding & De Anner" podcast, featuring comedy, music, and entertainment for podcast listeners who want to experience their favorite hosts in person.

Quantifiable outcome

• Lucia Leona attracted over 17,000 attendees with previous tour
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sport1 GmbHcoreGTM or Marketing Partner · 1 January 2021Sport1 GmbH and S-Promotion Event GmbH have partnered since 2021 to co-present 'Doppelpass on Tour'. Sport1 provides the brand and format for Germany's football talk show No. 1, while S-Promotion handles the event organization and tour management. The partnership brings the popular TV format to live audiences across Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BB Promotion GmbH: German live entertainment promoter focused on comedy and music tours across the DACH region. Directly comparable as a similarly sized agency organizing comedy and entertainment tours for German-speaking audiences.
• MCT Agentur GmbH: German live entertainment and tour management agency. Comparable as a tour-coordination and promotion services provider for comedians and entertainers in the German market.
• Wizard Promotions Konzertagentur GmbH: German concert and comedy tour promoter active across DACH. Comparable in scale and focus on booking and managing live entertainment tours for German-speaking artists.
• Peter Rieger Konzertagentur: Long-established German concert promoter with similar independent tour-promotion model. Comparable in operating approach of artist representation and live event coordination across Germany.
• Karsten Jahnke Konzertdirektion GmbH: Established Hamburg-based German concert promoter handling comedy, music, and entertainment tours. Closely comparable operating model of independent artist promotion and tour management without owned venues.

Regional players

• Undercover GmbH: German concert and event agency working with international and domestic artists. Comparable tour-promotion model in the DACH market though more music-leaning than S-Promotion's entertainment/comedy focus.
• Chimperator Live GmbH: German live entertainment arm rooted in the Chimperator music label ecosystem. Comparably focused on promoting German-language acts on tour, though more music-tilted than S-Promotion's comedy/cabaret lean.

Broad incumbents

• Semmel Concerts Entertainment GmbH: Major German concert and live entertainment promoter. Comparable in core activity (tour promotion) but operates at significantly larger scale with a broader genre portfolio across Germany, Austria, and Switzerland.
• CTS Eventim AG & Co. KGaA: Europe's largest ticketing platform and a leading live entertainment operator. Comparable as a promoter/ticketing channel used by S-Promotion, but operates at vastly larger scale with owned venues and integrated ticketing.
• DEAG Deutsche Entertainment AG: One of Germany's largest live entertainment promoters, now operating as part of Live Nation Germany. Overlaps heavily with S-Promotion's comedy and entertainment touring activity but at significantly larger scale with broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spromotion
• LinkedInlinkedin.com/company/s-promotion-event-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S-Promotion Event